Professional Documents
Culture Documents
Asian Countries
Asian Countries
The world’s most populous country China belongs to the East Asian part of the continent. Apart
from China, there are North and South Korea, Japan and Taiwan.
This region has played a big role in the ancient and modern bilateral cultural and material
trade. The two major religions practiced in this part are Buddhism and Taoism. The
Chinese culture is huge and has been documented through Chinese scripts. The old Chinese
literature is used as a reference in other countries like Japan and Korea.
Mandarin is the most spoken language in the whole world and has influenced most of the
languages of the neighboring countries Korea, Vietnam and Japan who developed later on.
Major exports of China
Mineral fuels
Iron ore
Copper & Copper Ore Seeds
Taiwan export:
semiconductors, petrochemicals, automobile/auto parts, ships, wireless communication
equipment, flat display displays, steel, electronics, plastics, computers
Japan lacks many raw materials needed for industry and
energy, such as oil, coal,
iron ore, copper, aluminum and wood. Japan must
import most of these goods. In order to pay for these
imports, Japan must export a variety of manufactured
goods to other countries.
Asian consumers love to learn about brands. Years of studying and collecting empirical
evidence on cross-cultural differences in consumer behavior have taught me that this
consumer behavior is significantly more robust among east Asians than among
Westerners. This consumer desire manifests itself in a research process that includes
searching for details about product specifications and manufacturing processes as well as
about the brand’s history and heritage. Asian consumers are delighted to learn about
the founder’s upbringing, how the brand came about, and what the logo stands for. They
want to know why the brand is unique. Asian consumers view gaining brand knowledge
as an asset that they can then share with others.
When compared to other mature markets, businesses in Asian countries, including Japan,
are lagging behind in developing e-commerce sites for their brand. Though consumers
still generally prefer shopping in brick and mortar stores, brands need to ensure that there
is seamlessness and cohesiveness between their physical and digital stores. The biggest
challenge for e-commerce in Asia is to ensure a high level of service. In effect, it is
critical for Asian mobile messaging platforms such as WeChat and Line to develop user-
friendly functionalities that enable consumers to click and purchase products with ease.
The high-end Japanese department store, Isetan, is famous for the intensive training in
gift wrapping its employees are required to undergo. Every step, from folding and
creasing the paper, to tying the ribbon on the gift, has to be perfect. If there is even a
single blemish on the wrapping paper, the employee starts over. The customer’s time is
precious, so gift wrapping must be done perfectly and efficiently. In addition, glass
display cases must be impeccably polished at all times. Not a single speck of dust should
be seen anywhere in the store. The bathrooms must be elegantly decorated and pristine.
This level of attention to detail and quality control is especially important in the luxury
context.
Asian cultures have a very intimate, deep-rooted relationship with nature. As a result,
seasonality has a very strong influence on the market. Asian consumers love seasonal
products and other limited edition products. Major luxury houses understand this very
well, and regularly launch limited edition designs in different locations, and host season-
inspired events that incorporate nature. For example, Moët-Chandon sponsors cherry-
blossom inspired events in the spring in Japan, while other luxury houses launch Chinese
zodiac-inspired collections during the Lunar New Year. To be successful in Asian
markets, luxury brands need to gain a deep understanding of the consumers’ relationship
with nature and its seasons.
South Asia
South Asia consists of the Indian Subcontinent including countries like
India, Pakistan, Sri Lanka,
Bangladesh, Nepal,
Maldives, Afghanistan and
Bhutan.
NEW TO ECOMMERCE
There are over 15 million traditional “kirana” stores in India – 88% of the retail
market. Many families visit every 2-3 days to stock up on fresh produce.
Storekeepers enjoy long-standing relationships with their customers and detailed
knowledge of their likes and needs.
eCommerce is new to many Indians, particularly outside the big cities. Programs
like Amazon Easy are connecting traditional stores to the eCommerce sector.
Kirana shops can act as delivery points or help customers place orders. Innovative
strategies like this help bridge the gap between customers and new technology.
It’s not surprising personal communication and trust are so highly valued.
Bargaining is a national pastime. And even major brands have had safety scandals,
such as Maggi noodles containing lead.
For eCommerce, clear customer support and payment channels are key in building
trust. Digital payments are on the rise, but cash on delivery still makes up over
50% of transactions.
