https://www.jeffbullas.

com/pinterest-tips/

7 Critical Tips for Getting the Best Results on

Pinterest in 2021

Of the 450 million+ monthly active Pinterest users, around 70% are females with a college degree
and perceivably have disposable income.
In fact, 77% of “weekly Pinners” say they have discovered a new product or brand on Pinterest.
Want a slice of the action?

Who wouldn’t…

The cool thing about Pinterest is that it’s largely untapped compared to other social media
platforms. While a lot of brands are reaping the rewards of this buy-ready audience, many have
prioritized Facebook and Instagram, or even TikTok.
So if you get Pinterest marketing right, things can happen pretty quickly. You can get an edge
over your competitors in a crowded digital ecosystem.
Not sure how to make the most of Pinterest? Here are 7 tips to get the best results.

Want additional reading on this topic?   Check out this original data study on how to
increase Pinterest engagement from Tailwind!
Free Download
The Ultimate Guide to Social Media Marketing
for Business

 
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#1. Create your own content

When it comes to sharing content on your Pinterest boards, you have two options – re-pin other
people’s content or create your own.

Tailwind conducted a study of over 160,000 pins in November 2020 and discovered that original
pins – those you create yourself – had a significantly higher engagement rate than re-pins. In fact,
original pins saw a whopping 3.6x more saves and re-pins than rehashed content.
The mandate is simple, create your own content!

For many, “success” on Pinterest means website traffic. So, you’ll want to create Pins that link
back to your own site.

With tools like Canva and Tailwind Create, you don’t need to be a professional designer to
generate high-quality Pinterest content.
#2. Give video Pins a go

It’s estimated that 30% of the best-performing content on the platform, with over 5,000 re-pins,
are video Pins. But videos are under-used by Pinterest marketers.

Many of the most successful video Pins are repurposed TikTok videos – which are sized perfectly
to perform well on Pinterest. So if you’re already creating TikTok videos, be sure to upload them
to Pinterest, too (just make sure to remove the watermark). Videos from TikTok are regularly
repurposed on Pinterest with great success, like this one:
You’ll find that videos with the most engagement are typically how-tos or instructional videos
that educate your audience.

#3. Cross-promote to increase your followers

Presumably, you’re distributing marketing content on other platforms as well – your website,
other social channels, email, and in-person events. Be proactive about promoting your Pinterest
profile on these platforms to cross-pollinate the audience and boost your followers.
One way of doing this effectively is by using Pinterest sharing widgets on your website, so it’s
super easy for people to re-pin images from your blog. If you use WordPress, Social Warfare is a
great option. Not only does this tool add social sharing buttons to your pages, but you can also
control which images people share when they use one of your URLs. It enables you to select a
unique Pinterest image and description for each page that automatically populates when a user
shares it.

#4. Claim your website

Claiming your website on Pinterest is a crucial piece of the trust-building process.

If you don’t claim your website, you run the risk of unique Pins registering as “Saves,” which
can dramatically decrease your engagement. You also get better analytics and brand recognition
by claiming your website and featuring it on your profile. Not to mention that all of your created
Pins will prominently feature your brand name and a “Follow” button.
It may seem like a simple thing to do, but Tailwind’s research shows that over 80% of the best-
performing Pinterest accounts have claimed their domains.
#5. Stay consistent with scheduling

As with any social media platform, consistency is key to success. It’s no use publishing five Pins
a day for a week and then going silent!

To stay consistent, you need to plan, and Pinterest scheduling software allows you to do this with
precision. Scheduling your Pins in advance helps you space them out and publish content when
your audience is most active.
By analyzing the times and days that your audience is actively “Pinning,” you can optimize your
schedule and get better results. Scheduling also ensures you won’t go MIA because you can
upload content at a time that suits you. When life or work takes over, you won’t get caught
missing that Pinterest deadline.
#6. Don’t underestimate SEO opportunities

Seeing Pinterest is a visual platform, made up predominantly of images and videos, many people
underestimate how powerful it can be from an SEO perspective. When searching for
recommendations on Google, Pinterest often shows up on the first page of results. For example,
when I search for “wedding dress ideas,” Pinterest has two pages in the first three results!
This kind of visibility can be hugely valuable for your brand. Instead of attempting to rank on the
first page of results for this extremely competitive keyword, you could have a Pin featured on
Pinterest that drives traffic to your website.

Of course, this doesn’t happen by chance. You need to optimize your Pins for search engines with
appropriate descriptions and headlines and obtain good engagement on your account. But it’s
worth the effort!

#7. Track and optimize

There’s no point posting content to Pinterest if you don’t track how it performs and improve over
time. By not monitoring analytics and optimizing your performance you could waste a whole lot
of time and effort.

Some key Pinterest analytics to track include:

 Followers and engagement levels
 Referral traffic to your website
 Performance over time for comparison
 Trends in content and behavior
Tracking these metrics will help you adapt your Pinterest strategy and adjust to your customers’
preferences – so you get better business results.

Wrapping up
Pinterest provides enormous opportunities for brands of all shapes and sizes. But it’s a totally
different beast to other social networks. The way you create content, interact, and optimize your
profile is unique and nuanced.

Pinterest marketing success all starts with beautifully designed content that epitomizes your
brand. Then, it becomes a monitoring and optimizing process – profile tweaks, SEO, trend-
tracking, and consistent publishing.

Be fluid and adapt to the opportunities as they appear along the way.

