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Outrank Your Competitor With Keyword Research and Tags: Creating Videos 1.5 Billion Monthly Users
Outrank Your Competitor With Keyword Research and Tags: Creating Videos 1.5 Billion Monthly Users
Creating videos for YouTube and getting results for your business is more fun.
There’s no question about it. YouTube is on fire with 1.5 billion monthly users watching over an hour of content a day. Are you using
YouTube marketing to its full potential for your business?
Are your engagement metrics high? Is your goal of increasing your conversion rate on track?
Could you use some new strategies to improve your marketing results?
Today I have something that will make you feel you can tackle any video and see first-hand strategies that are working right now … and
will work even better in 2018.
Bonus: Download our 11 Proven YouTube Marketing Tips as a PDF. Easily save it to your computer or print it for reference
for your next website.
You need to help viewers find the videos they want to watch and keep them engaged enough to reach your call-to-action. It all begins
with some keyword research. Keyword research is different on YouTube than it is for text-based articles found on Google.
I’m sure you’re most familiar with what YouTube will suggest to you.
With YouTube suggest, you’ll find exact keywords your audience is searching.
Quick steps:
There are also keywords that tend to rank high in google for videos
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how to keywords
reviews Work Contact Top 73 Video Production
tutorials Companies in U.S.
funny videos Services Careers
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+1 216 239-1525 Because Google dynamically displays YouTube videos on the SERPs, you can rank in both Google and YouTube for your keywords,
which could potentially skyrocket your traffic.Pricing
Here’s a helpful YouTube Video marketing guide to increase prospects in your
funnel. Unsubscribe
Another great tool to use for research is TubeBuddy. It’s a free browser extension that integrates directly into YouTube. It is great
for showing how your keywords are ranking and it will show the exact tags your competitors are using for their videos.
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Production Company | Clum Creative.
Green numbers represent where the video is currently ranking for that exact
term.
You can go after a top video that is ranking for a keyword you want to rank for. Look for videos that already have a ton of views.
Check out the tags your competitor is using. You can go back and edit your video with the tags or when you create a new video, be sure
to use the existing tags.
Also, under the “Creator Studio”, click on the analytics tab and continue to monitor keywords and optimize an existing video around
that keyword.
Have you noticed more video results are showing up in Google search results? Remember your uploading your videos on YouTube to
be found but… big brother is watching and ranking you on Google.
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How do you create compelling Youtube thumbnails that will attract?
After all, there are almost 5 billion YouTube videos on the platform.
“The Youtube thumbnail is the 21st century’s book cover. They need to be visually intriguing enough to catch eyeballs in a split second,
or else you risk your videos gathering dust on your channel’s shelves.”
Canva curated a collection of 20 eye-catching thumbnails from channels started by people all over the world.
A few quick and easy YouTube marketing tips when it comes to thumbnails:
Be consistent with your typeface and treatments (large sizes make it easy to read and make sure text is large enough
to read on any device)
Don’t typeset over images – Try setting them over solid shapes
Place your title within a color bar and at the center of your thumbnail
Set your subheading in a smaller size or different weight
Use similar imagery and design elements if you have a series/themes (like a playlist that has 5 parts)
Set crisp white type over dark images
Show strong emotion
Use bright colors and high contrast images
Use fonts and colors that are consistent with your brand
Captivating or shocking thumbnails can increase engagement for your videos by as much as 154%.
1. They should be facial close-ups, high contrast, high quality, 16:9 aspect ratio thumbnails.
2. The imagery should visually capture the keywords and content of the video.
3. Avoid having relevant content in the bottom right of the thumbnail because YouTube will overlay video duration in
that area
Your thumbnail should be 1280 x 720 pixels, with a minimum width of 640 pixels. And it must be in .JPG, .GIF, .BMP, or .PNG image
formats.
In this Snappa tutorial, they show you how to create a YouTube thumbnail with the proper dimensions using a free tool called
Snappa.
