SECTION-2

COMPANY PROFILE
origin ofAudi India

Thecompa name is based on the Latin

translation of
gust Horch. "Horch", meaning "listen" in German, the surname of the founder,
orch. "H
air rings of the Aual logo each represent one of fourbecomes "audi" in Latin. The
car companies that
together to create Audi's predecessor company, Auto
banded
Union.
Founder: August Horch

Predecessor: Auto Union GmbH; NSU Motor

Subsidiaries: Audi Brussels; Audi Hungaria M

The origins of the company are complex, going back to the

the initial enterprises (Horch and the Audiwerke) foundedearly
20th century and
by engineer August
Horch; and two other manufacturers (DKW and Wanderer), leading to the
foundation of Auto Union in 1932. The modern era of Audi essentially began in the
1960s when Auto Union was acquired by Volkswagen from Daimler-Benz. After
relaunching the Audi brand with the 1965 introduction of the Audi F103 series,
Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating
the present day form of the company.
The company name is based on the Latin translation of the surname of the founder,
August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The
four rings of the Audi logo each represent one of four car companies that banded
Ogether to create Audi's predecessor company, Auto Union.
Audi's slogan is Vorsprung durch Technik, meaning "Being Ahead through
echnology". However, Audi USA had used the slogan "Truth in Engineering"
c2007 to 2016, and have not used the slogan since 2016.Audi, along with
fellow German marques BMW and Mercedes-Benz, is among the best-selling
hGeman
1UXury automobile brands in the world.
Technology of audi
Audi AI
AT is a driver assIst feature offered by Audi. The company's stated intent is to
er fully autonomous driving at a future time, acknowledging that legal,
O1otoryand technical hurdles must be overcome to achieve this goal. On June 4,
Audi stated that
t its A8 will be fully self-driving for speeds up to 60 km/h
new
2017,
its Audi AI. Contrary to other cars, the driver will not have to do safety
hecks such as touching the steering wheel every 15 seconds to use this feature. The
che
Andi A8 will therefore be the first production car to reach level 3 autonomous
iriving, meaning that the driver can safely turn their attention away from driving
tasks,e.g. the driver can text or watch a movie. Audi will also be the first
nanufacturer to use a 3D LIDAR system in addition to cameras and ultrasonic
ma their AI.
sensors for

Bodyshells
Audiproduces 100% galvanised cars to prevent corrosion, and was the first mass-
market vehicle to do so, following introduction of the process by Porsche, c. 1975.
Along with other precautionary measures, the full-body zine coating has proved to
bevery effective in preventing rust. The body's resulting durability even surpassed
Audi's own expectations, causing the manufacturer to extend its original 10-year
aluminium
warranty against corrosion perforation to currently 12 years (except for
bodies which do not rust).
Space frame

The Audi R8uses Audi Space Frame technology

mid-1990s and continues to
Audi introduced a new series of vehicles in the pursue
all-aluminium car was brought forward
newtechnology and high performance. An which introduced aluminium
byAudi, and in 1994 the Audi A8 was launched, or
Frame ASF) which saves weight and
Spaceframe technology (called Audi Space
conventional steel frame. Prior to that
Improves torsion rigidity compared to a out of aluminium as
effort, Audi used examples of the Type 44 chassis fabricated
the aluminium frame is that it is
LCst-bedsfor the technique. The disadvantage of aluminium bodyshop. The
Veryexpensive to repair and requires a specialized
Welght reduction is somewhat offset by the guattro four-wheel drive system which
A8 is usually the lightest all-wheel
Standard in most markets. Nonetheless, the best-in-class fuel economy.
Ve carin the full-size luxury segment, also having
Audi Space Frame designs.
U I A2. Audi TT and AudiR8 also use
Drivetrains
 E n g i n e s

W12

Volkswagen Group
Gro W12 engine from the Volkswagen Phaeton W12

her
rt information: List of Audi vehicles Production modelengines
Priorto the introduction of the Audi 80 and Audi 50 in 1972 and 1974, respectively,
ATdihad led the development of the EATlI and EA827 inline-four engine families.
Audi

