The option is that the nature and effect of the presentation on customer decision making is

different in aspects in which decisions are also conveyed to customers. The number of options
that are offered, for example, will affect the user decision as to how attributes are represented as
the existence of a "default." As a result, paternalism and asymmetric paternalism supporters have
advocated consciously designing a chosen architecture to drive shoppers into behaviors that they
choose to individually and socially, such as investment savings, healthy diets and the donation
registry.
Sometimes, such policies are warranted because well-designed architectures of decision-making
will offset unreasonable prejudice in order to better customer protection. Via these approaches,
politicians have become successful and the UK Behavioral Insight Team has established itself,
and hence the 'Nudge Unit' of the White House, for example. Whereas many scientists of
behavior emphasize that, while manipulating choice architecture, there is no neutral architecture
of choice and that consumers retain autonomy and freedom of choice, paternalistic opponents
also contend that choice architectures intended to solve irrational choice can place cost on a
reasonable system. Agent by restricting or weakening, for example, reverence for individual
human agency and spiritual independence.