O.M.

G: A Better
Wash – Mobile App
Business Plan

INSIDE THIS REPORT

Our Motto
Executive Summary

Company Description

Industry & Competitors‘

“Cherish
Analysis
the
Spirit.”
SWOT Analysis

Financial Forecast
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EXECUTIVE SUMMARY

W
hite Plains, New York, and its surrounding area is quite affluent,
median household income is $90,000+1 a year against the country
average of $68,703. Consequently, they have nice cars, boats,
bikes, and planes and want them to look nice. Numerous vehicle dealerships
within a small radius will require cleaning and detailing services for the various
fleets. There are a number of locations with similar traits.

In those areas, many different local businesses have company cars that require
clean appearances. All of these potential customers need a vehicle cleaning
service that fits their needs and their budget. The company is already providing
the aforementioned services to an array of clients locally but owing to the
growing need for digitization. The company has decided to address the issue
more efficiently by developing a user-friendly app that will be accessible to
users over IOS and Android platforms. By using the innovative, Uber-inspired
app, users will be able to make appointments with their local vehicle detailers,
keep a track of their bookings, and they will also be able to see the before and
after pictures of their vehicles using the app.

It is vital to note that business is initially financed by owner’s family; nonetheless,

this business plan is intended to serve the needs of disclosing the value
proposition of the app for the prospective investor. Furthermore, this business
plan will also shed light on probable risks that are associated with the business.

It is also germane to refer that JV Marketing Technologies, LLC has been

retained to develop the business plan for the mobile app of O.M.G: A Better
Wash. Financial, business, and situational matters have been looked into in the
light of best management consultancy practices while expressing opinions of
any sort. Nonetheless, the assumptions relied upon alongside the limiting
conditions have been thoroughly furnished at the end of this document.

1 Figures from www.census.gov

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Table of Contents
COMPANY DESCRIPTION ......................................................................................... 4

INDUSTRY ANALYSIS .................................................................................................. 5

COMPETITORS’ ANALYSIS......................................................................................... 6

SWOT ANALYSIS ........................................................................................................ 7

FINANCIAL FORECAST .............................................................................................. 9

Projected Statement of Profit & Loss .................................................................. 9

Projected Statement of Financial Position ....................................................... 10

Projected Statement of Cashflow .................................................................... 11

Projected Statement of Changes in Working Capital .................................... 12

Graphical Representation ................................................................................. 13

ASSUMPTIONS & LIMITING CONDITIONS ............................................................... 14

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COMPANY DESCRIPTION

O.M.G: A Better Wash is an existing business founded in 2010, in the mobile and
onsite water-less vehicle cleaning service industry. The business is located in the
White Plains, New York area;
business locations are in
upscale communities with
Cars
professional residents who have
a whole lot of disposable
Boats Bikes
income and that that income

Planes shows in their vehicles. Upscale

communities usually attract
companies that are
professional with disposable income to spend on their high-end vehicles.

The Company offers mobile water-less detailing for clients that need their
boats, planes, motorcycles, and cars detailed. The company makes it easy for
the clients; the business is mobile and can go where they are. Also, it is
affordable and efficient. Customers will get quality service delivered to their
location up to twice a month.

Mission

O.M.G: A Better Wash will establish itself as a top mobile water-less detailing
Service Company in the White Plains, New York area.

Vision

O.M.G: A Better Wash will be the go-to mobile water-less detailing service for
clients.

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INDUSTRY ANALYSIS

The global mobile application market size was valued at $106.27 billion in 2018
and is projected to reach $407.31 billion by 2026. First and foremost, mobile
240 B ↑ CAGR app development trends
11.6%
220 B are defined by demand.
200 B In 2020 one of the

180 B consequences of the

160 B COVID-19 pandemic

140 B was a dramatic spike in

120 B
demand for mobile
apps2. In order to meet
100 B
2016 2020 quickly rising demand,
the companies are heavily investing in the development of these apps to
increase their capacity and bring new features.

Different organizations are investing huge amounts in developing their

applications due to the surging uncertainty of the available applications and
the increasing cost of different applications. Furthermore, various organizations
are investing in collaborations or alliances for offering a collective platform to
the users, which reduces their development and maintenance costs.

Mobile apps that have emerged to new heights during the pandemic are
serving as the Saviour amid lockdown and social exclusion. The wave of
digitization, along with the ongoing developments in the app development
industry, have saved humanity from falling apart. Going forward, it is foreseen
that trends such as Artificial Intelligence, Augmented Reality, and Virtual
Reality is going to rule the roost in app development this year. As a matter of
fact, these are going to have starring roles in enhancing the experience for
Android and iOS users.