These new power units underpinned the water-cooled revival of parent company
derivatives
Volkswagen (in the Polo, Golf, Passat and Scirocco), whilst the many
in every
ond descendants of these two basic engine designs have appeared
venicles right up to the present day.
generation of Vw urOup
the champion of the inline-five cylinder,
Inthe 1980s, Audi, along with Volvo, was
alternative to more traditional six-cylinder
2.1/2.2 L engine as a longer-lasting cars but also in their race cars.
in
engines. This engine was used not only production base for the
The 2.1 L inline five-cylinder engine
was used as a rally cars in the
1980s, providing well over 400 horsepower (300 kilowatts) after modification.
with a displacement between 2.0 L and
Before 1990, there were engines produced
allowed for both fuel economy and power.
2.3L. This range of engine capacity the Audi
ultra-luxury version of its Audi A8 fullsize luxury flagship sedan,
Forthe instead of the
W12, Audi uses the Volkswagen Group WI2 engine
A8L favored by rivals Mercedes-Benz and
BMW. The W12
conventional V12 engine
known as a "WR12") is created by forming
two
engine configuration (also at an angle of 72, and the narrow angle
imaginary narrow-angle 15° VR6 engines to drive each pair of
of cylinders allows just two overhead camshafts
ofeach set of the W12 engine is its
in total. The advantage
banks,so just four are needed with all-wheel
allowing Audi to build a 12-cylinder sedan
Compact packaging, have only a rear-wheel drive
conventional V12 engine could
drive,whereas a
in the bay for a differential and other
engine
configuration as it would have space
no
the 6.0 L W12 in the Audi
required to power the front wheels. In fact,
Components V8 that powers the Audi
is smaller in overall dimensions than the 4.2 L
A8LW12 debuted a revised 6.3-litre
version of the W112
A84.2variants. The 2011 Audi A8
WRI2) engine with 500 PS (370 kW; 490 hp).
 Stratified Injection
Fuel

els ofthe A3, A4, A6 and A8 have been introduced, with the ageing.0
ofthe
dels
Newimo
n e now having been replaced by new Fuel Stratified Injection (FS)
Newengine now

this
l i t r e

engines. N e aNearly every petroleum burning model in the range now incorporates
el-saving t e c hchnology.

VBF

V8 FSI engine

Direct-Shift Gearbox
of dual
introduced the Direct-Shift Gearbox (DSG), a type
Ta2003 Volkswagen drivable like a
It 1s an automated semi-automatic transmission,
chutch transmission. Based on the gearbox found in
the Group B
conventional automatic transmission. controlled clutches instead
of a
includes dual electrohydraulically and
S1. the system This is implemented in some VW Golfs, Audi A3, Audi A4
toraue
orc
converter.
S-tronic.
where DSG is called
TT models

lights
LED daytime running technology as daytime
Audi has implemented white LED
Beginning in 2005, The distinctive shape of the DRLs
has
in their products.
running lights (DRL) first introduced on the Audi A8 W12,
the
of sorts. LEDS were
become trademark
a LED DRLs, and have since spread
car to have
world's first production The LEDs are present on
s o m e Audi billboards.

the entire model range.

throughout high-beam
Audi has also
offered the LED technology in low- and
Since 2010,
[631
headlights.

The DRL in an Audi A4 B8

MultiMedia Interface

MMI is
MMI is now available across the entire range. It has been
ved, as it requires less menu-surfing with its segment buttons generally
2011,
A3 in around a
well receiv

centralknob, along with 'main function' direct access buttons with shortcuts to the
nhone functions. The colour screen is mounted on the upright dashboard,
radio o r p h o n e

radohe A4 (new), A5, A6, A8, and Q7, the controls are mounted horizontally.
the.A4
andon

Synthetic Diesel

has assisted with technology to produce Synthetic diesel from water and
Audi has assisted

carbondioxide.

Logistics
Audiuses
Audi uses scanning
Scanning gloves for parts registration during assembly, and automatic
to transfer cars
from actory to rail cars.
robots

Hedien

Te efon
6/0

Multi Media Interface-Menu on Audi virtual cockpit, Audi TT Mk3

Starting with the 2003 Audi A8, Audi has used a centralised control interface for its
on-board infotainment systems, called Multi Media Interface (MMI). It is
essentially a rotating control knob and 'segment' buttons designed to control all in-
carentertainment devices (radio, CD changer, iPod, TV tuner), satellite navigation,
heating and ventilation, and other car controls with a screen.

