About

Rickrolling is a bait-and-switch prank that involves

posting a hyperlink that is supposedly relevant to the
topic at hand in an online discussion, but re-directs the
viewer to the music video of "Never Gonna Give You Up,"
a 1987 dance pop single by English singer-songwriter
Rick Astley. Since May 2007, numerous versions of the
music video on YouTube have garnered hundreds of
millions, largely driven by the widespread practice of
"rickrolling" and subsequent resurgence in popularity of
the song over the following decade.