Business Plan Format

I. Executive Summary
II. The Company
A. Business Logo
B. Business tagline
C. Business Name
D. Business Description
(provides a complete description of the business – its products or services and
organization. It can also include registrations, locations, and premises.)
E. Business Logo Explanation
F. Vision & Mission Statement
(The vision statement describes where the business is headed and the future
state that it plans to be. The mission statement describes what the business
does, or what the business is all about.)
G. Industry background
(Describes the business environment and mentions the industry where the
business is categorized, as well as how this industry is performing in the present
and the projections for the future.)
II. Market Analysis/Competition
A. The Market
(describe your target Market specifically in terms of segment and position)
III. Marketing Plan
A. Product
a.1. Product Logo (Picture and Brief explanation)
a.2. Brand Name (Brief Explanation)
a.3. Packaging
a.3.1. photo of the product
a.3.2. parts of the product (if applicable. If not just explain it.)
B. Pricing
(Compute your price thru the cost pricing approach)
Total Fixed cost – 500
Total variable cost – 1000
Selling Price = TFC + TVC (1 + 0.30)

Compute your product price

Total Fixed Cost
Total Variable Cost
Units produced
Selling Price = TFX + TVC
Units Produced

Calculate the mark up

Markup = gross profit/item cost
Markup = 30%

Break Even Point (for units)

Total Fixed Cost
Variable Cost per unit
Unit Selling Price
TFC / (VCU – USP)

C. Distribution
(Describe the level of distribution you will use to disseminate the product.