Below is the perceptual map for Beer Industry with Economy/Premium beer category on

the
x-axis and Light/Heavy flavour based on ABV strength on the y-axis.
32.9%
11.0%
10.0%
7.1%
3.4%
BRAND SHARE
Budweiser Carlsberg Elephant Kingfisher Premium Lager Tuborg Kingfisher Strong
Budweiser has 5% alcohol by volume and is therefore categorized as ‘Heavy’. Since
the unit
selling price per bottle (650ml) of Budweiser is Rs. 250/-, it is considered to be
a Premium
Beer.