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I N D EPEN D EN T P U B L I C AT I O N BY RACONTEUR.

NET #0724 24/03/2021

PROCUREMENT &
SUPPLY CHAIN INNOVATION
02 REWORKING
CHAINS FOR RESILIENCE 08 A FORCE FOR GOOD
SUPPLY MAKING PROCUREMENT
10 UNILEVER'S SUPPLY
CHAIN REVOLUTION
02 PRO C U REMEN T & SU PPLY CH A IN INNOVATION RACONTEUR.NET 03
Commercial feature

PROCUREMENT RESILIENCE

& SUPPLY CHAIN


Rewriting the
RO U NDTA B LE

INNOVATION

Distributed in
supply chain Procurement leading
Published in association with
The world of procurement was turned upside down by supply shocks
in 2020, but lessons learnt from the pandemic could improve supply
the sustainability charge
chains in the long run
George Booth, Chief Procurement Officer,
Lloyds Banking Group

Contributors
Chris Stokel-Walker Smaller changes have also been A virtual roundtable of experts discusses

Abstract Aerial Art via Getty Images


implemented in response to the ini-
any aftershocks of the coro- tial hurdles the NHS Supply Chain strategic supplier partnerships and
Martin Barrow Cath Everett M navirus pandemic are start- stumbled over in the early days of
other ways of making supply chains
Former health editor, Journalist specialising ing to ease, but the impact the pandemic. When medical staff
news editor, foreign
news editor and business
in workplace, leadership
and organisational
on procurement and supply chains,
which keep the planet running,
needed to order new items, they
couldn’t easily search for them in
more sustainable
news editor at The Times, culture, with a focus on
specialising in the NHS the impact of technology
remains significant and will be felt global or national catalogues. Now
and social care. on business and society. long into the future. But not all conse- the NHS is aware of the need to link
quences of COVID-19 have been neg- up databases and track items, offer-
Sam Haddad Chris Stokel-Walker ative and some are transforming sup- ing alternatives where needed.
Journalist specialising Technology and culture ply chains for the better. Alternatives were crucial in other
in travel, with work journalist and author, Faced with severe supply disrup- areas too. “We were hit with several Marco Philippi, Senior Director Carol Williams, Head of
published in The with bylines in The New
tions, closed borders and panic buy- challenges due to border closures,” Strategy, Procurement, Audi Procurement, Laing O’Rourke
Guardian, 1843 Magazine York Times, The Guardian
and The Times. and Wired. ing stoked by fear of the unknown, says Marco Querzoli, vice president
supply chains have been stretched of product supply in Europe, Middle
to near-breaking point. Quick think- East and Africa at Kimberly-Clark.
ing was necessary to keep the world That required the manufacturer of
stocked with everything from per- sanitary and cleaning products and he coronavirus pandemic There are also real connections
sonal protective equipment (PPE) to medical instruments to throw out T sparked a renewed focus on between sustainability, transpar-
toilet paper. the rule book built up over decades sustainability. A year in and ency and resilience. Rhys Bush,
Internet content delivery network and move to a much nimbler supply that focus is only becoming stronger. Europe, Middle East and Africa vice
providers such as Akamai battled chain. “We embedded flexibility in a Senior procurement executives president of Avetta, the supply
to build new servers to meet spikes way we didn’t know we could until it explain how this is playing out within chain risk management service,
in data demand as we worked from was called upon,” he says. their supply chain and how they are says companies engaged with their
home, but the parts required to Traditionally, Kimberly-Clark responding. Topics include captur- supply chain on sustainability initi-
build servers couldn’t be shipped would spend months considering ing the competitive benefits of sus- atives such as modern slavery had
around the world. any shift to the type of products it tainability, how and when to talk to repurposed that knowhow to track Alex Jennings Rhys Bush
Rewriting of rules caused by COVID offered or the way it routed its sup- tier-2 and lesser suppliers, and the the risk of supply disruption due to Chief Procurement Officer, DS Smith Regional Vice President EMEA, Avetta
were not just short-term fixes. Some ply chain worldwide. Factories in link with resilience, which is another local lockdowns.
of the emergency measures put in “other people are doing it on the sourcing goods and providing them certain countries would only make critical supply chain issue of 2021. “In this instance, there is a clear
place by the world’s biggest compa- back of a fag packet”. based on the idea of demand or com- products for that market and no Marco Philippi, head of procure- correlation between sustainability Carol Williams, head of procure- can only be solved by competitors more and more important as we go
nies to tackle this once-in-a-gener- But when the virus hit, things munication from trusts. others, though this had changed ment strategy for carmaker Audi, says data and the bottom line,” he says. ment at construction firm Laing teaming up to encourage change forward,” he says.
ation supply chain disruption actu- needed to change. The NHS Supply The NHS also introduced two new in Europe in recent years due to “I think we’re in the middle of the ‘new This was in part because they had O’Rourke, says: “It’s a very competi- across an entire ecosystem. The This kind of complex re-engineer-
ally improved efficiency. Here’s how Chain was “pretty much on its knees portals for requesting goods in the geopolitical issues, including dis- normal’ already. You cannot have a a real-time view of their supply eco- tive market and, yes, you have to have procurement leaders around the ing of processes goes far beyond the
some firms adapted. at the beginning of the pandemic”, supply chain: one for PPE and one putes between Ukraine and Russia, sustainable company, or a sustainabil- system below tier-1 suppliers. This a compelling reason why your part- roundtable take pragmatic, case- remit of procurement. It points to a
“Overall, the supply chain has says Sample. “They really strug- for intensive care unit equipment, Turkey and the world, and the loom- ity strategy within the company, with- transparency is key, but partici- ners would want to work with you.” by-case decisions on collaboration. new and welcome development on
Publishing manager Design worked for years,” says Kevin gled.” The media reports about PPE both of which were stretched during ing shadow of Brexit. Five or six-ply out a sustainable supply chain.” pants say it needs to be done selec- This supplier dialogue has to be two- Audi, for instance, has worked the winding road to sustainability.
James Kellie Jerrard Sample of GHX Europe, which works shortages were abundant in the the pandemic. “The fact it wasn’t as toilet tissue would only be made in A significant impetus comes from tively, based on risk analysis rather way, Williams notes. The best suppli- with other carmakers on a stand- No longer is procurement the “green
Studdert-Kennedy Colm McDermott with the NHS to build its supply early days of the pandemic, showing robustly data driven as it could have German factories because UK con- consumers. Alex Jennings, chief than attempting an all-supply chain ers “can bring great insights into our ardised supplier questionnaire. It is department”, trying to bolt sustaina-
Samuele Motta chain of vital medical equipment. the signs of trouble. been before is a flaw,” says Sample. sumers wouldn’t want it. procurement officer of packaging data dump. products and services,” she says. also a member of the Global Battery bility onto an organisation otherwise
Managing editor Nita Saroglou
Sarah Vizard “Has it been the most efficient? I’d But then they mounted a comeback, “What has been highlighted is there That’s now changed. “It’s about company DS Smith, notes a land- Technology can be vital in mapping Booth underlines the need for Alliance, a consortium of around 70 trying to run business as usual.
Jack Woolrich
say no. But I think we’ve never really scrapping old rules and ways of work- is an appetite for something a little embedding flexibility in your asset mark rise in end-user expectations these dependencies, says Bush, but dialogue to be two way: “This will organisations, which includes rivals Williams adds that when it comes
Deputy editor
Sean Wyatt-Livesley
seen the impact those efficiencies ing and introducing new ones. The more sophisticated in demand man- so if you have a problem and I have for the products they buy. Although at heart, it is a challenge of leader- require new ways of thinking and we such as Renault, Honda and Volvo to sustainability in 2021, “everybody
Francesca Cassidy must work together with custom-
Illustration could have on patient care until the Department of Health and Social Care agement. I think the realisation of the to respond to a panic in one place, this is not the only pressure. He says: ship, knowing how to collaborate with and aims to produce a global, sus- has their part to play”. However,
Associate editor Sara Gelfgren pandemic came about and those implemented a push model, centrally power of data has come to the fore.” I can expand capacity in another “It’s also being demanded by our tier-1 suppliers and when to support ers, government and the market to tainable supply chain for these crit- with many companies creating 60
Peter Archer Elisabetta Calabritto impacts were felt across the board.” place,” says Querzoli. investors and by our employees.” those lower down the supply chain. help reduce the carbon emissions ical components. Yet Philippi also per cent of their value through their
The supply chain for the NHS, And it happened without the lay- A key strategy for progress is to There also has to be an acknowl- we finance.” believes Audi can attract consumers supply chain, the chief procure-

