SHORT TERM JOB

ORIENTED COURSES
OFFERED BY ALL INDIA MANAGEMENT
ASSOCIATION

The employment landscape in India is rapidly changing as the skill sets required
in the current job market are emerging from disruptive technologies. In order to
remain relevant and competitive,students pursuing higher education must upgrade
their skillsets by gaining knowledge and certifications in contemporary areas
required by the Industry.
AIMA offers following job oriented courses, developed in consultation with the Industry.

Certification in Certification in Certification in Certification in

Financial and Digital Marketing
Valuation Modeling and Analytics
The programme is designed to offer
students an intensive instruction & training
needed to successfully compete in rapidly
developing global financial markets.
Key Takeaways:
• Learn the art of creating a financial
model in excel from scratch.
• Application of fundamental theories &
practices of valuation analysis, strategy
analysis, prospective analysis, DCF
modeling, trading comparables and
transaction comparables to develop
Valuation Models.
• Get your Financial and Valuation
Modeling skills recognized with a
certificate from All India Management
Association
For Whom:
• Students pursuing Bachelors/Post
graduation, interested in building
career in investment banking,
project management, equity research,
business planning, equity funds or
commercial banking.
Programme Duration: 50 hours
Few Companies recruiting Financial and
Valuation Modeling Professionals: ANZ
Grindlays Bank, Arcent Global, Black Rock,
Crescendo Global, Ernst & Young,
Evalueserve, J.P. Morgan Chase, Jindal
Steel & Power, Kelly Services, KPMG India
Pvt Ltd, Macquarie Group, Michael Page,
Moody's Analytics, Philips Healthcare,
Piramal Enterprises, Pricewaterhouse
Coopers , Softbank Energy, Wipro Limited,
WNS Global Services
The programme is designed to truly harness
the potential of internet marketing/online
marketing and effectively leverage its impact
on consumers. It also aims to train & equip
young students on the contemporary Digital
marketing skillsets required in the present
Job market.
Key Takeaways:
• Develop strong foundations in Digital
Marketing disciplines like: SEO, SEM,
PPC, Mobile & Email Marketing etc.
• Monitor, evaluate and iterate traffic-
building activities for marketers.
• Master in Digital Marketing Tools: Google
Adwords & Analytics, Facebook Marketing
Twitter Advertising & Youtube advertising
to execute effective marketing strategies.
• Benefit the marketers through better
consumer segmentation, forecasting
consumer trends analytics.
• Extracting consumer DNA and aid
decision making in marketing
• Get your Digital Marketing and Analytics
skills recognized with a certificate from
All India Management Association
For Whom:
• Students pursuing Bachelors/ Post
graduation who want to gain knowledge
in the field of Internet/Digital Marketing
and improve their job opportunities in the
Digital space
Programme Duration: 50 hours
Few Companies recruiting Digital Marketing
Professionals: Airtel, Barclays, Budweiser,
Canon, HDFC, Hindustan Times, Jack &
Jones, Jockey, Kotak Life Insurance, Marico,
MasterCard, Microsoft, Mother Dairy,
Proctor & Gamble, Sony, Taj, Tanishq, Titan,
Unilever, Wipro
Business Analytics Cyber Security
The programme is intended to enrich
the candidates with combination of skills,
technologies, applications and processes
used by organisations to gain data-driven
insights used to aid decision-making
across functions including finance,
marketing and operations.
Key Takeaways
• Learn the fundamentals of Business
Analytics through practical learning and
hands-on training where participants
will be expected to work with dummy
datasets, and real data sets.
• Programme teaches the participants to
leverage these strategies to gain the
competitive advantage for both their
business and career.
• Get your Business Analytics skills
recognized with a certificate from All
India Management Association
For Whom:
• Students pursuing Bachelors/ Post
graduation w i t h s t a t i s t i c s o r
Mathematics background
• Engineering students
Programme Duration: 50 hours
Few Companies recruiting Business
Analytics Professionals:Accenture,
Amazon, American Express, BlackBuck
(Zinka Logistics), Cargill, DXC
Technology, Gartner, Goldman Sachs, Grid
Infocom, IBM, JPMorgan Chase & Co.,
Lifestyle International, Mastercard, NTT
DATA Services, Religare Health Insurance,
Siemens Technology India, Sutherland,
Swiggy, US Banking Alliance, Wells Fargo
The sharp rise in online digital transactions, has led
to availability of personal and confidential data of
individuals and organisations which is often
hacked and is increasing cybercrime incidents.
Companies are actively looking for Cyber security
professionals to safeguard their confidential data.
AIMA, in consultation with the Industry experts has
developed a certification programme in Cyber
Security for young students who aspire to make
their career in Cyber Security. The programme
highlights the threats and new age measures to
hedge the risks related to Cyberspace connecting
the entire world together.
Key Takeaways
• Learn Security Design, Cryptography, Emerging
threats and defences, Network Security and
much more.
• Enhancing learning through hands on projects
that foster Cyber security skills.
• Mentorship from cyber security practitioners
who bring the industry perspective.
• Get your Cyber Security skills recognized with a
certificate from All India Management
Association
For Whom:
• Graduates and Management students with IT
background
• Engineering students
Programme Duration: 5 hours
Few Companies recruiting Cyber Security
Professionals: Accenture, Alstom, Boston
Consulting Group, Cisco, Deloitte India, EXL,
Fidelity Investments, Genpact, Glenmark
Pharmaceuticals, HCL Technologies, India Post
Payments Bank, JPMorgan Chase & Co., KPMG
India, Moody's Corporation, Procter & Gamble,
SUEZ - Water Technologies & Solutions,
Symantec, Ujjivan Small Finance Bank Limited,
UNSW Sydney, Wells Fargo

For further details & to enroll for the programmes, kindly contact your Training & Placement Head/HoD/ AIMA representative. Details of AIMA representative are as under:

Ms Ekta Nayyar
Assistant Director- Centre for Management Education, All India Management Association
Mobile: +91 9250127573; email: enayyar@aima.in