Professional Documents
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New Day.: Inspired by Curiosity
New Day.: Inspired by Curiosity
corporate
NEW DAY. NEW ANSWERS.
overview INSPIRED BY CURIOSITY.
It’s hard to conceive that for more than a year the COVID-19 pandemic has wreaked havoc around the world.
Like most companies in the digital era, we’ve also taken steps to transform who we are and how we contribute
Many of us have never lived through anything like the coronavirus, nor such an incredible amount of disruption
to our customers’ success. Even in the most difficult economic times, we’ve maintained that spirit of innova-
in our daily lives. From something as simple as taking a walk in the park or hosting a birthday party to broader
tion, constantly reimagining how analytics can improve the world. Last year, we continued to deliver on our
decisions like canceling large gatherings or working remotely, the way we make decisions vastly shifted. We are
promise of a $1 billion investment into advancing AI technology, education and services. A significant part of
reconsidering every decision and re-evaluating every necessity. Actions that were once subconscious instinctive
our annual revenue is reinvested into R&D to optimize the analytics life cycle for our customers.
behavior are now calculated, cautious equations.
But our innovation does not stop within our own technology boundaries. We’ve adapted to the demand
The same applies to business. Many of the insights that once drove critical business decisions no longer apply
for analytics in the cloud by reimagining how we collaborate and integrate complementary technologies.
as organizations adapt to an ever-changing new normal – including disruptions in critical supply chains, medical
Last year, we acquired Boemska, whose technology will allow us to lower customer cost consumption in
supply shortages and workforce constraints.
the cloud. We have exciting plans for continued collaboration with our customers and partner community.
Even though 2020 was full of surprises, we adjusted quickly to keep our employees safe – and focus on helping New partnerships allow us to help customers with lots of data minimize costs and increase compute
our customers through a difficult time. Throughout the year, we stayed agile and kept our focus efficiencies with massively scalable data stores in the cloud. We are gaining significant momentum with
on what’s important. We found ways to use data to fight the virus and create new strategies our strategic preferred cloud partner Microsoft, as evidenced by our latest release of SAS® Viya,® which is
to keep society moving forward. cloud-native and offers deep integration with Microsoft Azure services.
Now, a new day is upon us, and, with it comes opportunity for new questions. SAS was built on innovation, and 2021 will be no different. We are accelerating innovation across all our
How does the new normal affect business? How do we make better decisions? technologies to focus on solving our customers’ business problems. We remain dedicated to asking the
right questions to find better answers. And, all along the way, we maintain the belief that caring for our
As we consult with government agencies, health care workers and supply chain people, our communities and our planet is simply the right thing to do to create a better, safer world.
experts on their responses to the coronavirus, we see an intense need across
industries for more data and, more importantly, an increased demand to analyze
the data that is available. Sincerely,
To get new answers, we must stay creative and adaptive. At SAS, we know curiosity Jim Goodnight
is the catalyst for all acts of discovery. Our curiosity and passion for the problems our CEO of SAS
customers are facing leads to knowledge and progress, and it drives our innovation.
$3 billion revenue
30% 2%
communications education
5% 2% corporate overview
2020 revenue influenced by:
energy & utilities government
• Analytics • Fraud 2% 17%
• Artificial Intelligence • Internet of Things
26
New Day. New Answers.
total software revenue by region To improve our SOCIAL IMPACT
14%
ASIA PACIFIC
36%
32
New Day. New Answers.
EUROPE
MIDDLE EAST 27% 56% 91% Same world-class company
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transformation efforts.
In a world of untapped data, SAS sees Cloud computing plays a central role in our technolo-
opportunity to inspire, improve and inno- gy road map. Not only does it help companies deal
vate. When we apply our trusted analytics with the sheer volume of data, it’s what customers
and curious spirit to our world’s explosion need to become more agile, scale to new challenges
of data, better decisions are inevitable. and operate more efficiently. The latest release of our
cloud-native SAS Viya platform integrates the art of
Innovation is certain. And our aspirations
decision making with the science of AI and advanced
for a better world become reality. analytics. It’s also empowering users across the
organization to harness the power of analytics – no
At our core, we’ve always been an organization of
matter their skill level.
problem solvers. Our courage to ask challenging helping predict and
questions blended with our powerful technology is prepare forlikecovid-19
Organizations Hanesbrands, Mercy, Banco
an unbeatable combination. The past year has Bradesco and Qualitas Insurance Company are
From supporting health care agencies on the front
forced us all to think differently, adjust constantly pushing the boundaries of innovation with SAS Viya
lines of the pandemic outbreak to powering COVID-19
and remain flexible. A lot has changed. But our each day. The latest version of SAS Viya provides a
vaccine and treatment development, SAS has support-
fearlessness to tackle problems of every size has seamless customer experience with Microsoft Azure, a
ed health and government organizations through every
only intensified. phase of the pandemic, empowering them to make
Our relentless questions pave a path to a better lifesaving decisions. Working with hospitals such as
Fondazione Policlinico Universitario Agostino Gemelli
understanding of the challenges our customers face.
