Effective Presentation Skills Third Edition 201 7

Copyright © Tung Hua Book Co.. Ltd.

Massoud Moslephour

All rights reserved. No part of this puPlication

may be reproduced, stored in a retrieval
system, or transmitted in any form or by any
means including electronic, mechanical,
sound recording, or photocopying without
prior permission of the publisher.

ISBN: 978-957-483-895-0

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TEL: (02)2311-4027

For more product information, please visit

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Photos from wvw.shutterstock.com

Copyright © 2017 (Massoud Moslehpour&Tung Hua Book Co. LTD)

All rights reserved. No part of this publication may be reproduced, stored in

a retrieval system, or transmitted, in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without the prior written
permission of Massoud Moslehpour.

This book is sold subject to the condition that it shall not, by way or trade
or otherwise, be lent, resold, hired out, or otherwise circulated without the
publisher's prior consent in any form of binding or cover other than that in which
it is published and without a similar condition including this condition being
imposed on the subsequent purchaser.

First Edition 2007

Third Edition 2017

LIMIT OF LIABILITY / DISCLAIMER OF WARRANTY: THE PUBLISHER AND AUTHOR HAVE USED
THEIR BEST EFFORTS IN PREPARING THIS BOOK. THE PUBLISHER AND AUTHOR MAKE NO
REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS
OF THE CONTENTS OF THIS BOOK AND SPECIFICALLY DISCLAIM ANY IMPLIED WARRANTIES
OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. THERE ARE NO
WARRANTIES THAT EXTEND BEYOND THE DESCRIPTIONS CONTAINED IN THIS PARAGRAPH.
NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES REPRESENTATIVES OR WRITTEN
SALES MATERIALS. THE ACCURACY AND COMPLETENESS OF THE INFORMATION PROVIDED
HEREIN ANDTHE OPINIONS STATED HEREIN ARE NOT GUARANTEED OR WARRANTED TO
PRODUCE ANY PARTICULAR RESULTS, AND THE ADVICE AND STRATEGIES CONTAINED HEREIN
MAY NOT BE SUITABLE FOR EVERY INDIVIDUAL. NEITHER THE PUBLISHER NOR AUTHOR
SHALL BE LIABLE FOR ANY LOSS OF PROFIT OR ANY OTHER COMMERCIAL DAMAGES,
INCLUDING BUT NOT LIMITED TO SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR OTHER
DAMAGES. FULFILLMENT OF EACH COUPON OFFER IS THE RESPONSIBILITY OF THE OFFEROR.

Printed in Taiwan

8 iii
3rd Edition

Effective
Presentation •
Skills
9s not 'W’J-fA'Tyou scry,
fruf T-fO'Wyou say if!
 " I would like to dedicate tnu» book to:
this uuim iv.

my children (Kayvon & Mina),

and to my father Mansour and my late mother Fatemeh

About the author:

Dr. Massoud Moslehpour ( ifOil ) is a multidisciplinary researcher and educator

specialized in public speaking, presentation, quantitative research analysis, and
marketing instruction. He received his Ph.D. from University of Missouri-Columbia.
He has been teaching in in Taiwan since 1999 and, prior to that, in several other
countries for the past 25 years. He is also the author of the “Exploring Cultures
through Movies” the first EFL/ESL textbook published in Taiwan that integrates
culture with English learning through movies. In the department of Foreign
Languages and Literature ( ) he is currently teaching English
Presentation and Spanish. In the department of Business Administration (
) he is currently teaching Business English, Quantitative Research Methods and
Exhibition English among other management related courses, at Asia University ( S
) in Taichung - Taiwan.

Other titles by the same authors published by Tung Hua Book Co. LTD:

> Internet@English.EFL (2015)

> Exploring Cultures through Movies (2012)

Email addresses:
mm@asia.edu.tw or
writetodrm@gamil.com

Effective Presentation Skills

 hank you for your support and thank you for considering the “Effective
Presentation Skills” textbook. Although many books are available about
business presentations and public speaking, we are still in need of a textbook
that can relate to Taiwanese students’ needs and fears. Most people dread standing in
front of an audience and giving a speech, making academic presentations or giving
business reports in English.

This book is not just about making speeches and giving presentations. The purpose
of this book is to help the students organize their thought process. When giving a
presentation we have to have a clear purpose, we have to give enough reasons to
support our point of view, and finally we have to be able to defend our idea and
answer questions about it. These skills are essential for our EFL students to help
them gain an adequate knowledge of communication. Most students are capable of
memorizing and repeating the information provided to them, but when it comes to
presenting, giving a speech, using natural tone, and communicating in English, they
seem to have more trouble.

