FRUIT 1:

Presented by:
MAIRA ALEJANDRA TOVAR CUELLAR

Juny 2021

Teacher:
EMMANUEL KWOFIE
Institución Universitaria CEIPA Business School.
BE_N7_99786
ACTIVITY:
Write an article in the form of essay giving advice to someone who wants to start a business.
Highlight on some potential challenges or obstalces and how to overcome or slove those
challenges The minimum number of words is 400. This is due on 26TH JUNE, 2021

An entrepreneur is understood to be the person who seeks solutions to difficult actions, looks for
ways to find opportunities and organizes resources to achieve their objectives. A good
entrepreneur must have the main characteristics to innovate, be flexible, dynamic, capable of
assuming their own risks, must be very creative, play with their ideas and something very
important be ambitious to have the ability to grow and do things much better That the others.

The new generations of entrepreneurs must have the winning attitude and establish good goals,
say: "I can do something like that", but do they really do it? Many people capable of starting their
way into working life, take as their main alternative the start a business, a business in which they
are their own owners, their own bosses, have the power to establish objectives, goals and try to
reach them being independent.

Entrepreneurs face many challenges in today's ultra-competitive business world. Fortunately,

entrepreneurs also have more resources than ever to address those issues. Starting a business is
not for the weak. It is very stressful and demands practically all of your time and attention. On the
other hand, it can also be a great personal and professional experience. As an entrepreneur you
must discover your skills, before investing time or resources, evaluate yourself and see if you have
the typical skills of an entrepreneur. You must develop the idea. Develop a business concept that
you are passionate about related to something in which you have some experience.

You must have a solid business plan, that will guide you forward. You will also need it to present
your idea to potential investors. It should include a mission statement, an executive summary, a
company summary, samples of the service or product, a description of your target market,
financial projections and cost of operations. You must identify your market. Even if you have
detected some interest in your business, you need to do more homework. Evaluate the market so
that you sell to the people who will surely make the purchase. Take a competitive evaluation.
Determine the costs. Do additional research and learn about standard costs within the industry.
This will not only help you run the business more efficiently, it will also provide valuable
information for investors and establish a budget. Once you determine how much money you will
have to work with, find out how much you need to develop your product or service and create a
marketing plan.

Find the right investors. You're going to need some type of financing to get started, whether it's
from savings, credit cards, loans, venture capitalists, or donations. Find an investor who shares
your passion, someone you think you can work with.

Today, many entrepreneurs face some challenges such as: Hiring Employees: The Challenge: The
hiring process can take several days of your time: reviewing resumes, sitting through interviews,
selecting unqualified candidates. The solution: be exclusive. Too many help-seeking ads are
incredibly vague in terms of what qualifications candidates should have, job assignment results,
what days and hours will be worked, and what wages and benefits will be paid.

Time Management: The Challenge: Time management can be the biggest problem faced by
entrepreneurs, who use paper a lot. If only I had more time, I could accomplish so much more! The
solution: make time. Like money, it doesn't grow on trees, so you have to be smart about spending
it. Marketing strategy; The Challenge: You don't know the best way to market your products and
services - print, online, mobile, advertising, and The Solution: Give your planner a budget and tell
him to come up with a plan that uses that budget efficiently to generate profit.

Limited budget: The challenge: Although cash flow is fine, you never seem to have enough budget
to market your business to its full potential. The solution: almost all Entrepreneurs struggle with
their budget at one point or another. The key is to prioritize your marketing efforts with efficiency
in mind, spend your money where it works, and set aside the rest for operational expenses and
experiment with other marketing methods.

CONCLUTION
Once your business is up and running, you must exploit it to the fullest for it to be successful. This
requires concentration, discipline, and perseverance. However, success will not come in a single
day, it requires a long-term focus and staying consistent.