IRCCS, the Robert Koch Institute and the Cleveland
This past year made clear that our software and
Clinic, we created forecasting platforms to predict
services help play a life-changing role in times of
impact and optimize critical resources at the very
uncertainty. Customers asked us how to optimize
beginning of the outbreak.
critical hospital resources, better protect vulnerable
populations from the spread of COVID and reinvent Globally, governments used SAS epidemiology models,
supply chain demand planning – and we’ve an- situational awareness dashboards, economic forecast-
inspired by swered confidently with the power of data, analytics, ing and contact tracing software to inform data-driven
policies and support citizens. We’ve helped officials
curiosity
collaboration and curiosity. Now, we continue to
around the world understand the virus’ spread to
help reimagine business in a post-pandemic future,
implement better public health guidelines and best
giving everyone access to data and insights that can
physically and financially protect those most in need.
s.
Throughout this report, you’ll discover the impact of And in the race to develop and distribute effective
sw
thinking bigger, better and braver with advanced vaccines, SAS clinical analysis software has helped
an
curiosity 7
analytics. With more data than ever before and
transform clinical research and improve the develop-
w
AS ONE OF THE
sioning, government agencies are better understanding companies deal with the sheer volume of data, but they we better reach our key audiences? By partners who care about
the importance of a solid analytics strategy. With bold digi- the work we’re doing, and
also provide customers the tools to become nimbler, scale lighting the path from analytics to insight
curiosity 8
curiosity 9
MOST INNOVATIVE
tal transformation initiatives in place, the US Food and Drug they understand our vision
to new challenges and operate more efficiently. The latest to action, we empower organizations to and the impact it has in cary
JOINT VENTURES
Administration (FDA) is turning to capabilities in natural release of SAS Viya integrates the art of decision making solve these questions and transform the and beyond.”
language processing, artificial intelligence and machine with the science of AI and advanced analytics. It’s also
OF 2021
impossible into the possible.
learning through the SAS Viya platform to ensure human Nicole Raimundo Coughlin,
empowering users across the organization to harness
Chief Information Officer,
Town of Cary
Today, our customers are experiencing change at a pace like
never before. If they weren’t already on the path to digital
transformation before 2020, they were forced into it rapidly
last year. In order to maximize on analytic investment, make
data-driven decisions, and deliver competitive advantages,
businesses need data and analytics – and they need to put
them to work in new and different ways.
In 2020, SAS helped customers thrive in this shifting landscape thanks in part to
our innovations across our customer intelligence and data science solutions, our
cloud-native SAS Viya software and strategic partnership with Microsoft. This year,
SAS is continuing to refine these technologies and beyond to help customers SAS NAMED A
continue to evolve and innovate.
WORLD’S MOST
The pandemic has undoubtedly altered consumer behavior, driving business INNOVATIVE
leaders to quickly respond and adapt in order to provide a seamless customer
COMPANY –
RECOGNIZED
experience. SAS is uniquely positioned to help, with the ability to transform data
into actionable insights in minutes or seconds with AI and real-time decisions. With
new service offerings and updates to our customer intelligence software, SAS is FOR INSPIRING
helping brands accelerate the value delivered through analytics with a hybrid
CURIOSITY, PUSHING
TECHNOLOGY
marketing approach to explore new answers to evolving customer expectations.
to drive
innovate with confidence. As the leader in massively parallel analytics and AI, SAS
has the best tools to help data scientists across industries and around the world CATALYST FOR
innovation quickly and efficiently turn massive amounts of unsorted data into actionable
insights that drive real change. And with the latest release of SAS Viya, we are
making it easier for users of all skill levels throughout the organization to acceler-
POSITIVE CHANGE.
s.
er
innovation 11
sw
The latest release of SAS Viya is cloud-native and cloud portable, supported by
an
seconds, not hours. The SAS Viya platform integrates the art of decision making
ne
with the science of AI and advanced analytics, bringing the power of analytics to
everyone, everywhere, whether on premises, in the cloud or on the edge.
y.
da
w
ne
cloud
As organizations strive to digitally transform with agility and Whether on private, public or hybrid cloud infrastructure,
speed, they require the flexibility and scalability of the cloud we are helping customers move SAS closer to their data and
supporting copd patients
and an analytics platform accessible to users of all skill levels. run our software in new and modern ways to unlock critical
during the pandemic
Through a comprehensive vision for cloud solutions and business opportunities with maximum uptime and minimal
deployment, SAS has evolved our technology to become administrative overhead. By offering our award-winning As the pandemic ramped up, the 320 million
cloud-native with the latest release of SAS Viya. software and services on the SAS Cloud or third-party cloud people suffering with chronic obstructive pulmo-
providers like Microsoft Azure, Amazon Web Services (AWS), nary disease (COPD) felt more vulnerable than
SAS Viya makes it easier for users across the organization ever. The COPD Foundation turned to SAS Viya
or Google, and integrating with their cloud services, we give
to access powerful, cloud-native software and make better and its built-in AI strengths to explore unstructured
organizations the ultimate flexibility to optimize the perfor-
decisions, faster. Recent product developments are helping data, identify patterns and create meaningful
mance and value of their analytics ecosystem.