Want more insights on increasing Pinterest engagement? Check out Tailwind’s comprehensive

2021 study here.

https://www.business2community.com/pinterest/7-secret-strategies-to-pinterest-business-2021-
02389891

In the pool of several social media apps, marketers fight tooth and nail to appear on
the feed. They need to spend a lump sum amount even to make an appearance in
feed amidst the memes, family, and friends’ posts, let alone conversions.
But that’s not the case with Pinterest at all. Pinterest is an entirely new breed of
marketing and is an instant favorite of millions of businesses.
According to Pinterest Statistics, 87% of the pinners made purchases because of
Pinterest. 93% of the Pinterest users are actively using the platform for making
their future purchases.
And that’s not it. You need not be a household name to bring in a fortune. 97% of all
Pinterest searches are unbranded. So even if you are starting brand new,
Pinterest is the platform for the sales kick-off.
In this blog, we shall quickly talk about how to use Pinterest for business, discuss the
cornerstone Pinterest marketing strategies with some secret tips. But before that,
let’s understand the platform more.

Table of Content
1. What is Pinterest?
2. Benefits of using Pinterest for business
3. How to create a Pinterest business account?
4. 7 secret strategies for Pinterest business
1. Upgrade to rich pins
2. SEO magic in description
3. Play the pin-repin game
4. Optimizing boards for more pinners
5. Investing time in engagement
6. Reconsider promoting pins
 7. Grow more with Pin Codes and Pin Tags

What is Pinterest?
Pinterest is the visual search engine for every shopper. It is a popular inspirational
hub for GenZ with more than 400 million monthly active pinners.
But most users use Pinterest for flaunting lifestyles and sharing their aesthetic tastes
with the world. Be it home decor, latest trends, recipes, infographics, tips, Pinterest
has it all.
Now, Pinterest might seem overwhelming at first sight. But once you get the hang of
it, you will relish its luxury.
Like other social media, it is also an image and video sharing platform, but these get
pinned to boards of different categories. You can either pin your creative ideas onto
personal boards or contribute to the existing ones.

The stellar Pinterest lens feature has further simplified the platform. All you have to
do is point your Pinterest camera, and related inspiration will pop up right away. Be it
recipes or books of a similar genre, point and retrieve!
Shop tab is another killer feature that comes with the Pinterest lens. Every lens
capture lands you on product pins that redirect you to commercial sites for purchase.

Benefits of using Pinterest for business

It is time to burst a popular Pinterest business myth. Despite the exceeding
popularity of Pinterest among females, it is an excellent platform for converting
audiences of varying demographics.
So no matter who your audience is, you can rest assured of their presence on
Pinterest.
Here are some benefits that you can avail of by using Pinterest for business.

1. Pinterest trend predictions

The Pinterest survey summarized that 80% of their 2020 predictions came true.
While most social media platforms give you a sneak peek of what’s trending at
present, Pinterest goes a step beyond.
They release a prediction report at the beginning of each year. The report revolves
around multiple niche trends from travel, parenting, fashion, decor, and more.
Every niche predict has the following segregation:

 What will trend

 Trending search list
 Global data backing up the prediction
 Brand tips
 Relevant story pins and boards
Here is one of the Pinterest predictions for 2021. Neon is the new hue favorite for
Gen Z. LED lights will be the aesthetic addition for uplifting moods.
Year over year search for neon rooms has increased by 8 times and over 155%
for blue neons in particular. Searches have been exceedingly popular in the US,
UK, Canada, and Australia.
Predictions like these come in handy for several industry players to build an
authoritative brand image with trend-setting marketing. And that’s precisely what
Pinterest strategy helps you with.

2. Spike in website traffic

A 2016 tweak in the Pinterest algorithm was the topic of great speculation. Pinterest
prioritized pins that redirected to valuable blog posts and resourceful sites. Aesthetic
images with little value-adding redirection went down.
Now I don’t need you to ponder on blog benefits. Most of the businesses do have
blogs, and you might have one too.
But if you couple them with Pinterest exposure, you can double your website traffic
by garnering massive traction and improved click-through rates.
The same goes for your online sales. You can display your merchandise and
products on Pinterest for others to make quick purchases from your website.
Another reason why pins are robust is because of their longevity. Pins last for a
week, while tweets’ lifespan is most useful for a few minutes. They are frequently
indexed in search engines which make your pins easy to discover.

Here’s a quick summary of a pin’s worth. Pinterest as a marketing tool is a gold mine
of profitable engagement as it directly increases your page views and site traffic. The
repinning strategy is also vital in driving traffic long after the original pin loses its
glamour.

3. Pinterest Analytics
Pinterest analytics is the secret behind successful business pinners. It is a powerful
tool to keep a tab on spent and Pinterest marketing strategies. You can measure the
following metrics with the help of it.
1.Overview
Overview sums up impressions, engagement, total audience, engaged audience,
data range filters, and performance over time.
2. Audience insights
Audience insights give a peek into the demographics like age, gender, locations,
devices, categories, and interests.
You can further compare your audience with the total Pinterest audience for better
understanding and effective campaign personalization.
3. Conversion insights
This section gives you a quick overview of Pinterest conversion through organic and
paid content listing the page visits, checkouts, add to carts, purchasers, purchasing
rates, average order value, and more.
You can also find your top-performing pin that converts the most and use it for ad
conversions too.
4. Videos
The Video section gives complete information about your video content featuring the
video view counts, total play times in minutes, outbound clicks, saves, impressions,
and more with performance graph and date range filters.
You can also check out the device in which your video was most-watched and best-
performing pins.
5. Trends
The trend is one of the coolest sections of analytics. Select the location and type out
the search query relevant to your business to get the trending pile.
The trends are further segregated into this week’s trends across varied niches. You
can even look for a particular trend’s search over time, related search terms, with the
most popular pins in that category for quick content inspiration.

4. Reach that converts

Pinterest as a marketing tool boasts of success stories proving that their reach is
beyond a metric. They convert in real-time, making sure your sales funnel never runs
dry.
Out of all, Pinterest conversion campaigns are the most effective way to get faster
conversions in a shorter timeline.
TipMake sure to have the Pinterest tag on your website and across other social
media profiles.