The purpose of this book is to help students learn the basic skills required in order
to make a good presentation. The fact of the matter is that they have the necessary
tools, but they lack just an additional skill, and that is confidence in their English
ability. Most English published books about presentation and speech assume that the
reader is a native speaker. Others may lack enough exercises to build up students’
confidence. In this book there are no assumptions. Every key point is explained
and the book takes you through every procedure step by step. So, relax, and tell
your students to relax too! It’s going to be fun! But, they need to go through every
exercise no matter how easy they might seem. The video samples of other student’s
speeches and presentations will help your students understand their own weaknesses
and shortcomings.

“T/Caiioad P/t. "D.

SefetcHt&ei 2017

V
 Abouft Thfe Book

his book consists of six chapters. It is essential that the first three
chapters are followed in the order they are organized, unless
the reader has sufficient previous knowledge. There are several
listening and video exercises to help students build the basic grounds
before giving a presentation. The listening exercises include advice
from experts, learning the basics of giving presentations, speaking and
pronunciation practices. It is and ideal textbook both for a one-semester
course and two-semester courses. The first three chapters will give students
the necessary background and the basic information for the following
three chapters.

here are two types of listening in this book: listening exercise

I / and practical listening. “Listening exercises” are basically
listening comprehension exercises with themes relating to
giving an effective presentation and might be more suitable for in class
assignments and discussions. “Listen and practice” exercises require that
students practice on their own (sometimes out loud), and might be more
suitable for homework assignments at first, and then a class activity.

i Effective Presentation Skills

 z_J

epending on the size of your class, there might be more

exercises and homework than could possibly be done in a
one-semester course. If your class meets 2 hours a week for
one-semester only, then you should select the practical exercises based
on your judgment of students’ ability. Nevertheless, I feel that students
can benefit from more practices. The more practice they do and the more
feedback they get from you, the more they will feel confident to give an
effective presentation in English.

— vii
 b'SDifi)©] ftlh)© T@x'Sb©©k

When using this textbook, please consider the following:

♦ The Effective Presentation Skills textbook is designed to teach

students through “hands on” training.

O For best results you will need to make sure that there is enough
time for students to give at least two complete (10-15 Minutes)
presentations/ speeches.

O If you plan to make a use the demonstration DVD during the class,
make sure the topic has already been covered.

<0> Students should be encouraged to practice their listening at home.

The more they listen to English the better communicator they will
become. You may want to start the listening exercise in class and then
ask students to finish it as homework.

I will greatly appreciate teachers and students’ comments and

feedback. (mm(a)asia.edu.tw)

Massoud Moslehpour

viii Effective Presentation Skills

Otter Teachmgj fUateoiafe
Effective Presentation Skills comes with a complete CD that includes
audio, video, Web resources, and self study material.

There is also a teachers manual which contains the answer key.

PPT lessons will be available upon your request. Feel free to write me.

Should you have any questions ior comments, please don’t hesitate to
contact me: writetodrm(g>gmail.com

ix
 Author's Acknowledgments
I would like to thank Tung Hua Book Company LTD for their continued
support. My sincere thanks go as well to Mr. Kris Vicca for his tireless help,
guidance preciseness and editorial suggestions. Furthermore, I like to thank
Ching-hwa Hsieh, the editorial and production team at Tung Hua Book
Company LTD for the new look of the third edition.

My sincere thanks also go to Mr. Waigand, Ms. Hadley, Ms. Hsieh and Mr.
Lee for their contribution to the audio production of this book.

Last, but certainly not the least, I would like to thank my students for their
help and support.

'W.a.^acid 'Mtaile/t/iwi ("Di. "7%. )

tya-ty 2017

X
Effective Presentation Skills
Contents
'■

Chapter

00 7 Why? How? What? When? 1

0.1 Why Presentations? .2

0.2 How Is This Book Helpful? .6

0.3 What Is a Presentation? .9

0.4 When Should I Start? 13

0.5 Who Should I Contact? 13

Chapter
Getting Started 15
01 F .
1.1 Topic Selection 16

1.2 Presentation Introduction - Essentials 21

Greetings/Starters 22

Name & Position/Title 22

Topic 23

Purpose 24

Outline 27

1.3 Presentation Introduction - Extras 31

Timing 31

Connections/Breaking the ice 31

Format 32

Question and Answer 32

Introduction Check List 37

xi
 39
Chapter | Starting with Style
02.
43
Rhetorical Question
43
Relevant Story.......

