BLOCKPOOL BUSINESS PLAN MARCH 2017 PRIVATE & CONFIDENTIALContents 1. Executive Summary 2 Strategie Opportunity 2. Commercial Rationale 4. BLOcKPOOL. Wi, Personne Wy Teehelogy iP compte landscape 5. SWOT Analysis 6. Sales Strategy 1 0 Apletions 1. Branding Slutons Wea re Me ‘ inebston/¢rondunding 7. FinancatExecutive Summary Dita currency has een round since 200. nthe st wo years (aya inthe fare of Aurovine Lid and subeequerty LOCKPOOLfrge ‘inancalintitions and a myidof eter sector have stare to consider ‘he technsogy underpin ig uency~ comment alld the \Whiemany of ese potential apliations ae medium em he development yen dusty ean hat row tele or companies to bepa aking ow hi tecnlogy coud beef he ‘ater aunching a6 a msicletform in 2011 (ovine. cam) ad exporng the ene of lckennin oss forte mse ny Auovine Ire ‘atthe potential mpat ef leczhen applations could be mgeysinfesnt foretnerverieale tothe widespread requete for aie and congutancy atte company wee recone, 2L00KP00% provide speci ockehsin based olin via cust fers ‘of blotch ode Although much fhe bls amewor code 980 four ste anpultion ana madfeaton of tis oder exaaleto freatepivate ackchaing) at les its re aie “Thre aealen egret the oid code a orm an inerated telton wit egacy ayeteme ad thetlre azure an ssecisted Pat fea bepuerasedewon ‘The beauty ofthe blockchain hat can yet pemisioned (and un-permisiened) buted ar inetd weg Pemissone eager ae often oft interest to enteric an ‘The game change cle ‘oneeneus” Lie consenausin a team fl of people compute use alone to reach onsen abou the uth This fortass wah odo. where every busines eles oa ceran exe on ae Ou tackchain souons nate he eed for aston paper Wal, ‘hus providing legen effiecies and mprovements to adtional business wrens 12.0040 have been focusing resources en elgatd Proof Sake’ an ofteblockehaa mating eveng wore kas af rues hatny fr alae ano th wering pat of agletmet ors pope sie detibuon 3 reply goats or even asocatn oad lasses oll como ‘The posites ae osgnicant thats question of how ql these sppleaton wt emerge. 8.OCKPOOL at ateady consuitng ena soon or Stra copyraht ae calecton socsty win a ramewrk apeement on Dow ‘heblocchan wine ate wih gacy systems We ase nthe tal "Hage of cong far oe substan blocknan Saeed sort head af mete gy stuctured compere andenabie a Meuble approach {oes watld solitons The fey ffeting a pln of eersing bed ‘eniract swale a‘vansacton fu’ based model meas tat out cents can sccuratey get pend over mesmo longterm poetsStrategic Opportunity e e e Seer a ae ta CU PCC Rcri eee ee Acquisition Benefits of Speed & Price Currency Benefits DOT eur eaeStrategic TEC Opportunity ‘Theres a excelent apartuny tobe prof BLOCKPOOLE growth ough ‘the upcoming Token Exchange Campaign (TEC) (142 2017). ‘The struct of 8.0CKPO is built round a rset ong to brani eficnces ec! even forces ooh our yo let ‘pote integrons of innovate Ncacha techno wi acy estes ‘Thetey ives ateour systems procenees malcied wih ou eperetee Out modula plugin approach oGelverng tne moe appropiate cent soon, Seventy our unique bockcain abs process omens hat Geta technical analysis ag gence cares outaror terry project for whch 'aL.0KF004ofers an apport verge ur ising elaonhips and ‘Serra reignborng vere! mate hauph hare tes ofinnaton ‘Wehave nity sought out aa otenave busines ripe for improved tHlcenciee and dala itegity Out backchal-base systens poise tranced automated and inmate da dpe ht can be use o Improve efiency ad aedinmovatonto exist data fows 2LOKPOOL elves lockehan expertise bass nou