Here’s how Floor & Decor used Pinterest to boost their offline sales. They tripled
their conversions in 9 months with a shopping campaign. They targeted the home
remodelers by giving off affordable solutions.
They started with uploading products catalog and adding searchable product pins,
finally fanning the flame with an ad campaign to appear right in front of the
purchasing eyes.

How to create a Pinterest business account?

Let’s talk about your first step to starting with Pinterest. Learn more about creating a
business account on Pinterest to unlock analytics-like features.
There are three ways to access a business account, all of which are listed below.
1. Create an entirely new business account
Step 1: Open the business login page of Pinterest.
Step 2: Type in email, password, and age.
Step 3: Click on Create account button.
Step 4: Complete your profile with a profile picture, adding a business name,
website, country, and language.
Step 5: Click on the Next button.
Step 6: Select your business type and tap on the Next button.

2. Link personal account to a business account

Step 1: Open Settings from your personal account.
Step 2: Head over to Account Settings.
Step 3: Click on Create account button.
Step 4: Click on Get started.
Step 5: Click on Create a linked business account.
Step 6: Complete your profile with a profile picture, adding a business name,
website, country, and language.
Step 7: Click on the Next button.
Step 8: Select your business type and tap on the Next button.
3. Convert personal account to Pinterest business account
Step 1: Open Settings from your personal account.
Step 2: Head over to Account Settings.
Step 3: Click on Create account button.
Step 4: Click on Get started.
Step 5: Click on Switch to business.

7 secret strategies for Pinterest business

Now that we are done with the business account set up, be ready to jot down some
secret strategies to skyrocket your sales. Let’s dive right in!

1. Upgrade to rich pins

Rich pins are pins having extra information about your website. They help you get
more organic reach.
It automatically renews data from the website to your pins on Pinterest for richer
engagement. For this, you need to add the metadata to your website and validate it
using Pinterest Validator.
Rich pins are available in four formats.

 Product Pins
They have pricing-related information like updated prices, product
descriptions, and availability.
 Recipe Pins
They contain a list of ingredients used, preparation time, serving figures,
preferences, ratings, etc.
 Article Pins
They are most common amongst bloggers. These contain the title, author
information, description, and blog from your site.
 Promoted App Pins
These are paid pins that give your followers an install button to download your
app directly from Pinterest.
TipYou can identify a rich pin from a normal one by looking at the bold title. A bold
title always pertains to rich pins for increased visibility.
Have a look at Lowe’s profile on Pinterest. They make use of rich product pins and
shop buttons for their whopping 3.7 million followers. No wonder their monthly
visits surpass 10 million.

2. SEO magic in description

Since Pinterest is the visual search engine, SEO plays a significant role for your
pins.
And like every search engine optimization task, keywords also play a crucial
role. Get started with optimizing your “profile” descriptions and “about”
sections with target keywords after proper research.
For these, you can also make use of guided search by Pinterest. It gives you
relevant search queries, as we discovered early. All you need to do is put them
accordingly in your profile, boards, collections, etc.
Here are a few examples of queries related to bags for women. Such tags can help
make your brand come up in results. The best part is you share the same base with
popular brands too.
In this case, you can find affordable bag options for branded classics, like Michael
Kors, L.L. Bean, etc., by using SEO on Pinterest.

3. Play the pin-repin game

Repinning is a way Pinterest sorts the most critical content. The more repins a pin
gets, the Pinterest algorithm shelves it essential and useful.
So repinning is not just a strategy but a must-do activity. Use Pinterest analytics to
find the most popular pins and continue repinning them in short intervals.
Tip: Use Google analytics along with Pinterest analytics to find the best-performing
pins.
Have a look at this Etsy repinned post from Paper and Stitch. Despite having a
surplus of pins of its own, Etsy repins from other sources to increase engagement.It
also prompts a repin from the original creators amplifying the reach for both parties.

4. Optimizing boards for more pinners

Boards are the creative spaces for your pins. They come in three variations too.

 Private: These are for adding hidden posts.

 Personal: There is only one contributor responsible for adding pins.
 Collaborative: Multiple users can add multiple pins to these boards.
You can create attractive collaborative boards for multiple contributors to hop in for
pinning. Optimize your boards with vivid descriptions and apt keywords.
You can further use boards to categorize sub-topics. Make sure that your boards
look cohesive, having high-quality images.
Starbucks uses several boards to categorize its pins. One of such boards is Coffee
recipes. The name is self-explanatory.
They share popular Starbucks recipes with their followers, while others can
contribute too. The board has 367k+ followers and great engagement rates.

5. Investing time in engagement

As a brand, posting and pinning aren’t enough. Engaging with others’ content is
equally essential like on other platforms.
Here is what you can do for a brilliant engagement Pinterest strategy:
1. Create multiple boards with multiple collaborators.
2. Spread out your roots to relevant domains for cross-industry promotions.
3. Send direct messages with airplane icons on top of your favorite pins to share with
other pinners.
4. Send messages to personalized offers using the DM feature to your loyal
followers.
5. Use scheduling tools like SocialPilot for pre-planning multiple pins at the most
optimal time.
6. Reply to your pin’s comments.
7. Add CTA to your posts.
8. Use video pins, story pins, and collections more frequently.
Cadbury had a stellar engagement rate of 134% higher than the benchmark rates
of Pinterest. They posted a video pin of Choc Shake that really hit the mark with their
audience, it soared to a whopping 64% completion rate again exceeding the
benchmark values. promoting pins
Nearly fifty percent of pinners purchase after seeing a promoted pin. Spending
on Pinterest ads is worth it as it increases your visibility with the right potential
customers.
Pinterest also suggests your brands to the new pinners in the “Related search” and
“For you” sections.
To create promoted pins:
1. Head over to analytics.
2. Get your best performing pin, decide the budget and audience.
3. Track the progress with analytics insights.
Scotch and Soda used shopping ads to get 7 times their return on ad spend with
better planned Pinterest campaigns. Not just that, the campaign swooped in 800k
unique users to their site by making effective use of promoted pins and ads.
Furthermore, they successfully had 550 add-to carts and cut down 40% of their
cost per action.