Theavailability of MMI has gradually filtered down the Audi lineup, and following
tsintroduction on the third generation
Models o f
audi

Models

ofAudi vehicles
article: List
M a i n

Current model range

ting tables list Audi production vehicles that are sold as of 2018:
following tables

A u d ic a r s

Supermini
.Sportback (5-door
Hatchback))
A
Saloon (Sedan)
Sportback (5-door
Small Family car
Hatchback)
A3 Cabriolet

Saloon (Sedan)
Avant
Compact (Estate/Wagon)
Executive Car Allroad (Crossover
A4
Estate/Wagon)

Coupé
Sportback (5-door
Compact Hatchback)
xecutive Car .Cabriolet
AS
(Convertible)

Saloon (Sedan)
Avant
(Estate/Wagon)
Executive Car
. Allroad (Crossover
A6
Estate/Wagon)

Sportback (5-door
Hatchback)
Executive Car
A7
Saloon (Sedan)

A8 Full-size
Luxury Car
 and SUVs
Audi
coupés

Compact Sports Car Coupé

Roadster
(Convertible)
Supercar Coupé
RE Spyder
(Convertible)
Subcompact
Crossover SUV SUV
02

Compact Crossover
.SUV
03 SUV

Compact Crossover
SUV
05 SUV
Full-size Crossover
SUV
SUV

Full-size Crossover
SUV
O8 SUV
Compact Crossover
SUV
tron
SUV
 les
E l e c t r i cv e h i c l e s

information:
List of udi vehicles S
F i u r t h e r

Concept models
d iisp l a n n i
an alliance with the Japanese
electric project for the
he electronics giant Sanyo to
pilot
hybrid

and
atteries and other electroniCVolkswagen Group. The alliance coulddevelop a

result in
S a n y ob a t t e
components
Group. Concept electric vehicles being used in future models of the
udi A4 TDI Concept E,unveiled
V o l k s w a g e n

to date include
Sportback Concept
the Audi Al
and the fully electric Audi
ConceptS u p e r c a r
e-tron

Self-driving cars

InDecember 2018, Audi announced to invest 14 billion Euro ($15.9 billion) in e-

mobility, self-driving cars.

Production figures

Al A2 A3 A4 AS A6 A7 A8 Q03 05 07 TI R8

19984
143,9 271,1 174,8 15,3 13,6
74 52 67 55 82

1999
143,5 252,5 162,5 14,6 52,5
31 05 14 73 36 79

32,1 136,1 231,8 180,7 12,8 56,7

2000 76
69 15 94
64 41

186,4 11,7 39,3

49,3 131,0 308,7
2001 67 08 49
751 69 82 78

10,9 34,7
37,5 125,5 360,2 178,7
2002 42 11
78 38 67 73
32,3
27,3 159,4 353,8 168,6 21,7
2003 37
12 48
23 17 36
23,6
195,5 22,4 05
2004 19,7 181,2 345,2
29
781 45 74 31 29
1,18 12,3
215,4 21,5
2005 10,0 224,9 337,7-
 26 61 05 37 15
5 07
231,7 341,l 487 229,0 22.4
2006

52 10 21 72,1 23,6 164

68 69 75

2007
231,1 289,8 25,54 243,8 22,1
17 06 9 162 77,3 56,7 4,1
42 82 95 66 25

2008
222,1 378,8 57,65 214,0 20,1 20,32 59,0 41,7 5,6
64 85 0 74 40
$2 4 08 89 56

2 0 0 9
206,7 282,0 84,88 182,0 8,59 105,0 27,9 22,8 2,1
47 33 3 90 9 74 29 21 01
83

2010-51,93
198,9 306,2 111,2 211,2 8,49 22,4 154,6 48,9 26,2 3,4
7
74 91 70 56 6 35 04 37 17 85

2011- 117,5 189,0 321,0 111,7 241,8 37,3 38,5 19,61 183,6 53,7 25,5 3,5
68 45 58 62 01 42 3 78 03 08 51
5 66

2012 123,1 164,6 329,7 103,3 284,8 28,9 35,9 106,9 209,7 54,5 21,8 2,2
59 57 88 50 32 18 99 58 80 41
861 11 66