evelopment werk ‘ithe red an-tesed ADE chan gt enteny tat ae Deen aded fm digtal changes for 2 years. The pie of ADC ha Hctate between ‘Thefllmarket captaiaton of ADC at 20 setae i $1.508000.00 ‘he fall market captain of D6 at 20 satoshs i $2,100000.00 (btesin ve at 229/10/16-conase com) ur sary to leverage tegen markets in tandem wih ne projeetecurences earth buzzOon} provides 8 phenomenal poeta Foviuangae belt oe and above ou standadbusiness mode Imation ow a6visory Sour has been essembled 1 open dots int other veral fortist mover avarage ‘ur TEC enables he sing an expansion ofthe business an has the enn a goerte real va forthe pavipants A wel ae509 dene on eta currency market ou taten he 3LOCKPOOL a PL token) ‘revert are valve yoke,Commercial Rationale e e e@ Sc ie Esa Sector Already Experiencing High Perce eC ning PMO ee Rene)Commercial Rationale “The Harvard Business Review of 2016 conchued tht thre ma tong ‘cdots that the edicts cd tran buen, gore ened {acety in amare profound way than simpy ansorming the financial sector. ‘ebice the conse contacting enforcing contrac ed naling peyments ‘Wen mat Contact groupe become autonomous nd peters they could vena ts hgh effet ang dated nurse nantes ae ‘tno management necessary LoKPOO\ re not alone in this mindset “The technology most key te change he ex decade of busines it ‘othe sacl wen big da the cls rbot o even aif! eligence [ee he Bckohan the tecrlogy behind sgl cures ie Dison” “Thefest generation of te dtl reveuten bough us the intenet of Infomation The second generation ~ powered lokchan ecoleay “istriningus henner of vale anew platform reshape he word “fousinersandtantor the order of oman afr fre beter” Don Tapco Aho pls Business & Goverment Advser “tmreseanaiy confident. tat the blockcai il change ret del ofinani practie and exchange 40 years rom rom bck ad tt at otowed om il gre more prominent hat story othe fire of ance] than wi ben [ery Summer US Foes Ieasry Seretary Consensus 2016 New York Cy “gin Galactic is bold entrepreneurial tchnloy I= ving a revsaon ees gat be sae nena a ering sew sreBLOCKPOOL Overview eas EO noe} Ca Experienced Advisory Board EE UC Rea iC tS Ure eee SereBLOCKPOOL Overview BLOCKPOOL comprises divested range of business svices hat oe ‘fom he resistin ta our boskenan eansagy ee sale smo infty gen he arect strerre ae pean artn gevoping ieee buses apleaton. Flom a snp ese emake tie music nusty more wansparent and ec ‘ur eonoeps haven validated by he wider world and we ee at crcl ‘age nner our nase nade tobe saad a tae vantage fhe ‘stale oppress ae nw presenting hemesves Upuni 4 2015 we focused egy onsevelpment nd pao of concapt was teat of kind and oon aacted lof atten ad spared aware tf bioekthan inmotion, Our work inte muse nus acon acted the ‘esccitd businesses of copyight and royalty rgaistons. ‘As we elise the pote impact of ur tchtology we apple an soy tarde help us manage the wel of opgortunte that wee suse appt ing We awe th experienc onze wo have previcsy wore Ap, Dave and iaca ete, ‘our sgt! curency ADC became he mast ade atematve curency shorty ater Inch an long wth he opportunities evan ram lockehan poets {he cireneyexhanges bees wecame sure bah af veseent ane ‘esouree ar ngoag pete ‘Tecomsany haste ‘sta apartules fot sea gowth a wl be bow lh Inordert manage hese contacts we eure an inastructre based on robust proces low ane qurareed delverable.BLOCKPOOL e e e History BLOKPOOL was farmed a Aunovne tn 2011 Ken Foster and Mark Symi ad deneped very sucess ecommerce agine ond ig! marketng ‘ee! forthe