Surprising Statistics 45

Humorous Story.... 45

Openers Check List 49

Chapter
Visuals 51
03 F
3.1 Language of Visuals......................... 54

Describing Change...................... 54
Adjectives Describing the Change 54
Drawing Attention....................... 55

3.2 Transitions/Signposts...................... 55

3.3 Charts/Graphs................................. 59
Pie charts . 60
Bar charts 60
Line charts 61
Visual Aids Check List - Before 64
Visual Aids Check List - After... 65

xii Effective Presentation Skills

Chapter

04 Vocal Delivery 67
4.1 Voice 68

4.2 Breathing Correctly 70

4.3 Pace/Rate 72

4.4 Articulation 75

4.5 Intonation 77

Pitch 77

Stress 80
Pause 83

4.6 Written and Spoken English 84

Differences 84
Script Writing/Sound Scripting 86

Script Writing Checklist 91

4.7 FillerWords 92

X 1 Body Language 95
Q5y
5.1 Facial Expressions 97

Smile 97

Eye Contact 98

Facial Expressions Checklist 100

5.2 Gestures 101

5.3 Appearance 105

Western Formal Attire Checklist 108

xiii
 V
Chapter
Conclusion 113
06.
6.1 What's in a Conclusion? 114

Summary and Closure

Memorable 114

Questions 115

6.2 Effective Conclusions 115

Conclusion Checklist 117

6.3 Question Time

Predict 118

Prepare 118
Clarify 118
6.4 Types of Questions 120
Summary Question 120
Straight Question 120
Me and Mine Question 120
Irrelevant Question 120
Power Question 121
Cause and Effect Question 121
Difficult Questions 121
Question Time Checklist 122

xiv Effective Presentation Skills

Chapter

07.F . Survival Techniques. 127

7.1 Think Positively 129

7.2 Key Techniques .131
Be Calm 131

Be Yourself 135
Be Enthusiastic .136

Be Polite not Apologetic 137

Be Clear About Confusing English Words 137

Involve Your Audience .139

7.3 Humor 140

7.4 Handouts 141

7.5 Note Cards 142

7.6 Group Presentations 144

__ XV
WGdj? G=flow?

Chapter 00 Why? How? What? When? 1

 The Sad News:
"The ability to clearly communicate ideas to clients and colleagues

is a rare skill.”
-William Hewlett, co-founder Hewlett-Packard

The Good News:

"Great speakers are not bom, they're trained. ”
- Dale Carnegie (1921)

If you are reading these lines, chances are that you either have an interest
in improving your presentation skills or you have been asked to make your
first presentation! At this time, you might be thinking to yourself: “What is
so important about presentation skills?”, “Why do I have to go through so
much anxiety?”

Standing in front of an audience and giving a presentation, for most people,

is as stressful and painful as going to dentist and getting root canal. So, why
this presentation course? Why this book? Why me? Why now?

WHY? WHY? WHY? WHY?

Let me explain why.There are very few people in this world who have a
natural talent for delivering outstanding presentations. On the other hand,

2 Effective Presentation Skills

prudence, hard work, and practice can carry the rest of us into the “very good”
level of presentation skills. Being able to communicate effectively is a skill that
benefits you for all your life.

Whether you are going to stay in academic life or get involved in any number of
business related job opportunities, successful communication skills can help you
reach your goals more effectively. When preparing for a presentation, you will have
to develop both your verbal communication and nonverbal communication
skills. Our everyday communication is based on 7% verbal and 93% nonverbal
communication. The main purpose of this book is to help you improve your
nonverbal delivery techniques.

What Makes an Impression

o<y.
>o\°

Chapter 00 Why? How? What? When? 3

 Say

Starting from your first job, you will have to communicate. Communicate in
forms of reading information, listening to instructions, asking questions and
answering questions. Eventually, you will be asked to train others or present
ideas to your colleagues. Presentation skills involve all that and more.

4 Effective Presentation Skills

 ixercise Audio/track-02

Listen to the speaker and fill in the blanks.

1. First line supervisors spend .%

communicating.

2. Middle managers spend % of the work day

communicating.

3. CEOs spend % of the work day communicating.

4. The you go, the more you

5. % of the CEOs total communication time is

spent on oral communication.

6. There is a great deal of correlation between your

to as a j and your

to

7. What do you think the speaker is trying to tell us?

Chapter 00 Why? How? What? When?

 0.2 How Is This Book Helpful? ^

As mentioned before, when preparing for

Verbal
a presentation, you will have to develop Communication
both your verbal communication and communication that uses
nonverbal communication skills. Effective words, such as: face-to-
oral communication is an important, but face conversation, phone
often overlooked and under-practiced skill, in conversation, meetings,

scientific and academic activities. e-mail, voice mail, letters,

memos, reports, etc.