7. Grow more with Pin Codes and Pinterest Tag

Pin codes are popular scannable Pinterest QR codes of profiles. You can
download your QR codes by clicking on your profile picture and sharing it across
your physical storefront or other social media.
You can also make use of Pinterest tags. They are crucial to track the activities
of promoted pins. Pinterest tags have two parts: base code and event code.
While the base code remains the same, event code is triggered when a particular
event/action like checkout, add to cart, watch the video, sign up, etc., takes place.
All you need to do is get this base code from Pinterest Conversion Tag Manager and
paste it into your website with modified event tags.
It can help you track the conversions based on activities performed on promoted
pins.
Conclusion
Whether driving massive traffic to the website or generating leads in leaps and
bounds, now you know how to use Pinterest for business. Multiple brands are
already smashing it with creatives, and so can you.
I hope this post inspired you to explore the amazing potential of Pinterest. Use these
Pinterest marketing strategies, and you are bound to see visible results. Optimize
with your analytics, and you will soon be killing it like a pro.
So don’t wait anymore and start pinning more!

https://superstarblogging.nomadicmatt.com/pinterest-tips/

HOW TO INCREASE YOUR TRAFFIC

WITH PINTEREST: 7 TIPS FOR
BLOGGERS
By Matt Kepnes | October 9, 2020

Pinterest is a powerful tool for driving traffic to your blog, yet so few travel bloggers
understand how it works. Many who currently use Pinterest aren’t getting as much
traffic as they could.

I, too, was confused about Pinterest when I first joined the platform in January 2018.
I heard other bloggers rave about how much traffic they were getting from Pinterest.
But how? I’ve spent the last 18+ months studying Pinterest and experimenting with
different strategies. Now, Pinterest consistently drives 25k sessions (35k-40k
pageviews) to my blog every month. The best part is that I spend 1-2 hours a week
to maintain that traffic.

From October 2018 through October 2019, Pinterest sent 250k page views to my
blog. That’s 40x more than Instagram, Facebook, and Twitter combined!

In this post, I’m going to give a breakdown of how Pinterest works. Then I’ll share
some of my best Pinterest tips for travel bloggers to help you get more traffic.

What is Pinterest?
Pinterest is a visual search engine with elements of a social network. It’s often called
a visual discovery platform because that’s what it does; it allows people to discover
content through images.

Pinterest functions similarly to Google but differs in that it also encourages human
participation and often suggests content that users aren’t searching for. There are
group boards where bloggers in the same niche come together to share their content
and collaborate. Pinterest wants users to discover new ideas through other users.

How does Pinterest work?

Pinterest recommends content – in the form of images called pins – to its 300 million
users based on what topics it thinks they’re interested in. It has an algorithm that
tracks every user’s activity to determine what topics the person likes. Then it
suggests new content to that person on a page known as the smart feed.

When you first sign up for Pinterest, it asks you to choose 5 or more topics you’re
interested in. Right from the beginning, Pinterest gets to know you as a user, and it
continues to pay attention to signals of what topics interest you.
Being a search engine, Pinterest also has a search function that shows pins in
response to the user’s query based on a number of factors, including:

 The keywords used to describe the pin

 The boards the pin is saved to
 The image(s) used in the pin
 The number of times the pin has been saved

When a user searches for a topic, Pinterest shows the most relevant content that
matches the user’s intent. It also recommends additional content to that person
based on similar topics that other users search for.

For instance, if I search for ‘Madrid Spain’ Pinterest shows me colored boxes that
display additional keywords related to that topic. The keywords are arranged based
on search volume from left to right. In this case, ‘Photography,’ Things To Do’ and
‘What To Wear’ are the most search keywords about Madrid, Spain.

What makes Pinterest a great source of traffic?

I think Google traffic is fantastic and believe that bloggers should learn about search
engine optimization (SEO). That said, Google places a huge emphasis on trust when
it comes to ranking websites. That means that older domains with more backlinks
tend to outperform newer websites on search results. This puts new bloggers or
those who don’t have many backlinks at a disadvantage.

Unlike Google, Pinterest is not concerned about the age of your blog or the number
of backlinks you have. It only cares about the quality of your content – your pins and
boards. In this way, Pinterest levels the playing field for bloggers.

The chart below compares the lifespan of content across different social networks,
and Pinterest comes ahead of every platform except blogs.
Infographic courtesy of socialmediaonlineclasses.com

What does Pinterest want?

Pinterest wants to consistently show and recommend new ideas to its users and
keep them coming back. In order to do that, Pinterest needs content creators – like
you – who regularly share new content on the platform. That means you should
create pins for your blog posts – new or old – and share them on Pinterest on a
regular basis.

One of your goals is for Pinterest users to save your pins as many times as possible.
That indicates to Pinterest that the content is good so Pinterest shows that content to
more people. Your ultimate goal though is to get Pinterest users to click on your pins
and go over to your website. That’s what leads to traffic growth.

In addition to being a content creator, you also have another important role on
Pinterest: you’re a content curator. That means it’s your job to organize content into
boards by topic. For example, if you write about backpacking in Asia, you can create
a board called ‘Asia Backpacking Tips’ and regularly save pins about backpacking in
Asia.

For example, I write a lot about Spain so I have a board called ‘Spain Travel’ that I
regularly save Spain travel pins – both my own pins and other users’ pins.

Now that you have a better understanding of what Pinterest is and why it’s a great
source of traffic, let’s jump into my five best tips for using Pinterest to grow your
travel blog.

