EThames Degree College

External Question Bank

Course: B.com FT 3rd yr Sec A Semester: 6th sem
Subject: CCIB Faculty Name: Apeksha Gupta

UNIT 1:
Long Answers:

1. Factors influencing consumer behavior

2. Explain cultural difference between Asian countries & Europe.

Short Answer:
1. What do you mean by customer behaviour?
2. Explain in brief about the culture of Africa ?
3. Explain in brief about the culture of the Middle East?

UNIT 2:
Long Answers:

Individual differences among customers and markets segmentation Needs, motivation and
involvement Or Factor that affect customer motivation & involvement.
Explain Learning attitudes and attitude change

Short answers:

1. Psychographics
2. Attitude of customer

Unit 3:

Long Answers:

1. Explain subculture & its components?

2. Explain how family/household, age, gender influences customer behaviour?
Short answers:
1. Social Class
2. Subculture
3. Culture

Unit 4:
Long Answer:

1. Explain difference between Consumer and Industrial Buying behavior?

2. Explain Economic, Demographic and Socio-cultural trends and Consumer Behavior

Short Answer:
1. International marketing implications.
2. Industrial buying behaviour

Unit 5
Long Answers:
1. Explain various categories of adopters of the product?
2. Describe various elements in the process of diffusion?
3. Explain various EXIm documents & importance?

Short Answers:
1. Diffusion of innovation
2. Cross Culture
3. Cross Culture consumer research.
4. Consumer Satisfaction and other Feedbacks