ain ave ser Ther sytem eles produce a postabe {Einav fever 0 millon fr he cmgany. With a een terest tecoragy ‘anspor muse nut aolutan bated on theloekhas, Presence varus indy evens et futher nee io he undeyg Dlockchantecnolgy tat he ompany was ceeop-g and ove tie the company ent tke edvtee of atonal exerse end business frategy pers Reon Bacon David Blues Tom Krol apd Brandon Cook The expanded tear helped uso ata bie fom large at eensng| rosin Th snow in coneltaion phase and covredoy NOS feroerents wih bgchinOSin Geen an Factom ne USA fr onglng ore recety we bean toivestiat the Delegated Proof OF Sake process which ee ous making speci deveapmentadstons oor eam. Delegated Proof f stake (DP) fs partly sued othe BZBmarke a aows pemissiones contol of any avn Backhan network tre rany ote leads we atefolowing p flowing aur vito SF Mu Te inSanTanisco and meetings wih Calan thers nA ding October 2016BLOCKPOOL Personnel Ken Foster Founder xa brought msc andthe Blckchain together by eeaing theft serous urene fr music AuSoCoin (ADC), Hes deep ivaved in Blockenain ‘epctonforalwardoptaios Agri neato ebay ‘plesns fr he Travel Indu. He as repress the UK on 801 UXT ttade missle to pan the USA and Canada Ken ahs he erporay Kevin Bacon C800 - Cie! Susiness Development Oficer Kain isa veteran ofthe musi ané musiech wore Mea 2 year career Prosucng Grammy and aware artes recor eseieg ANAL 3 {pound ekg dita msi ator whch wae acquired y Kaban 200) Dave Blundell 00 ~ chief Operating Officer Daves the spokesman for De compa and alo exes in Pet Management tnd Sle les Hees a wealth of pence nT astute sitions Blong Wh beng an ative member tthe Assocation ndepenent Muse ‘Tom Kerewill CTO - chit Technical Offcee Torn has a Masters degre in Computer Since fram Canbrdge Us anes an exper initgrating Bloke ecology wih gaey syste farandon Cook C10 ~ Cie information offcer Bandon or Bloekchan Proj Manage with an extensive laormaton ‘Tethnlogy Dita Cutency and Robots beckeound Blockehain Core Development Team ‘As one ofthe orignal lockchan development eas. we ave 2 network of Sevelper compring he asng snd mot ured deeoprs in loskensn Faia Ter and atoal independent contactors ‘avisory Board Dave Smith Dives nine experienced erestivedctr wnohae wore for Nik MTV and Appl. He ep setup Wea at Labs Europe under he leadrsip of avenge low working exile laiach of many Apple roscts ‘Tom Hares Tam asthe European Managing Det of Media Xs Lab wong cll on Apa edu campaigns for many yt ‘amis 0 founder of Buzzbke~ tach van London cyl chee fering preum sng pees dies The bes hove been deeoped Incolaboraton wih the Cooper ca company. te people behind ‘hebn cooper Coinbar Digital Currency Group ‘Aig careney nowledgasee an ideas a comprising asa tus ‘pers wit expeencein co ladechin, development ting ndinnovtionBLOCKPOOL Technology & IP BLOKPOOL has a robust architecture an server structure ising Digital ‘ean and Amazon ve Services. Our systems and soon so make vse ‘Oarinted ash able (OH) techraagy OMI Cether within a all ebro fly decetalged) the mort legant soltan for eachng fonsesuswith ear fie sorage The new IP (Planet Fle Syte takes uch of te DT ecology ve a bas ar providing a terrae te ster fo tena Out ate development wil ly inepfatewi advance PFS tee. \Wehavewadematk protect on rove an ademark pending protection {en BL0CK2001 along with he domains aurovnecom andbeexpocl io. ‘ur sofware codes stored priate and sect at tub fr alaboraion. felon By utzng eneryption we ate bet pov varying eee of transparency based en Or needs othe cuore. Ou