1. Understand what travelers are looking for on Pinterest

Pinterest is not the place to share travel reflections or personal stories. Travelers
tend to go on Pinterest to find actionable travel advice and tips – what to pack for a
trip around Europe, things to do in Cusco, or ways to travel on a budget. They may
also be looking for inspiration, like underrated places to visit in Europe.

Pinterest users are 70% women so topics like female solo travel and travel fashion
tend to do well. That said, men also go on Pinterest to search for topics like camera
gear or Europe backpacking tips. Before you share something on Pinterest, think
about how it would help users. Will it inspire or educate them? How will it make their
lives easier?

2. Learn how to use keywords properly

Pinterest is a search engine so the keywords, or search phrases, you use to
describe your pins and boards will determine your success to a large extent. That’s
because keywords help your content get found on Pinterest.

If you want your intended audience to find your pin, you have to use the keywords
they are searching for. On Pinterest, you can get away with less than perfect pin
designs, but you will not succeed without the proper use of keywords. They
are that important!

The great news is that keyword research on Pinterest is straightforward – much

simpler than Google. You don’t need a keyword research tool. When you search for
a word or phrase on Pinterest, it shows you related keywords, and that’s all you
need. Your job is to pick out the most relevant keywords for what you’re describing.

These are the key places to include keywords on Pinterest:

 Your profile name

 Your profile bio
 Your board titles
 Your board descriptions
 Your pin titles
 Your pin descriptions

For instance, let’s take a look at my most popular board, Spain Travel.
The board title itself contains a specific search phrase that I got directed from
Pinterest’s search bar. Also, the board has a description of a couple of sentences
that incorporate keywords I found on Pinterest search results, such as ‘places to
visit,’ ‘itinerary,’ ‘Barcelona,’ and ‘Madrid.’ I follow a similar process to write pin
descriptions.

3. Create completely different pins for every post

One piece of advice I hear many Pinterest gurus give is to brand your pins. That
means that you should use the same template and color scheme for all your pins. I
disagree.

I think branding is important in business for cohesion and recognition. However,

when it comes to Pinterest, I throw it out the window. The only branding I use on my
pins is my logo.

For every post you write, you want to create multiple pins (I would say at least three)
to promote it. I believe that your pins should look different from one another. Each
type of design and wording will catch a different person’s attention.

Let’s take a look at three pins I created for my post, ‘Where To Eat in Madrid: 10
Must-Try Restaurants.’

In the above pins, I used different images, fonts, and wording because I want to
appeal to different people. For instance, someone who is looking for a list of
restaurants in Madrid would be drawn to the first pin while someone looking for an
overview of the Madrid food scene would like their third. All the pins incorporate
warm colors because they perform 2x better than cool colors on Pinterest, according
to a Kissmetrics report.

The second pin performed the best out of the three so I know going forward to create
more pins with that design. That’s another one of the benefits of creating completely
different images for your posts. You get more information about what works and
what doesn’t. Then you can replicate what works.

To create pins, I two design tools – Canva and PicMonkey. Canva has a free version
while PicMonkey costs $5.99 a month.

A note on pin descriptions

I should mention that it’s okay to use the same keyword-rich pin description for all
pins you create for a post. I like to tweak my pin descriptions to tailor them to each
pin. I write pin descriptions that are typically 3-5 sentences. They have a focus
keyword and 2-3 other relevant keywords. For instance, the main keyword I wanted
to rank for with this post was ‘Madrid Spain food.’ Then I added other relevant
keywords like ‘restaurants’ and ‘paella.’ Here’s a pin description I wrote:

Pin descriptions are critical the first time you share a post to Pinterest because
Pinterest has no idea what your post is about. For new pins you create for that post
afterward, you don’t need to worry as much about the description.

4. Use incentives to get your pins to convert

One of the biggest challenges with Pinterest is creating pins that convert to clicks.
One thing to keep in mind is that users will only click on your pin if what you’ve
‘advertised’ solves a problem for them. It’s your job to not only make your pins stand
out, but also give users a strong incentive to click. Most Pinterest users are browsing
on their phones. You want to them to pause, take a closer look at your pin, and click
to your website.

I’ve found that a great way to get people to click your

pins is to add an incentive, like a map or a checklist, to
your post and mention it on your pin. For instance, my
first viral pin was for my Walking Tour of
Barcelona post. Largely thanks to this pin, that post
has been shared 47k times on Pinterest.

I believe that one of the main reasons this particular

pin went viral is because I included a map as an
incentive. Anything that makes the user’s life more
convenient increases the likelihood of clicking.
5. Focus on growing your personal boards
Remember that you’re a content creator and curator on Pinterest. Boards are the
tools you use to organize content by topic.

There are two types of boards on Pinterest – personal boards and group boards.
Personal boards are those that only one person, the owner of the account, can save
pins to. Group boards are those that multiple people can contribute to. They allow
you to get your pins in front of more people, who may save them, thereby expanding
your reach.

But getting into group boards, especially the top ones, can be a hassle. You have to
apply to group boards by emailing the group board leader or sending a message on
Pinterest. Sometimes, you never get a response.

Rather than relying on group boards, think it’s more effective to focus on building up
your own personal boards. You have more control over your own boards – the
keywords and content – and you can create as many boards as you need. I have
also found that personal boards are consistently my top-performing boards. That’s
because I pay extra attention to make sure they are curated well, with only relevant
content.

It’s best to create personal boards based on your blog content categories or the
topics of the posts you plan to promote on Pinterest. You should have specific
boards for the topics you write about. For instance, I write mainly about Spain so I
have the following boards:

 Spain travel
 Northern Spain travel
 Southern Spain travel
 Madrid travel
 Barcelona travel
 Seville travel

Having specific personal boards that you can save your pins also makes it easier for
Pinterest to understand what your pins are about. For instance, when I write a post
about Madrid, I will manually save it to my Madrid travel and Spain travel boards.
That way, I’m telling Pinterest exactly what my pin is about.

