Create a Buyer Persona & Unique Selling

Proposition

Company Name: Aesthetics Warrior

Date: 26/02/2018

1. Create a Buyer Persona

Who exactly are your customers and what specific problem are you solving for them?

1. What are they trying to achieve: Get more and more people to engage for fitness
training & diet plans
2. Name: Sahas Chopra
3. Age: 30
4. Gender: M
5. Address: Gurgaon, India
6. Occupation: Full Time/ Part Time
7. Married (Y/N): Y
8. Children (Y/N): N
9. Specific problem you can help with: Help lose weight, diet related issues,
engagement to work out regime
10. 5 Places they spend their time online/offline to resolve this problem:
○ 1 Facebook
○ 2 Paid/Unpaid Apps related to fitness
○ 3 Youtube
○ 4 Gym
○ 5 Google

2. Identify Your Unique Selling Proposition

How will your product/service succeed in the marketplace where others may have failed?

1. Product/Service Description: Fitness camps, training and diet plans

2. What are you not going to do: Sell supplements, similar diet plans & workouts
3. What will be unique: I have gone through fit-to-fat & fat-to-fit to understand the
emotional and physical dynamics involved in one's mind. So, I can relate to individual
client of mine and understand what needs to be done for overall fitness. Also,
membership kits (Goodies) to the people registering.
4. Proof can deliver on the promise: Freelance work through Urban Clap and offline.
Reviews by my already existing clients.
5. Pricing Strategy: Budget friendly workshops so it is comfortable for all to pay
attention to their fitness goals.