This book and its accompanying CD are

Nonverbal
intended to help ESL/EFL students develop
Communication
effective communication and presentation
communicating without use
skills.This book's useful for both the novices
of words, such as: pictures,
and the knowledgeable with an intermediate
signs, company logos,
English background. Beginners will benefit gestures, body language,
just from discovering and avoiding basic facial expressions, sitting
mistakes. Experienced presenters will arrangements at the
appreciate the expert tips and practical meetings, etc.
techniques throughout this book and the
extra instructional materials on the CD. ESL
English as a Second
Language
The language of the textbook is informal in
order to help you read easier. We will begin
EFL
with the most basic fundamentals and
English as a Foreign
assume nothing.
Language

Keep in mind that to make a successful

presentation in English you have to develop

6 Effective Presentation Skills

both verbal and nonverbal communication
Non Verbal Communication
skills. The good news is that the verbal
Spoken words 7%
(your English speaking ability) portion of
the communication counts only for 7% of
your total presentation skill. Your nonverbal
ability counts for 93% of your success in a
presentation or speech. Non Verbal Tone of voice
55% 38%

You may not be able to improve your verbal Nonverbal

(vocabulary, pronunciation, grammar, communication, or
body language, includes
sentence structure, etc.) skills in a short
our facial expressions,
amount of time, just because your brain
gestures, eye contact,
needs time to learn. However, you can posture, and even the
improve your nonverbal communication tone of our voice.
skills in a short amount of time, if you
are willing to spend the time to practice,
practice, and practice!
 At the end of a speech/presentation
we should thank the audience.
Do not say:
thank you for your listening.
This is not correct English.
Note You can say:
thank you for your time/ thank you for your attention,
thankyou for listening, or simply, thankyou'.

Presentation and conversation require

After a concert, a fan
different skills. If you think your ENGLISH rushed up to famed violinist
CONVERSATION is (Fritz Kreisler), and said,
NOT GOOD, NO PROBLEM! "I'd give up my whole life to
Because a presentation is like a one-way
play as beautifully as you
do." Kreisler replied, "I did."
conversation that you can prepare and
practice. You know what you want to say, you
prepare what you want to say, you prepare
what you want to say and finally you say it, Practice is the key to true
and that's pretty much the end of it. If you
experience.

were able to get your point across effectively,

then there won't be too many questions.

In a conversation, on the other hand,

To fail to practice is to
you don't know what the topic of the
prepare to fail.
conversation might be, so you can't prepare
for it; you don't know what the other person
might say or respond to you, so you can't
practice for it.

8 Effective Presentation Skills

Therefore, good presentation skills can be
acquired through preparation, practice
and perseverance. Your ability to make a
successful presentation has very little to do
with your conversational ability.
The difference between a
successful presenter and
others is not language
strength, is not knowledge,
but rather the will to succeed.

0.3 What Is a Presentation?

A. Listen to the definition, and then fill in the blanks.

1. A presentation is an attempt to

2. A presentation is an attempt to

3. A presentation is an attempt to

B. Listen again. Are the statements true (T) or false

(F)? Circle T for the statements that are true, and
F for the statements that are false. Then, if the
statement is false, write the correct statement.

1. A presentation is always formal. T / F

2. A presentation is no longer than 2 minutes. T / F

Chapter 00 Why? How? What? When? 9

 Don't let your fear of speaking English stand in

[ your way of becoming a good presenter!

So ... you have been asked to make a Informative Presentation

presentation! What do you do now? Oral Informs or teaches the
presentations, just like written reports audience

can fall into some categories, for example

informative, persuasive, and
entertaining. You should make it clear for
yourself what is the primary design of your
presentation.
Once you have decided on the overall
intention of your presentation, then you have
to choose a topic.
Persuasive Presentation
Motivates the audience to do
or to believe something
Entertaining Presentation
Amuses, diverts, warms up,
or relaxes the audience

K = Keep; I = It; S Short; § Simple

In every step while
(Keep It Short & Simple) designing your

OR presentation keep in mind

the KISS rule!
(Keep It Short & Sweet)
OR No matter what, always,
(Keep It Short & Savvy) always remember to KISS!
The good news is that most of what you
need to know in English is provided in this
book. Making a good presentation requires
practice. Therefore, instead of concentrating
on theories, this book tells how, and makes
you practice every step of the way. This book
will help you develop both your verbal
communication and nonverbal
Nerves: Many people are
worried about talking to
an audience in a foreign
language and this is
understandable. In fact,
most speakers are nervous
before giving a speech or
presentation, but nerves are
your friends.

ommunication skills.

