Reg.No.:[ | | ate | Question Paper Code : $1032 M.B.A. DEGREE EXAMINATION, FEBRUARY/MARCH 2016. Elective Technology Management DBA 1734 — TECHNOLOGY TRANSFER (Regulations 2007/2009) ‘Time : Three hours Maximum : 100 marks - eS eenaga 1. Answer ALL questions. PART A — (10 x 2 = 20 marks) Differentiate interfirm and intrafirm technology transfer. ‘What is meant by collaborative and joint development? What are the various phases in technology diffusion process? Differentiate Innovation and Invention. Briefly explain the importance of Technology Management. Define technology transfer agreements. What is in house development? Define Technology Road Mapping (TRM). What is meant by Financial Syndication? Define Subcontracting and Sublicensing. PART B — (5 x 16 = 80 marks) (a) Explain with example the various stages in technology life eyele. (16) Or (b) In the given global scenario, discuss the customer diversity and competitive pressure with reference to the current Indian environment. (16)12. 13, 14, 15. (a) What are the key factors in technology transfer? Discuss various modes of technology transfer. (16) Or (b) Define technology absorption. What constraints in technology absorption have been reported as far as Indian experience is concerned? (16) (a) What are the different stages involved in Technology Assessment Process? Explain, (16) . Or (b) Describe Material Transfer Agreement (MTA) and its need in present scenario, Giving suitable examples discuss the elements of MTA. (16) (a) Discuss "brainstorming" as a method of technological forecasting in terms of (@ the steps involved; © (ii) its applications; and (5) (iii) its merits and demerits. ) e : (b) Discuss international networks of technology brokers. (16) (a) Write a short note on: (Angel investments and option fund « Gi) Venture capital 4 Gii) Debt financing (4) (iv) Grants and Incentives (4) Or (b) Write a short note on: (Rights ) (i) Royalty audits @ Gii) Auctions ) iv) Litigations, (4) 2 $1032Reg. No. : | [ Question Paper Code : 80032 M.B.A. DEGREE EXAMINATION, AUGUST 2015. Elective ‘Technology Mansgement DBA 1734 — TECHNOLOGY TRANSFER (Regulations 2007/2009) ‘Time : Three hours Answer ALL questions. PART A — (10 x 2 = 20 marks) 1. What is transfor decision making? 2. Mention some classifications of technology transfer categories. 3. What is absorption process? 4. What is technology process mapping? 5. Mention some of the transfer mechanisms. 6. What is the purpose of Materials transfer agreements (MTAs)? 7. Name some ways of technology partnering. 8 Mention any two factors conducive for in-house development. 9. What kind of support services will be required for technology transfer? 10. What is royalty audit? PART B— (6 x 16 = 80 marks) 11. (a) Explain how customer diversity and competitive pressure influence the choice of technology. Or (6) Explain international and cross industry technology transfer with examples.12. 13. 14. 15. fa) () (@) ) @) ) (a) Explain the process of new technology adoption. Or Write short notes on Technology flow channel and technology modernization. How does matching and pre selection of prospective business partners happen? Or How does business meets, workshops, training programmes and press releases foster technology transfer? Discuss the merits and demerits of sponsored development. Or What is the difference between joint development and collaborative development? What are the sources of arranging finance for technology investments? Discuss, Or Discuss the various Intellectual property related issues in technology transfer. 2 80032Reg. No. Question Paper Code : 22034 M.B.A. DEGREE EXAMINATION, FEBRUARY/MARCH 2015. Elective ‘Technology Management DBA 1734 — TECHNOLOGY TRANSFER, ~ (Regulations 2007/2009) ‘Time : Three hours Maximum : 100 marks Answer ALL questions, PART A — (10 x 2= 20 marks) 1. Define transfer decision making. 2. Compare inter firm vs intra firm. State any two real life examples for technology process mapping. 4. Define absorption process. 5. Define commercialising innovations. 6 What is material transfer agreement? 7. What are the economic and socioeconomic policy needs met by business incubation? 8. When do SME's prefer in-house technology development? 9. Define royalty audits. 