unde peor Is provided ae open suce software, winch feat recuce conta abd enue ‘athe pistons heptup to dae to nes. Al conmuniation wih eoy tystems senate he custom code pugs. This cease secur ane Blows uste provide beth private an publ salutens o meet the erat ned force ‘Thiste nt cand lor pate of sale companies berauee a copy of very ofinfrmation saved on ever fa tage. Thl uses allot seer pace and causes Bloekchin oa. Ou platoe aks a mae novel approach inthe ery inert date et equies consensus wih assoiteddatain Sows usto serie private an pale smal annigeszebusbeses moe ect ‘Arius cases decentralized te hosing. BLOCKPOOLIs able to prove {clos he nrastucue a actor ofthe cost of oder oud by sig Divateserver/Pcs ano ube servers/Pcs, By utiang he Backhain [nd e#Sintancor we ae Slee mitsin upd see ofa fest ‘mes an when couple ith maden cay eneryptin we an ensure iporant fine ae ep pene and ected atl tes. Our plese yb eonBLOCKPOOL Competitive Landscape wo pare considered tobe he ender in muse sated locehan slutont iin research they el dont haves ful ao of he cope. Fecussing en how do we the indus athe tan innovate round how esto appy he lockenan In Summa 2015 they nuehes TePrbie tin droite conversation ‘egarang inefiienses inthe muse inst Tha rageed scene Siplong lncbanebetweenusisnen abe, petorming ight rgaiatna (PAs) egeator gta ere provers (0Ss}earp state ad ane Tebecome en tat Ihe otg pipes wee ooilenbeto keep p wth De tteabe conten explosion caused by Ine neha seams Ua te ating aught upin crplance, Webelieve tat most mao breschoughe ane fom ‘egant poof concen! solitons Up ate yng sole clams beyond her fentnstead of concen nan eompeing poe of onent. Dotblockehain ‘wel dscused pater hap the muscindesty by eeatig a “ontainer of med an stadt tat mould need o be acoped eel by ALL parts partinginthe-sindurry is an ambos loo imogine at everyone incloing record abel Apple, Spat Googe "YouTube, PRO. committe sing format Sift tere carey $plaorn ke would eed the mig line ot Meozot te rate omatng rat see' yl is cansdeed abe a wot slut bt one witout euclet Andersen fhe eed of te takes Everedger rede bet ia pemanent edge fr diamond cetiieatan and ales aneacon istry proves verdeaton er ineurence companies, ‘wer, clarants end lw efrcerent agence. they ely on 9318 p="7 "sytem calle Counerpary which much slower tan te SLDCKPOOL "aluton ae reins on he beatdscnin loskehsin Evercgernas 3 USP stra prevenson an ahah there some sverap with SL OCKPOOL. te flrs mn wider emit of services insng Bokeh elation ftSWOT Analysis eee Strengths Weaknesses years existing exprienc inthe setor heeds invesient to sea fin Proof concept completed Mamet sour ened pin Rea wad applieatonsengong + ebvancing rot complete + suong menegement and development teams -sMutipierevene steams verials Leen and debt fee tee Threats ches egay Famewotkconrars = Bockenin standard maybe extemal en Opportunities Unported grow inthe sector, Ditty in eaching anseneus where there te rue tahoe + oestenti blskeha projects exceeds $1.1 ballon ins ton neusecsinscomfenvenre-capital- investments bt com-ang blockchn-conpanis! “The silty an Abily of locke teshnoegy to seve many ferent purposes soe of emortpowerl gasSales & Strategy Overview eckchsn hyper growth As wel a fancl professionals any business Ieode arepresctrg a paracign shitinonine dle manager rd ‘vansactons sitar to wha the nenet othe worl ommunentons. 