customers more efficiently democratize analytics throughout reports for its members. This allowed the
their organizations while seamlessly managing analytic The release of the cloud-native SAS Viya platform offers a organization to pinpoint topics most concerning
workloads and building SAS into a variety of applications. return on SAS’ $1 billion investment in AI, announced in for members – access to oxygen, medicine, jobs
2019. The powerful, easy-to-access platform helps customers and pulmonary rehabilitation services. It made the
Running on a modern, scalable architecture, SAS Viya
drive innovation while bringing SAS technology into the foundation’s support more relevant in the pan-
is designed to be delivered and updated continuously –
hands of everyone, everywhere. demic’s early days when members needed it most.
helping accelerate time-to-value even during times of
uncertainty. While many organizations have struggled with
the global pandemic and its effects, SAS Viya has helped welcome to the empowered cloud “using sas to sift through
build confident decision making to help customers continue
SAS Viya provides a seamless customer experience on
volumes of text data and
solving their new, evolving challenges. For example, a COVID
Microsoft Azure. The integration between Azure and the
analyze sentiment, we were
dashboard powered by Viya is helping the Government of
Viya analytics platform empowers customers to stand
able to quickly pivot our
Odisha in India better understand and control the effects of
up SAS analytics in their cloud environments with ease,
focus and concentrate
the pandemic on its 46 million residents. And an automated
run them reliably, easily give users access to the latest
on topics relevant to
dashboard on Viya is creating a real-time data feed illustrating
innovations and enhancements, and centrally manage
our community and
the pandemic’s impact on mental health of patients across
everything with tools they are already familiar with. This
provide answers and
the Copenhagen Regional Psychiatric Centers’ facilities.
enables IT to focus less on routine analytics workloads
support in real time.”
We are working to find new answers, making strides to help and more on high-value, strategic workloads that help uth Tal-Singer,
R
accelerate cloud migration for our customers. Our acquisition business leaders make better decisions. President and Chief Scientific Officer
of Boemska, a UK-based analytic workload management COPD Foundation
This release marks a new phase of our strategic partner-
company, helps boost the portability of SAS Viya and
ship with Microsoft to shape the future of AI and analytics
open-source models for mobile and enterprise applications.
in the cloud. With joint co-selling and go-to-market
Collaboration with existing and new partners will help
innovation 12
innovation 13
activities, the partnership supports the companies’
improve performance, reduce costs, and help customers
shared vision to further democratize AI and analytics.
with analytics and decisioning capabilities in the cloud.
It also builds on SAS integrations across Microsoft
Another key priority is our strategic collaboration with
cloud solutions for Azure, Dynamics 365, Microsoft 365
Red Hat through ongoing development of SAS Viya on
and Power Platform.
Red Hat OpenShift for our customers.
data science
As companies embark on their digital transformations, the in nearly every industry. Automation, conversational plat-
need for data scientists has accelerated. With exploding forms, computer vision, bots and smart machines can be
amounts of data and a more digital world than ever before, combined with large amounts of data to improve many
a data-driven approach
organizations need the ability to sift, sort and analyze informa- technologies at home and in the workplace, from security
to whole person care
tion quickly to ensure confident decision-making. They also intelligence to investment analysis. Just east of Los Angeles in Southern California,
need flexibility and choice of tools that work best for their Riverside County serves the health needs of nearly
Our cloud-native Viya software makes it easier than ever
organizational needs. With reality-tested AI, SAS provides 2.5 million people. In recent years, Riverside
before to put data science into action. Everyone has a seat at
flexible solutions to help data scientists make the right County has worked to improve whole person care
the analytics table thanks to the comprehensive end-to-end
decisions at the right time to provide better outcomes and (WPC) for probationers, an initiative funded by
capabilities of Viya that unify disparate technologies, people
trusted results across the organization. California’s 1115 Medi-Cal Waiver WPC pilot
and processes. And everyone wins. SAS Viya massively
program, which provides funding to counties to
We revolutionize how data scientists work. Users can leverage parallel processing provides better results, at scale, in
coordinate health resources to help improve the
a data processing architecture specially built for analytics on a seconds not hours, leading to more trustworthy results
well-being of Medi-Cal beneficiaries.
single, self-contained platform, eliminating the need to go across the organization in less time.
outside the tool set and hunt for other functionality to fill Riverside County turned to SAS to help improve
We’re proud to be recognized for these innovations year its data integration and implement a better
perceived gaps. Our constant innovation due to higher
after year. In fact, SAS is the only vendor named a leader in data-driven approach to whole person care.