20-40%
Head of production Art director
pre-pandemic, was a variable beast. increase in perfect order rate ers of bureaucracy and approval move away from a transactional edgement that the best, most inno- Philippi adds that it is vital to col- to its brand by stand-out sustain- ment officer must still be “a huge
Hannah Smallman Joanna Bird
While there was a central purchasing when leaders invest in supply previously required because there relationship with suppliers, the vative and most sustainable suppliers laborate with suppliers as expecta- ability in areas such as circularity, part of how an organisation delivers
Design director hub and logistics solution for many chain resilience simply wasn’t time. The company roundtable participants agreed. may be able to pick and choose their tions rise, rather than just severing reducing reliance on raw materials outcomes”, she says.
Tim Whitlock goods in the NHS – in England, NHS cut, in some cases, 80 per cent of The pre-COVID landscape was customers, particularly if they are in a a relationship when one falls below by recycling from previous vehicles. Booth believes that over time sus-
Supply Chain, and in Scotland, the its product lines to focus on keep- mixed. Some companies have long sector with capacity constraints. a new benchmark. It is pushing hard in these areas. tainability will become the most
Although this publication is funded through advertising and National Distribution Centre – NHS ing supply going. “The debate seen key suppliers as strategic part- “It’s not our goal to just exclude Also pushing hard on circularity is important differentiator in suppliers
sponsorship, all editorial is without bias and sponsored features bodies have never been compelled to internally that might have previ- ners that can help drive innovation everybody from our supply chain DS Smith. The firm produced more winning business. “For anyone in the

10-40%
are clearly labelled. For an upcoming schedule, partnership use the hub as their sole source. “Some ously taken quite a long time was in the end-product. Others think who doesn’t meet our standards than 17 billion boxes in the year to chief procurement officer role, you
inquiries or feedback, please call +44 (0)20 3877 3800 or bigger organisations have always been done very easily,” he says. the procurement team’s main job is yet,” he says. “We want to actively April 2020, yet its substantial recy- should welcome the challenge of sus-
email info@raconteur.net able to source goods better than NHS It’s a move Kimberly-Clark is buying as cheaply as possible. help them by training and qualifi- cling operations make it a net-posi- tainability. You’re right in the middle of
increase in inventory turnover
Raconteur is a leading publisher of special-interest content and
Supply Chain has been able to, on making permanent as they’re sim- George Booth, chief procurement cation.” Audi also relies on artificial tive recycler, which means it recycles it and that’s fantastic,” he concludes.
research. Its publications and articles cover a wide range of topics,
some occasions, and they negotiate plifying connections between officer of Lloyds Banking Group, intelligence to identify sustainabil- more than it consumes. Jennings
including business, finance, sustainability, healthcare, lifestyle and
technology. Raconteur special reports are published exclusively in their own contracts,” says Sample. suppliers, planners and manufac- says companies must recognise cli- ity risks with direct business part- says the firm is looking long term.
The Times and The Sunday Times as well as online at raconteur.net Likewise, the level of tech sophis- turing teams, and standardising mate change is one of the biggest ners and in the tier stages of their “How do you design your prod-

