SECTION 1:

(√)
GENDER
1. Male
2. Female

AGE
1. < 20 years old
2. 21-30 years old
3. 31-40 years old
4. 41-50 years old
5. > 50 years old

MARITAL STATUS
1. Married
2. Single
3. Divorce
4. Widow

EDUCATION
1. Primary
2. Secondary
3. Undergraduate
4. Postgraduate

EMPLOYMENT
1. Public Sector
2. Private Sector
3. Entrepreneur
4. Unemployed

LOYALTY SD D N A SA
1
 1 2 3 4 5
1. I would definitely recommend the rural tourism spot to someone
who seek my advice.
2. I encourage relatives and friends to try out the rural tourism spot
themselves.
3. I intend to do more visit on the rural tourism spot in the next few
years.
4. I say positive things and recommend the rural tourism spot to
others.
5. I consider the rural tourism spot as my top choice for my visit.

SATISFACTION SD D N A SA
1 2 3 4 5
1. I satisfied with the hospitality provided by the employees

2. I satisfied with the time I spent there

3. I satisfied with the communication skills of the employees

4. I talk about this rural tourism spot positively with my

friends and family
5. Overall I satisfied with the service provided by this rural
tourism spot

TRUST SD D N A SA
1 2 3 4 5
1. This rural tourism spot puts the customer’s interests first

2. I can count on this rural tourism spot to respond to my

requests
3. This rural tourism spot can be relied upon to keep its
promises
4. I believe that this rural tourism spot will not try to cheat
me.
5. Overall, the rural tourism spot is trustworthy

IMAGE SD D N A SA
1 2 3 4 5
1. The business has a good reputation in the market.
2. The business has powerful presence in the market.

3. News coverage about the business is normally positive.

4. I am happy dealing with the business in general.

5. People always talk good things about the business.