Company: Budweiser is an American-style lager that is produced by Anheuser-Busch

InBev,
a Belgian multinational drink and brewing holdings company.
Competition: Budweiser’s main competitors are Bira, Heineken, Carlsberg strong,
Tuborg
and Kingfisher. This is based on the alcohol content and price point of the beer.
Collaborators: To expand its network and reach, Budweiser collaborates with Fashion
stores,
farmers, Jim bean (Cooper Lager) and also has licensing agreements with NFL, MLB,
and
NASCAR.
Context: Budweiser was introduced in 1876 and currently has a 28% market share
worldwide.
It is sold in 50 countries and is the largest brand of AB InBev. In India, it has
the 7th highest
market share by volume.
Customer: Budweiser sells to retailers, bar owners, and wholesalers, through which
it
reaches the end consumers – beer drinkers across the globe