20-60%
The information contained in this publication has been obtained tication in the supply chain has platforms. Reworking the supply issues facing society. “As the UK’s supply chain. ucts so they can be reused or recy- For more information please visit
from sources the Proprietors believe to be correct. However,
no legal liability can be accepted for any errors. No part of this
been vastly different depending
improvement in forecasting
chain seems difficult, until you’re largest financial services group, we
You cannot have a sustainable But there are difficult questions
to face balancing competition and
cled, that the materials stay in use avetta.com
on the sector of the health service. accuracy with advanced analytics forced to do it. “We’ve learnt there are committed to reduce our own for longer and the manufactur-
publication may be reproduced without the prior consent of the
Publisher. © Raconteur Media
Some bodies had robust technolog- is much more potential inside the carbon footprint and challenging company, or a sustainability collaboration. Sustainability can ing investment you’ve made keeps
ical trackers to forecast and man-
age demand, and to handle expiry of
supply chain we can gain, if we
start to think from a different point
our suppliers to ensure our own
consumption of resources, goods
strategy within the company, be a way to stand out in a crowded
market, a point of differentiation.
material value within society for as
long as possible? I think this model
@raconteur /raconteur.net @raconteur_london equipment, while Sample concedes Bain & Company 2020 of view,” Querzoli concludes. and services is sustainable,” he says. without a sustainable supply chain Yet, some of the biggest challenges of circularity is going to become

raconteur.net /procurement-supply-chain-2021
04 PRO C U REMEN T & SU PPLY CH A IN INNOVATION RACONTEUR.NET 05
Commercial feature Commercial feature

RO U NDTA B LE

Building a resilient
and sustainable
supply chain
in 2021
Six of the world’s most influential procurement and
supply chain leaders, spanning several industries Ingrid De Ryck Malcolm Harrison William Holmes
and geographical regions, offer their insights on Chief procurement and sustainability officer, Anheuser Busch Group chief executive, Chartered Institute of Procurement & Supply Global head of supplier diversity, GlaxoSmithKline

how to future-proof supply chains in the year ahead

Oliver Pickup

What are the biggest challenges culture. Large amounts of focus are
Q
in the supply chain and procure- going on how we navigate the busi-
ment functions? ness from a legacy oil and gas com-
There is an explosion of new risks pany to a highly integrated, sustaina-
CM
that must be managed. Several ble energy company.
supplier risks have come into focus in The big challenge for people
MH
the last 12 months, including environ- working in procurement and
mental, social and corporate govern- supply in the last couple of years has
ance (ESG) risk and reputational risk. been the agenda’s incredible broaden-
The industry is at an inflexion point ing. It used to be about savings, and
where there is a need to rethink how to then it was about resilience, and then
make supply chains sustainable sustainability and social value. How do
because they are being forced to we embrace all these new technologies
expand due to the changing dynamics. that are coming along as well?
How do you manage that data and risk?
In the last 12 months, the biggest What do successful procure-
IDR
challenge in the beverage indus-
Q
ment and supply chain functions
Thomas Udesen
Ryan Nied Charles Minutella Chief procurement officer, Bayer, and co-founder
try has been answering a huge shift in look like in 2021?
Commercial transformation director, global procurement, bp Head of due diligence, Refinitiv, an LSEG business of the Sustainable Procurement Pledge
consumer demand while continuing to It’s always been important that a
MH
operate as a sustainable supply chain. procurement-supply function is
The move from bars and restaurants to highly aligned with what your business
home consumption has brought a sig- stands for, but these days companies
nificant demand-mix change in bever- are thinking much more about their access to talent, which makes clear you No single company can build a sustainable as possible. Authorities, connect the dots across a large enter- serve the communities we work in. We various stakeholder constituencies. and then move onto the next big thing. help us see a little bit into the future
IDR
age containers. On top of that, the purpose. It’s not just about delivering have to up your game and act responsi- sustainable supply chain by governments and international col- prise, always putting the company pur- will further embed supplier diversity Traditionally, all of us felt the pres- This is a different skill set – and digital and better manage the risks.
massive and rapid increase of the profit to shareholders, they’re also bly and look beyond the next quarter. themselves; it’s about collaboration laboration can significantly help pose and ambition first. And then it’s and sustainability in our culture, so pro- sure around what we’re going to do tools will help us move with greater pace, There’s going to be a lot of innova-
CM
ecommerce channel, combined with a thinking about what they are doing The Sustainable Procurement Pledge, and partnership across the entire value reduce supply chain pressure. about working and influencing across curement managers can drive inclusion to deliver the in-year cost value tar- transparency and collaboration. tion that can drive value out of
shortage of drivers and reduced about the important issues to society. which is an initiative that I co-founded, chain. Until a couple of years ago, we Damages from cybercrime are the network to find the areas of great- and sustainable sourcing strategies and gets. There should be more tangible I’m passionate about driving and data for the supply chain and procure-
CM WH
investment in trucks, has also made the In a world where consumers think is necessary and timely as we believe would never bring competing suppliers estimated to reach $6 trillion this est opportunity. processes, and feel confident to do so. frames around how we’re actually growing supplier diversity in a ment functions. In the next three to five
transportation market challenging, about what brands they’re going to buy, there is no sustainable supply chain in the same room, but now discussing year, which would make it the Identifying second and third-tier It is about that intersection making an impact in these way that drives value to our consum- years, that innovation, coupled with our
TU TU
creating a perfect storm. where employees think about who without sustainable procurement. We together how to make our collective third-largest economy in the world. partners is important for a between sustainability and different areas. ers, patients and workforce. For pledges to drive sustainability, will be
The coronavirus pandemic not they’re going to work for, or indeed are reaching out to the approximately supply chain more sustainable is a This figure is forecast to rise to $10.5 supply chain leader. Given a high innovation. How do you orchestrate You’re now asking the supply-pro- example, our consumer healthcare interesting to follow.
WH MH
only impacted our supply chain, investors think about who they’re going one million practitioners globally, source of innovation. trillion by 2025. Our customers want to majority of the global economy relies these ecosystems that you have in curement function to deliver an business working with diverse agen- It’s an incredibly exciting time for
MH
but also amplified global healthcare and to invest in based in part on the repu- trying to engage them, equip them with Smart partnering marks a change gain a better sense of the cyber-resil- on small and medium-sized enter- your supply base to extract the most awful lot more things that non-financial cies to support GSK’s global marketing the profession. There are more
MH
economic disparities for minority com- tational image of that company, it’s the relevant knowledge and make sure of direction. Collaborating with ience their suppliers have. We’re also prises, it makes it vital to ensure they value? We saw more collaboration metrics will govern, but there’s some efforts to increase diverse customer opportunities to address issues that are
munities. However, challenges repre- very much about how you manage your this topic becomes front and centre of competitors would not have been seeing more of a push for more predic- have mature practices and I think there between companies and governments important thinking to be done to deter- representation and reach, and our important to society. What we can do as
sent opportunities. At GSK we were able supply chain. supply chains and procurement organ- talked about 25 years ago, but today we tive analytics on suppliers to identify is a gap in terms of leadership. during the coronavirus crisis, for mine what those metrics are because pharma business working with agen- leaders is help young people to under-
to further elevate our supplier diversity Research data shows that more isations throughout the world. recognise there are certain issues that risks throughout the supplier life cycle. Regulators have a key role to play, but it example, to deliver PPE. I hope this will they might not all be comparable. cies to support education and com- stand how exciting it is. This will drive
WH
efforts in support of under-repre- than 85 per cent of the millennial no one can solve on their own. Strategic partnerships are impor- is a tough balance to strike; a bit of stick open a whole new domain where pri- munications for minority participa- young talent that will be great for both
RN
sented groups. For instance, during last population want to invest in and work tant to fuel collaboration and is needed, but punitive fines are not vate and public sector partnerships What most excites you about tion to support clinical trial diversity. the profession and society.
Q
year’s personal protective equipment for companies that are showcasing Apart from ESG pressures, what increasingly those are driven by pro- the only way to encourage good prac- drive meaningful change. the future? Also I’m excited about GSK’s global
Q
(PPE) shortage, we were able to intro- their ability to respond to environmen- are the factors to consider when curement. For example, two of the larg- tices and behaviours. The carrot has to A mindset shift is required to be I’m excited about how agile ways of inclusion and diversity strategy and
CM RN
duce new diverse suppliers that met our tal and social factors. When you have creating a robust supply chain? est partnerships at bp are with Amazon be there, too. able to deliver ambitious ESG working and horizontal integration growing our inclusive and For more information please visit
needs at a critical time. programmes in place that drive sus- Agility is essential. Five years and Microsoft, which are reciprocal goals. It’s going to cost more money, so will open up new opportunities for talent diverse culture. refinitiv.com
IDR
The biggest challenge we are tainability, and diversity and inclusion, ago, we never imagined Brexit supplier-customer relationships with a How will procurement and supply how do you handle this, especially in a development. I grew up as a category What really excites me is the
RN Q IDR
working on right now at bp is how specifically around the supply chain, would happen or that there would be joint commitment to achieving net chain functions evolve in the role that has historically been so leader and I had my ‘lanes’ that I oper- innovation coming from collab-
to start up as a new procurement and you’re showcasing your company to We’re seeing more of a push for huge trade discussions in the United zero. Clearly, a shift-change is under- coming years? focused on cost-savings? ated in. In the new world, our people are oration that will help us decarbonise
supply chain organisation that aligns that up-and-coming talent and to States and then we were hit by the way: the procurement function is less There will be greater need for There must be a redefi nition not limited by their category of spend. the supply chain. We are just scratch-
with our net-zero carbon ambition fol- those investors. more predictive analytics on COVID-19 pandemic. Agile supply subservient. A different type of leader-
WH
agile and responsive supply
RN
of the value proposition of They have high business acumen and ing the surface right now.
lowing the most significant transforma-
TU
We see a trend across most of suppliers to identify risks chains are instrumental to operate ship is required to navigate these com- chains, opening up opportunities for procurement at the board level, high learning agility. They can drop them-
TU
It will be interesting to realise
tion in the company’s 111-year history. these progressive organisations, under that kind of duress while keep- plex, multi-stakeholder relationships to small and diverse suppliers that can be around the impact we’re making not selves into a transformational project the true insight potential of arti-
We are shifting to an agile-at-scale-type driven by investor sentiment and throughout the supplier life cycle ing it as cost effective and serve the greater good. You need to more nimble, boost innovation and only for the organisation, but in the with a level of influence to drive change, ficial intelligence and digitalisation, to
06 PRO C U REMEN T & SU PPLY CH A IN INNOVATION RACONTEUR.NET 07

