Republic of the Philippines

PHILIPPINE STATE COLLEGE OF AERONAUTICS

INSTITUTE OF LIBERAL ARTS AND SCIENCES
Piccio Garden, Villamor, Pasay City

Business Proposal

Group 3 AirBuzz!
BSAeE 2-4

Morales, Mikaela Millenn

Ang, Vinz Julius
Pe’ Benito, Lyle Andrei
Gaddi, Noel Jr.
Cademia, Julius

Joselito Capisonda
INSTRUCTOR

November 18, 2019

 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
INSTITUTE OF LIBERAL ARTS AND SCIENCES
Piccio Garden, Villamor, Pasay City

I. Introduction

When the researchers gathered some information online, we learned that during

boarding time, some passengers are excited or somewhat aggressive to get inside the

aircraft first. And some passengers are not able to reach the gate in time because of their

lack of awareness in time and presence of mind. That’s why the researchers took this

opportunity to create AirBuzz which will help not only the gate agents to accommodate

passengers but also to give the passengers a better view to their time because they will be

able to determine the exact time of their boarding period. This will boost the passenger

satisfaction levels.

II. BUSINESS OVERVIEW

A. INITIAL CONCEPT OF THE ENTREPRENEURIAL IDEA

The product AirBuzz! is a paging device that reminds airline passengers of their

respective time of boarding. Airline companies have received complaints of missed flights

from passengers due to paging system loopholes. Most airline companies hold vocal

announcements which are commonly susceptible to inaudibility as a consequence of terminal

noise. Visual announcements in monitors tend to run quickly and heavily requires the

passenger’s constant attention. In response to this complication, our group thought of

incorporating personal paging device, AirBuzz! to the aviation industry.

This entrepreneurial idea is a type of corporate entrepreneurship. Pagers have been

used for different purposes and is continuously being sold in market. This group aims to

incorporate this idea into local airline companies for passenger utilization.
 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
INSTITUTE OF LIBERAL ARTS AND SCIENCES
Piccio Garden, Villamor, Pasay City

Figure A1. 2-dimensional illustration of Buzz!

Figure A2. 3-dimensional illustration of Buzz!

Figure A3. Cross-sectional illustration of AirBuzz! Parts: Charging

port(gray), Battery(blue), microcontroller raspberry pi (green), miniature vibration

motor (yellow), time and display

This device functions like a restaurant or cafe pager that vibrates or shows a message

when a product or an order is ready to be picked up from the cashier counter. AirBuzz!

receives a signal from the Airline Gate Agents to imply that it is time for boarding. This signal

is received by the microcontroller installed inside the device that would govern the operation
Airline Passenger
Gate AirBuzz! notified and
Agent (Signal returns the
AirBuzz before
 Sender)

Republic of the Philippines

PHILIPPINE STATE COLLEGE OF AERONAUTICS
INSTITUTE OF LIBERAL ARTS AND SCIENCES
Piccio Garden, Villamor, Pasay City

of the miniature vibrating motor and LED’s which will notify the passenger it is assigned to of

the remaining time before board

B. Brand logo and name

 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
INSTITUTE OF LIBERAL ARTS AND SCIENCES
Piccio Garden, Villamor, Pasay City

C. Required Resources

Making this product is costly, that is why the main resource that the group needs is

money, Airbuzz! has a lot of components and each component is pricey. In making this

product, there will be tests that has to be done before making the final product, this means

additional expenses because to make one Airbuzz! The group needs to spend

approximately around 3200 pesos which will be created for testing first. If it is successful, we

will need a budget of around P500,000 approximately for a standard A320 flight which

usually seats 140-170 minimum passengers and has a maximum capacity of 180

passengers.

In addition to that, the group also needs money for transportation and maintenance

purposes. Each of the components needed to make the product is only available at

electronic shops and most electronic shops are not accessible to the group thus the need

of money for transportation. The group also needs to assume for the worse and that is

there will be mistakes done while making the product, that is why the group needs money

for maintenance purposes.

Therefore, the group needs an initial starting fund of 5000 pesos to cover all the

expenses that will be made when this making product and also so that they will have

extra money to spend for emergency purposes.

 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
INSTITUTE OF LIBERAL ARTS AND SCIENCES
Piccio Garden, Villamor, Pasay City

In order to build one Airbuzz!, the group will use the following components

Component
 Rechargeable Batteries (9V)

 Light-Emitting Diodes

 Vibration Motor

 Rasberry Pi

 Enclosure
 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
INSTITUTE OF LIBERAL ARTS AND SCIENCES
Piccio Garden, Villamor, Pasay City

D. Proposed location/ distribution method

Figure 1D. Pre-departure area of NAIA Terminal 3

The ideal and best location for the Airbuzz! is at the airport, most specifically at the

pre-departure area, where the passengers wait before they board the airplane. The product

Airbuzz! can and will only be used at pre-departure areas of airport and nowhere else. The

sole purpose of Airbuzz! is to inform passengers that the plane they are waiting for is ready

for boarding, it reduces the hassle of having to look at the screen whether the plane they are

waiting for is ready to board and most importantly, it makes their lives easier. The group

wants what is best for the customers, which are the passenger that is why they came up with

such plan.
 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
INSTITUTE OF LIBERAL ARTS AND SCIENCES
Piccio Garden, Villamor, Pasay City

As for the distribution method, it will be distributed to the passengers before they enter

the pre departure, at the check-in area, right after they surrender their plane ticket. Each

ticket holder will be given one Airbuzz! and they must keep it with him or her, at all times so

that by the time for boarding starts they will be informed.