-than-average reinvestment into R&D means that users
Gartner’s Magic Quadrant for Data Science and Machine Combining advanced analytics, data visualization
benefit from consistent productivity enhancements and yield
Learning Platforms for all eight years of its existence. Numer- and data preparation capabilities with SAS Visual
faster time-to-usable results.
ous analyst reports recognize our innovative, comprehensive Analytics on Viya helps Riverside County prepare
As the leader in massively parallel analytics and AI, SAS software, including SAS Visual Data Mining and Machine data quickly for analysis with the flexibility to grow
helps organizations across the world rise to any data chal- Learning, which helps team members of all skill levels handle and continue to improve health and wellness
lenge that comes their way. With our advanced analytics all tasks in the analytics life cycle in a simple and automated outcomes for its citizens.
software infused with cutting-edge, innovative algorithms, way. As the global business analytics software market
we are continuing to help businesses across industries continues to grow, data scientists will increasingly need “if we can get an integrated
confidentially plan for the future and quickly realize value. flexible, powerful solutions to handle the analytic workloads look at every client and
And with AI capabilities built within our software, we help of today and solve the problems of tomorrow. reduce our siloed efforts,
organizations boost productivity and unlock new possibilities we can get everyone in
the county to their health
and wellness goals
more quickly.”
Judi Nightingale, Director of Population Health,
innovation 14
innovation 15
“SAS offers enterprise-grade platform capabilities and support, coupled with a Riverside County
robust vision for key market trends, including composite AI, decision intelligence
and MLOps. The domain expertise embedded in its products and consulting
services enable customers to derive value from the entire analytics life cycle.”
Gartner Magic Quadrant for Data Science and Machine Learning Platforms, Q1 2021
customer intelligence
Delivering just a good customer experience is no longer With an end-to-end view of consumers’ interactions with their
cutting it. Consumers expect personalization, seamless brands, SAS Customer Intelligence 360 helps marketing leaders
experiences and extraordinary service. With more consumer to truly measure and optimize marketing across all touchpoints
data than ever before, organizations need a way to sort and and deliver moments-based personalization at scale. Our
analyze it all in order to draw actionable insights and make omnichannel marketing capabilities help brands boost custom-
smarter decisions. They must balance delivering personaliza- er acquisition rates, build more profitable customer bases and
tion at scale, while respecting and protecting privacy and generate higher return on their investments. And with built-in AI
providing an embedded, immersive experience for the for testing, segmentation and content recommendations, users
customer. Marketing solutions from SAS help brands reimag- can automatically tailor their marketing efforts. Not only can
ine marketing, creating and extending real-time, personalized they better reach customer expectations, but marketers can use
customer experiences that increase profitability and create the powerful software to forecast how marketing initiatives will
lasting brand loyalty. perform now and in the future.
New technologies mean today’s consumers expect always-on Analysts have continued to recognize SAS’ deep bench of
access and to interact with brands on their own terms. To provide customer intelligence capabilities that help brands deliver
new answers, organizations must reinvent themselves now for meaningful experiences and make stronger decisions.
the future. In an updated pulse report of Experience 2030, SAS Organizations like Office Depot Europe, 1-800-FLOWERS.
and Futurum Research’s forward-looking research study on COM, REA Group and Topdanmark are using SAS customer
the state of consumer and brand engagement, new questions intelligence solutions to gain clearer pictures of their customer
surrounding shifting consumer behavior during the pandemic engagement efforts and achieve real-time decision mak-
were explored. What’s the answer to cutting through the ing. And thanks to our flexible, new service offerings added
disruption? Adopt the right, agile technology solutions that last year in response to the pandemic, we have helped brands
meet increasingly tech-infused consumer expectations and respond to market changes with unprecedented customer
remain willing to ask the right questions. intimacy, customized engagement and quantifiable impact.
optimizing ad sales with customer intelligence
Based in Australia, REA Group (REA) is a leading digital property business dedicated to changing the way the
world experiences property.
In search of a solution that would allow it to build highly targeted real estate ad campaigns while receiving
up-to-the-minute visibility of fast-moving listings, REA Group turned to SAS Customer Intelligence.
The ability to dive into granular detail is vital to assess the 1,500 campaigns, 7,000 line items and 4,000 pieces
“The hands-on approach SAS takes – the openness to collaborate and bring of creative REA Group creates monthly. With that level of traffic, REA relies on SAS Customer Intelligence for
pinpointed, rapid detail so their sales teams know exactly what inventory they can sell.
innovation 16
innovation 17
together our joint expertise to solve our business problems – ensures we
Now, the group benefits from quick and easy control of display products with the ability to leverage their
continue to achieve success. That level of managed service is central to a inventory and tightly target ad space. And with lowered latency and improved customer satisfaction, REA
really exciting, fast-moving partnership.” Group can continue to grow locally and internationally with confidence.