6. Use infographics to make Pinterest love you

Pinterest users love to save infographics. That’s because infographics condense
information into a format that’s easy to understand. It summarizes the key points
they need to know so they save it and reference it later.

As a travel blogger, you can use infographics to establish yourself as a great content
creator in Pinterest’s eyes. Remember that the more people save your pins, the
more valuable Pinterest perceives them to be. If Pinterest thinks your content is
valuable, it will show your pins higher on search results and on users’ smart feeds.

Case in point: I created this pin for my post, ‘101 Free or Cheap Things To Do in
Madrid’ and it has since been shared 3,000 times. It was time-consuming to create
but consistently shows up at the top of Madrid search results.

Infographics don’t have to be fancy or time-consuming though. I created the second

infographic above for my Walking Tour of Barcelona post in about 30 minutes. It has
been saved over 10k times. Canva has over 100 infographic templates you can use
to create one.

7. Have a plan and adapt as needed

In order to succeed on Pinterest, you need a solid plan for what you’ll do every day
to get traffic. Every blogger who gets lots of traffic from Pinterest has a strategy in
place. For instance, I created new pins weekly and pinned manually every single day
for three months before I saw a traffic spike from Pinterest. A Pinterest strategy
consists of:

o The content you pin

o The boards you pin your content to
o How often you pin
o When you pin
o Whether you use manual or automated pinning

There’s no one-size-fits-all Pinterest strategy. My strategy has evolved as my blog

and traffic has grown. My recommendation is to start with manual pinning before
using a Pinterest scheduler, like Tailwind. Actually using Pinterest will help you see
first-hand how the platform works better than automating your pinning.

In the beginning, I tried scheduling my pins to Tailwind but had no idea what I was
doing. Then, I spent three months pinning manually and things started to click. When
you feel comfortable with Pinterest, then you can automate your pinning.

Today, I use a combination of manual and automated pinning to drive traffic to my

blog. I use Tailwind to regularly schedule pins to my personal boards, focusing on
my top-performing boards – Spain Travel, Portugal Travel, and Barcelona Travel. I
schedule pins every Sunday evening.

I also manually repin my top 10 performing pins to my top 3 performing group

boards. To find my top-performing pins, I use Google Analytics. I should note that
repinning your top-performing pins is a strategy that works when you already have
pins that are getting 100+ clicks per month from Pinterest.

https://www.searchenginewatch.com/2021/01/26/pinterest-seo-guide-eight-tips-for-search-
friendly-pins/

30-second summary:

 Every pin has the potential to be discovered by thousands of users

creating a chain reaction of activity.
 Google loves Pinterest and places its pages on the top positions,
including SERP features and Google Image search.
 Linking your Pinterest account and website together is an important
step towards better SEO performance.
  Using the Pinterest Analytics dashboard will help you understand
your performance.
 Research your niche keywords to optimize pins and boards for the
relevant key phrases.
 Follow other related accounts and optimize your publication time to
improve engagement.
Pinterest has recently become the third-largest social network in the
U.S. With its popularity on the rise, it now has over 440 million monthly
active users, who have pinned more than 240 billion posts to date. Keeping
that in mind, one can’t help but wonder what the reason for its success is. 

What makes it stand out from the rest of the photo-sharing sites is the
focus on the discovery and curation of not just yours, but also someone
else’s content. Each Pin has the potential to be re-pinned by other users
and then discovered by their followers, creating a chain reaction of activity.

Furthermore, lots of businesses use Pinterest as their product catalog.

About 90% of weekly Pinners make purchase decisions on Pinterest,
turning it into a great platform for businesses to market their products. 

So, Pinterest has tons of users and they have money to spend. How do you
take advantage of that? Well, one way to make sure your Pins are popular
with other users is to treat Pinterest as a search engine, which it kind of is.
Optimize your Pins for discovery, follow best SEO practices, and your
visibility is guaranteed to go up.

The icing on the cake here is Google’s preferential treatment of Pinterest.

Unlike Facebook or Instagram posts, your Pins have a chance of appearing
in traditional search results. Usually, Google directs users to Pinterest in
the early stages of the buyer’s journey, when they are just searching for
ideas:
As you can see in the screenshot above, the first page of search results is
practically littered with Pinterest pages. And if you switch to image search,
then Google is even more likely to include Pinterest content:

But first, let’s focus on Pinterest itself and see how you can improve your
chances of being discovered by other Pinners:
Tip #1: Create a business account
Start with getting a free business account. If you don’t already use
Pinterest, you need to create it from scratch. If you already have a personal
account, you can either create a linked business account or convert your
personal account into a business one.  

Conveniently, having a business account implies having a number of useful

features that cannot be accessed with a regular account: 

Resources
Analytics Semrush Keyword Difficulty

Analytics Searchmetrics Core Web Vitals Study

Analytics The Ultimate Guide to Forum Link Building in 2020

Analytics Top 5 SEO Mistakes

Header
For starters, you have a header that can be full of either your latest Pins or
the ones that have been recently saved by other users. Alternatively, you
can pick any board that you like.

This kind of interface visually displays what your account is for. It is a quick
way to draw people’s attention and help them understand what kind of
products or services you provide.

Pinterest analytics
On top of that, you can check Pinterest analytics  by clicking
the Analytics  button:
Pinterest Analytics  shows who sees your Pins, the number of views you
get, what content your followers or other users click on and save the most,
and lots of other important data. All of these features are essential to help
you understand your performance on Pinterest.

Pinterest ads
You also have the option of using paid ads. In fact, there are different types
of them. For instance, Promoted Pins that can be found in the home feed
and the search results of your target audience. Or  One-tap Pins that, when
tapped, instead of taking users to your profile first, take them directly to
your website. 