III. Initial Market Analysis

A. Target Market

AirBuzz is a device which aims to serve as a go signal for boarding passenger of a

specific airline companies. It is best suitable for companies who have waiting time in their

services. In airline situations, some complaint is missed flights due to paging system issues.

Most of the airline companies uses vocal announcement which is sometimes inaudible to

hear. It is a problem for the passenger as well as to the airline company.

This device can help the airline industry to avoid missed flights and complaints about

the issues. It is an advantage to everyone who is in the airline industry. Embracing this kind

of technology is a big change and achievement for a better service. Gaining one step higher

from other competitors in terms of service is a great win. Every customers and passenger

have their own benefits of acquiring the device. For the airline companies, it is a good

investment since technology is a non-stop development. It makes the job easier and more

likely solve the issue. Passengers are also the beneficiary of this device; it gives ease and

comfort not to worry about missed flight issues. It serves as the reminder and guidance for

the specific scheduled time. It is a game changing technology that lead airline industry into

different new service and experience for the customers and passengers.
 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
INSTITUTE OF LIBERAL ARTS AND SCIENCES
Piccio Garden, Villamor, Pasay City

C. SWOT Analysis

Strengths - Pagers are the game changer of a queue management system. These

simple beepers can help your customers from avoiding long lines at gates and make the

waiting experience money added revenue to the airport. AirBuzz! can able to reach up

anywhere that internet connections reach. They create a bond between the customer and

the Airline Gate Agent, and allow passengers to stroll around the airport instead of eagerly

awaiting their line. In a short, pagers will increase customer satisfaction and the revenue of

the airport; reduce long queues in airport gates; and lastly, improves the quality of service.

Weaknesses - One of the main weakness of having a device working with the

system is the maintenance of each device. Maintenance on a business is always an

additional cost or revenue lost. By this means, some of airports or airline are scared to

invest on it because it can affect on their revenue when they need to maintain many

pagers.

Opportunities - When the researchers gathered some information online, we learned

that during boarding time, some passengers are excited or somewhat aggressive to get

inside the aircraft first. And some passengers are not able to reach the gate in time because

of their lack of awareness in time and presence of mind. That’s why the researchers took

this opportunity to create AirBuzz which will help not only the gate agents to accommodate

passengers but also to give the passengers a better view to their time because they will be

able to determine the exact time of their boarding period. This will boost the passenger

satisfaction levels.
 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
INSTITUTE OF LIBERAL ARTS AND SCIENCES
Piccio Garden, Villamor, Pasay City

Threats - When you hand out technology that’s older than many of your patrons, it

feels a bit old-school to many airports. And not in a good way. A pager really only does one

thing. But a Waitlist Apps can help to inform passengers on what’s hot deal flights, give them

a link to peruse booking more flight, and point them toward your social media pages.

C. PESTEL Analysis

Political - Adjusting to the political demands of the laws of the location of the

company. It can be adjusted due to any political factor such as new regulations which could

have a substantial impact on how does the company will operate and provide better service

for the people.

Economical - Company budget will be surely be a large factor since the number of

passengers in a single passenger aircraft is large. Not to mention how many flights an

airliner has to operate per day. Therefore, partnerships and good deals must be formed

within the span of the relationship of the related companies.

Social - Passengers may like the product because of the convenience it brings

especially to the deaf or disabled people during the urgencies the time of flight has to give. It

can also be rated as a “user-friendly” device for it can give you a sense of relief for giving

less attention from the pressure of looking for flight schedule and estimated boarding time.

Thus, it will give you more time to do things that you want while inside the airport.
 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
INSTITUTE OF LIBERAL ARTS AND SCIENCES
Piccio Garden, Villamor, Pasay City

Technological - The targeted market of the product is the actual

passengers/customers of the airliner during pre-flight. An important service the product

provides is the convenience of having an immediate notification to the customer

when/where they should be heading at the time of the activation of the product.

Environmental - The product will be made up of small electronic components

produced at a low price, yet the vast numbers of electronics that is needed in order to fulfill

the equal number of customers is a factor that cannot be continuously practiced. Hence, the

distribution and the redistribution process of the product will be much like of a cycle inside

the airline premises, therefore having a fixed number of the product (device) which is

preferably more than what is needed is required to accommodate the customers.

Nevertheless, production of the products are limited, not continuous.

Legal - Patenting is a first step towards the product’s approval. Next is the

consideration of the safety and the dangers the product may bring to the customer’s rights

and the laws that the product may step on shall be dealt with accordingly.
 Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS
INSTITUTE OF LIBERAL ARTS AND SCIENCES
Piccio Garden, Villamor, Pasay City

REFERENCES:

Https://electronics.how stuffworks.com/everyday-tech/restaurant-pager3.htm

http://www.yuhatech/com/toys-gadgets/coffee-beean-goes-hi-tech-with-wireless-order-

buzzer/#YVCdCtvJmiCDbdUc.99