ROSALES - SAN ANDRES - SANTOS, - TABO - TADEO

Corporate Stakeholder
Engagement
TEVES - TOLEDO - TRIA - VELASCO - YANSON

BSMA 3-7 GROUP 5

STAKEHOLDERS
any individual or group that, either positively or
negatively, impacts o impacted by the decisions
and actions of an organization.

(categorized into two groups)

 Employees
(Managers & Non-
Managers)
Owners
Investors/
Shareholders
Creditors
Customers/Clients/
Consumers
Suppliers Vendors
PRIMARY/ Distributors

ECONOMIC Contractors

STAKEHOLDERS
 Government
Community
Civil Society?NGOs
Unions
Cooperatives
Industry & Trade
Associations
Media
Academic
Institutions
SECONDARY/ Competitors
EXTERNAL
STAKEHOLDERS
STAKEHOLDER ENGAGEMENT
the process by which companies
communicate and get to know their
stakeholders.
·Building Trust
Sincere efforts at engagement can improve relations between a
company and its stakeholders. This can diffuse existing tensions and
make it easier to solve potential problems down the road.
·Risk Management
Working with stakeholders can lead to a more stable operating
environment and reveal critical information that is important for
company decision-making.
·Brand Enhancement
By engaging with stakeholders a company can improve its visibility and
reputation. Customers, investors, and other economic stakeholders may
also view this engagement as a differentiating factor in the market.

BENEFITS OF ENGAGING WITH

STAKEHOLDERS:
·Improved Productivity
Better internal engagement can identify areas in which the company
can become more efficient. Additionally, employees that have a greater
voice in the workplace tend to have higher morale.
·Strategic Opportunities
Engaging with stakeholders can help a company to identify new
business opportunities and market segments.
·Partnerships
Companies can pool resources to achieve a common goal by
collaborating with stakeholders.
·Increased Investment
Greater transparency and stakeholder engagement can be an attractive
draw for capital, particularly from impact investors.

BENEFITS OF ENGAGING WITH

STAKEHOLDERS:
Profile stakeholders to understand their
DESIGNING A
interests, knowledge, and capacity to STAKEHOLDER
engage. ENGAGEMENT
Categorize or map stakeholders based PLAN
on the characteristics and issues that
are most important to the company or
project.
Prioritize the issues and Identify Stakeholders and Key Issues
stakeholders that are most
important to the business.
Identify who are the legitimate and
accountable representatives of
each stakeholder.
Decide on the scope of the process,
DESIGNING A
timeline, and level of engagement. STAKEHOLDER
Set strategic goals and agree upon ENGAGEMENT
expectations. PLAN
Assign ownership for the process and
outline responsibilities for carrying out
the different components of
the plan. Establish Objectives and Process
Determine the resources
available for engagement and any
training needed in order for all
stakeholders to engage effectively.
Establish a method.
Managers make sure that the process
DESIGNING A
moves forward as planned, gather data, STAKEHOLDER
and coordinate with any third parties ENGAGEMENT
that are involved. PLAN
Embed commitment to engagement
across all levels of company corporate
and operating areas.
Communicate progress to all Implement Plan
stakeholders on a frequent and
transparent basis.
Enact written grievance mechanisms to
allow stakeholders a chance to
provide feedback during the process.
Enact written grievance mechanisms to
DESIGNING A
allow stakeholders a chance to provide STAKEHOLDER
feedback during the process. ENGAGEMENT
Keep track of how outcomes PLAN
correspond with original objectives.
Use findings and feedback to revise the
plan as needed and capture key
learnings that can be applied Review and Report
in future stakeholder
engagement initiatives.
Provide regular and transparent
information to stakeholders about
the results of the engagement
 METHOD AND FORMS OF
STAKEHOLDER AGREEMENTS

Shareholder
agreements differ
from company
bylaws.
Intended to make sure
that shareholders are
treated fairly and that their
rights are protected.
It describes the rights and
obligations of the
company, its existing
shareholders, and new

Shareholders'
investors. The terms may
include the rights of
investors to information,
restrictions on the transfer
of shares, and rights of Agreement or
Stockholders'
first refusal.

Agreement
The Basics of a
includes a date
Shareholders' often the number of shares issued
Agreement capitalization table that outlines
shareholders and their percentage
ownership
any restrictions on transferring
shares
pre-emptive rights for current
shareholders to purchase shares to
maintain ownership percentages
details on payments in the event of a
company sale.
The key mistake - assuming that a general
agreement will suffice and that all parties
share an understanding of what is expected and what
will be provided.

A specifically-drafted stakeholder agreement

should be prepared, with the assistance of an
experienced attorney.

Constructing an Effective Stakeholder

Agreement
 PRINCIPLES FOR SUCCESSFUL
ENGAGEMENT

Engage with stakeholders early and often

Make it easy for stakeholders to understand
Take a long-term approach to engagement
Remain thoughtful and sincere
Mutually define expectations
Tailor engagement to the context
Sensitivity to stakeholder dynamics
Recognize challenges
 Thank you for
listening!
I hope this presentation was able
to help you get to know the lesson a bit better.