Customer: You and me

Objectives Company: IKEA

IKEA’s main objectives are to produce

cheap and affordable products, to Competitor: Other furniture
and home accessories
ensure the customers find what they
business
are looking for, and a better life for
those who can not afford expensive
products. Collaboration: Designers

Content
IKEA sets and frames their marketing 01 Segmentation
decisions according to the overall
corporate marketing strategy. They
position their products to meet market
02 Targeting
needs based on a segmentation strategy
that target all consumers. This helps
marketers to understand, prioritize,
develop, and deliver suitable messages 03 Positioning
and techniques to engage with different
audiences.
 Positioning or Strategies
to address the target customers

Low-cost Product Strategy Promotion Strategy

The starting point Wide range of stylish High profile advertising
for developers and and unique products; campaigns; IKEA store
designers is always Low priced furniture; shoppers are guided
the price. IKEA often Concept of flat properly; Online
develops its packaging. shopping and delivery;
products directly on Location
the factory floor.