10. Define venture capital and debts. PART B— (5 x 16 = 80 marks) : 11. (a) Discuss the choice of technology, customer diversity, competitive pressure and conflict of interests in detail a6) Or (b) Explain the technology transfer categories interms of international and cross — industry with an example. (16)12, 13, a. 1b. (@) b) (a) b) (a) (b) (b) Write short notes for the following. () Technology flow channel @ (ii) Technology transfer modes a) (iii) Technology up gradation » a (iv) ‘Technology modernization. @ Or Discuss in detail the absorption of new technologies, adoption of new technologies. absorption process and relocation issues. (16) How docs matching and pre-selection of prospective business partners takes place in transfer mechanism? Explain. State the objectives of technology transfer negotiations and technology transfer offices, (16) Or Describe in detail the technology transfer agreements, business meets, workshops, training programes and press releases. (16) Discuss the Barriers and opportunity related to the transfer of technology. Give example highlight the lessons learned. (16) Or Explain the roles and functions of international networks of technology brokers, How do they enable transfer process? (6) Deseribe the various IP related issues in terms of rights, litigations, royalty audits, auctions, market studies and product marketing. (16) Or ‘Enumerate the various financial institutions for assistances, sources and options funds, (16) 2 22034Reg. No. Question Paper Code : 46032 M.B.A. DEGREE EXAMINATION, AUGUST 2014. Elective (Technology Management) DBA 1734 ~ TECHNOLOGY TRANSFER (Regulations 2007/2009) ‘Time : Three hours ‘Maximum : 100 marks eS Serge 11. Answer ALL questions, PART A— (10 x 2= 20 marks) What are the opportunities available for business improvement in technology transfer? Define intrafirm. Give an example. What are the functions of technology process happing? What are the challenges faced in technology upgradation? In what way does the web based services helpful in technology transfer? Define creativity and innovation. What type of financial support expected from technology partnering? What are the objectives of technology brokers? Define royalty audits. Define venture capital. Give an example. PART B — (6 x 16 = 80 marks) (a) What are the advantages expected in technology transfer then compared with other technology updation? Discuss the transfer decision making process and choice of technology in detail with suitable illustrations. (16) Or (6) Explain the importance of “Customer diversity” and “Competitive pressure”? Elaborate the technology transfer categories in terms of international and cross-industry. (16)12. 13. 14. 15. (a) ) (a) (b) (a) ® (a) ) Describe the various services offered in technology flow channel and technology transfer modes. (16) Or What are the characteristics of adoption and absorption to new technologies? Discuss the concepts of technology modernization and absorption process? (16) Discuss the role of technology transfer services in technology management. Explain the various phases of matching and pre-selection of prospective business partners, (16) Or What are the services offered in technology transfer offices? Explain in terms of Indian based IT industry? How will you manage technology transfer agreements and material transfer agreements in technology conversions? 6) Explain the importance of various developments takes place with special reference to In-house, sponsored and collaborative in technology partnering. Or (Highlight the significance of “Partnership with intermediaries’. (8) (ii) Discuss in detail the international network of technology brokers.(8) Enumerate the various IPR issues in technology transfer. How will you conduct feasibility studies in technology transfer? Explain. (16) Or Write a brief note on the following : @ Technology valuation methods. @ (ii) Sub contracting and sublicense. @ (iii) Arranging financial assistance. @ (iv) Product marketing and incentives. @ 2 46032Pea Question Paper Code : 96032 M.B.A. DEGREE EXAMINATION, FEBRUARY/MARCH 2014. Elective ‘Technology Management : DBA 1734 — TECHNOLOGY TRANSFER (Regulations 2007/2009) ‘Time : Three hours Maximum : 100 marks Answer ALL questions. PART A — (10x 2 = 20 marks) What is technology scale up? What factors are considered in the decision making of technology transfer? Give an example of technology upgradation, How are technology relocation issues resolved? What is the purpose of ‘technology transfer databank’? What are the effects of web-based services on technology transfer? When is joint development of technology preferred? What are the services offered by international networks of technology brokers? What assistance is provided by the technology transfer support services during litigations? 