Professional Documents
Culture Documents
awareness to increase usage. Robin Canuel, Emily MacKenzie, Andrew Senior and Nazi Torabi
were the authors, and it was published in 2017. I found it in the EBSCO Management Collection,
after searching ‘library, apps’ and then limiting my search to peer-reviewed articles, full text
The article opens up talking about how mobile apps are becoming more and more
studies that found that academic libraries offering mobile apps actually got more engagement out
It goes on to mention the importance of marketing but also how, while libraries know the
importance of it, they don’t always follow through. But it also noted that one particular librarian
had some success with a game-based, personalized approach to marketing that focused on
Another university library formed a committee to carefully study the needs of the various
demographics at the school and created different workshops for the different groups, focused on
Overall the article focused on how mobile app usage usually enhances engagement with
the library. As well as different libraries attempts to promote mobile app usage and what was
And honestly? My library is not doing hardly anything on this topic. It may be because I
haven’t looked that hard but I glanced over the current events for this paper. COVID could have
impacted it, but I’ve seen no promotion of mobile apps whatsoever, or programs specializing in
them.
I have seen posters and flyers up for things like Hoopla, but I can access that on my
computer easily, I’m not actually sure it’s a mobile app. It’s more of an online services in general