Uncover the Total Economic Impact™ of SAP

Commerce Cloud and SAP Customer Data Cloud

January 21, 2021
Commerce Essentials Series

PUBLIC
 Welcome to the Commerce
Essentials Webinar Series!
Master the commerce essentials and
take the reins on revenue

Benefits

▪ Understand key e-commerce trends and

topics
▪ Learn from leading industry experts and SAP
customers
▪ Leverage best practices for your e-commerce
business
▪ See and learn about SAP’s commerce
solutions

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Webinar Topic:
Uncover the Total Economic Impact™ of SAP
Commerce Cloud and SAP Customer Data Cloud

Key Takeaways

▪ Build a business case for your organization on deploying

SAP Commerce Cloud and SAP Customer Data Cloud
▪ Create a benchmark of the potential costs and benefits
associated with SAP Commerce Cloud and SAP
Customer Data Cloud
▪ Hear testimonials from SAP customers in various
industries who are live on the solutions today

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Forrester TEI Model

DUE CUSTOMER COMPOSITE FINANCIAL MODEL CASE

DILIGENCE INTERVIEWS ORGANIZATION FRAMEWORK STUDY
Interviewed SAP stakeholders Interviewed five decision- Designed a composite Constructed a financial model Employed four fundamental
and Forrester analysts to makers at organizations using organization based on representative of the interviews elements of TEI in modeling the
gather data relative to SAP SAP Commerce Cloud and characteristics of the using the TEI methodology and investment impact: benefits,
Commerce Cloud and Customer Data Cloud to obtain interviewed organizations. risk-adjusted the financial costs , flexibility , and risks.
Customer Data Cloud. data with respect to costs, . model based on issues and
benefits, and risks. concerns of the interviewed
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organizations. 4
Key results and statistics
269% ROI
Create more value with SAP Commerce
Cloud and SAP Customer Data Cloud

14% uplift
Uplift revenue with personalization and
customer data
70% less time
Build faster and go-to-market sooner

€780K per year

Reduce IT operational expense
€2.8M per year
Reduce costs of scaling IT
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Increase revenue with personalization

14%
Organizations using SAP experienced a
Purchase increase over
significant uplift in their online and mobile
3 years
revenues

The driver behind the uplift was:

Personalization capabilities — fueled by first-

party, permission-based data
“The business impact of it is massively
Consent for information usage from customers growing. We are seeing 100% year-
that led to more relevant additive marketing over-year growth across digital
channels supported by SAP that we
communications have in place that went live April of last
year.”

- Executive director of IT, CPG

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Enable faster entry into market and
channels

Headless commerce allowed organizations to

70%
decouple front and backends for faster expansions
into new digital channels
Reduction in time from a singular
product base to multiple front end

“SAP has set a foundation for extreme scalability as our digital business grows. It
has allowed us to achieve almost 80% growth in revenue and gives us options for
extensibility into new ventures of the business like DoorDash and other integrations.
Finally, it is a true omnichannel platform.”
- Senior manager, convenience chain

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TCO and Time to Value

Legacy on-premise infrastructure is costly not

only for capital investments and maintenance
costs but also for costs related to load balance
80%
and scale during traffic spikes
Reduction in upgrade time

Companies deploying SAP Commerce Cloud and

SAP Customer Data Cloud saw a decrease in
associated infrastructure and upgrade costs, time
and needed support
“The effort needed on our side to
upgrade the legacy solution took about
SAP Commerce Cloud and Customer Data 100 to 150 days — really big efforts.
Cloud can reduce IT operational costs Now, [with SAP] we do the general
upgrade in just one sprint. And that’s
less than 10 days.”

- Head of customer engagement, infrastructure

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Reduce costs of expansion, both in
scaling vertically and horizontally
“SAP is great with numerous
functionalities and features. It’s
scalable. It’s very fast in the
Expansion into new geographies is difficult, mired response time. You’ll get these
by regional complexities such as customer data things automatically with
management regulations, laws, and payment customization for different
processing regions. Also, what is
important for us is that SAP
Technology infrastructure purchases and can integrate very complex
aggregation of data repositories add to the costs architecture and ecosystems as
of traditional architectures we grow.”
- Program manager, pharmaceutical

Build and scale faster with SAP Commerce

Cloud and Customer Data Cloud

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Unquantified Benefits

“A major benefit we are

receiving from SAP is
Avoidance of regulatory fines in multinational /multi- proper compliance and data
regional environments. security. It’s incredibly
important to have data
Customer lifetime value is improved with built trust stored in a secure solution
and the delivery of relevant content.
when you are thinking about
data breaches.”
- Program manager, life sciences

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Financial Summary

ROI
Cash Flow Chart (Risk-Adjusted)

Total costs Total benefits Cumulative net benefits

269%
€60.0 M
flows
Cash

€50.0 M
NPV
€40.0 M
€39.88 million
€30.0 M

€20.0 M

€10.0 M BENEFITS PV
€54.70 million
-€10.0 M
Initial Year 1 Year 2 Year 3

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What’s next? Check out the additional resources!

Download the full TEI report to learn more Join our next webinar: February 25th, 2021

Social Commerce: What you need to know

to succeed

Join our SAP Experts for an interactive Q & A

session as we delve into common questions
around social commerce, opportunities in
investment, and how to best leverage data and
insights from across digital experiences to
elevate your brand.

Link to full report in additional resources! Link to register in additional resources!

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Thank you.