0.3B Listening Exercise Audio/track-04

A. Listen to the speaker. List the nine characteristics

of a powerful speaker.

1.

2.

3.

4.

5.

6.

7.

8.

9.

Chapter 00 Why? How? What? When? 11

 B. From the nine characteristics in part A, write

your strength (s).

C. From the nine characteristics in part A, write down

the characteristic(s) that you think you need to
improve. What will you do to develop this (these)
characteristic (s) ?

Characteristic To improve I am going to...

12 Effective Presentation Skills

0.4 When Should l:Start?
NOW! You are holding in your hands a powerful tool. You are going to
increase the effectiveness and influence of your presentations on your
audience. You may want to follow the chapters in the same order that
is provided for you in this book, or may want to turn to the pages that
interest you the most. You know what you need to know to get started. If
(or when) you hit your head against a wall (I don't mean literally), feel free
to look up the problem in the table of contents of this book. Making a good
presentation takes hours and hours of practice. This book provides you with
numerous listening and presentation practices.

Audio/track-05

Listen and answer the following questions.

1. What is he worried about?

2. What does she mean?

©05 Wh© g[h)©MO(d] 0 C©in)Sacli?

Please don't hesitate to contact me via e-mail:

writetodrm@gmail.com

Your comments, questions and feedback will be greatly appreciated.

Chapter 00 Why? How? What? When? 13

 The day ofmy
p'esau<^i>s»ti„g
c oser and closer
Iwish someone would
teH me how to get
started!
rm really nerVous!

zon
C^uDQrp'ijQCr' Q.

J
Chapter 01 Getting Started IS
 Audio/track-06

1. Why does he keep asking her “why?”

2. Why does she have to make a presentation?

2. What is the purpose of her presentation?

KI Topic Selection
When trying to choose a topic, ask yourself these questions:

1. What type of presentation do I want to (or have to) deliver?

2. What topics really interest me?
3. What topics are within my expertise?
4. What type of presentation will the audience like?
5. What topics are more interesting to my audience?
6. What topics are most unusual?
7. What is my audience's expertise?
8. How valuable is the topic to myself and my audience?
9. How much time do I have for my presentation?
10. Does my audience share the same cultural values?

16 Effective Presentation Skills

 Questions about your audience are more difficult to
answer than questions about your own interests, values
and expertise. If you are presenting to your classmates
or colleagues, you will more likely have some idea about
their backgrounds and interests. If you are presenting
Note
to an unknown audience, you should research your
audience before choosing a topic.

Practice Exercise - Choosing A Topic

a
1.1^ Topic Selection Practice ■

A great presentation starts with a great topic. Complete the

following exercise to help you find topics worth considering for your
next presentation.
(Hint: Keep in mind the questions in “Topic Selection (1.1)” section.)

Step 1 Brainstorm possible topics. These topics could be from any one
of these major areas: famous people, celebrities, sports, places,
inventions, corporations, associations, human rights, animal
rights, or from “Topic Selection Exercise (1.1 B)”

(Hint: For list of topics and websites refer to Docs/Speech Topics on

your CD.)

Step 2 Write as many topics as possible that come to your mind.

(Example: sports doping, child labor, animal habitats, global warming,
the international refugee crisis, Taiwan's movie industry, equal
opportunities in the workplace)

Chapter 01 Getting Started 17

 Step 3 Choose five topics from Step 2 that you always wanted to
learn more about.
(Example: sports doping, child labor, Taiwan's movie industry, global
warming, equal opportunities in the workplace)

Step 4 Arrange the topics in Step 3 in the order that interests you
the most and number them from 1 (the least interesting) to 5
(the most interesting).
(Example: 1. equal opportunities in the workplace; 2. Taiwan's movie
industry; 3. sports doping; 4. child labor; 5.global warming)

Step 5 Now arrange the topics in Step 3 again in the order that you
think would be most interesting to your audience and number
them from 1 (the least interesting) to 5 (the most interesting).
(Example: 1. Taiwan's movie industry; 2. equal opportunities in the
workplace; 3. sports doping; 4. child labor; 5.globaI warming)

Step 6 Now add up the numbers for each topic from Step 4 and Step 5.
Write the topics starting with the lowest number to the highest
number. Then, choose the topic(s) with the lowest number(s).

equal opportunities ■
in the workplace (3)
Example: > . sports . child . global
Taiwan's movie 'doping(6) ’ labor(8)' warming(10)
industry (3) .

