CASE STUDY

DATE – 23.09.2020

As per the Case Study, We can conclude that the Japan was
facing Huge Recession period, as economy of Japan was fully
collapsed. Because of these problems the income of individuals
also get reduced. Individuals have no purchasing power in order
to fulfill their demand. In case of Kirn Brewery and Sapporo
Breweries both companies have high prices of Beer as
compared to Arachi Breweries. Due to cheaper prices of Arachi
Beer, the demand increased as price is affordable to the
individuals, which cause growth in sale of Arachi Beer in
recession period also.

It is a case of Inferior goods: m Q xd

Submitted To : Somarata Guhachakraborty Submitted By : Mohit Choudhary

Asst Professor MBA (1st SEM)
Army Institute of Management Kolkata ST Code - 20042