TRANSFORMATIVE TECH
Pro
cu
re- WHAT USERS WANT FROM PROCURETECH SOLUTIONS
to-
pa
y Global procurement professionals cite their top criteria for selecting technology solutions Zycus 2021

14% 70% Pricing/value

With the power to make procurement swifter, safer and more resilient,

95% 60%
technology is no longer a 'nice-to-have'. So where are supply chain
15%
managers spending their money, and what do they hope to gain from
67% Solution features/technology
these transformative technologies?

Sp
en
da
na
TOP TECHNOLOGIES FOR SUPPLY CHAIN TR ANSFORMATION 71%

lys
12%

is
The technology plans of 700 global supply chain managers across more than 20 industries CIPS 2020 of firms across all industries have of firms recognise transparency,
In place Planned for (next 2–3 years) adopted at least one of the Industry cost effectiveness and being
4.0 technologies, with Cloud customer-centric as key gains 22%
49% Ease of use
Computing, Internet of Things and brought by procurement and 28%
344

203
286

229

100
273
375

109
134

120

148
189
142

142

165
126
170

137

110

99

42
92

92
Big Data being the most popular supply chain digitalisation

17
66%
CIPS 2020 CIPS 2020

No plans Will invest Have it Planning upgrades 28%

TOP FOCUS AREAS

Contract Management
FOR 2021

Percentage of global

eSourcing
27% 20% 53% 24% procurement professionals 28% 63% 23% 14%
who are investing in the
26% Provider responsiveness
following technologies

Zycus 2021

25% 27% 24% After-sales support

13% Customer references


53% 64%
25% 27% 6% Perceived brand value of provider
33% 26% 14%

ent
Sup

14% 22% THE BIGGER THE COMPANY, THE BET TER THE STR ATEGY?

gem
plie

62% 63%
rm

na
Global C-suite executives’ responses to the question: “Which of the following statements best describes your

ma
an

organisation’s procurement department?” (by company turnover)


55%
ag

ct
em

oje
Pr
en

Procurement does not have a clear tech strategy, Procurement has a clear tech strategy but is not
t

18% 17% nor is it exploring options for digital enhancement aligned to the needs of the wider organisation

Procurement does not have a clear tech strategy, Procurement has a clear tech strategy aligned to
but it is exploring options for digital enhancement the needs of the wider organisation
22%

20% 20% £1bn-£1.9bn


Re
qu g
es
tm kin
an trac
s
age ing
me
nt
23% Sav m £2
99 bn
-9 -£
m 4.9
00 bn
Supplier network £5

WHAT’S STOPPING QUICKER TECH ADOP TION?


