Professional Documents
Culture Documents
elderly Christians
women
developmentally delayed
Communion (Warmth)
middle class
educated
disabled gay men Whites
professionals
blue-collar
young Asians
poor
Muslims men
homeless
Men were rated lower in communion than women by males and females.
Males generally described women in general as being less agentic than
men; and as less agentic than females described women in general.
Stereotypes were evident in self-characterizations, with females rating
themselves as less agentic than males; males less communal than females.
Females tended to characterize themselves in more stereotypic terms (less
assertive, less competent in leadership) than they characterized others in
their own gender group. Males were less stereotypic of themselves.
Communion & Agency
These dimensions also underlie many aspects of gender stereotypes
other than traits.
The belief that women are wonderful is reserved for a specific type
of woman and may not be shared by other groups.
Women who fulfill gender role expectations.
Primarily White, middle-class women who occupy domestic roles.
Athlete Athlete
Career woman Business man
Feminist Family man E.g., “Hippie” men are
stereotyped as lower in
Housewife Gay man competence but higher in
Mother Hippie warmth than “manager”
men; “career” women are
Secretary/nurse Intellectual stereotyped as higher in
Slut/whore Macho man competence but lower in
warmth than “housewife”
Snob Mama’s boy women.
Student Student
Submissive woman Yuppie
Stereotype Subgroups
Stereotypes about subgroups are still overgeneralizations but may be
less problematic than stereotypes about all men and all women.
Gay men are stereotyped as similar to straight men when it comes to their
presumed high levels of sexual promiscuity, and lesbians are stereotyped as
similar to straight women in this tendency (Burke & LaFrance, 2016).
Sexual Orientation Stereotypes
Stereotypes about bisexual people tend to be more negative overall
than stereotypes of straight, gay, or lesbian people.
Possibly due to the stereotyped belief that bi people are highly sexual,
indecisive, and confused (Burke & LaFrance, 2016).
Many trait adjectives were associated with one or the other sex;
there was tremendous consensus across cultures.
Universal Stereotyping?
The more individualistic a nation was, the more people in that nation
associated individualistic traits with men; the more collectivistic a
nation was, the more people in that nation associated collectivistic
traits with men.
91% of men / 86% of women hold at least one bias against women.
E.g., Almost half of people surveyed feel men are superior political
leaders; over 40% believe men make better business executives.
Consequences of Gender Stereotyping
Gender stereotypes double as gender rules.
Gender rules serve to justify and reinforce the unequal gender hierarchy in
which men, across cultures, have higher social status.
Target’s Behaviour
toward Perceiver
The Broader Context…
Now, let’s take a step back and look at the bigger picture…
Dominant groups have more political and decision-making power and better access
to education, desirable jobs, good food, housing and protection, quality medical
care, and leisure activities than subordinate groups (Pratto et al., 2006).
Accompanied by privilege → automatic, unearned advantage.
Hostile attitudes toward men consist of resentment toward men who are
viewed as arrogant, power-hungry, unable to care for themselves, and
immoral sexual predators.
Also correlate positively with one another; correlate with hostile and benevolent
sexism towards women; believed to reflect same underlying ideology that
perpetuates the unequal gender hierarchy.
Modern Sexism
Socially acceptable form of sexism consisting of a denial that
women still face gender discrimination, coupled with resentment
toward women who seek social change.
Ribeiro et al. (2020) analyzed 28.8 million posts from 6 forums and
51 subreddits…
New groups are more toxic and misogynistic than older ones.
Social Dominance Theory
Some people have a social dominance orientation (SDO) – refers to
the belief that inequality is right and fair, and that some people and
groups should have more status than others.
• People higher in SDO tend to seek and prefer occupations (such as law,
politics, and business) that protect the interests of high-status groups.
System Justification Theory
Everyone is motivated to justify the social system in which they live.
In experimental research, Jost & Kay (2005) found that activation of gender
stereotypes (e.g., men are agentic) increased the likelihood of participants
endorsing social norms regarding gender and gender roles in society.
People exposed to the stereotype that women are low in agency but high in
warmth perceive the unequal gender hierarchy as fairer (Jost & Kay, 2005).
Gender Discrimination
Discrimination is unjust treatment based solely on a person’s
group membership.
In recent years, TERF ideology has been on the rise and has
contributed significantly to transphobia (especially online). Many
myths and fears have been perpetuated, often supporting more
conservative political ideologies.
https://www.youtube.com/watch?v=-CU040Hqbas
Anger arouses and motivates
people to confront and challenge
the source. Anger is a common
emotional response to INJUSTICE.
(1944—2014)
Learning Objectives for this Lecture
Define and summarize the content of gender stereotypes, including the
role of agency and communion; note specific effects.
Define stereotype subtypes and subgroups; note stereotypes of minorities.
Discuss the accuracy and universality of gender stereotypes.
Explain the sources and consequences of gender stereotypes.
Generally discuss the broader social context of sex and gender, including
dominance hierarchies and power structures.
Describe ways in which power is exerted; impact on minorities.
Define sexism, ambivalent sexism, modern sexism, and related constructs;
and explain their nature.
Explain social dominance theory and main tenants.
Name and describe factors in gender-based discrimination.
Name and discuss ways to resist and reduce gender discrimination.
Copyright Notice
© 2020 David King