EXPENSES

START-UP COSTS COST STATUS

MOBILE APP DEVELOPMENT 1,750,000.00 EXPECTED
EQUIPMENT AND SOFTWARE 500,000.00 EXPECTED
LEGALITY 300,000.00 EXPECTED
RECRUITING AND HIRING 100,000.00 EXPECTED

 
TOTAL PHP 2,650,000.00

REGULAR/ONGOING COSTS YEAR 1 YEAR 2 YEAR 3

MARKETING (ADVERTISING) 250,000.00 300,000.00 320,000.00

PAYROLL/SALARIES 3,000,000.00 3,250,000.00 3,500,000.00

OPERATIONS (UTILITIES, OFFICE RENT, 200,000.00 250,000.00 280,000.00

INSURANCE, TAXES)

HOSTING (SERVERS) 50,000.00 100,000.00 120,000.00

ENHANCEMENT AND MAINTENANCE 100,000.00 150,000.00 180,000.00

TOTAL PHP 3,600,000.00 PHP 4,050,000.00 PHP 4,400,000.00

PROJECTED PROFIT AND YEAR 1 YEAR 2 YEAR 3

LOSS
REVENUE PHP 8,852,102.00 PHP 10,012,000.00 PHP 11,668,000.00
START-UP COSTS PHP 2,650,000.00 PHP 0.00 PHP 0.00
GROSS MARGIN PHP 6,202,102.00 PHP 10,012,000.00 PHP 11,668,000.00
ONGOING COSTS PHP 3,600,000.00 PHP 4,050,000.00 PHP 4,400,000.00
NET PROFIT (LOSS) PHP 2,602,102.00 PHP 5,962,000.00 PHP 7,268,000.00
 PROJECTED PROFIT AND LOSS
PHP 14,000,000.00
REVENUE START-UP COSTS GROSS MARGIN ONGOING COSTS NET PROFIT (LOSS)

PHP 12,000,000.00
PHP 11,668,000.00

PHP 10,000,000.00 PHP 10,012,000.00

PHP 8,852,102.00

PHP 8,000,000.00

PHP 7,268,000.00
PHP 6,202,102.00
PHP 6,000,000.00 PHP 5,962,000.00

PHP 4,400,000.00
PHP 4,000,000.00 PHP 4,050,000.00
PHP 3,600,000.00
2,650,000.00
PHP 2,602,102.00

PHP 2,000,000.00

PHP 0.00 PHP 0.00 PHP 0.00

YEAR 1 YEAR 2 YEAR 3
 REVENUE SUMMARY
ADVERTISEMENTS YEAR 1 YEAR 2 YEAR 3

BANNER ADS 1,345.00 2,000.00 3,000.00

VIDEO ADS 8,850.00 10,000.00 15,000.00

SUBSCRIPTIONS      

SINGLE USER 1,529,435.00 2,000,000.00 2,500,000.00

TEAM USER 2,405,895.00 2,800,000.00 3,400,000.00

GROUP USER 4,751,642.00 5,000,000.00 5,500,000.00

IN-APP PURCHASE      
AD BLOCKING
154,935.00 200,000.00 250,000.00
 
TOTAL PHP 8,852,102.00 PHP 10,012,000.00 PHP 11,668,000.00
 PROJECTED CASHFLOW
 

MONTH 1 2 3 4 5 6
CASH INFLOW            
3
PRODUCT SALES (revenue) 35,030.00 457,695.00 561,541.00 655,134.00 678,777.00 769,540.00
LOANS - - - - - -
INVESTMENTS - - - - - 500,000.00
 TOTAL PHP 335,030.00 PHP 457,695.00 PHP 561,541.00 PHP 655,134.00 PHP 678,777.00 PHP 1,269,540.00

CASH OUTFLOW            
2
PAYROLL 50,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00
DEVELOPMENT COSTS REVENUE SUMMARY 3
350,000.00
60,000.00 300,000.00 300,000.00 300,000.00 300,000.00
UTILITIES & SUPPLIES (OFFICE) 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00
ESTIMATED INCOME TAX - - 5,500,000.00
- - - -
5,000,000.00
4,751,642.00
OTHER COSTS 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00
 TOTAL PHP 655,000.00 PHP 645,000.00 PHP 595,000.00 PHP 595,000.00 PHP 595,000.00 PHP 595,000.00
CASH BALANCE AT THE END OF -PHP 319,970.00 -PHP 187,305.00 -PHP 33,459.00 PHP 60,134.00 PHP 83,777.00 PHP 674,540.00
EACH MONTH 3,400,000.00
2,800,000.00
2,405,895.00

2,500,000.00 GROUP
USER
2,000,000.00
1,529,435.00
6,000,000.00 TEAM
USER
5,000,000.00
SINGLE
USER
4,000,000.00
154,935.00 200,000.00 250,000.00
AD
3,000,000.00 BLOCKING

2,000,000.00 8,850.00 10,000.00 15,000.00

VIDEO ADS

1,000,000.00
1,345.00 2,000.00 3,000.00 BANNER
ADS
-
YEAR 1 YEAR 2 YEAR 3

BANNER ADS VIDEO ADS AD BLOCKING SINGLE USER TEAM USER GROUP USER
 REVENUE/SALES FORECAST
TOTAL
ADVERTISEMENTS SUBSCRIPTIONS SOLD IN-APP PURCHASE SALES PER
MON MONTH
5 PESOS 50 / 10-
TH BANNER PER VIDEO 30 SINGLE 499 PER TEAM 1499 PER
GROU
3499 PER AD 99 PER
P
ADS IMPRESSION ADS SECONDS USER MONTH USER MONTH MONTH BLOCKING MONTH
USER
OR DISPLAY VIDEO
1 10 50.00 5 250.00 100 49,900.00 70 104,930.00 50 174,950.00 50 4,950.00 335,030.00
2 10 50.00 10 500.00 120 59,880.00 85 127,415.00 75 262,425.00 75 7,425.00 457,695.00
3 12 60.00 9 450.00 180 89,820.00 100 149,900.00 89 311,411.00 100 9,900.00 561,541.00
4 20 100.00 11 550.00 205 102,295.00 115 172,385.00 106 370,894.00 90 8,910.00 655,134.00
5 20 100.00 14 700.00 185 92,315.00 120 179,880.00 113 395,387.00 105 10,395.00 678,777.00
6 21 105.00 12 600.00 300 149,700.00 125 187,375.00 120 419,880.00 120 11,880.00 769,540.00
7 24 120.00 16 800.00 295 147,205.00 180 269,820.00 130 454,870.00 120 11,880.00 884,695.00
8 30 150.00 15 750.00 320 159,680.00 170 254,830.00 138 482,862.00 130 12,870.00 911,142.00
9 30 150.00 20 1,000.00 300 149,700.00 200 299,800.00 145 507,355.00 150 14,850.00 972,855.00
10 30 150.00 20 1,000.00 360 179,640.00 160 239,840.00 120 419,880.00 195 19,305.00 859,815.00
11 32 160.00 20 1,000.00 350 174,650.00 130 194,870.00 130 454,870.00 200 19,800.00 845,350.00
12 30 150.00 25 1,250.00 350 174,650.00 150 224,850.00 142 496,858.00 230 22,770.00 920,528.00
TOT 269 1,345.00 177 8,850.00 3065 1,529,435.00 1605 2,405,895.00 1358 4,751,642.00 1565 154,935.00 8,852,102.00
AL