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What 

is the Business Model value proposition?


Essence and main components

WHO WHAT HOW


is your do you offer do you
customer? your customers? do this?

Markets Products & Services Create Value


Customer Segments Solutions Deliver Value
Individual Customers Experiences Capture Value

Value Proposition
Value Proposition

1
Describing your business model
Please describe your business by answering these 3 questions.
Who is your
customer?

What do you offer


your customers?

How are you
are you
creating and 
delivering your 
offer?

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