10. What is the purpose of royalty audits? Pe menpoepe PART B— (5 x 16 = 80 marks) 11: (a) (@ Whats competitive pressure? Oo) (ii) How deregulation and liberalization of markets influence competitive pressure? © (iii) How are the small enterprises worldwide coping with competitive pressure? © Oria 13. 14. 15. ) (a) ) (@ ) fa) b) @) (b) () What are the forms in which knowledge is transferred in international technology transfer? 6) (i) Explain ‘Cross Industry Technology Transfer’ with two examples.(5) Gi) What are the challenges of intra-firm technology transfer faced by companies that haye multiple plants in different countries? —_—(6) Discuss ‘technology process mapping’ with a flow chart and a case study Briefly write about the stages in the process. Or (What are the issues in the adoption of new technologies? @) (i) What are the impediments to technology absorption? Give two case studies. @) What are the major technology transfer services? Discuss any four of them in detail with examples. Or What are the items of technology transfer agreements? Discuss the Licenser’s and Licensee's obligations. Why do companies cooperate in their efforts to innovate? Briefly discuss any eight reasons that motivate technology partnering. Or (When is sponsored development of technology preferred? @ (i) What are the intellectual property rights issues of sponsored development of technology? ) How is contract negotiation done for technology transfer? What are the issues considered during the negotiation? Or (What is angel investment? @ (ii) What are the advantages of finance syndication? © (iii) What type of companies needs venture capital? Discuss with an example. © 2 96032‘Time : Three hours 1 Reg. No.:[ | eel Question Paper Code : 86032 M.B.A. DEGREE EXAMINATION, AUGUST 2013. Elective Technology Management DBA 1734 — TECHNOLOGY TRANSFER (Regulation 2007/2009) Maximum : 100 marks Answer ALL questions. PART A — (10 x 2 = 20 marks) Why is technology transfer required? What are the technology enablers? What are the agencies involved in technology transfer? What is the methodology by which technology is absorbed? What are business incubators? How do they function? What are the common causes of failure within innovation process? What are the barriers that inhibit technology transfer process? Write a short note on the collaborative development of technology. What are the factors contributing to the efficiency of technology transfer? What are the stages in a venture round? PART B — (6 x 16 = 80 marks) (a) What are the external and internal environmental factors that affect technology user? Discuss them in detail, Or (b) Discuss customer diversity and competitive pressure in technology. transfer.12. 13. M4. 15. @ (b) (a) (b) (@) (b) @) (b) What are the channels for technology transfer? Discuss them in detail. Or Discuss the Technology Readiness Levels followed in the National ‘Aeronautics and Space Administration (NASA). Discuss the commercialization of innovations in detail. What are the economic conceptions of innovation? Or What are the drivers of organizational innovation? Discuss them in detail, Discuss the activities that can create opportunities to promote the transfer of technology. What are the lessons learnt from them? Or What is the objective of demonstrating a Next-Generation Technology? How does it lead to the formulation of long term strategy? What are the IP related issues of technology transfer? Discuss with examples, What are the avenues of income? Or How are the returns from R&D expenditure evaluated? What are the broad categories into which payments for the technology are divided into? 86032nee lee | ee | Question Paper Code 86032 M.B.A. DEGREE EXAMINATION, FEBRUARY/MARCH 2013. Elective "TECHNOLOGY MANAGEMENT DBA 1734 — TECHNOLOGY TRANSFER (Regulation 2007/2009) ‘Time : Three hours ‘Maximum : 100 marks Answer ALL questions. PART A — (10 x 2= 20 marks) 1. What is customer diversity? What are the advantages of interfirm technology transfer? 3, What is technology process mapping? 4. What are problems in adoption of new technologies? 