D
uncan Procter, Executive Manager of Audience Solutions, Automated Trading and Ad Operations,
REA Group
In 2020, we all rediscovered the importance
of collaboration, leaning on one another to
make it through our connections with our
customers only grew stronger as we worked
together to prepare, adapt and reinvent
business decisions. Our true curiosity and
passion for solving the problems our
customers are facing is what drives us
toward innovative solutions together.
As analytics reaches a critical mass, the payoffs have
been tremendous. With better fraud detection software,
banks can keep your money safe. With better demand
planning, manufacturers and retailers can keep our small but mighty: analytics
shelves stocked. With better contact tracing, govern- for businesses of every size
ments can slow the spread of COVID-19. And with better Analytics is no longer the realm of major enterprises.
collaboration, we can better address our world’s most As analytics software has become faster and more
pressing societal problems. powerful, it’s also become easier and more affordable.
Today, we collaborate with tens of thousands of small to
Our partners play a critical role in supporting our efforts
midsize businesses, all of which use analytics in some
to drive customer innovation and digital transformation.
fashion to solve problems, improve productivity,
Our network of global systems integrators, regional
streamline operations or innovate faster – often with
partners and technology partners serve as force
limited resources.
multipliers, helping us strengthen connections with
organizations around the globe. SAS embeds AI capabilities like machine learning and
computer vision into our software to give even the
Collaboration is at the forefront of the SAS Hackathon,
smallest business enterprise-level power and speed.
which connects customers, partners, students and
collaboration
place. Whether building products that revolutionize an
customer, the Florida bank realized a triple-digit ROI
industry or tackle one of our world’s pressing societal
from its automated marketing campaigns.
problems, participants are using the power of SAS and
collaboration 19
s.
open source on Microsoft Azure to think boldly and Similarly, nonprofit consulting firm CNM uses analytics
er
Across industries, with partners and the entire analytics visualization. CNM helps nonprofits use data to improve
an
community, organizations everywhere and of all sizes their fundraising efforts. For this, the small consulting
rely on SAS to fuel growth and drive transformation. Of firm deploys SAS Visual Analytics on Amazon Web
w
all the sectors finding new answers through analytics, Services, thus making intuitive reporting software
ne
three stand above the rest: banking, manufacturing available online to all its customers.
y.
and retail.
da
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slashing identity keeping shelves stocked
fraud by 80% during covid-19
As its industry overall saw application fraud The pandemic has crippled supply
triple over the last five years, Axcess Finan- chains and left retailers and consumer
cial fought a growing number of charlatans goods manufacturers out of step with
and criminal networks masquerading as consumer demand. To counter
digital payday loan applicants. COVID-19 disruptions and improve
demand planning for these organiza-
Turning to SAS Identity 360 on Amazon Web tions, SAS worked with organizations to
Services, Axcess revamped its struggling’ offer a “quick start” 90-day fee-waived
fraud detection system. Our cloud-based
new answers in financial services software-as-a-service (SaaS) offering enables new answers in retail and portfolio of supply chain analytics
Disruptive forces, including the pandemic and beyond – such as shifts software and services.
in customer desire for full transparency and complete banking on an
organizations to bring together multiple consumer packaged goods
authentication data providers for rapid, Retail and consumer packaged goods (CPG) companies have To deliver business results rapidly,
app, digitalization, fintech and data privacy – are challenging financial
centralized authentication of digital users. experienced a massive disruption caused by the pandemic, leading Russian online grocery chain
institutions. Winning banks build connections with analytics and AI
leading to major shortages and delays, broken supply chains and Utkonos turned to SAS’ intelligent
leaders to thrive in the digital world, provide meaningful customer Axcess’ early results were as impressive as a lot of questions. What does the “new normal” look like? How will product substitution solution delivered
experiences and meet risk and compliance mandates. they were swift; we worked to slash third- demand continue to change? How will consumer expectations shift through the quick start program in the
In the field of risk management – where mistakes can cost billions – party fraud by 80 percent in less than 90 moving forward? Microsoft Azure cloud environment.
banks need to make fast and accurate risk decisions to respond days. Moreover, Axcess’ fraud operations Harnessing the flexibility, ease of use
With the help of powerful retail omnichannel analytics, organiza-
to market volatility. To meet this need, we worked with Austria’s team has cut the time needed to investigate and sophisticated depth of the demand
tions can better recover from the impacts of the pandemic and
Raiffeisenlandesbank to implement high-performance risk analytics consumer identity fraud disputes from hours planning solution, Utkonos was able to
drive smarter and more agile supply chains to better reach
to accelerate risk simulation times. By reducing stress-testing times to mere minutes per case. power reliable and scalable demand
customers’ needs. With a strong data strategy, intelligent market-
from four hours to 90 minutes, the bank can perform more simula- forecasts and anticipates revenue and
tions in less time, resulting in extremely accurate risk assessments. “speed, accuracy and the ing and an open analytic ecosystem, SAS retail analytics can be
profit margin increases of up to 0.8
Slowing the invisible crush of bank fraud is an endless job for financial
ability to detect new applied to every step of the customer journey for better connec-
percent and order fulfillment increases
institutions. To stay ahead of evolving fraud schemes, banks use
attacks quickly are tions and deeper insights – especially during times of disruption.
