Reg. No. : LL [I Question Paper Code : 70316 M.B.A. DEGREE EXAMINATION, MAY/JUNE 2013. Second Semester BA 9227/BA 927/UBA 9127/10488 MB 207 — BUSINESS RESEARCH METHODS (Regulation 2009/2010) Time : Three hours ‘Maximum : 100 marks Answer ALL questions PART A — (10 x2 = 20 marks) 1. Whatis research hypothesis? 2. What is an empirical research? 3. Differentiate validity and reliability. 4, Explain Thurston scale of measurement. 5. What are the determinants of optimal sample size? 6. What are the characteristics of secondary data? 7. Explain the steps in data preparation. 8. List down any two widely used statistical software for data analysis. What is the need for executive summary in a report? WW 10. List down the types of reports.u 12 13, 14 (b) f@) (b) (a) (b) @ (b) (@) (b) PART B— (5x16 0 marks) (Explain the steps involved in the research process. (ii) Explain the various types of research with appropriate illustrative problems. Or (i) What is a research problem? How do you select a research problem and establish research objective? Illustrate your answer (ii) Define research hypothesis. Describe the steps in testing of hypothesis. Describe the different types of research designs with relevant research problems. Or What is a measurement scale? Explain the different types of measuring scales and describe the construction of the scale. What are the methods available for collecting primary data? Explain in detail the construction of a questionnaire. Or Discuss the merits and demerits of various probability sampling techniques. (i) Deseribe the purpose and basic principles of Factor analysis. How do you interpret the results of Factor analysis? (ii) Write a note of the application of statistical software for data analysis. Or Discuss the various types of analysis of data pointing out the assumptions and significance of each (i) Explain the types of research report and the precautions for writing a research report. (ii) Give a note on Ethies in research and Ethical behavior of research. Or Discuss the structure and components of a research report. Add a note on the importance of Executive summary and chapterisation in a research report. 2 70316