5. What are technology transfer services? 6. What is technology transfer negotiations? 7. What are the merits of in-house development? & What is joint development in technology transfer? 9. What do you mean by royalty audit? 10, Name the methods of technology valuation.1 12. 13. 14, 16. (a) ) (a) i) (a) (b) (a) (b) f@) b) PART B— (6 x 16 = 80 marks) Explain transfer decision making and also discuss the problems in transfer decision making with reference to globalization. Or Discuss the various technology transfer categories aa applicable to Indian Industry. Compare and contrast the technology upgradation and technology modernization. Or Explain the absorption process of technology transfer in the Indian Context. Discuss the prospects of commercializing innovations in the Indian Context. Or Discuss the technology transfer offices in detail. What are the problems and prospectus of sponsored development in ‘Technology partnering? Or Explain the collaborative development in technology. partnering, Discuss the various issues related to intellectual property rights and litigations, Or Write short notes on the following : (4x4=16) @ Auctions (i) Sub contracting. (ii) Option fund. (iv) Grants. 2 86032Reg. N Question Paper Code : 75532 M.B.A.DEGREE EXAMINATION, AUGUST 2012, Elective Technology Management DBA 1734 — TECHNOLOGY TRANSFER (Regulation 2007/2009) ‘Time : Three hours Maximum : 100 marks 10. Answer ALL questions, PART A — (10 x 2 = 20 marks) What are the needs of the industry in the Management of Technology? What is ‘technology search strategy"? Distinguish between Horizontal and Vertical Technology ‘Transfer. Why is technology assessment required? How do the business incubators differ from research and technology parks? What are the economic and socioeconomic policy needs met by business incubation? When do Small and medium enterprises prefer in-house development of technology? What is Collaborative development technology? What are subject inventions? What are the stages in a venture round?1 12, 13, 14. 16. @) ) @ (b) @ ) (a) (b) @) (o) PART B — (5 x 16 = 80 marks) Discuss any eight factors that affect technology user. Which factors are more important today? Or What are the important aspects of Capacity-building in developing countries? () Discuss the Channels of technology flow. @) (ii) What are the key factors in technology transfer? ®) Or What are the guidelines for technology modernization? Highlight the emerging issues of technology modernization. () What are the sources of innovation? Do the innovators become entrepreneurs? @) (ii) Discuss the six principles companies can follow to unlock their innovative potential. @) Or () What are means of creating enabling environments for technology transfer? 8 (ii) What are the Obligations of the licensor under technology transfer agreements? @® What are the Barriers and opportunities related to the transfer of technology? Give examples. Highlight the lessons learned. Or What are the roles and functions of international networks of technology brokers? How do they enable transfer process? Discuss the following IP related issues: (x 4=16) () Rights (i) Litigations (iii) Royalty (iv) Audits. Or Who is an angel investor? Elaborate on angel groups. Discuss the source and extent of funding by them. Discuss why angel investment bears extremely high risk. 2 75532Reg. No. : Question Paper Code : 85532 M.B.A. DEGREE EXAMINATION, FEBRUARY 2012. Elective DBA 1734 ~ TECHNOLOGY TRANSFER (Regulation 2007/2009) ‘Time : Three hours Maximum : 100 marks Answer ALL questions. PART A — (10 x 2= 20 marks) What is customer diversity? Write a short note’on ‘Interfirm Technology Transfer’ What do you mean by “Technology process mapping’? What are the drawbacks in ‘Technology Upgradation’? Define Innovation. What is the role of periodicals in Technology Transfer? What is a joint venture? : What are the advantages of ‘partnership with intermediaries"? What are ‘Litigations’ relating to intellectual property? What is technology valuation? PART B — (5 x 16 = 80 marks) (a) _ Explain ‘Technology opportunities’ in relation to technology transfer. Or (b) Examine the relationship between ‘Transfer decision making’ and ‘choice of technology.13, 4 @ (b) (a) (b) (a) (b) (a) (b) What deficiencies and limitations have been observed in relation to absorption efforts in Indian industry in the past? has the situation improved? Justify