2 Figures derived from www.statista.com

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COMPETITORS’ ANALYSIS

The following primary competitors are operating in the US which is offering

mobile detailing services to their clientele. However, none of them has
conceived the idea of an Uber-inspired business model intended to provide
opportunities to local as well as international vehicle detailers. Therefore, the
company lacks any direct competitors at the moment.

Sr. No. Name of Business Services Offered Founded

Big’s Mobile Auto Body Repair

1 2014
Detailing Paint & Detail Services

Maintenance, Repairs,
2 Zippity 2015
Detailing, Tires

Exterior Washing
3 Washos 2015
Detailing Services

It is vital to note here that due to the high growth of online services in the post-
pandemic world which are expected to grow at a CAGR of 49%3, the
company is expected to leave the auxiliary competitors behind with a huge
competitive margin who are projected to grow at a much slower rate. The
hassle-free booking process of the company combined with the welcoming
and user-friendly UI makes the overall experience convenient and admirable.
Furthermore, the app will be accepted easily as it will also streamline the
demand and supply of the market to remove the long waiting periods that are
initially faced by the consumers.

3 Reports from www.globenewswire.com

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SWOT ANALYSIS

The SWOT analysis of O.M.G: A Better Wash is provided as under:

Strengths

 The company has an

Strengths effective go-to-market
strategy.

 Currently, the
Weaknesses
company enjoys a high
customer satisfaction

SWOT rate.
Analysis
 The company has
ample resources for the
Opportunities development of a
high-end app.

 The operational costs

Threats
of the company will not
be very high.

Weaknesses

 There is room for improvement in the financial planning of the entity.

 The company may have to incur high development and support costs
in the future which can make the investment less attractive.

 The organization structure is designed to support the current business

model, any expansion is likely to cause disruptions.

 The heavy dependency on external entities might cause disruptions and

the central command will not be strong.

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Opportunities

 The interest rate in the country is low which means that the market is
more stable.

 Technology will enable the company to apply the differentiated pricing

strategy in different markets.

 With the growing influence of Generation Z, the company can explore

new products and services lines to match their habits and approach
towards life.

 The prospects of driverless driving can be used to the company’s

advantage.

Threats

 Entry barriers into this industry are low and hence the company needs to
take a strategic differentiator move.

 Since the company hasn’t launched the app yet. So, at the moment it
is unable to foresee what might happen once the app is put into
operation for a huge number of people.

 The economic conditions are uncertain since the influx of COVID-19, any
possible economic dip may impact the business negatively.

 Due to rising competition, employee and customer retention might

prove the biggest challenge to the entity.

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FINANCIAL FORECAST

Projected Statement of Profit & Loss

Year 1 Year 2 Year 3 Year 4 Year 5

$ 792,000 $ 871,200 $ 958,320 $ 1,054,152 $ 1,159,567

Revenue

Cost of sales (237,600) (261,360) (287,496) (316,246) (347,870)

Gross Profit 554,400 609,840 670,824 737,906 811,697

Operating Expenses

Amortization 5,000 5,000 5,000 5,000 5,000

Insurance 18,000 19,800 21,780 23,958 26,354

Communication 6,336 6,970 7,667 8,433 9,277

Utilities 15,840 17,424 19,166 21,083 23,191

Miscellaneous
expenses 14,256 15,682 17,250 18,975 20,872

(59,432) (64,875) (70,863) (77,449) (84,694)

Net profit before tax 494,968 544,965 599,961 660,457 727,003

Taxation (98,994) (108,993) (119,992) (132,091) (145,401)

Net profit after Tax 395,974 435,972 479,969 528,366 581,603

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Projected Statement of Financial Position

Year 1 Year 2 Year 3 Year 4 Year 5

Non-current assets

Fixed Assets 45,000 40,000 35,000 30,000 25,000

Current assets

Trade debtors 65,096 71,605 78,766 86,643 95,307

Cash & bank balance 355,407 791,822 1,271,779 1,799,631 2,380,169

420,503 863,428 1,350,545 1,886,274 2,475,476

Total assets 465,503 903,428 1,385,545 1,916,274 2,500,476

Share capital 50,000 50,000 50,000 50,000 50,000

Reserves 395,974 831,946 1,311,915 1,840,281 2,421,884

Dividend paid - - - - -

445,974 881,946 1,361,915 1,890,281 2,471,884

Trade Creditors 19,529 21,482 23,630 25,993 28,592

Total equity & liabilities 465,503 903,428 1,385,545 1,916,274 2,500,476

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Projected Statement of Cashflow