Website claim
You can claim your website and social accounts. Thanks to this perk, all of
your Pins are shown with your name and profile picture. Even the ones
shared by other people. It’s a great way to increase your discoverability and
ranking in general.

Here is what a claimed business account looks like:

And here is what a regular account looks like:

Tip #2: Optimize your profile

Pay attention to your profile as well. Both your name and bio are of high
importance when it comes to looking trustworthy and reliable. You can edit
it in the Settings  section: 
Name
There are two names that you need to create on Pinterest: your display
name and your username. Your display name is what other users see on
Pinterest, while your username is more like a unique ID used mainly for
your URL.

For your display name, the main goal is to represent your brand and be
easily found in search results. Add some keywords to provide a
clear understanding of your content:
Bio
This is where you state the purpose of your account loud and clear. Make
sure to feature relevant keywords in the first part of your bio. Add some
personality or a call-to-action in the second. That can contribute to your
profile’s searchability and users’ engagement. 

Tip #3: Prepare your website

Linking your Pinterest account and website together is another important
step towards better SEO performance.

Pinterest tags
Basically, Pinterest tags are pieces of code you put on the pages of your
website. They allow you to check what type of Pinterest content delivers
the most traffic. This data is collected and sent back to your Pinterest
account, where you can examine it and adjust your strategy accordingly.

You can use Pinterest tags to see what people do on your site after
interacting with your Pins. What type of content attracts more viewers,
makes them interested in your services, or urges them to purchase your
products. At the same time, you can find out what type of content needs
optimization or is of no use at all. 

Save button
With the help of the Save  button on your site pages, your customers can
save things from your website to Pinterest. This way your content can be
spotted by a far greater number of people.

Here is an example of a website offering the Pinterest Save button:

Tip #4: Find relevant keywords
Pinterest itself can help you find the right keywords. Similar to Google, it
has an advanced suggestion system, always offering similar posts and
ways to improve your search queries. 

For instance, if you search for evergreen plants, Pinterest will offer you a
whole range of popular query modifiers. Adding them to your Pin’s
description can increase their relevance:
If you are into a more advanced quest for keywords, you can use SEO tools
that can help you build a high-potential keyword list. 

Tip #5: Optimize your boards

Keywords are also essential when you create boards for your profile. Make
them SEO-friendly and add some searchable terms when naming them. In
the screenshot below, you can see a perfect example of boards with
strategic keywords:

Give some consideration to your board’s description as well. Try to make it

detailed, coherent, and entertaining. Including keywords here is also to your
advantage:
Another thing that can improve the discoverability of your profile is adding
an eye-catching and memorable cover photo. It can take the visibility of
your board to a whole other level.

Finally, make sure to categorize all of your Pins appropriately. They need to
reflect the name and aim of the board. This way Pinterest can spread them
most effectively. 

Tip #6: Optimize your pins

Obviously, your pins have to be awesome and trendy and all that. But there
are also some technical opportunities that may push your pins even further
and make them a bit more search-friendly.

Perfect aspect ratio

Since not all types of Pins display fully in search results, pay attention to
their ratio. Pinterest diminishes the role of super-long images, so they don’t
perform well in search results. And when uploading videos, avoid horizontal
dimensions. 
A ratio of 2:3 — or 600:900 pixels — is your best option for images, while
1:1, 9:16, 4:5, 2:3 ratios are optimal for videos. Square ones are especially
handy when you post videos from your Facebook or Instagram.

Rich Pins
One more tool in your collection is a unique opportunity to use Rich Pins.
They automatically sync information from your website to Pinterest. In
other words, they simply update each time something changes on your
website. 

Pinterest offers three types of Rich Pins: product, recipe, and article. There

is a slight difference between them, but the main thing is that Rich Pins
allow for extra bits of information to be added to your post, like in this
example of a recipe pin:

You can add a title, cook time, serving size, ratings, and a list of ingredients.
Recipe Rich Pins also let you specify that, for example, your recipe is vegan
and gluten-free. 
Tip #7: Encourage engagement
Try to get more engagement on Pinterest. The more engagement you get
the more likely your Pins are to be recommended to other users.

Follow other profiles

Follow profiles similar to yours. This way you can get into their followers’
recommendations. Alternatively, there is a point in following influencers
and celebrities that fit in well with your brand or business. High-traffic
accounts like theirs can also contribute to your visibility.

Choose the best time to post

The faster users see your post and react to it, the bigger chances are for
your posts to be noticed by Pinterest and boosted in search results. 

According to a study by CoSchedule, Pinterest users are more likely to

scroll their feed during their free time or in the evening. But, of course, it
depends on the type of your content and your followers’ goals. Whether
they use Pinterest for work tasks, to unwind, or for shopping. 

Connect your social accounts to Pinterest

Instead of building your follower base from scratch, connect all of your
social accounts to your Pinterest profile. This way you are likely to get new
followers faster and distribute your content across other platforms as well.

Communicate with your followers

Don’t forget to reply to comments and answer your followers’ questions.
It’s one more way to create a solid customer base.

Tip #8: Check Pinterest analytics

If you need to make your account and its content better, Pinterest is always
there for you. It has a great number of metrics, which you can use to
improve your Pin performance, reach the right audience, increase your
sales, and much more. 

For instance, Saves  can show the number of times people saved your Pin
to their boards. As well as Clicks that point out which of your linked Pins
are clicked more often. These metrics can help you understand what kind
of content gets more attention and, consequently, might be more
profitable. 

Impressions  are also essential for your SEO campaign. They give you the
total number of times your Pins were shown in search results, someone’s
feed, and through boards. With their assistance, you are able to spot
popular and engaging content and concentrate on adapting your SEO
strategy based on this data.

Keeping a close eye on such metrics is the best way to find new
optimization opportunities not only on Pinterest. They come in handy when
you want to improve your SEO performance where you need it most. In this
article, you can find more useful tips about essential metrics to watch when
doing SEO.