3. How to Properly Upload Video to YouTube From Start to Finish for Best
Results
If you just created a corporate video, you have to consider where you want to host and promote it. There are a plethora of places
starting with YouTube, Vimeo or Wistia for your hosting platform.
Let’s concentrate on YouTube with its 1.3 billion people and robust search engine and how to upload your video for top results.
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Step by Step Instructions on Uploading Your Video for Best Results
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Services your video, your title becomes
Step 1 The name of your file matters. When uploading Careers Companies
the name of your file. Ensure targeted keywordsin U.S.
Start a Project: are in your file names. After uploading, you’llCompany
see your raw file is your main keyword.Get A Quote How to Land Your First Video
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+1 216 239-1525 Step 2 To upload – Hit the arrow button at the far right of the screen. You’ll next see the option to set your privacy settings. I suggest
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private at first. This gives you time to optimize your video for top rankings.
Unsubscribe
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Step 3 Write your title/headline using primary and secondary keywords if it makes sense. For example: How to Write Best YouTube
Video Titles|Tags of Viral Videos|YouTube Videos The main keyword is YouTube Video.
Step 4 Write smart descriptions. Youtube displays the first 125 characters in the search results. So be aware of your first sentence.
Make it count. You want to compel someone to click on your result. But don’t stop there. The full description has room for 5,000
characters. That is prime real estate. Use it wisely and add in a few latent semantic keywords and tags in your description.
And add a CTA at the bottom. For example “Subscribe to get YouTube Video Marketing Tips”! Or Follow me on Twitter!
Step 5 Fill in 3-5 tags. If you did your research, this part will be easy.
Step 6 Thumbnails. Always create a custom thumbnail. Competiton is fierce. You need to stand out. If you installed TubeBuddy, it has a
built-in thumbnail generator. Be creative and remember the tips from above.
Step 7 In advanced settings, pick a category. As much information you can give YouTube will help with your rankings. You can also
select your video language and recording date.
Step 8 Now is the time to switch from private to the public setting. You are optimized and ready to be found.
You will increase your brand identity and give your page a unique look.
Step 2: You’ll see 2 buttons – Customize Channel and Creator Studio. Click on Customize Channel:
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It is slightly different if you have channel art uploaded already. If replacing your existing banner – hover your cursor over the top right
corner on your cover until you see the edit icon. It will look like a small camera.
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Once you click on the icon, another menu will pop up that will include Upload photos, Your photos or Gallery.
Step 3: Choose and change your image. According to YouTube, the best channel art size is 2560 pixels wide by 1440 pixels tall.
Step 4: You’ll see a preview of how your image will appear. To make any changes, select adjust the crop.
When your video ends, YouTube shows a quick list of recommended videos for the user to watch next.
Side note: your playlists should show what your channel is all about. And while naming your playlist you can keyword-optimize your
lists for long tail keywords.
Back to Syed…
“A little-known secret about playlists is that you can trigger them from anywhere with a special URL.”
Instead of just adding the video link, Balkhi recommends directing the user to a playlist instead.
To do this, all you have to do is add &list=ID at the end of the URL.
For example:
You need to Modify it and add the playlist ID like so: https://www.youtube.com/watch?
v=uww_Aq74NUE&t=2s&index=1&list=PLNhZ1XQp25HllGo6Wo0V5WE5xYZhrQDXJ
Step 3: Add a card (next tip) to your videos to link your website
Channel will give you a drop-down menu with a setting named “Advanced”.
Think of your YouTube card as a Call to Action for your video. Cards will help viewers discover more of your content. Where it gets
super exciting, you can add cards to your video at the exact spot your users are leaving.
One thing YouTube loves is longer watch times. The longer your viewers are hanging out … the more ad revenue YouTube can earn.
How do you know the exact point where users tend to abandon your video?