of up to 75 percent.
embedded AI and machine learning techniques to hunt for fraudulent
essential for being The innovative SAS Viya platform is also making it easier for
collaboration 21
Richard Cooney,
Finally, banks everywhere are leaning on analytics to find better
Fraud Director
increase forecast accuracy, improve margins, reduce stock levels
with the help of inno-
answers to shape the customer experience. By applying AI to
Axcess Financial
and connect to customers more meaningfully, combined with the
vative and intelligent
streaming customer data, banks can automate customer experience
decisions at scale, enabling personalized interactions across all
flexibility of Microsoft Azure automates complex planning tasks
that improve supply chain efficiency. Retailers like Hanesbrands
solutions from sas.”
channels. Cloud-based customer intelligence software helps are already transforming data science processes by deploying ikhail Tolokonnikov,
M
organizations harvest digital behavior to better meet consumers’ SAS Viya on Azure. With the help of analytics and strategic Chief Commercial Officer
shifting expectations and significantly increase conversions. collaboration, brands can better adapt and retool to meet Utkonos
consumers’ evolving needs.
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Today’s manufacturing leaders are pioneering increasingly efficient By implementing an integrated data loop
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tions that minimize risk and seize opportunities through deep
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data to the SAS Intelligent Planning suite,
retailers and consumer package good
companies
With the help of IoT, cloud and AI technologies, combined with
makers can better react to real-time
changes in consumer demand and
in these areas LIFE INSURANCE
rely on SAS®
our extensive industry expertise, SAS works with manufacturers to
transportation factors.
understand demand, optimize production and discover immense
potential from their digital transformations.
“the c.h. robinson-sas
To boost quality performance and find new answers to their partnership combines AGRICULTURE
toughest questions, manufacturers are turning to powerful IoT data from retailers and
analytics. The ability to manage and analyze Industrial IoT data consumer goods com-
unlocks massive value potential – helping better measure customer panies with logistics
perceptions of quality, reduce warranty costs and improve and transportation
production yield while lowering maintenance costs. And with SAS’ data to build faster, RETAIL BANKS
embedded AI capabilities, manufacturing leaders can spot early more resilient, cost-
effective shipping
collaboration 22
collaboration 23
indicators of potential quality issues, avoid costly scrap and rework,
and improve yield. methods that honor
For example, Volvo Trucks and Mack Trucks use sensor data and traditional models
AI solutions from SAS to predict maintenance issues and minimize while clearing a path
for needed innovation.” PHARMACEUTICAL
unplanned downtime. Similarly, AI from SAS helps Lockheed
Martin C-130J aircraft operators know when maintenance is
Brian Kilcourse,
needed – keeping these versatile aircraft in the sky supporting
Retail and CPG analyst
missions globally.
RSR Group
TELCO AND
SERVICE PROVIDERS
new answers with partners collaborating to build a better world
SAS partners bring our software to life, creating innovative new applications to solve business problems, guiding our customers Combining curiosity, passion and SAS technology, the SAS Hackathon joins together customers, partners, students and
through deployment and helping them get the most out of SAS for all their analytics needs. SAS has highly skilled focus partners startups to bring practical innovation to the marketplace. Whether building products to revolutionize an industry or
aligned regionally to more than 50 industry-specific or analytics value propositions, such as customer insight, credit scoring and tackle one of our world’s pressing societal problems, participants are using the power of SAS and open source on
decisioning, and IFRS 17. Microsoft Azure to think boldly and improve lives.
Innovating with partners empowers customers with analytic insights to improve decisions. Since the inception of our Managed In 2021, 100 enrolled teams from 31 countries are collaborating with fellow coders to address real-world challenges
Analytics Service Provider program, we have enabled and launched more than 120 unique IP-based partner solutions with SAS across health, manufacturing, energy, public sector, banking, retail, insurance, AgTech, telecom, IoT and Data for Good.
capabilities. A gateway to new markets and answers, partners solutions extend SAS’ ability to bring customers insights and a
competitive edge. SAS commits software and expert resources, collaborates with partners on their IP and builds new partner- Like us, our innovative Hackathon sponsors Intel, Core Compete (now part of Accenture) and Microsoft know that
driven market-ready solutions. SAS partners develop their own market ready solutions with their intellectual property, enhancing great results happen when we work together. We believe now it is more important than ever before that we share
SAS to deliver new, faster solutions or industry insights for customers. our knowledge, lend our talents and support a healthy planet and population.
collaboration 25
solutions to the market. From public cloud to private
cloud to hybrid cloud, SAS and our partners sas and microsoft have our goals in
work together to help our customers successfully mind and will allow us to really answer
drive innovation. any problem that we may face.”
