The EV market in India is estimated to be a $7.

09 billion opportunity by 2025, with two and three-wheelers

dominating the EV segment. Keeping in mind this fast-paced, rapidly growing market segment, BIJLI a
bootstrapped two-wheeler EV company is planning to launch their first product for the growing middle-class
population in India. The company has a seed fund worth $10 million.

Mission Statement of BIJLI: To build an affordable, advanced, and superior EV mobility ecosystem for the
future.

The company is still finalizing on the product and want to launch the BIJLI 1.0 within 6 months. They want to
make this launch the India’s biggest and most popular launches in the recent times and for that you are being
hired as the head of the Brand Marketing team.

Problems to be solved:

1- Do competitor benchmarking to understand the EV segment in India.

2- Identify Target Market and Design a marketing campaign for BIJLI 1.0
3- Give estimated budget and impact created by each activity.