(In my example, global warming gets 10 points and it seems to be the best
choice. Followed by child labor, and sports doping.)

18 Effective Presentation Skills

 \
Step 7 Consider the amount of time that you have in order to make
your presentation.

Step 8 Do a preliminary search about your topic(s) starting with the

Internet and your school library.

Step 9 Discuss your choices with your teacher to help you make your
final decision.

10U B Topic Selection Exercose

The following table is a list of possible topics for your midterm

speech.

1. Use the Internet, a dictionary, or an encyclopedia to find out the

meanings of the words/phrases you don't know.

2. Make sure you know the meaning of all the words/phrases and be
prepared to give a short definition/description for each topic.

| . Abortion AdvertisingTigupr Anorexia Nervosa

Cohabitation Marriage Poverty
I_______ ________________ | pating Birth Control
Drunk Driving Virtual Reality Censorship
I |Marriage/lnterracial Marriage, Homosexuality
Depression/Anxiety Social Networks Prejudice
| || Polygamy
Pornography Mass Media/News Prostitution
Beauty in Media Cloning
Superstitions Sexual Harassment Culture

Chapter 01 Getting Started 19

 1, What are the three questions?

2. Do you have to answer all three questions? Why?

3. What should you do in the first stage?

4. What is the purpose of the second stage?

5. What is the purpose of the third stage?

6. What would be the result, if you answered the three questions?

!0 Effective Presentation Skills

1.2 Presentation Introduction-
Essentials
Any introduction MUST include five basic parts. Your presentation should
start with: 1) greeting, 2) introducing your name, position and/or your title,
3) introducing your topic, 4) introducing your purpose, and 5) introducing
your outline. After a short introduction about you (or your group) and your
topic, you can mention something about the format, timing and other useful
information regarding your presentation.

Video/v-01 7
1. What are the problems that are mentioned in the video about
the speaker?

2. What other problem (s) do you notice that is (are) not mentioned
in the video?

Chapter 01 Getting Started 21

 Depending on the nature of your presentation and your audience, your
Introduction can be formal or Informal. In general, your introduction could
include some of the following: greeting, your name, your group name, your
group members, your position, your topic, your purpose, your presentation
outline, attention catcher or “hook,” the length of your presentation,
connecting to your audience, connecting your topic to your audience,
question time, your presentation format, and any other information you
might think will help your presentation. But, DO NOT forget the 5 BASICS!

(Greeting, You, Topic, Purpose, Outline)

□ Greetings/Stargers:
The best way to start your presentation is by greeting your audience.
For example, you can start by saying:

o Good morning, o good afternoon, o good evening,

o hello everyone, o ladies and gentlemen, • dear classmates,
o dear colleagues, o may I begin by (verb+ing), o OK, let's get started,
o I’d like to start by (verb+ing), o hi and thanks for coming,
o thank you forgiving me this opportunity, and etc.

□ Warn® & IP©SDftn©irii/TQSD@;

Next, you have to introduce yourself, establish your credibility, and get
closer to your audience by stating your name, title and/or your position.
For example:

My i, (first „am for infomal presmtatlons andlaitnamefor

formal promotions)... and Cm lhe pmjm mmager^ , ;
represent the sales department of., company.

22
L ......

Other titles and positions could be:

o group leader, o student of (name of school or department),

° teacher/ professor of (name of school or department),
o representative of (name of company or school),
o employee of (name of company or department), and etc.

□ Topic;
State the topic of your presentation. For example:

“Today I am going to talk to you about...”

“It’s my pleasure today to talk to you about...”
“This morning I would like to share with you my idea about...” and etc.

A. Listen to the speaker and then answer the following

questions.

1. What is the speaker talking about?

a. writing things down
b. being realistic
c. making a presentation
d. developing objectives

2. What is step one in the process?

a. write things down
b. sit in front of the computer
c. think about things
d. convince yourself you want to do it

Chapter 01 Getting Started 23

 3. Your objectives should be ...

a. realistic and special

b. specific and special
c. realistic and specific
d. creative and realistic

B. Complete the statements used for writing objectives.

1. By the of this presentation people will ...

2. My objective or is to ...

3.1 want to to you about...

When talking about presentations, the words object,

objective and purpose all mean the same.
Note

□ Purpose:
State the main purpose of your
Achievable
presentation as it relates to your topic. doable; attainable; feasible;
Your purpose statement should seem obtainable
achievable and possible/realistic to Possible
establish to your audience in the amount likely; attainable; can do;
doable; feasible; simple to do;
of time you are given. When you state your
workable
purpose, make sure that you are specific.
Specific
Therefore, your purpose statement should
particular; precise; clear-cut;
be: achievable, possible, and specific. exact; especial
For example:
 “Today I'd like to talk about jeans." is too general, but "Today rd
like to talk about how jeans have influenced the way people dress at
work." is more specific.