Global c-suites state their top 3 barriers to successfully implementing procurement technology

99m
m-4

£5b
n
£250
63% 69% 75%
Simulation Tools

Omni Channel

Poor change Lack of resources The technology


Augmented

intelligence
and Models

Technology

3D printing
computing

Internet of

management within to implement does not fit in with


Robotics

Artificial
Big Data

existing processes
Others
Sensor

the business solution


Things

reality
Cloud

RFID

Ayming 2020 100 90 80 70 60 50 40 30 20 10 0 % Ayming 2020


08 PRO C U REMEN T & SU PPLY CH A IN INNOVATION RACONTEUR.NET 09

value as an output in the procure- This is why businesses need to “Complaint sounds negative but,

NurPhoto/Contributor via GettyImages


A relative of a victim
ment process and clear ways to meas- be aware of these changes and be of the 2013 Rana Plaza in our experience, we’ve seen so
ure its impact meant adoption by prepared. A good start is to gather garment factory collapse in many successes,” says Meurs. “An
Bangladesh, at the site where
local authorities and central govern-
ment was poor.
together all information on current
social-value initiatives. Firms need
the building once stood
individual problem for a worker is
often easily solved if the brand gets
We need these
Eight years on, the government has to consider how these could be pre- involved. In some cases, it’s as easy alternative,
taken a significant step towards turn- sented in a tender response, including as a phone call, other complaints are
ing words into action. In its latest iter- reporting obligations and measura- much more complex.”
critical voices that
ation, the language of social-value ble outputs. For businesses without She says this ties into one of the aren’t funded by
policy includes a stricter obligation, a social-value proposition, now is the biggest wins you get from being
with explicit references to inequal- time to do something about it. transparent about your production corporations to
ity, mental health and personal well- Sarah Stone, founder and direc- location, in that it enables collective hold multinationals
being. The social-value model itself tor at Samtaler, the social-value cre- bargaining for better working condi-
connects social value to other rele- ation agency, says: “The new model tions. “If you have three or four Fair accountable
vant legislation, policies and initia- has huge implications for any com- Wear brands in the same factory,
tives, including the United Nations’ pany which supplies the public sec- your leverage is going to increase
Sustainable Development Goals. tor, whether directly or indirectly. and so is your impact,” says Meurs. threaten to pull out of the whole
The model’s first “theme” is corona- Around a third of all public expend- “If combined and you’re buying, say, supply chain. Trade relations should
virus recovery, with the aim of help- iture, approximately £284 billion 60 per cent of the factory’s capacity, be tied up with other human rights
ing local communities to rebuild and annually, is spent buying goods and then the owner is going to listen.” issues,” he says.
recover from the pandemic. services from external suppliers. In Fair Wear publishes the details “You need to create a democratic
Under the model, a minimum fact, the model may well prove to be of all conflicts and resolutions on environment. Every change that
weighting for social value of 10 per cent the catalyst that finally moves social its website to maximise accounta- happens in the UK is because of
of the overall score is mandated when- value to the top of the corporate bility and help guide others in the democracy and the way Oxfam,
ever any of the social-value policy out- agenda and transforms how social future. And the organisation pro- Greenpeace, No Sweat and other
comes are included in the procure- value is delivered across the board.” vides extra help for clients during social enterprises raise their voices
ment. For example, the contracting Peter Masonbrook, associate crises, such as how to work fairly and speak out. We need these alter-
authority might split the weightings director and social-value lead at with suppliers during the coro- native, critical voices that aren’t
as 30 per cent for price, 60 per cent for Faithful+Gould, the project and navirus pandemic and the recent funded by corporations to hold mul-
quality and 10 per cent for social value. programme management consul- troubles in Myanmar. tinationals accountable.”
This sends a message to the supply tancy, says: “PPN 06/20 forces us Growing up in Dhaka, Professor The professor is supportive of
market that social value is important all to think about the real impact Muhammad Azizul Islam was sur- the modern slavery acts in the UK,
to the contracting authority. of what we do and how we can work rounded by densely packed garment Australia and California, but would
Charlotte Österman, private sec- to increase that social impact for factories supplying far-away com- like them to go further. “I see a label
tor lead at Social Value UK, the pro- the good of everyone. It also opens panies. Seeing tired workers leaving with Bangladesh, but that’s not suf-
fessional body for social value and the doors wider for opportunities buildings late at night inspired his ficient; I need to know the factory.
impact, says: “This is a timely inter- for small and medium-sized enter- future research career and he’s now If governments asked companies
vention by central government to prises and voluntary community an expert in supply chain transpar- to disclose this, it would be a big
implement a mechanism to try to and social enterprises as a more ency at the University of Aberdeen. change,” he says.
tackle the UK’s biggest challenges qualitative evaluation process for Bangladesh is the second largest Several brands, including Jack
through procurement: rising social procurement means the most pos- ACC O U NTA B ILIT Y exporter of garments after China. Wolfskin and Nudie Jeans in
inequality, achieving net zero and itive, impactful solution will be Islam is sceptical of the potential Sweden, are now using labels with

Why supply chain


improving wellbeing. We hope this taken forward, regardless of where of social audits to bring meaningful QR codes so their products can be
will catalyse a different way of mak- it comes from.” change to the lives of garment work- traced directly to where they’ve
ing decisions.” John Alker, director of policy and ers, especially when audits are done been made and by whom. Meurs
SOCIAL VALUE Clearly, PPN 06/20 brings oppor- places at the UK Green Building internally. “Workers are scared, they from Fair Wear believes measures

transparency is vital
tunities for companies whose own Council, says: “We welcome the intro- are weak actors,” he says. such as this will become law. “It’s an

Turning procurement
business model has embraced social duction of a minimum 10 per cent After the Rana Plaza collapse, he irreversible trend,” she says, and the
value. However, it also brings chal- weighting of the total score for social looked into the social accountability brands that have already begun to
lenges. Companies are at risk of miss- value and are pleased to see an evalu- systems of the factories on the site. make their supply chains accounta-
ing out on public sector contracts if ation framework that has more focus “Companies, including Walmart, ble will be at a clear advantage.