1998 to 2010. Figures for different body types/versions of models

Data from each model.
been merged to create overall figures for
have
Motorsport

aoted in various forms of motorsports. Audi's tradition

u d ih a s c o n in motorsport
has ir former company Auto Union in the 1930s. In the 1990s, Audi
with their for
w i ccess
e s in
beganwith
in the
the Touring and Super Touring categories of motor racing after
North America.
f o u n ds u c C

Succes
uit racing in
i nc i r c u i t

Rallying

article:Audi
Sport WRCresults
Main

A2 during the 1984

Walter
Röhrl with his Quattro Rally Portugal
Audi released the Quattro, a four-wheel drive (4WD) turbocharged car
that
.
In
1980,.
and races worldwide. It is considered one of the most
went on
to win rallies
ignificant r a l l y carsof all time, because it was one of the first to take advantage of
in
the
then-recently changed rules which allowed the use of four-wheel drive
etition racing. Many critics doubted the viability of four-wheel drive racers,
thinking them o be too heavy and complex, yet the Quattro was to become a
succ car. Leading its first rally it went off the road, however the rally world
4WD the future. The Quattro achieve much
went on to
had been served notice was

uccess in the World Rally Championship. It won the 1983 (Hannu Mikkola) and
in
the1984 (Stig Blomqvist) drivers'titles, and brought Audi the manufacturers'title
1982 and 1984.

MBCHELIN

Audi Quattro S1 driven at the 2007 Rallye Deutschland

which dominated rally
1984, Audi launched the short-whee lbase Sport Quattroall
podium places, but
s nMonte Carlo and Sweden, with Audi taking after another season
umbed to problems further into WRC contention. In 1985,
in his
n mediocre finishes, Walter Röhrl finished the season
Mullitroni ampaign

Centre Sydney, Zetland. New South Wales, Australia

Audi

Audi promoted multitronic continuously variable transmission

the new
of
I n2 0 0
commercials throughout Europe, featuring an impersonator
later named
with t e l e v i s i o n

and Elvis Presley. A prototypical dashboard figure

and actor Elviactor

in the commercials
m
"W
Elvis" Wobble Elvis" or "Wobbly Elvis") - appeared
u saic k
i aen
l - E l v i s" ("W

the multitronic
sm0oth ride in an Audi equipped with
amonstrate the intended for use in the
Smission. The dashboard figure was originally
Wackel-Elvis fans grew
oreials only, but after they aired the demand for
Commercia

was mass-produced in China

and marketed by Audi in
a fans and the figure
among fàns and
outlet store.
factory
their

Audi TDI

the company
to promote its Diesel technology in 2009,
Asnart of Audi's attempt
Marathon. The driving tour
featured a fleet of 23 Audi
TDI

heoan Audi Mileage 3.0 TDI, Audi Q5 3.0 TDI, Audi

A4 3.0 TDI,
vehicles from 4
models (Audi Q7 across the
TDI with S tronic transmission) travelling
2.0 cities like
Audi A3 Sportback New York to Los Angeles, passing major
from natural
American continent as well as
during the 13 daily stages,
Las Vegas
Chicago, Dallas and Death Valley and the
Grand Canyon.
the Rocky Mountains,
wonders including

Audi e-tron
drive
the e-tron electric
Audi is developing is
technology March 2010, each
Thenext phase of have shown
several concept cars as of
shown at
powertrain system. They The original e-tron concept
size and performance. of the R8 and has
been
Withdiferent levels of is based on the platform
show motors at all four
ue 2009 Frankfurt motor is provided by
electric
Power Power is
eduled for limited production. 2010 Detroit Motor Show.
was shown at
the to
also considered
CCIS. The second
concept
axle. This concept is
electric motors at the rear coupe.
ded by two mid-engined gas-powered
2-seat performance

C direction for a future

 ical and comparison of
Hiereachica Audi Bmw,Benz

Organization StructureAUDI,BMW&BENZ
SALES
SALES MANAGER
MANAGER
5 A L E S

MANAGER

ASSISTANT SAUES
ASSSTAN SALES
ASSISTANT SALES MANAGER
MANAGER
MANAGER

SALES PEOPLE
SALES
SALES
EXECUTIVES (17)
EXECLTIVES

SALES PEOPLE Corporate

SALIES PEOPLE (12) (2
(12)
Retail
SHOWROOM 2
RETAL 4) Front line
CORPORATE

CORPORATE (4)
Marketing
4) UPCOUNTRY
BESPOKE 8)
4

BENZ
 yee working at company

Name of employees Post in the

S.n0. Mobile no. Salary (per
company
month)