Aaron LeValley, Senior Vice President of Business
Operations and Strategy, AEG Sports
Whether protecting our environment, improving
2050 NET ZERO COMMITMENT
Aligned climate mitigation targets to reach
patient treatments and outcomes or educating the
net-zero emissions by 2050 and joined the
next generation of data scientists – we believe in Business Ambition for 1.5°C.
the power of data and analytics to improve the
human condition.
100+
SAS employees volunteer their time in various Data for Good
projects to tackle our world’s most pressing societal challeng- on-site charging stations for
es and help support a better, safer and more equitable world.
FREE plug-in electric vehicles globally.
48
To us, a better world includes investing in the future through beehives to boost honey bee pop-
education and data literacy. As the need for analytics be- ulations in urban areas worldwide.
social impact 27
er
social impact 29
for Data Science offers online, flexible training to help people earn Literacy Project, which works with
valuable credentials. In response to COVID, SAS offered free trials of educators and journalists to help
learning resources, leading to more than 47,000 activations of the SAS students become responsible
Academy for Data Science and SAS Learning Subscription. Global consumers of information. As the
customer demand for certification from SAS continues to grow with organization’s data literacy partner,
more than 155,000 SAS credentials awarded. New SAS education SAS helps ensure students are able
options, hundreds of engaging tutorials and videos, SAS courses on to comprehend and critically analyze
Coursera and other learning options have resulted in a 400% increase data as it shows up in the media.
in the number of students trained in SAS.
using data and ai for good
SAS was founded on the principle of using analytics to change There is widespread evidence that analytics also helps achieve SAS’ social innovation initiative works to find creative ways to social good. Thanks to these efforts as well as the company’s
the world and remains committed to helping solve critical short- and long-term development goals around the world. accelerate global progress and move the world toward a more partnerships with customers, industry groups, nonprofits,
global issues using data and analytics. With SAS’ help, medical Poverty, disease, hunger, illiteracy and many other global sustainable future. Whether working to help fight deforestation governments and global organizations, SAS continues to apply
facilities and research organizations can improve patient development challenges all benefit when analytics are applied. in the Amazon rainforest, analyzing the impact of climate change technology to the world’s most pressing needs.
treatments and outcomes; financial institutions can address As the global leader in analytics, SAS is both curious and on girls’ education or uncovering the factors that contribute to
bias in loan decisions; and government programs can protect passionate about the ways we can apply our technology and racial disparities in homeownership, SAS is contributing to SAS also works to support the next generation of innovators,
populations at risk of opioid addiction. expertise to help solve some of society’s biggest problems. building a better world for people and the planet. introducing young learners to data, how it can be used to better
understand global issues, and how to turn those insights into
Our social impact programs rely on the curiosity and expertise action in their own communities.
of SAS employees who are passionate about using their skills for
Saving the bees is of utmost importance to our food When considering the devastation taking place within The first step to racial equity is to identify inequities. To feed a world population approaching 10 billion by
supply, and advanced analytics may be the key to the Amazon rainforest, SAS and the International The Center for New York City Neighborhoods, one 2050, global food production must become more
maintaining their future and ours. With SAS’ IoT, Institute for Applied Systems Analysis (IIASA) wanted of the largest nonprofits committed to protecting efficient. The SAS agricultural technology business unit
machine learning and visual analytics capabilities, to know if it was possible to predict deforestation affordable homeownership for low- and moderate- helps farmers and agribusiness leaders in agriculture,
we might get closer to maintaining and supporting before it happened. Together, the two organizations income families, turned to SAS to help identify the animal health and consumer goods companies turn an
healthy bee populations. SAS researchers devel- developed a model to detect the earliest signs of roadblocks preventing Black and Hispanic borrowers exploding amount of farm and agricultural data into
oped a noninvasive way to monitor real-time deforestation in the rainforest by combining the power from accessing and maintaining homeownership. insights that inform safe and secure food production.
social impact 30
social impact 31
conditions of beehives through auditory data of crowdsourcing and AI. This effort is providing The analysis conducted by SAS analytics experts With partnerships including with university initiatives,
and machine learning algorithms. Recent SAS Viya decision makers the ability to detect change in the revealed Black and Hispanic borrowers experience like the North Carolina Plant Sciences Initiative at North
Hackathon winners decoded bee communication Amazon and alert conservation and government higher closing costs and worse overall home Carolina State University, and agricultural technology
through machine learning to maximize bees’ food organizations responsible for protecting it. health conditions. companies like Boragen, SAS is enhancing agricultural
access and boost human food supplies. research and helping better secure a strong food
supply for our growing population.