Final thoughts
With Pinterest being on the rise, you should make full use of it. Not only is it
a great assistant with lots of helpful features and a prominent number of
monthly active users, but it’s also a way to look at your online performance
from another angle – to make it more efficient, adjust your SEO campaign,
attract new customers, and boost your popularity. You can do all of this
while creating thumb-stopping and eye-catching content through Pinterest
SEO.
Pinterest

Pinterest is an American image sharing and social media service designed to enable saving and discovery of

information (specifically "ideas"[6]) on the internet using images and, on a smaller scale, animated GIFs and

videos,[7] in the form of pinboards.[8] The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp and

had over 400 million monthly active users as of August 2020.[9] It is operated by Pinterest, Inc., based in San

Francisco.

The creators behind Pinterest summarized the service as a "catalogue of ideas" that inspires users to "go out and
do that thing", although that it is not an image-based "social network".[31] It also has a very large fashion profile. In
later years, Pinterest has also been described as a "visual search engine".[24][32]
Pinterest consists mainly of "pins" and "boards". A pin is an image that has been linked from a website or
uploaded. Pins saved from one user's board can be saved to someone else's board, a process known as
"repinning".[33] Boards are collections of pins dedicated to a theme such as quotations, travel, or weddings.
Boards with multiple ideas can have different sections that further contain multiple pins.[34] Users can follow and
unfollow other users as well as boards, which would fill the "home feed".[35]
Content can also be found outside Pinterest and similarly uploaded to a board via the "Save" button, which can
be downloaded to the bookmark bar on a web browser,[36] or be implemented by a webmaster directly on the
website. It was originally called the "Pin it" button but was renamed in 2016 to "Save" due to international
expansion, making the site more intuitive to new users.[37]
In August 2016, Pinterest launched a video player that lets users and brands upload and store clips of any length
straight to the site.[38]

Exploring[edit]

Design as of 2012.

The home feed is a collection of Pins from the users, boards, and topics followed, as well as a few promoted pins
and pins Pinterest has picked.[35] On the main Pinterest page, a "pin feed" appears, displaying the chronological
activity from the Pinterest boards that a user follows.[39]
In October 2013, Pinterest began displaying advertisements in the form of "Promoted Pins".[40] Promoted Pins are
based on an individual user's interests, things done on Pinterest, or a result of visiting an advertiser's site or app.
[41]

In 2015, Pinterest implemented a feature that allows users to search with images instead of words.[42]
In March 2020, Pinterest introduced the "Today" tab on the home feed which shows trending pins.[43]

Visual search[edit]
In 2017, Pinterest introduced a "visual search" function that allows users to search for elements in images
(existing pins, existing parts of a photo, or new photos) and guide users to suggested similar content within
Pinterest's database.[44] The tools powered by artificial intelligence are called Pinterest Lens, Shop the Look, and
Instant Ideas.[45][46][47][48]

Shopping and catalogs[edit]

The platform has drawn businesses, especially retailers, to create pages aimed at promoting their companies
online as a "virtual storefront".[49]
In 2013, Pinterest introduced a new tool called "Rich Pins", to enhance the customer experience when browsing
through pins made by companies. Business pages can include various data, topics, and information such as
prices of products, ratings of movies or ingredients for recipes.[50]
In June 2015, Pinterest unveiled "buyable pins" that allows users to purchase things directly from Pinterest.[51][52] In
October 2018, the buyable pins feature was replaced by "Product Pins"[53][54]
In March 2019, Pinterest added product catalogs and personalized shopping recommendations with the "more
from [brand]" option, showcasing a range of product Pins from the same business.[55]

Pinterest Analytics[edit]
Pinterest Analytics is much like Google Analytics. It is a created service that generates comprehensive statistics
on a specific website's traffic, commonly used by marketers. Pins, pinners, repins, and repinners are some
aspects of user data that Pinterest Analytics provides. It also collects data that depicts the percentage of change
within a specific time, to determine if a product is more popular on a specific day during the week, or slowly
becoming unpopular. This data helps marketing agencies alter their strategies to gain more popularity, often
changing the visual content to appeal to the Pinterest community. The "Most Clicked" tab in Pinterest Analytics
demonstrates products that are more likely to sell.[56] Through the access of Pinterest Analytics, companies
receive insight to data via API.[57]

Usage[edit]
Pinterest is a free website that requires registration to use.[58] The service is currently accessible through a web
browser, and apps for iOS, Android, and Windows 10 PCs.
In February 2013, Reuters and ComScore stated that Pinterest had 48.7 million users globally,[59] and a study
released in July 2013 by French social media agency Semiocast revealed the website had 70 million users
worldwide.[60] In October 2016, the company had 150 million monthly active users (70 million in the U.S. and 80
million outside it), rising to 175 million monthly active users by April 2017 and 250 million in September 2018.[61][62]
[63]
 As of July 2020, there were over 400 million monthly active users.[64]

Demographics[edit]
Pinterest has largely appealed to women,[65] especially with its early user base. A 2020 report found that over 60%
of the global users are women. Although men have not been a primary audience on Pinterest, it's been found that
their usage has increased 48%. In terms of age distribution, users between the ages of 18-25 have grown twice
as fast as those over the age of 25. However, both users between the ages of 18-25 and users between the ages
of 25-40 have been driving the growth of Pinterest. [64]

In science[edit]
Data from Pinterest has been used for research in different areas. For example, it is possible to find patterns of
activity that attract the attention of audience and content reposting, including the extent to which users specialize
in particular topics, and homophily among users.[66] Another work focused on studying the characteristics,
manifestations and overall effects of user behaviors from various aspects, as well as correlations between
neighboring users and the topology of the network structure.[67] There is also study, that based on Pinterest
proposed a novel pinboard recommendation system for Twitter users.[68]