your answer with examples. Or Discuss the role of “Technology modernization’ in technology transfer and describe the activities of ‘adopting new technology’ Discuss technology transfer services and enumerate the stages in matching and pre-selection of prospective business partners. Or What general principles in regard to ‘Technology transfer negotiations’ need to be kept in view? Discuss in the context of Indian industry. Discuss the problems and prospects of In-house development in Indian industry and also bring out the advantages and disadvantages of In-house development over out-sourcing. Or (i) From the enterprise point of view, what factors would you consider in developing collaboration? Explain. @) (ii) Explain ‘Sponsored development’ in technology partnering. 8) Discuss the role of ‘support services’ in achieving technology transfer. Or Write short notes on the following: (Product marketing a (i) Sub contracting @) (ii) Sources of fund ) (4) (iv) Incentives, 2 85532‘Time : Three hours 10. Reg. No. Question Paper Code 95532 M.B.A. DEGREE EXAMINATION, AUGUST 2011. Elective DBA 1734 — TECHNOLOGY TRANSFER (Regulation 2007/ 2009) ‘Maximum : 100 marks Answer ALL questions. PART A — (10 x 2= 20 marks) What is Technology scale up? Distinguish between interfirm technology transfer and intrafirm technology transfer. What is the influence of Technology flow channel? State few relocation issues in Technology Transfer. What is commercialising innovations in Technology ‘Transfer? What is the role of ‘ Press release’ in Technology Transfer? What is collaborative development? List some disadvantages of in-house development. What is intellectual property rights? What is venture capital?ll. 12, 13, 14. 15. @ ) () (a) ) @) ® @) ) PART B — (6 x 16 = 80 marks) Explain the various technology opportunities available in India with examples. (as) Or Discuss the customer diversity and competitive pressure in the present globalized scenario, with special reference to Indian environment. (16) Critically analyse the importance of Technology transfer modes. (16) Or Explain in detail about the Adoption of New Technologies duly bringing out the limitations with respect to India. (16) "Technology transfer Negotiations play a vital role in bringing ‘Technology Transfer" - Elucidate with examples from Indian Industry. (16) Or What is Material Transfer Agreements? Why do we need material transfer agreements? Discuss the elements of MTA's with suitable examples, (46) "Partnership with intermediaries improve technology transfer smoothly " - Do you agree? Justify. (16) Or Explain how International networks of technology brokers will enhance technology transfer network. (16) Explain the Assistance extended by the support services in implementing technologies. 6) Or Write short notes on: (x 4=16) (@ Product marketing (i) Sources of fund (ii) Angel investments (iv) Incentives. 2 95582Reg.No.: |_| Question Paper Code : 85532 M.B.A. DEGREE EXAMINATION, FEBRUARY 2011. ‘Third Semester DBA 1734 — TECHNOLOGY TRANSFER (Regulation 2009) (Common to Elective — Regulation 2007) ‘Time : Three hours Maximum : 100 marks Answer ALL questions. PART A — (10 x2 = 20 marks) 1. What do you mean by Technology scale up? 2. What is the impact of Culture Shock? 3. Name the Technology Flow Channels. 4. Briefly discuss few Relocation issues. 5. What are the advantages of Technology Transfer Services? 6. What is the role of web based services in Technology Transfer. 71 Who are the intermediaries in Technology Partnering? 8. What are the negative aspects in collaboration? 9. What are Royalty Audits? 10. Briefly discuss the Option Fund.li. fe 13. 14, (a) (b) (a) (b) (a) (b) (a) (b) PART B — (6 x 16 = 80 marks) (Explain the choices of technology in Technology Transfer. @) (ii) Explain the Technology Transfer Categori @) Or (@ Explain the Conflict of Interest In Technology Transfer. ® (i) Explain the Transfer Decision Making Process. @ () Explain in detail the Technology Transfer modes. @) (ii) Discuss the Technology modernization @ Or Discuss Adoption and Absorption of new technologies. as) () Explain the step by step procedure in commercializing the innovations. ) (i) Explain the Technology Transfer negotiations. ® Or (Explain the salient features of Data Bank as Technology Transfer office. ® (i) Explain the Material Transfer Agreements. ® (i) “Inhouse Development is superior to out sourcing” — Do you agree? Justify your answer. ) (i) “Partnerships with intermediaries always pose problems” — Do you agree? Justify your answer. ®) Or Explain in detail the role of International Networks of Technology brokers in Technology Partnering. (16) 2 8553215. (a) Explain in detail the Intellectual Property Related issues. 