into a force for good


their response to the questions on on environmental and health factors. sourcing from those factories had a What about those who haven’t?
how your business would deliver on But we hope the percentage weight- More businesses than ever are opening up their production social audit mechanism in place, but According to Jan Lorch, chief sustain-
social value does not score the max-
imum 10 per cent.
ing and the scope of outcomes will be
more ambitious over time.” processes to outside scrutiny, but can a global supply chain it didn’t protect the workers; they
were killed because the owner of
ability officer at outdoor brand Vaude,
brands should “do it before you have
ever be truly knowable? the factory forced them to stay and
work,” says Islam.
to”. He says supply chain transpar-
ency will be a significant part of the
A new model for public sector But most of all he believes politi- European Union’s Green New Deal.
WHAT IS INCLUDED IN THE SOCIAL VALUE MODEL?
procurement was launched this year, communities has remained elusive. The five priority themes and eight policy outcomes which contracting
Sam Haddad
cal reform is necessary for things to
genuinely improve. “Governments
“Regulatory measurements with a
burden to comply will become even
requiring contracts take into account Measuring social value is, at best,
complicated, which is one reason
authorities can use to prove social value
he distance between a com- was typical outlier behaviour from Fair Wear is a multi-stakeholder
in the West play a significant role
in creating change. If the UK gov-
more important in the future,” he
says. “The sooner we adapt to global
community value as well as cost why its adoption in public procure-
THEME POLICY OUTCOME T pany’s base and where their the ethically minded outerwear initiative based in Amsterdam ernment wants there to be no cor- development, which helps and does
ment has been slow. products are made has never company. Now Nike, adidas, IKEA which, for the last 20 years, has ruption in Bangladesh, they can not punish, the better.”
In the UK, social value was defined COVID-19 recovery Help local communities to manage and been greater. The tides of globalisa- and Esprit are just some of the mega- produced annual accountability
Martin Barrow recover from the impact of COVID-19
through the Public Services (Social tion and shareholder primacy have brands that publish detailed supply audits. Their client list includes
Value) Act which came into force in long since pushed Western businesses chain reports. Jack Wolfskin, Schoffel, Filippa K RESPONSIBLE SOURCING STILL NOT TOP OF THE AGENDA
n January 1, while all eyes organisation or project can make to January 2013. This requires all public to shift their production to parts of By doing so, a brand can and Acne Studios, and the reports
O were on Brexit, another a community. The question asked sector organisations and their suppli-
Tackling economic inequality Create new businesses, new jobs and
South Asia where labour is cheaper. enhance its perceived trustwor- are compiled using long-term local Percentage of senior supply chain executives across a range of sectors who say their organisation
will prioritise supply chain sustainability efforts in the following areas
major change came into by social value is this: if £1 is spent ers to look beyond the financial cost Yet this has led to supply chains which thiness and potentially reduce partnerships in the field.
effect in procurement that received on the delivery of services, can that of a contract and consider how the new skills are as opaque as they are remote, in the risk of incidents which cause Meurs thinks it’s hard for a brand
Inbound and outbound logistics
scant attention despite having same £1 be used to also produce a services they commission and pro- countries where the rights of workers reputational fallout. to really get into the weeds of their
Increase supply chain resilience and capacity
far-reaching consequences. The UK wider benefit to the community? cure might improve the economic, and environmental protections are The problem with self-reporting is supply chain operations without 70%
introduced a new social-value model Social purpose is nothing new social and environmental wellbeing less stringently enshrined by law. audits can lack a consistent format having expertise on the ground. Manufacturing
covering central government pro- to business. Companies are now of an area. Fighting climate change Effective stewardship of the environment Following the 2013 Rana Plaza gar- that’s easily digestible for consum- “You need the local knowledge of
curement for goods and services under pressure from all stakehold- However, the absence of a manda- ment factory collapse in Dhaka, ers. And they’re harder to authenti- labour laws and to be able to inter-
65%
worth around £49 billion a year. ers – investors, customers, employ- tory requirement to include social Bangladesh, which killed 1,100 peo- cate than one done by an independ- view workers for an audit. You’ll Recycling
Procurement policy note PPN 06/20 ees, regulators – to do more for the ple, an increasing number of activists, ent agency. never get reliable answers if a brand 63%
requires all tenders to include a min- communities where they operate. NGOs and consumers have been call- “Lots of companies do self-report- asks their supplier how can we
Equal opportunity Reduce the disability employment gap Responsible sourcing
imum 10 per cent weighting for social Environmental, social and corporate ing for businesses to make their sup- ing and there can be a lot of truth in improve our own practices? No fac-
value. This means that while the governance issues can make or break Tackle workforce inequality ply chains more transparent, to not those claims in terms of sustainability tory manager is ever going to give 59%
main criteria for awarding govern- businesses. And although it is easy to be seen as profiting from a workplace and working hard to improve labour you an answer to that,” she says.
Packaging
ment contracts is the still best com- be cynical about purpose, many sen- that would never be legally or morally standards in their supply chain,” says Along with interviewing employ-
mercial outcome, the government’s ior executives really do want to leave acceptable back home. Annabel Meurs, who works on brand ees and observing the factory’s pro- 57%
new social-value model must be a legacy that transcends making This may well be the catalyst Wellbeing Improve health and wellbeing
When Patagonia published The liaison at Fair Wear. “But that claim tocol over an extended period, Fair Product design
taken into account.
Social value is the catch-all term
good returns for shareholders.
Despite the consensus, the busi-
that moves social value to the Improve community integration Footprint Chronicles in 2008, a web-
site that allowed people to dig into
becomes a hundred times more cred-
ible if you have it independently veri-
Wear operates a local helpline where
workers can call in anonymously
57%
used to describe the difference an ness case for doing the right thing for top of the corporate agenda Procurement Policy Note gov.uk 2020
the supply chains of its products, it fied by a third party.” with complaints. Capgemini 2020
10 PRO C U REMEN T & SU PPLY CH A IN INNOVATION RACONTEUR.NET 11
Commercial feature
group of engaged supplier partners OPINION

