India and Canada s '

Users & Engagement

Through Direct and Paid Search Channels

New Users Through the

Direct Channel

Mean for Direct Channel : 213

Range for Direct Channel : 6,638
Outlier : India 6,639 New Users

India is observed to be an outlier amongst

other countries , therefore bringing in

many new users to the website daily .

New Users through the

Paid Search Channel

Mean for Paid Search : 31

Range for Paid Search : 2,093
Outlier : Canada 2,093 New Users

Canada brings in the most new users

through the paid search channel .

Direct Channnel Sessions

Mean for Direct Channel : 267

Range for Direct Channel : 7,645
Outlier : India 7,646 Sessions

India is getting a large number of people that

interact with the Google Merchandise site

through the Direct Channel .

Paid Search Sessions

Mean for Paid Search : 35

Range for Paid Search : 2,242:
Outlier : Canada 2,243 Sessions

Canada has the most number of paid

search sessions .

India and Canada should implement other channels in

order to turn new users into customers of the Google

Merchandise store .