6) Or (b) Write short notes on : (4x4 = 16) (i) Sub License Gi) Angel investment Gii) Venture capital (iv) Grants. 3 85532Reg. No. : M.B.A. DEGREE EXAMINATION, AUGUST 2010. = Elective DBA 1734 — TECHNOLOGY TRANSFER (Regulation 2007) ‘Time : Three hours Maximum ; 100 marks 8. 10. 11. Answer ALL questions. PART A — (10 x 2 = 20 marks) What is customer diversity? Define culture shock. Define Technology Process Mapping. What is adoption of new technologies in industries? Define technology transfer negotiations. List any two benefits of web based services for technology transfer. What is “in-house development” of technology transfer? What do you mean by “Technology Broker”? What do you mean by litigation? What is “sublicensing”? PART B— (5x 16 = 80 marks) (@) Explain how you scale up to a technology opportunity to get a comparative advantage. Or (b) Critically analyze the importance of technology transfer categories interm of international, cross, interfirm and intrafirm,12. 13. 14. 15. (a) b) (a) ) @ ) (a) ) Explain in detail about the technology process mapping and technology flow channel for upgradation and modernization. Or Explain the factors considered in absorption of new technology with regard to process and relocation issues. Explain the criteria followed for matching and preselection of prospective business partners in technology transfer. Or Explain how technology transfer mechanism is made effective with regard to office maintenance and transfer of agreements. Explain the parameters you will choose in deciding a partnership with intermediatries for technology transfer network. Or Explain how joint and collaborative development will enhance technology transfer network. Discuss the procedure involved in intellectual property related issues in implementing technology transfer. Or Explain how technology investment is decided based on cost analysis. Also explain the procedures of venture capital partnership. 2 GG 1532M.B.A. DEGREE EXAMINATION, FEBRUARY 2009. Fourth Semester — Flective DBA 1734 — TECHNOLOGY TRANSFER (Regulation 2007) ‘Time : Three hours Maximum : 100 marks 10. i. Answer ALL questions. PART A — (10 x 2 = 20 marks) What are the opportunities available for Technology transfer especially for SMEs? What are the conflicts arises in Technology Interests? ~ What is Technology Process Mapping? Define Technology upgradation. Define Innovation. What is the purpose of Training Programmes in Technology Transfer? What is Technology Partnership? Define Technology broker. What is an IP Audit? Define copyrights. PART B — (6 x 16 = 80 marks) (a) Explain the procedure for Technology opportunities, scale up, decision making and choice of Technology for the Innovative products. a6) Or (b) Describe the importance of Technology Transfer categories (ie) International and cross Industry, interfirm and Intrafirm.12. 13. 14. 15. (a) (b) (a) (b) (a) (b) @ (b) @ Briefly explain the technology flow channel and Technology ‘Transfer Modes. (10) (ii) Highlight the various important issues of Technology upgradation and Modernization. ©) Or Describe the procedure followed in Absorption of new Technologies, Process and Relocation issues. (16) Explain the various Technology Transfer Mechanisms inclusive of . Negotiations, Business Partners, databank and periodicals. (16) Or Describe the various Agreements followed in the technology transfer with respect to Material and Technology. (a6) What are the various developments take place in Technology Partnering? Explain the above case with specific to Electronics and IT products. (16) Or Write short notes for the following technology transfer : (i) Joint and Collaborative Development. @) (ii) International Networks of Technology brokers. @ (i) Define Potent. @ (ii) Briefly explain the various issues in IPR. 6) (iii) How does an product got examined when a product is applied for patenting? Explain the procedures involved. (8) or Explain atleast four funding agencies for Technology services? How does SME's gets benefied by these funding agency? What are the procedures involved? How does the product classification is made for financial Assistance? (16) 2 21532Reg. No. LL 1682 M.B.A. DEGREE EXAMINATION, AUGUST 2009, Hlective DBA 1734 — TECHNOLOGY TRANSFER Raguiation 2007) ‘Tie Three hours Maximum 100 marks Answer ALL questions, PARE A— (10 «2= 20 marks) 1. Whatis the importance of value raforenco model? 