Building trust also means ears to the ground. Research your audience carefully and
consider expanding one city at a time. Then follow up with great service and a
clear returns policy.
FAMILY-ORIENTED
The Indian family is changing. Traditional, multi-generational households are in
decline. In fact, only 37.1% of Indians now live with extended family. Nuclear
families are the new norm, while single-person households remain rare (4.1%).
Marriage is still central to most people’s lives. It’s not unusual for people to spend
20% of their lifetime’s earnings on their wedding. And spending is rising at over
20% per year, fueled by the increased financial power of the nuclear family. This
means weddings are a major focus for the apparel, beauty, events, and luxury
sectors.
Themes of nurture, care, and affection are prominent in advertising – and
successful. Take Samsung’s ad for its rural repair service. It shows a determined
van driver overcoming all obstacles to help a customer in need. The ad gained 35
million views in two weeks, showing its customers the brand’s warmth and
commitment.
As India’s culture is diverse in every sense, brands should aim to appeal to shared
values. Champion aspirations, not ideology. A touch of drama never goes amiss
either.
The most prevalent religions in the region are Hinduism,
Islam and Buddhism. Hinduism and Buddhism had
evolved in India, and countries like India and Nepal had
80% of its population following Hinduism. Islam, on the
other hand, is the most followed religion in the whole
Asia Pacific region with countries like Pakistan,
Afghanistan, Bangladesh and Maldives having most of
the Islamic population.
This area has a huge cultural diversity. India in itself
is the home to people with varied religions, races and
culture.
Human/Environmental Interaction
In South Asia, humans have had to
adapt to the environment. The weather
in the region also makes adaptation a
necessity. For example, in
Afghanistan, it is very mountainous
and temperatures can go as low as -58
degrees Fahrenheit. In Bangladesh, the
temperature can get up to 122 degrees
Fahrenheit. These two extremes within
South Asia make it essential for people
to adapt to the weather. The climate of
the region is also very different so
people living in certain areas must be
aware of issues they might run into.
● Transport — SASEC aims to put in place the critical multi-modal transport networks that will
enhance intraregional trade and investment in the sub region and, in turn, boost economic
growth.
● Trade Facilitation — SASEC is helping speed up the time and reduce the costs of trading across
borders throughout the sub region.
● Energy — SASEC is working to improve energy access and security in the region by developing
essential infrastructure, and promoting intra regional power trade to reduce costs and import
dependence. SASEC energy initiatives focus on renewable energy.
● Economic Corridor Development — SASEC is promoting synergies and linkages between
economic corridors across SASEC countries to optimize development gains, including industrial
growth and competitiveness, the creation of high-quality jobs, increased productivity, and the
strengthening existing value chains.
Exports Partners
The major export partners of Afghanistan include
● India 23.5%
● Pakistan 17.7%
● US 16.5%
● Tajikistan 12.8%
● Netherlands 6.9%
Imports Partners
The major import partners of Afghanistan include (figures as of 2008):
● Pakistan 36%
● US 9.3%
● Germany 7.5%
● India 6.9%
Exports of Pakistan:
Exports of Bhutan
The Central Asian countries include mainly all the Islamic countries like
Kazakhstan, Tajikistan, Uzbekistan, Turkmenistan, Kyrgyzstan and some
parts of Afghanistan. They have seen a huge number of dynasties including
Persian, Mongols, Russian etc. Hence, their culture is a mix of these. The
region is famous for its food and music. The area has a very high
temperature and the residents of the area were mostly nomads in the
ancient times.
The silk route has been of a huge historic importance and passes through this
region.
The Persian literature is one of the biggest written literature in the whole world and has
been an intrinsic part of the Persian Dynasty.
The West Asian countries, also known as the middle east, consist of some of the most
modern and richest countries in the world including Iraq, Iran, Turkey, Georgia,
Lebanon, Israel, Jordan, Kuwait, Qatar, Bahrain, Yemen, Oman, UAE, Armenia and
Syria. The major religion followed by these countries are Christianity, Islam and
Judaism.
This region holds its importance in history as the birthplace of Jewish culture
although in the present times the region is mostly dominated by the Muslim
population except Israel.
There is a huge cultural contrast in these countries with some of the population being
tribal nomads and the other population living in some of the world’s most developed
cities like Dubai, Abu Dhabi, Doha etc. Their literature is a mix of Jewish, Persian,
Arabic and Turkish literature.