Year 1 Year 2 Year 3 Year 4 Year 5

Opening Cash - 355,407 791,822 1,271,779 1,799,631

Share Capital 50,000 - - - -

Purchase of Asset (50,000) - - - -

Inflow from Customers 726,904 864,690 951,159 1,046,275 1,150,903

Outflow to payables (218,071) (259,407) (285,348) (313,883) (345,271)

Expenses paid (54,432) (59,875) (65,863) (72,449) (79,694)

Taxes Paid (98,994) (108,993) (119,992) (132,091) (145,401)

Dividend Paid - - - - -

Closing cash 355,407 791,822 1,271,779 1,799,631 2,380,169

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Projected Statement of Changes in Working Capital

Year 1 Year 2 Year 3 Year 4 Year 5

Debtors 65,096 71,605 78,766 86,643 95,307

Cash & Bank balance 355,407 791,822 1,271,779 1,799,631 2,380,169

420,503 863,428 1,350,545 1,886,274 2,475,476

Creditors (19,529) (21,482) (23,630) (25,993) (28,592)

(19,529) (21,482) (23,630) (25,993) (28,592)

Net working Capital 400,974 841,946 1,326,915 1,860,281 2,446,884

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Graphical Representation

$1,160 K

$1,054 K

$958 K

$871 K

$792 K

Year 1 Year 2 Year 3 Year 4 Year 5

Sales Trend

Cost of sales
Year 5
8%
Amortization
8% Year 4
3%
Insurance
10% Year 3
Communication
2%
Year 2
69%
Utilities
Year 1
Miscellaneous
expenses - 500,000 1,000,000

Cost Composition Gross Profit

1,400,000

1,200,000

1,000,000

800,000

600,000

400,000
37.3%
37.3%
37.4% 37.4%
200,000 37.5%

-
Year 1 Year 2 Year 3 Year 4 Year 5

Revenue vs Expense

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ASSUMPTIONS & LIMITING CONDITIONS

This report is subject to the following assumptions and limiting conditions:

I. Information, estimates, and opinions contained in this report are

obtained from sources considered to be reliable. However, we assume
no liability for such sources;

II. O.M.G: A Better Wash and its representatives warranted to us that the
information they have provided is complete and accurate to the best
of their knowledge and that the financial statements’ information
reflects the company's results of operations and financial condition in
accordance with generally accepted accounting principles unless
otherwise stated. Information provided by the management has been
accepted as correct without further verification, and we express no
opinion on that information;

III. We have not conducted a site review of the subject business premises,
nor have we audited or otherwise reviewed the business financial
statements, which have been provided by the business management;

IV. Possession of this report, or a copy thereof, does not carry with it the right
of publication of all or part of it, nor may it be used for any purpose by
anyone without the previous written consent of O.M.G: A Better Wash
and, in any event, only with proper attribution;

V. We are not required to give testimony in court, or be in attendance

during any hearings or depositions, with reference to the company
being analyzed;

VI. Various estimates of value presented in this report apply to this study only
and may not be used out of the context presented herein. This study is
valid only for the purpose or purposes specified herein;

VII. The study contemplates facts and conditions existing as of the reporting

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date. Events and conditions occurring after that date have not been
considered, and we have no obligation to update our report for such
events and conditions;

VIII. Information and calculations are based upon the marketing data and
other information as provided to us by the management of O.M.G: A
Better Wash;

IX. To the best of our knowledge, the projections drawn, and facts narrated
herein are true and correct;

X. The Projected Financial Statements for the next three years have been
prepared in consultation by O.M.G: A Better Wash. Same projected
financial statements have been used for appraising the venture.
Detailed underlying assumptions used in the preparation of the
projected financial statements have not been validated and analyzed
by us in detail since the said scope has not been assigned to us;

XI. We have conducted the appraisal based on non-advocacy and have

no present or contemplated interest in the business appraised;

XII. Our compensation is not contingent on any action or event resulting

from the analysis, opinions, or conclusions in, or the use of, this Report;

XIII. The appraiser's analysis, opinions, and conclusions, as well as the

development of this report, have been in reasonable accordance and
conformity with the generally accepted management consultancy
standards.

|O.M.G: A Better Wash