Hiam’s Five Minute Marketing Plan

This is an idea-generating activity. Let the time pressure free you to scribble down as many good
ideas as you can, no editing or second-guessing. Then see if any of them can actually be done in
the short term. The goal is at least one actionable idea!

First Minute: Product

What could we do right now to improve the quality of our products/services in the eyes of
our customers?

What additional product or service would our customers most like us to offer?

Second Minute: Price

What could we do right away to cut costs without hurting our quality?

What offers could we afford to make to encourage new customers to try us or encourage
current customers to be more loyal?

Third Minute: Placement

What could we do right now to make our current distribution process work more
efficiently or effectively for our customers?

continued...

Hiam’s Five Minute Marketing Plan, Copyright © 2001, 2004 by Alex Hiam, www.insightsformarketing.com 1
What new approach could we try to reach different customers or reach current customers
in a different way?

Fourth Minute: Promotion

What could we do right now to make our customer communications more clear and
compelling?

What new ways of communicating with customers could we try right away?

Fifth Minute: People

What could we do to increase our motivation and enthusiasm?

What could we do to make our customers feel more enthusiastic and thankful toward us?

STOP! Your time is up.

Hiam’s Five Minute Marketing Plan, Copyright © 2001, 2004 by Alex Hiam, www.insightsformarketing.com 2