Table no.

1: Triple Bottom Approach: Impacts of ACAs on different stakeholders

PEOPLE PLANET PROFIT
ITEM
ACA SOCIAL ECO-FRIENDLY FINANCIAL EDGE AGAINST TOTAL
NO. EMPLOYEES CUSTOMERS OWNER/S
RESPONSIBILITY APPROACH GAIN COMPETITORS
Assign component production steps by plant
1 to concentrate and protect the process and 5 5 3 5 3 5 5 31
product quality.
Limit brand licensing rights given to partner
companies from different market segments,
2 5 5 5 7 5 5 7 39
and create a video game segment as a
possible market venture.
Strengthen relationship with other
3 companies through brand licensing to 5 7 7 7 5 7 7 45
preserve control on Lego’s core competency.
Create a team to oversee and manage all of
LEGO’s copyrights, patents and brand
4 5 7 9 7 5 9 9 51
licensing contracts to ensure protection of
their intellectual properties.