2. What da you underatand by euro shock? 3. What ore the various phases of technology flow proses? 4. Beplain bray the Technology Program Management Model (TPMM0. 5, Distinguish between Technology Ineubatore and Research & Technology parks. 6. What are the common goals Innovation? “1. Name a fw barveesrlate to the transfer of technology 5 Distinguish between In-house dovelepment and Sponcored development technologion 9, What do you moun by royalties? 10, Who are Angel investors?a 12. 13, 4 ey) w co) @ o w ® PART B— (5 « 16 =80 mark) i) What re the various Operational inavee of MOT? Explain. (8) Gs) Diseuss the various technology transfer eategories with suitable examples (10) or (i) Baplnin in detail the intra Gem technology transfor model with reference toa manufacturing organization, a3) (i) iowmesate the eect of confit of interest in technology transfer.) (@ Bxplain briefly the various technology flow channele with appropriate examples. ® ii) What are the various routes of enlerpriseto-enterprise technology transfer in IT eld? @ or G)Beplain the tothnclogy teanefor modes in datail Wasteate with suitable diagrams. ® i) Deeribe the procedure that is being followed in adoption of now ‘Technalogis. @ Doseribe tho typos of agrouments adopted in tranefor of technology with roferonco to materials and technology. a6) or What are the various technology tranefer michsninms with respect ¢9 ‘Negotiations, Offizos, databank, poriedicala and web-based aorvices? (16) Explain @Callaborative dovelopment technology in dota. ® Gi Joint development technology. @ or Write short notes on (@)_Tnternational Network of technclogy brokers © Gi) Transfor of environmentally sound tchnalog © 2 LL 16325. @ w aii) wo @ ‘Explain the verious isques in IPR related activities in detail. (4) ‘Wht ace the methods of technology valuation? © Doseribe the various factors underlying licensor royalty ‘egetintions in deal @ or What ave the financial assistance available and the methods of payment fora technology? Diseuss (10) How is produet classification envied out for financial assistance? (6) 3 LL 1632,Reg. No.: Question Paper Code : YY 1532 M.B.A. DEGREE EXAMINATION, FEBRUARY 2010. Elective DBA 1734 — TECHNOLOGY TRANSFER, (Regulation 2007) ‘Time : Three hours Maximum : 100 marks li. Answer ALL questions. PART A — (10 x 2 = 20 marks) What do you mean by competitive advantage? Distinguish between inter firm and intra firm. What are the technology transfer modes? Distinguish between technology upgradation and technology modernization. What do you mean by commercializing the innovation? What is the role of periodicals in technology transfer? What are the drawbacks in partnering with intermediaries? Write a short note on technology brokers. What is IPR? What do you mean by finance syndication? PART B — (5 x 16 = 80 marks) (a) () Explain the various technology opportunities available in India. (8) (i) Explain the technology transfer decision making process. @) Or (b) (i) Discuss the relationship between customer diversity and competitive pressure. @) (i) Enumerate the effect of culture stock in technology transfer. (8)12, 13. 14. 16. (a) (b) (a) (b) (b) (a) (b) (@) Explain in detail the technology process mapping. ® (ii) How will you adopt new technology? Explain with an example.(4 + 4) Or (Bring out the various issues in relocation. @) (ii) Bring out the salient features of absorbing a new technology. (8) (Explain preselection of prospective business partners. ®) (i) Bring out the intricacies in technology transfer negotiations. (8) Or Explain in detail the material transfer agreement. ae) (Explain the various issues in in-house development of new technology. (8) (ii) Bring out the drawbacks in sponsored technology development. (8) Or Explain : (@_—_Joint-development technology. ® (ii) International network of technology. @ () Explain the product marketing in detail. ) (i) How will you negotiate the contract? Discuss. ® Or Write short notes on : (4x 4=16) @ Lean (i) Option fund (ii) Venture capital (iv) Debts. 2 YY 1532