B2B Assignment (2)

1) Identify a particular Oracle customer from the retail sector?

A) Perry Ellis chose Oracle Retail Customer Engagement Cloud Services as their future-proof
CRM solution to:
Reward and retain customers for their purchases
Optimize margins
Offer personalized, relevant and timely, promotions across channels
Achieve greater service levels with quick access to customer profile data
Attain a single, real-time, 360-view of their customers across all touchpoints
Reduce marketing operation costs by streamlining workflows

2) Describe the benefits that this retail customer received from the software solution?

A) CRM benefits :

● Better knowledge of customers

● Better segmentation
● Better customer retention
● Better anticipation of needs
● Better and speedier communication
● Better protection of data privacy

Submitted by

Satya Shreya

(19BSP1640)