File use Guide.

Editable (.AI)

These files are the originals where the logo was designed, these files can only be opened if the
Adobe Illustrator image editing program is installed, usually those who handle this type of file
must have the program installed on their computer, it is used to be sent to other designers,
advertising agencies, printers and other items related to advertising who usually have the program
to manipulate it. In general it is a file so that you can send it to other designers or advertising
companies in case they request it.

PDF's

PDF formats are the format with higher resolution and better image compression, therefore they
can be sent to printers and other companies related to the advertising field, it is also easy to
visualize on devices such as computers or telephones without having to have installed the
program in which it was designed (Adobe Illustrator).

PNG's

The PNG are files in bitmap, which means that they are made to be displayed on screens and web
uses, this file is the most indicated in case you want to manipulate it yourself without the need of
the program (.AI), you can use it with naturalness since having no background you can arrange it
on any background using it as a photograph.