Value of management research in business decision making.

1. Identify problems: Management research helps the researcher to

find out the problems of business concern. It helps to scan the
environment and identify the potential problems of business concern.
Generally, problems arised in business concern due to change in social ,
legal, economical and political situation.

2. Diagnosing and assessing the problems and opportunities.:

Management research helps researcher to specify the problems and
their causes and also supports to find out possible opportunities from
the changing factors. This will help business concern to take right
decisions.

3. Selecting the best course of action:Management research provides

lots of alternatives to business concern after diagnosing the problems.
From these alternatives, business concern can select the best one by
evaluating them.

4. Implementing the course of action