INDONESIA
TOTAL for Es ACTIVE SOCIAL
POPULATION CoN caren eS rote
274.9 345.3 202.6 170.0
Pierro Peres aon Paes?
57.0% 125.6% 73.7% 61.8%
[v) Peter
OoANNUAL DIGITAL GROWTH
Dea etn tere aint ened
Ponce ete ete te ena eed
fren Cd ACTIVE SOCIAL
te rates
TOTAL
poaTareny Coan
41.2% +15.5% +6.3%
PNP Rew TE)
SCR MIIER (ol)
41.1%
TNE RSE)
42.9 MILLION
PPS TE)
427 MILLION
DE ee No)
+4.0 MILLION
ie ey asinPane SOCIAL MEDIA: ADVERTISING AUDIENCE PROFILE —
PIUANT) swaxe oF THe AUDIENCE THAT MARKETERS CAN EACH WITH ADVERTS ON SOCIAL MEDIA BY AGE GROUP AND GENDER”
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fad re er eon re rer os
free port pect Peer prey) ect paren
SON ceDAILY TIME SPENT ON MEDIA
asd Dota DN Nt
Deny
Ns ronan aU]
SSOCALMEDIA onieesy nett Nil
8H 52M 2H 50M 3H 14M Pha is2.,)
ay Deer
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MUSIC STREAMING SERVICES reer) ale Retirees te nyeelecaitd
1H 30M OH 33M Ce
i x
PEJAN
SOCIAL MEDIA BEHAVIOURS —
PIOVAN) rerspecnves ON HOW INTERNET USERS AGED 16 TO 44 ENGAGE WITH SOCIAL MEDIA
Rte enon ce er
Rec emcee
Pte Cet mer Ns rerto)
Re mene Sedu
CGE rele ct mmc titel
Trees Gat gts aa ceo oe
3H 14M
bh Ey Boy
io) 60.0%
OEMDEVICE OWNERSHIP
PIOPAND) rercentact OF IniERNET USERS AGED 16 TO 64 THAT OWNS EACH KIND OF DEVICE
Prete rd Ree end
a) etd erties
bE) 98.2% aC H ey)
Dar ns Prd
erg’ eoncg pais
CRO a5 5.7%
er
earn)
74.7%
Pred
ron ty
13.3%
ot
pad
at: y
ru
Pov ecas
CaPERCENTAGE OF INTERNET USERS AGED 16 TO 64 THAT HAS USED EACH PLATFORM IN THE PAST MONTH
MOST-USED SOCIAL MEDIA PLATFORMS —
2021
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or
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ee
ceana TOP WEBSITES BY TRAFFIC (SEMRUSH) —
202] HOT er reenact ee ese ck aa
TOTAL UNIQUE TIMEPER PAGES TOTAL UNIQUE TIMEPER PAGES
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ceSHARE OF WEB TRAFFIC BY BROWSER —_
PLOYATE 2Ase0 ON WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE
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rE) Ay 49% 2.9%
preety Perey Seer reed
rere rte, Piety cord
Ly ey 0.08% ve
Seer eed eer ee
PON