BIBLOGRAPHY

BOOKS:
 Philip Kotler, Kevin Lane Keller, marketing management , (12 edition)
 Pearson education(2008) Malhotra N.K, Marketing research an applied orientation(4
edition)
 Arjun Mittal, “E-commerce: It’s Impact on consumer Behavior”; Global Journal of
Management and Business Studies
 Advertising management concept and cases by Mahindra Mohan.

WEBSITES:

 http://www.academia.edu/24284430/fator-affecting-online//behaviour.
 https://www.amazon.in/?ie=UTF8&ext_vrnc=hi&tag=googhydrabk-
 https://mailchimp.com/marketing-glossary/digital-marketing/
 http://www.prnewswire.com/news-releases/global-b2c-e-commerce-and-online-payment-
market-2014-79067691.html

MAGAZINES:

 Mitra, A. (2013), E-Commerce in India: A Review International Journal of Marketing,

Financial Services & Management Research, 2(2), pp 126-132.
 Gangeshwer, D.K. (2013). E-Commerce or Internet Marketing: A Business Review
from Indian Context. International Journal of u- and e-Service, Science and Technology,
6(6), pp 187-194.
 Sharma, S. & Mittal, S. (2009). Prospects of e-commerce in India. Asian Journal of
Management and Research, 3(2), pp 396-408.