NurPhoto/Contributor via GettyImages


Q&A
were brought together to provide
their input and help set direction.
We want to make Their key message was not to move
too quickly due to fears of possi-
systemic change in
the countries and
ble unintended consequences on
employment, which is why “we’re ‘Procurement can
create a resilient and Robotics lifts
taking ten years to soften the year-
sectors we operate on-year impact”, he explains.

in, which means However, all new contracts

more innovative
warehouse
signed with third parties will stip-
advocating for change ulate living wage compliance and
any organisations found to be in
that is bigger than us
process, changing
breach will see the arrangement

efficiency to
terminated. The company will also
update its responsible sourcing pol-
icies and supply chain audit mech-
business for the better’
new levels
anism, while setting clear targets
ways to reformulate specs to main- and ensuring suitable measurement
tain margins that work for both par- systems are in place.
ties and reconfigure order profiles to In supply chain auditing terms,
make things more competitive.” Donald Moore, chairman of school- his year, innovative think- Research from McKinsey sug-
Unilever’s Ingram agrees the chal- wear provider Rowlinson Knitwear, T ing and new operating mod- gests a circular economy is good for
lenge is certainly a complex one and, recommends using the established els have been introduced at businesses themselves. Of the 150 Hugh Stevens, chairman of
because it is early days, work still social methodology, the Sedex a rate of knots. The double whammy companies surveyed, 32 per cent
needs to be done on creating effec- (Supplier Ethical Data Exchange) of Brexit and the pandemic saw com- reported rises in revenue, 38 per warehouse management
LIVING WAGE
tive policies and mechanisms. For
starters, to tackle the thorny issue
members’ ethical trade audit, in
combination with Net Promoter sur-
panies review sourcing strategies and
develope a greater focus on supplier
cent said cost-savings increased
and 70 per cent said brand recogni-
technology leader Synergy,
of setting differing wage standards veys to understand employee sat- risk as stocks of important goods and tion improved. reveals how robotics is

Will Unilever
around the world, the company isfaction levels. B Corp, which is raw materials rapidly dried up. There’s more to ethical behaviour
is working with the Global Living owned by its 58 UK staff, is requir- According to the CIPS/IHS Markit than protecting the environment. transforming fulfilment
Wage Coalition (GLWC), which uses ing its own tier-one suppliers in Purchasing Managers’ Index deliv- The scourge of modern slavery is
the Anker methodology to estimate Bangladesh and Egypt to pay a liv- ery delays at the start of the year still with us. In February, seven of operations by fuelling

kickstart a supply
realistic regional or national living
wages for individual countries.
ing wage, as defined by the GLWC, by
2026 and tier-two partners to follow
were some of the highest since
records began.
the world’s leading chocolate man-
ufacturers were sued by human
unprecedented efficiencies
Ultimately though, achieving its suit by 2030. Now stability is returning, what rights group International Rights
goals will involve Unilever “creating But Unilever’s ambitions run is procurement's role as busi- Advocates for their involvement in