Chetan Kakkar Head of Sales

9828700005 100000
Upcountry &&
Corporate

Arun Khatri. Head Aftersales 8058528000 110666.67

Kusum harshwal HR 9636888111 55000

Shubhangi Goyal CRM 8529650978 20000

Ram A Kisan Sales Manager 9828559286 31000

GM sales 9887182028 35000

Chandan Khandelwal

Accountant 9784700468 28000

Hitesh Suthear
 the training
ofthe participants will be familiar
tra:

the
endd of
At with the
D A u d iT r a d i t i o n following topics
g Production locations

engines used by Audi and their technical

The features.
gearboxe used by Audi
nThe
Gear
O Running Gear. -
the pneumatic and electronic suspension systems.
le dynamic control
Vehicle dynamic systems-the vehicle stabilization systems used by Audi.
DAll wheel drive-The four-wheel drive systems used by Audi.

n The driver assist systems.

nThe air conditioning systems.
 udi tradition

.. Tradition" team, in
The Audi
conjunction with traditional
nbHa n d N S U GmbH, companies Auto Union
Gmb.
dnresents
m a i n t a i n sa n d p r e s e the extensive and
wide-branching history of Audi.
Weputthe
t.a exciting history of the six Audi
predecessor brands into context with
today's brand.

Byhighligh
iohting the fascination of our classic and vintage cars we help to
emotionalise
the Audi brand and
anCustomer relations. We participate in many classic and vintage car rallies
s t r e n g t h e n

races, in
historiC
and
to organising shows and issuing publications, and we also have technical
additi

responsibility
for the new

in Ingolstadt
Audimuseum ("museum mobile")
The four rings

Aub
1873 1885 1899 1907 1909
NSU
Wanderer Horch DKW
Audi

1960 1932 AUTO UNION AG

NSU
Motorenwerke AG 1949 AUTO UNION GmbH
The brards Wuderw, H DW d Au
melgenated in 19122 tn tm Aue Unon AG
1969AUDI NSU AUTO UNION AG 9 Au UNo G
Motorenaerte AG becama AUDI NU Auo UNON

1908
ben amed AUD AG 196
moay bund hugat Horch wd

1985 AUDI AG mny e te iech uts c e unded

in 1000 he m a h e he Aui w s Au she
Ln srsiation of te nane ioec
 liated companies
K e va f i l

AUDIAG

CLLD AUDI HUNGARIA MOTOR Kt.

Aud

CLD quatro Gmb

Aud
CLD Audi Brusels SA/NV.
Aud

CLD Audi Marnudaecturing Facility

Aud Bratislava
CU) Audi Nanufacturing Facility
Aud Aurangabad
AutomobiliLlamborghini Holding
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LOcations

Audi Manufactring
AudrBrussels,Bratislava Faclity FAWAPN Audi
Brussels
Aud FHungaria
Changchun
AUDI AG Ingolstad
Neckarsulm Gyor
Lamborgini
Group Audi Manufacturing Facility
Sant Agata
Aurangabad
Bolognese

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Nockarsulmfacility
Brusselsfacility

Audi Brussels

Actyate
russels,Belgium

540,000 square metres

Ste area:
2200 employees in 2006
Approx.
AMiated logistics anddelivery centre "Automotive Park
Productionofthe A3, VW Golf (until summer 2007) and W Polo by Audi
From2007:productionof84,000 units p.a. of the Audi A3 Sportback& W Polo models

(G5

AcTTate
gypd,Hungary

Engine compelency development centre

and

1,658,163 m offloor space

Aprox.5,000 employees 2008
in

Production ofR4, V6 and V8 engines

Roadster assembly
T Coupé and TT
Production in 2006:
23,675 cars
1,83,600 engines, including:
R4R4 petrol engines
R4 diesel engines
V6 petroldiesel engines
V8 petroldiesel engines

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