What makes

a brand
memorable?
BY ARIEF RACHMANSYAH
SOURCE: customericare
 RIVERSIDE RESIDENCE

PEMUKIMAN DI SAMPING KALI

HISTORY OF
BRANDING
In ancient times, in order
to identify the owner of
the livestock, cattle
breeders used hot ironing
in to order to identify the
owner of the cattle and
differentiate it from
others.
The word BRAND is
derived from the Old
Norse brand meaning "to
burn,“ which refers to the
practice of producers
burning their mark
 WHAT IS
A BRAND?
According to AMA (American
Marketing Association):
A brand is “name, term, sign,
symbol, or design or a
combination of them intended to
identify the goods and services
of one seller or group of sellers
and to differentiate them from
those of competition”
 WE’RE
AMBITIOUS

Yup, I know
But we’re determined to try, and
fail, and try again.
Until we get this right.
 BECOME
MEMORABLE

Some kind of magic potion

• Simple design
• Good story
• Unique personality
• Good knowledge of
customers
 BECOME
MEMORABLE

Some kind of magic potion

• Simple design
• Good story
• Unique personality
• Good knowledge of
customers
 BECOME
MEMORABLE

Some kind of magic potion

• Simple design
• Good story
• Unique personality
• Good knowledge of
customers
 BECOME
MEMORABLE

Some kind of magic potion

• Simple design
• Good story
• Unique personality
• Good knowledge of
customers
 BECOME
MEMORABLE

Some kind of magic potion

• Simple design
• Good story
• Unique personality
• Good knowledge of
customers
 PRACTICE
MAKES PERFECT
Step by step
• Choose brand’s/ company’s
name
• Check by Word Intellectual
Property Organization (WIPO)
for brand & General Law
Administration (AHU) for
company
• Find your brand design idea
• Design your brand (next
topic)
• Register your brand
Thank you
ANY QUESTIONS?