chain revolution?
systemic change”, he says. To this deeper and wider than just its own nesses wake up to the value of historic child labour. Despite having
end, a dedicated, internal team has supply chain. “We want to make sys- building resilience? signed the Harkin-Engle Protocol in
been set up to explore how things temic change in the countries and Procurement teams are uniquely 2001, promising child labour abuses What impact has the coronavi- productivity. The volatility of the ecom- How will SnapCart take ware-
stand and understand how best to sectors we operate in, which means placed to provide innovative solu- would be resolved by 2005, these rus pandemic had on ecom- merce marketplace makes planning very house efficiency to new levels?
move forward with the help of local advocating for change that is bigger tions for their organisations. This companies are woefully behind on merce retailers and their difficult. Volumes can grow exponen- SnapFulfil optimises the SnapCart
subsidiaries, NGOs and partners. than us by influencing governments could be by mitigating risks such as their promises. fulfilment operations? tially and new opportunities can pres- loading in order to “cluster” the
In cost terms, for example, while and sectors to move in this direction bribery, corruption, and data secu- Business abuses don’t only occur on COVID-19 and stay-at-home ent themselves almost overnight. The picks and create the most efficient
Multinational consumer goods giant Unilever will now adaptations in areas such as manu- too,” says Ingram. rity, or by shining a light on modern the other side of the world. I am con- directives have significantly situation requires a far more agile solu- route to minimise the travel time and
accelerated the move to ecommerce. tion so the technology can be quickly the number of pick locations visited.
require suppliers to pay their staff a living wage by 2030. facturing and service will probably
constitute “more of a straightfor-
Whether Unilever is likely to be
able to kickstart this global living
slavery and prompt payments. By
aligning with a business's strategic
cerned about bad practices closer to
home. Paying suppliers on time and I would say, previously, the ratio was repurposed if the situation requires. SnapCart makes the pickers far more
So how will the company achieve its goal and could the high- ward cost to Unilever”, it should also
be possible to boost the efficiency of
wage revolution or not, Proxima’s
O’Neill believes at the very least its
objectives, procurement can create
a resilient and more innovative pro-
implementing responsible payment
policies must improve. According
still around 80-20 in favour of bricks
and mortar. Since the start of the Where does Synergy come into this
productive as they are picking, not
walking. Higher volumes can be pro-
profile move lead to wider industry change? agricultural systems by educating high-profile move will help build cess, changing business for the better. to the UK government, £23.4 billion pandemic, it has flipped the other and how have you been supporting cessed by the existing workforce and
partners on the use of more sustain- momentum behind wider sustaina- Technology provides many solu- is owed to small and medium-sized way in favour of ecommerce. This organisations by optimising their it is also easier to flex the throughput
able practices, says Ingram. bility efforts, leading other organi- tions. Our research into the digitali- enterprises, a thorn in the side of an move is unlikely to be reversed and it warehouse environments? to accommodate the inevitable peaks
Collaboration will be key. sations to follow its example. sation of supply chains in 2020 found economy coming out of a recession has opened up a whole new range of Synergy realised robotics is and troughs that occur in ecommerce,
Cath Everett
Even before the com- “Fundamentally though, it’s the the main driver when implement- and reliant on many small businesses. supply chain challenges. In a world essential in the warehouse of such as during promotional periods like
pany announced wider macro-environment of shift- ing new technology was to maximise Why not be really innovative and of instant gratification and Amazon- the future. We examined the robotics Black Friday. While robots are very good
nilever hit the headlines are those consumers that can afford chain and resilience if something its living wage ing customer demand and regula- operational and financial gains, and pay suppliers early, as supermarket scale fulfilment, consumers expect market and concluded we could create at moving goods autonomously from
U in January when it became it increasingly basing purchasing goes wrong.” policy, a tions that will be the true force for improve agility and transparency. It Morrisons did during the pandemic? near-immediate delivery when pur- our own robotic solution that exactly A to B, it’s important we still recognise
one of the world’s fi rst mul- decisions on ethical criteria, but But there are challenges in going change,” he concludes. can’t have escaped business leaders Organisations must weigh up the chasing items online. met the operational requirements of humans are better at activities which
tinational corporations to require there is also the “macro backdrop” down this route, especially for that, had there been more visibility advantages and disadvantages of the future. Many of the existing ven- require flexible, manipulative or dexter-
all members of its supply chain of government regulation around a company the size of Unilever, over supply chains, more could have their innovative sourcing strategies. How has the use of robotics tech- dors came from a robotics engineering ous skills. Our mantra is: the picker does
directly providing it with goods the world “growing more stringent which works with 60,000 direct been done to reduce disruption. This could mean having shorter, local nology in warehouse environ- background and had scant knowledge the picking, the cart does the walking.
and services to pay their employees more quickly”. suppliers in 190 countries around The good news is 95 per cent of firms supply chains, keeping sustainability ments evolved in recent years? of how a warehouse actually works.
a living wage. “It’s a mix of trying to do good and the world. The biggest challenge, last year had already implemented at at their core to generate competitive Automation has been available Put simply, we knew the problem and What role will robotics play in the
The progressive plan, which was the reputational value that brings, O’Neill believes, will be “walk- least one technological improvement, advantage or making greater efforts for many years, but it has been designed the solution, in contrast to future of supply chain innovation?
put together with international plus a commercial view of customer ing the tightrope of ambition to do such as cloud computing, big data or to weed out slavery. This new world relatively expensive and time consum- other vendors which had a solution and Innovation has never been more
charity Oxfam and comes into force demand and regulation, which means good and commerciality”. the internet of things. order is an opportunity to change for ing to implement. The technology has were looking for the problem. required. The supply chain
in 2030, has garnered widespread the time to act is now,” he says. “I don’t think either Unilever or Siemens is using digital twins, the better so let’s not squander it by improved and robotics is now moving already uses cutting-edge technol-
praise as a means of trying to cut Abe Eshkenazi, chief executive of any other organisation will have where a virtual double of a product going back to what seems safe, but no from an early-adopter phase into the Synergy is launching a new ogy and Synergy’s embrace of robot-
social inequality and poverty around the Association for Supply Chain the luxury of simply paying peo- collates customer information to longer serves society. mainstream Meanwhile, other drivers, autonomous mobile robot in the ics will make us one of the leaders in
the world, a situation that has only Management, agrees. In his opinion, ple more and absorbing all the cost build tailored profiles. Siemens’ cus- like the shift to ecommerce and labour third quarter of 2021. How are this arena. To meet customer expec-
got worse due to the pandemic. getting “ahead of the game before themselves,” he says. “Instead it’ll tomers can automatically order new shortages, are forcing warehouse oper- you looking to disrupt the tations for instant satisfaction, more
Dave Ingram, Unilever’s chief pro- they’re hit with regulations” is a key need to look at how it collaborates products when theirs comes to the ators to look to alternatives to improve market with this robot? micro-fulfilment centres will spring
curement officer, explains the ration- “motivating factor” for many compa- with its supply base, come up with end of its life. Coupled with strategies Synergy’s robot, SnapCart, is an up to shorten the last-mile delivery
ale. “Paying people a living wage is a nies introducing active policies. innovative ideas for how to manage such as multiple sourcing, reducing integral part of our cloud-based distance. Synergy is one of the few
very important step towards building But Dr Mark Johnson, profes- those costs in partnership, work out reliance on one supplier or building warehouse management system, vendors combining hardware and
a more equitable and inclusive soci- sor of operations and supply chain in more local supply, companies will SnapFulfil, which controls in real time software for an integrated, holistic
ety,” he says. “It’s not just giving fam- management at Warwick Business be in a stronger position to manage all resources within the warehouse. It solution that can be deployed with
ilies enough money to cover their basic School, also refers to “interesting future shocks. works within an existing warehouse. It minimum disruption. It sounds simple,
needs plus a bit of a buffer, it also has historical parallels” with Henry WILL COMMITMENTS TO DO During the pandemic, we conducted is non-disruptive and allows retailers but believe me it is not.
clear, indirect benefits for the econ- Ford who, from 1914, paid his factory GOOD BOOST BRAND VALUE? research into how procurement pro- to incorporate SnapCarts into their
omy by stimulating spending and job workers double the wage of any other fessionals were managing other initi- fulfilment operations at their own
creation, if it’s done in the right way.” car manufacturer in Detroit.
Unilever’s global brand value
atives, such as sustainability, and dis- Our mantra is: pace. We have also created a cut- For more information please visit
the picker does
is on the up again, but it remains
But while James O’Neill, prin- “Ford did it for two reasons: he was covered some had set plans aside to down version of SnapFulfil, SnapPick, snapfulfil.com/about-snapcart
cipal consultant at procurement able to retain talent without fighting to be seen how the recent living concentrate on the immediate impacts which allows warehouse operators
consultancy Proxima, believes for it and it also allowed him to cre- wage announcement could impact of COVID. This was disappointing. The the picking, to use an existing warehouse man-
Unilever is “genuinely trying to do
good”, he points out the commer-
ate a new tier of consumers to buy
his products,” Johnson explains.
this (in million US dollars) value of sustainability principles is
about more than the feel-good factor
Malcolm Harrison
Chief executive, Chartered Institute of
the cart does agement system and incorporate the
robotic SnapCart picking solution into
2020
2018
2014

2015
2013

2016

2019

the walking
2012

2017

cial benefits to be gained. Not only “So it’s about creating a loyal supply Brand Finance 2020 of doing the right thing. Procurement & Supply their fulfilment process.
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