Professional Documents
Culture Documents
BRAND PERSONALITY:
graphic elements are designed to radiate the innovative spirit is truly responsible for the
development of our superior products.
THE LOGO:
The logo consists of two elements:
LG letterforms in LG Gray
face symbol in the unique LG Red color.
This logo is always positioned with LG letterforms placed at a specific size to the right of the LG
symbol.
UNDERLYING VALUES
COLOUR PALETTE
VARIATIONS IN DIFFERENT BACKGROUND AND PRINT CONDITIONS
FONT:
The Charlotte family was chosen because its legibility and distinctiveness help differentiate it from
the sans serif typefaces used by other consumer electronics companies.
CHARLOTTE SANS
all headlines
primary messages
technical information & call-out text.
CHARLOTTE
long passages of text and body copy