Feasibility Study

Kingdom of Saudi Arabia (KSA) is undergoing major reforms under its present regime. One such reforms
happened in the movie industry in April 2018. Cinemas which had been banned in the Kingdom were
reopened for the first time after 1983.

There were no Cinemas in Saudi Arabia from 1983 to 2018 except for an IMAX theatre in Khobar.

The government who is planning a major overhaul in the Kingdom especially in the entertainment sector
is targeting to open 2,000 movie screens by 2030.

CMX Cinemas is one among the prominent multiplex chains in India. Seeing an opportunity to expand its
business in Saudi Arabia, they have decided to approach AMR Market Research Agency to do a feasibility
study about establishing a multiplex chain in the Kingdom.

As a Research Analyst working in AMR Market research Agency, you are asked to collect data and make a
presentation so that CMX Cinemas could pitch their investors about the business proposal they have in
Saudi Arabia.

Guidelines for making the presentation:

Maximum number of slides=6 (excluding the introduction slide)

The presentation should cover the following points.

• Target Locations
• Market size in the Kingdom
• Modes of Entry
• Revenue model
• Regulations in the industry
• Competitive Landscape

The marking will be done on the overall quality in terms of data gathered and correctness of the
information.

The candidates must submit the presentation in pdf format.

Deadline to submit the presentation will be Monday 5th April 11.59pm