Let's take a look at other examples;

"The purpose of my presentation is to discuss advertisement"

is too weak,
"The purpose ofmy presentation is to talk about sex in
advertisement" is a little better, and
"The purpose ofmy presentation is to explain how the uses ofsex
advertisements influence teenagers in Taiwan” is even better!

Your purpose statement should be specific and achievable.

For example: "The purpose of my presentation is to persuade
everyone here to convert to (my religion) today" is specific, but

doesn't seem achievable. How can anyone change other

people's beliefs in one speech? NOT possible!

This purpose statement: “The purpose of my presentation is to

explain the benefits of (my religion) ” seems achievable, but is
not specific enough.

On the other hand, we could say: "The purpose of my presentation

is to explain how (my religion) defines the relationship between
parents and children" which seems specific, achievable,
and possible.

Chapter 01 Getting Started 25

 3. Your objectives should be ...
a. realistic and special
b. specific and special
c. realistic and specific
d. creative and realistic

B. Complete the statements used for writing objectives.

1. By the of this presentation people will ...

2. My objective or is to ...

3.1 want to to you about ...

\
When talking about presentations, the words object,
objective and purpose all mean the same.

□ Purpose:

State the main purpose of your

Achievable
presentation as it relates to your topic.
doable; attainable; feasible;
Your purpose statement should seem obtainable
achievable and possible/realistic to Possible
establish to your audience in the amount likely; attainable; can do;
of time you are given. When you state your doable; feasible; simple to do;
workable
purpose, make sure that you are specific.
Therefore, your purpose statement should Specific
particular; precise; clear-cut;
be: achievable, possible, and specific.
exact; especial
For example:
“Today I’d like to talk about jeans.” is too general, but “Today I’d
like to talk about how jeans have influenced the way people dress at
work.” is more specific.

Let's take a look at other examples:

“The purpose of my presentation is to discuss advertisement”

is too weak,

“The purpose of my presentation is to talk about sex in

advertisement” is a little better, and

“The purpose of my presentation is to explain how the uses of sex in

advertisements influence teenagers in Taiwan" is even better!

Your purpose statement should be specific and achievable.

For example: “The purpose of my presentation is to persuade
everyone here to convert to (my religion) today” is specific, but
doesn't seem achievable. How can anyone change other
people's beliefs in one speech? NOT possible!

This purpose statement: “The purpose of my presentation is to

explain the benefits of (my religion)” seems achievable, but is
not specific enough.

On the other hand, we could say: “The purpose of my presentation

is to explain how (my religion) defines the relationship between
parents and children” which seems specific, achievable,
and possible.

Chapter 01 Getting Started 25

 It is possible that you may have to rewrite your purpose
\
statement many times before you can come up with a
specific and achievable purpose statement. Using
your time to come up wi± a good purpose statement
is time well spent. Once you are clear about your
Note purpose, the following steps become much easier. But
if you are not sure about your purpose, neither will be
your audience.
\

1.2C Writing Exercise

Choose five topics and write at least two purpose

statements for each topic.

Anorexia Nervosa1

Cohabitation Marriage Poverty

I Dating Birth Control

Drunk Driving Virtual Reality Censorship

Euthanasia Marriage/lnterracial Marriage Homosexuality

Depression/Anxiety Social Networks Prejudice

Qr anD
Islam/Terrorism Polygamy
■I
_____________
Pornography Mass Media/News Prostitution

■ Pate Rape Beauty in Media Cloning

Superstitions Sexual Harassment Culture

26 Effective Presentation Skills

 1.2D Listening Exercise Audio/track-09

1. How do most people learn?

2. What does EAR stand for?

E:

A:

R:

3. How many main points should you try to convey in a

presentation?

Each presentation should have ONE main “purpose” ONLY. Your outline
should include ideas that help you achieve your purpose. You should
decide how many parts there are in your presentation. Your outline should
state the main ideas. For example: “First I'd like to talk about... Then, I'll go
on to discuss. ..and finally I'll conclude by (verb+ing)"

Chapter 01 Getting Started 271

 of the relationship between topic, purpose, and
Below is a visual diagram
outline.

POINT 1

POINT 2

TOH’BC PURPOSE outline

POINT 3

POINT 4

In a presentation or speech class you should usually

have two to five points in your outline (including your
) conclusion). If you only have one main point, then that's
really the “purpose” and should be divided into more
Note secondary points. If you have more than five you won't
have enough time to develop any of them adequately.

