Company Profile

Birla Sun Life Asset Management Company Ltd. (BSLAMC), the investment managers of Birla
Sun Life Mutual Fund, is a joint venture between the Aditya Birla Group and the Sun Life
Financial Services Inc. of Canada. The joint venture brings together the Aditya Birla Group's
experience in the Indian market and Sun Life's global experience.

Established in 1994, Birla Sun Life Mutual fund has emerged as one of India's leading flagships
of Mutual Funds business managing assets of a large investor base. Our solutions offer a range of
investment options, including diversified and sector specific equity schemes, fund of fund
schemes, hybrid and monthly income funds, a wide range of debt and treasury products and
offshore funds.

Birla Sun Life Asset Management Company has one of the largest team of research analysts in
the industry, dedicated to tracking down the best companies to invest in. BSLAMC strives to
provide transparent, ethical and research-based investments and wealth management services.

Heritage

The Aditya Birla Group

The Aditya Birla Group is one of India's largest business houses. Global in vision, rooted in
Indian values, the Group is driven by a performance ethic pegged on value creation for its
multiple stakeholders.

The Group operates in 26 countries – India, UK, Germany, Hungary, Brazil, Italy, France,
Luxembourg, Switzerland, Australia, USA, Canada, Egypt, China, Thailand, Laos, Indonesia,
Philippines, UAE, Singapore, Myanmar, Bangladesh, Vietnam, Malaysia, Bahrain and Korea.

A US $29 billion corporation in the League of Fortune 500, the Aditya Birla Group is anchored
by an extraordinary work force of 130,000 employees, belonging to 40 different nationalities.
Over 60 per cent of its revenues flow from its operations across the world.

The Aditya Birla Group is a dominant player in all its areas of operations viz; Aluminium,
Copper, Cement, Viscose Staple Fibre, Carbon Black, Viscose Filament Yarn, Fertilisers,
Insulators, Sponge Iron, Chemicals, Branded Apparels, Insurance, Mutual Funds, Software and
Telecom. The Group has strategic joint ventures with global majors such as Sun Life (Canada),
AT&T (USA), the Tata Group and NGK Insulators (Japan), and has ventured into the BPO
sector with the acquisition of TransWorks, a leading ITES/BPO company.

Sun Life Financial

Sun Life Financial Inc is a leading international financial services organization providing a
diverse range of wealth accumulation and protection products and services to individuals and
corporate customers. Chartered in 1865, Sun Life Financial Inc and its partners today have
operations in key markets worldwide, including Canada, the United States, the United Kingdom,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda.

  For further details on company profile please visit www.adityabirla.com and

www.sunlife.com  

Birla Sun Life Mutual Fund

At Birla Sun Life Mutual Fund, we offer an environment which values, nurtures and rewards the application of
knowledge across functions. So, if you have a strong commitment to perform with excellence, then we invite you to
join our organisation which by its very nature fosters a culture of growth and opportunity.

Our work culture has the dynamism that brings out the best in each one of us.

So, if you have the talent, we have the right opportunity for you. Browse through our Job Openings and apply for a
position that suits your profile; or feel free to send us your resume and we will get in touch with you at the earliest
available opportunity.

Philosophy
 

Birla Sun Life Asset Management Company follows a long-term, fundamental research based
approach to investment. The approach is to identify companies, which have excellent growth
prospects and strong fundamentals. The fundamentals include the quality of the company’s
management, sustainability of its business model and its competitive position, amongst other
factors.

  Vision

To be a leader and role model in a broad based and integrated financial services business.

  Mission   To consistently pursue investor's wealth optimization by:  

Achieving superior and consistent investment results.
Creating a conducive environment to hone and retain talent.
Providing customer delight.
Institutionalizing system-approach in all aspects of functioning.
Upholding highest standards of ethical values at all times.
  Values  
Integrity
Commitment
Passion
Seamlessness
 Speed