North Asia consists of Siberia which is considered as a part of Russia and it is under the
Russian rule. Most of the population living in this area is Russian and Siberian. Christianity is
the biggest religion practiced in this region but some people also practice Shamanistic religion.
Malaysia Islam (60.4%) It holds strongest economic condition as compare to other South east Asia countries.
Vietnam Vietnamese folk religion (45.3%), Buddhism (16.4%), Christianity (8.2%), Muslim (0.2%),
The three pillars of the ASEAN Community, namely the ASEAN Political-SecurityCommunity
(APSC), the ASEAN Economic Community (AEC) and the ASEAN Socio-Cultural Community
(ASCC), are the most crucial areas deemed necessary for the progress and evolution of
ASEAN and its peoples.
● U.S. goods exports to the ASEAN countries in 2013 were $79.0 billion, up 4.7%
($3.6 billion) from 2012, and 75% from 2003. U.S. exports to the ASEAN
countries account for 5.0% of overall U.S. exports in 2013.
● The ASEAN countries, together, would rank 4th as an export market for the
United States in 2013.
● The top 5 ASEAN export markets in 2013 were Singapore ($30.7 billion),
Malaysia ($13.0 billion), Thailand ($11.8 billion), Indonesia ($9.1 billion), and
Philippines ($8.4 billion).
● The top export categories (2-digit HS) in 2013 were: Electrical Machinery ($15.6
billion), Machinery ($10.5 billion), Aircraft ($9.9 billion), Mineral Fuel and Oil ($5.1
billion), and Optic and Medical Instruments ($4.8 billion).
● U.S. exports of agricultural products to ASEAN countries totaled $10.7 billion in
2013. Leading categories include: soybeans ($1.7 billion), dairy products ($1.3
billion), wheat ($1.1 billion), cotton ($923 million), and soybean meal ($909
million).
● U.S. exports of services to ASEAN were $21.5 billion in 2013, down 6.9% ($1.6
billion) from 2012, but up 93% since 2003.
Imports
● U.S. goods imports from the ASEAN countries totaled $127.0 billion in 2013, up
3.3% ($4.1 billion) from 2012, and up 55.1% from 2003. U.S. imports from
ASEAN account for 5.6% of overall U.S. imports in 2013.
● The ASEAN countries, together, would rank as our 5th largest supplier of imports
in 2013.
● The top 5 ASEAN import suppliers in 2013 were Malaysia ($27.3 billion),
Thailand ($26.2 billion), Vietnam ($24.7 billion), Indonesia ($18.9 billion), and
Singapore ($17.9 billion).
● The five largest categories in 2012 were: Electrical Machinery ($30.8 billion),
Machinery ($17.8 billion), Knit Apparel ($11.0 billion), Woven Apparel ($7.3
billion), and Rubber ($6.0 billion).
● U.S. imports of agricultural products from ASEAN countries totaled $9.5 billion in
2013. Leading categories include: rubber and allied products ($2.2 billion),
tropical oils ($2.0 billion), processed fruit and vegetables ($781 million), coffee
(unroasted) ($759 million), and tree nuts ($697 million).
● U.S. imports of services from ASEAN were $14.2 billion in 2013, up 0.9% ($133
million) from 2012, and up 180% since 2003.
North Asia: Russian main exports are energy (oil and petroleum
products, gas, and coal), rolled steel, ferrous and nonferrous metals and
minerals. The greater part of Russian exports belongs to oil and
petroleum products. Other leading exports are natural gas, timber,
fertilizers, machinery and equipment, armaments. The foreign countries
receive from Russia over 300 million tons of oil and approximately 250
billion cubic meters of gas.
Languages & Religion: Most spoken languages are Russian & Slavic.
More than 50% of the population is Orthodoxy Christian.
Central Asia:
More than 90 million people live in Central Asia, about
2% of Asia's total population. Central Asia is made up of
five former Soviet republics of Kazakhstan, Kyrgyzstan,
Tajikistan, Turkmenistan, and Uzbekistan. The five
nations have a total population of 69 million people with
Uzbekistan having the highest population.
Languages & Religion: Most spoken language is Russian
& there regional language. Islam is the dominant religion
in central Asia.