Listening Exercise Audio/track-10 /

1. What is the speaker talking about?

a. statements

b. objectives

c. ideas

d. main ideas

••
28 Effective Presentation Skills
_____
2. What ideas will lead to my ?

3. What ideas do I most want my audience to ?

4. Main ideas need to: state accomplish

,objectives,
be be in
number (preferably, no more than

12.F Video Exercise Video/v-02

1. What are the problems with the speaker’s introduction?

2. What is the topic of her speech? What is the problem with

her topic?

Chapter 01 Getting Started 29

 1. What is the topic of her speech?

2. Write down the positive and negative points of her introduction.

Positive Negative

“7
1.2H Video Exercise Video/v-03 B ./

1. What is the topic of his speech?

(i)
2. Write down the positive and negative points of his introduction.

Positive Negative

U o3 Presentation Introduction - Extras

□ Timing:
How long will your presentation be? For example:

"My presentation today will last about.../ Today I ’ll be taking about...
ofyour time.”

□ Connections/Breaking Sih® ice:

It is a good idea to make a connection with your audience right at the
start of your presentation. This will help you and your audience to become
more relaxed. For example:

“I know it’s late and you have come a long way./It’s Friday afternoon and I
know you’d all like to go home as soon as possible./It’s Monday morning....
so I’ll try to make my presentation short and right to the point.”

Chapter 01 Getting Started 31

 ■ Format:
Will you be using visual aids? Will you do a demonstration? Will you
ask your audience to get Involved? (If yes. when, why and how?)

For example:

“To illustrate my points I will be using a PowerPoint..., I will be using a

PowerPoint and handouts ..

□ QimesSioin) amdl Answer?

When should your audience ask you questions (in the middle, or at the
end)? How long is the Q&A session? You can use expressions such as:

"Feel free to ask me any question as we go along ..., please feel free to
interrupt me any time during my presentation ...,we will have enough
time at the end of my presentation for your questions ..., I’ll be happy to
answer all your questions at the end of my presentation ..., We will have
a .. .-minute Q&A section at the end of the presentation. ” etc.

—--——
siu-e
i
wvWJ-—. A Listening Exercise Audio/track-11

7
1. Listen to some introductory statements and decide whether
they are formal or informal, then write the number of the
introduction statement.

Formal:

Informal:

2. Listen again and try

P actice the intonation, and the format.

32 Effective Presentation Skills

 1.3B Listening Exercise Audio/track-12

Listen to the introductions and write the information

that the speaker mentions for each part. (Ifyou don’t
hear the information or the speaker does not say it, write “No Answer,”
or “N/A”.)

PRESENTATION 1

1. Greetings/Starters

2. Topic

3. Purpose

4. Timing

5. Format

Chapter 01 Getting Started 33

 PRESENTATION 2

1. Greetings/Starters

2. Position/Title

3. Topic

4. Purpose

5. Timing

6. Outline

7. Connection/Ice breaker

8. Format

34 Effective Presentation Skills

PRESENTATION 3

1. Greetings/Starters

2. Position/Title

3. Topic

4. Purpose

5. Timing

6. Outline

7. Connection/Ice breaker

8. Format

Chapter 01 Getting Started 35

 1.3C Video Exercise Video/v-04

1. What is the topic of his speech?

2. Write the positive points of her introduction.

1.3D Video Exercise weo/v-os 7

1. What is the topic of her speech?

2. Write the positive points of her introduction.

36 Effective Presentation Skills

 1.3E Introduction Exercise

Use the introduction guidelines, the check list, and the audio
examples you just listened to on your CD to create a short
introduction about a topic of your choice.

> Your introduction should NOT be more than 1 minute.

> You should NOT use any notes when making your introduction.
> Use your imagination, if you want, and create your own company's
name, group name, position, connections, format, etc...
> Write and then practice your introduction.

Introduction Check List

This is just a check list for you to make sure you have the 5 basics (S’)
and all the other elements (&) that are needed in your introduction.
The order, as well as the amount of information you'd like to give in
your introduction, will depend on your design and preference.

Greetings/starters
Your name/your group name and your position/your title
S’ The topic/title of your presentation
S The main purpose of your presentation
S An outline of the main parts/points

& Connecting to your audience/breaking the ice

& How long will your presentation take?
& Will you use visual aids/demonstration/handouts?
& Will there be a question and answer (Q&A) period?
& When can the audience ask their questions?

Chapter 01 Getting Started 37