INTRODUCTION

“A promise is promise and I kept my promise”- this is the historical statement

which
Mr. RATANTATA
Said when he launched his ambitious TATA NANO; the people’s car in India on 23
rd march2009. Tata has always given value products in the Indian Car Market
whether it is path breakingrecently launched TATA NANO or TATA INDICA (which
created great brand into the car industryin the diesel segment). Not only is the
passenger car, even into the heavy vehicle segment TATA is the only sole leader
inIndia.TATA has created its brand value not only in India but even outside India it
has created its brand byacquiring Jaguar-Land Rover, Corus Steel during 2007-
08.TATA has been named among top 10 brand companies by Fortune Magazine in
the year 2008. It hasgot into top 100 companies in the survey of Standard & Poor
Mody’s research in the year 2008.Being into most valued brand in world the
consumer satisfaction to its customers is very importantfor TATAS and thus they
are continuously working into this area where their objective is to provide best
products with full value of the money of their customers.The TATA INDICA VISTA
has been one of those products you just cannot ignore. While it gotmedia
coverage around the world, the reactions, though mixed, flowed easily. On the
one hand therehas been pride in the “World’s mid size small car” tag, as a great
achievement for Indian industry.The “World’s mid size small Car” tag has been
well received with the hope that a whole newcategory of people can look to buy a
car now.