Q1.

Explain the Terms in the context of Global Strategic Alliances

i)Alliance Frame Work

ii)Alliance Potential Value

iii) Alliance partner Analysis and

iv) Alliance Negotiations

• A strategic alliance is an arrangement between two companies to undertake a mutually

beneficial project while each retains its independence.

• A global strategic alliance is usually established when a company wishes to edge into a related
business or new geographic market, particularly one where the government prohibits imports
in order to protect domestic industry.

• Frame Work for Strategic Alliances

• CHECK SLIDE 4, 5, 6, 7.