award-winning
culture & technology
SAS has always been committed
Around the world, SAS is continually recognized as a
to innovation, treating employees well,
best workplace for its energized, creative and inclusive
and environmentally friendly business corporate culture, as well as an innovative company
practices. This holistic approach to improving our world through trusted analytics.
corporate culture keeps SAS ranked
Year after year, SAS is named a best workplace for
among the best workplaces worldwide, its meaningful culture. In 2020 alone, SAS received
and at the top of myriad lists that workplace culture awards in Asia, Austria, Brazil,
acknowledge a commitment to Canada, Denmark, Europe, Finland, France, Germany,
work/life integration and diversity India, Italy, Japan, the Netherlands, Norway, Poland,
and inclusion. Portugal, Singapore, Spain, Switzerland, the Middle
East, the United Kingdom and the United States. Great
By remaining committed to fostering a Place to Work also named SAS a World’s Best Work-
meaningful workplace culture and staying place once again.
true to our values, we weathered the
In a year that challenged us all, SAS was recognized for
challenging past year and became even
its commitment to keeping employees healthy, safe,
stronger than we were before.
supported and engaged in meaningful work, as well as
Commitment to employees, communities, its impactful COVID-19 response efforts. Publications
education and the environment has been including People, Fast Company and Inc. awarded SAS
rooted in our DNA since day one. It drives for its innovative initiatives and outstanding care for its
the innovation that we provide to our employees, community and society.
customers and makes a positive impact
on the world.
Our customers’ businesses rely on relation-
about sas 33
This culture of flexibility, trust and values Fortune, People Diversity & Inclusion
and Inc. as a
an
It’s our diversity of thought, background and perspectives that allows us to deliver great software that can solve our customers’ SAS LGBTQ+ & Allies (PRIDE) provides employee engagement, leadership, networking,
biggest challenges. professional development and volunteer opportunities to our LGBTQ+ and straight ally members
in order to contribute to an inclusive culture and support SAS’ goal of attracting, developing and
retaining diverse talent.
our diversity & inclusion strategy is comprised of three main pillars:
REPRESENTATION INCLUSION COMMUNITY The SAS Young Professionals Network (YPN) is a group of SAS employees engaged in social
networking, professional development and community outreach events.
Reviewing diverse workforce representa- Fostering an inclusive culture and Developing the diverse workforce of
tion at all levels across the organization by work environment where every tomorrow that represents our world
improving our recruitment, hiring and employee can thrive as their through education policy, outreach
promotion practices. authentic self and achieve their full and community initiatives that
SAS Military Network (VETS) serves to engage employee service members, veterans, family
innovative potential. promote inclusion and equity.
members and supporters of the military by providing an inclusive community that focuses on
employee professional development and networking, customer engagement and community
We execute this strategy through various initiatives and policies across recruitment and hiring, culture and involvement while supporting SAS’ strategic goals.
work environment, education and community outreach, and training opportunities.
The SAS Women’s Initiatives Network (WIN) supports members to achieve personal satisfaction
diversity and inclusion action board global hr diversity & inclusion council and professional excellence while reaching into local communities to empower women and
In 2020, SAS appointed diverse leaders across the organiza- The Global HR D&I Council aims to develop and advance inspire students to pursue STEM-related careers.
tion to serve on the inaugural Diversity & Inclusion (D&I) D&I strategies across different geographic regions while
Action Board to serve as a sounding board on D&I activities providing a forum to include the voices and perspectives
and integrate the D&I program with the company’s mission, from employees across the world.
operations, strategies and business objectives. SAS International Connection (SASIC) was established in 1995 from an innovative idea:
employee inclusion groups To pool the international talents of SAS employees. SASIC not only helps promote the
The board helps provide best practices regarding diversity SAS Employee Inclusion Groups (EIG) are company- various cultures represented at SAS but also helps SAS by providing such cultural resources.
and inclusion related to how we engage our employees, sponsored, voluntary, employee-led and employee-driven
partners, customers and communities as well as assist in
about sas 34
about sas 35
groups. EIGs serve as a resource for employees and the
providing input on programs, policies and practices. organization by fostering a diverse and inclusive work- The SAS All Abilities Network (ABLE) is dedicated to increasing awareness about different
place aligned with and supporting the organizational brain and body types as we strive to eliminate stigma in our workplace and beyond. ABLE is
strategy, mission, values, goals, practices and objectives. committed to eliminating the barriers that prevent equitable access so that everyone can
experience success. Through education and outreach, we seek to create a place where people
can bring their whole selves to work and achieve their full potential.
Website SAS COMMITS TIME AND
sas.com
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Insights Center
sas.com/insightscenter BELIEVE WILL MAKE A
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IN THE WORLD
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