7/1/2021 Digital Marketing for the Agribusiness Industry | IDS

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B2B DIGITAL MARKETING FOR

AGRICULTURAL BUSINESSES
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DEVELOPING A WELL-DEFINED B2B AGRIBUSINESS DIGITAL

MARKETING GOAL
Effective B2B agribusiness marketing relies on adaptability. Manufacturers of farm equipment, animal feeds, and biofuels, all have different target
audiences. Whether your agribusiness company needs to connect with retailers, brands, or directly with farms, you’ll need to develop a unique strategy
that’s geared toward reaching your best customer directly. IDS develops customized plans for each of our agribusiness clients.

One of the most important first steps for agribusinesses is to develop a well-defined goal for your marketing campaign. Questions that need to get asked
include:

Who is your target audience?

What do you need to communicate to them?
What would you like them to do?
How will you measure the success of your agricultural digital marketing campaign?

One of our first orders of business at IDS is to help you develop goals in this way. Through services like persona creation, we’ll set clear targets to help
define your ideal clients and make a plan to reach them where they live online. We regularly perform analytics to assess progress toward realizing your
goal, and help you set new ones as they’re achieved!

WORK WITH A PROVEN

PARTNER
Contact IDS today to get your customized digital

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CRAFTING TARGETED
MESSAGES
Another important part of B2B digital marketing for
agribusiness is to craft targeted, contextual messages
that will resonate with your target audience. Because
the industry is so varied, inbound strategies are
especially key.

The IDS team conducts research on topics such as:

The demographics that make up your industry

Professional associations and conferences
Social media groups
Industry publications

All of this information helps us to develop well-crafted

content that accurately conveys your competitive
advantages, and we’ll deliver it via channels your
ideal clients pay attention to.

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7/1/2021 Digital Marketing for the Agribusiness Industry | IDS

OUR B2B AGRICULTURAL DIGITAL MARKETING SERVICES

IDS offers a wide range of services that our agribusiness clients can choose from to create their perfect digital marketing solutions. Some of our key
capabilities include:

Web Development
SEO
Email Marketing
Content Marketing
Social Media Marketing
Analytics & Strategy

Video Production
Paid Digital Advertising
Product Marketing
Online Event Marketing
Brand Building
Competitive Analysis

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7/1/2021 Digital Marketing for the Agribusiness Industry | IDS
You’ll work with a dedicated account manager who will get to know your company and help you create the perfect strategy for your agricultural business.
With the entire IDS team behind you, you can look forward to significant improvement in your lead flow.

Contact IDS today to learn more about how we improve digital marketing for agricultural businesses!

READY TO LEARN MORE ABOUT HOW IDS MANAGES

DIGITAL MARKETING FOR AGRICULTURE BUSINESSES?
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