Here’s how…
Head over to your Video Analytics. Under Creator Studio, Click Analytics
Analyze your watch time. If you see your viewers dropping off 25% of the way through, you can do a couple of things:
You can use cards to keep your viewers engaged. Since your goal should be to keep them engaged and reduce abandonment, place
the card where you see them trailing.
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A fun example is Slow Mo Guys (see the image below), they place a card to promote their related videos or playlists.
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The tactic is effective to keep them watching Services
or simply to subscribe to your channel.Careers Companies in U.S.
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See the card displayed below:
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Slow Mo Guys Greatest… Pricing
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The average human attention span has fallen through the years from 12 seconds to 8 seconds.
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Some YouTubers believe your intro is where you hold a captive audience. But if you drag it on they will leave. This branding tactic
could backfire.
Take the advice of Philip DeFranco a user who experimented with intros for years and has over 6 million subscribers.
He had an animated intro featuring his monkey logo: (which starts at the: 19-second mark)
Watch…
When it comes to your business, don’t tell me why your product is the best, show me through a story. It’s much better for your viewers
to discover it on their own.
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Here’s a great story…
Beachwood Plastic Surgery Brand Video
“A good rule of thumb is to show what you can and tell what you have to.”
Vidooly can help provide analytics and video intelligence so that you can focus on making content, not reports. It’s easy to use
software can help you understand online video trends for all-around insights.
You can find out how many times a video has been shared on Twitter, Facebook, and popular social media platforms. Another cool
feature, you’ll discover the trending videos from all categories of YouTube.
You can add end screens to create a powerful end-of-video-experience for your viewers. Both cards and end screens work well on
mobile devices. This is important because nearly 70% of all YouTube videos are watched on mobile devices.
“According to YouTube’s documentation, End Screens can be incorporated anywhere within the last 5 to 20 seconds of a video and
can include up to four elements. In addition to promoting a creator’s own videos and encouraging users to subscribe, the feature can
also point viewers to other videos, playlists, or channels on YouTube, or can be used to promote non-YouTube content, like websites,
merchandise for sale, or crowdfunding campaigns.
When a user hovers over an End Screen on the desktop or taps on them on their mobile device, the End Screens will then expand to
display more information.”
Work
Step 3: In the top tab bar, click End screen (The Contact
end screen tool currently only supports Top 73 Video Production
videos with an aspect ratio of approximately
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16:9.)
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Step 4: Add Element. You can add up to four Blog
elements to a video. At least one element must be a video
General Inquiries or playlist. Select each
+1 216 239-1525 element and fill in the required information, then click Create element.
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YouTube Marketing Tip – Step 1 – to add elements to your
video
You can embed a video to your LinkedIn profile, email signature, website, etc. This will help boost your video’s traffic and your YouTube
ranking. Also, embed YouTube videos on your blog and promote them to your social media audience. This will not only increase video
views, it will increase your site’s page views.
And Google will give slightly more weight to your YouTube videos in search results. “In terms of owning Google SERP real estate,
YouTube has become one of the most powerful SITE tools
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Click on SHARE under the video to get the embed code
Click on SHARE under the video to get the embed code.
Step 5: Paste the embed code in the exact place you want the video to appear.
Integrating YouTube videos in your content marketing can benefit your business greatly. You’ll engage your audience and receive a
couple of SEO perks as well.
Here’s How to Use These YouTube Marketing Tips For Your Site
You’ve read about the 11 YouTube marketing tips. Now it’s time to implement them.
Leave a comment to let me know which tip you’re going to try first.
Or maybe you want to re-evaluate your Intro’s like Philip DeMarco did?
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One Comment
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Ujwal Pandit
April 12, 2018 at 8:43 am
Your tips about youtube marketing are on point. I really appreciate that you posted this article and will be helpful to a lot of people
who are planning to do marketing on youtube and it’ll also help start-ups to grow faster and will help to build trust between the
company and the clients.
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