'L00KP0O% are onthecuting age of el wari sluion ussng his ‘technology and have fown ‘under the radar ee investment deveapment 2 ecology rater than maetng Anefiion sang with surcesaf TEC wil lace he campanyin the ‘The everaing of busine data eats with an anoetve, fin and secute beck en love ousting businesses unheard of cost eficencles i estes improvements. Ou bespoke coding wl el deserves transaction speds that ou competes cannot match, tough we have ane for Francis and Mareting personel soiree ‘he ew neste il aco fr Pest nth aren we wel 9 provingSales & Strategy SaaS Solutions ‘As prevousty mentioned BLOCKPODL are curenty consuting under NOA ‘echnaogyeterting wit lego systems via AP stage one roves epltorn to migrate dea ecommerce and isibuon| ‘The proces ansle redundancy ane automaton of malipleanis peat wis ie sare ue proviena unpre less of scuty Se datas We needed to devs sytem ht provided uck confmaton of wansactons Thi led out the se of ay Bocecain connected to Bitzain Decause fhe {ovoid sped ive ection an tke upto Thou ofr) and to "esse ene the lost innerent n such an anil enn ‘ou solutions are based on pug madel otha ur Sens cn set the Imes appopiatesloment four sofware Dur backchaintchnaeny Provide the floning beets ‘SPEED With 15a second or fate back: tes wansotos process vty ‘icy ata stable pace Avoiong probleme He unepected forks, which ae Nao eagnose [SCALABILITY The acta nave hecapbilty af ada o cteret ee ‘ata sets and atic creases Our system szale op to 20 Megabyte pet Socut il ony requte a ack sre equal oe ize of he data itedte-setis gr than te 20 Megsbyes our syste wl pase he le nto teshnaogy advances we wa beable fo grade aye opera ‘Vansctone fase ard wih ger blck ses SECURITY The BLOCK? OL Digital Msi Platform dessaned with wih inermaton tey woul tke eneyptedo they so choose certs wa be able {Dercgptalifamaton for ncensed ovary. We nderstand nt eed witha the ned for ful encryption s we have deed ou system abe Moule based onthe specie needs and concen he cont To send ‘ents can ehovee wha ata to make publ fq Waneactonvtestan) Sd what tate vate (eg fscal ales) COMPLEXITY We undeetand he coca elating athe yn Uundestandng blockeain echnolgy neste overarching concept lefindomentalyerple kn nl ranastion Sta oe rear keeping sytem th mart nstantaneous factions. Feahetmore at ilbe Baseé on a user fendly implementation wt 2 bespoke erface that an ‘aru treaty syste to connect othe ockcain to tsze pom [aro uo marian orders Secetaled piston. We se bie toveep wack of ag meda ost to stew theOigtal made Tey te sharing is authentic and as purchased diet fom he BLOGKPODL Dita eda Prato, DATA AGNOSTIC Utszngexisg AP om legacy ystems we ate se toleverae the data agraste nature ofthe bloskehon. ur system wl ‘Stora sate dala othe feral eqed by other epcy oyster, ‘erty cetng a bespote Eterpse Service Bus (E53). Due othe rested rturestegaysytomss pug wil ee to be cade nore tovtale win the BLOGKPOOL SytemSales & Strategy SaaS Solutions PLUGINS The BLOCKPOOL Digital esa Matform willbe designed ina ‘modular fashion allowing for oy sealing, mattnarce deveopment ane ‘Terasedunclonaity, Gents wile ablete chase wei speci gis ‘SYSTEM COMPATILITY ou ystems signe 0 wor With enc, ‘Suretand ft syreme. Ourmol pupa deg wl allo fr eas ‘eublesovtng matenane and commun movement ltr 6 Uesgned to warkih ot ight terete. Thor oows us uz the {eatres of ure techraogy eigen, whieh when come wth te [UGeKPOOL Saas paar caus be ued to run ul websites rel tein 2 {ay eecensozes fashion wh ge” evel of secu tan mace servers, ‘neeased sabi and great redves Hest on pean costs. Fr ‘etods ol igh dts otptthe Asovne yee wou be ale to vecage Sieh aa cching stan oaoa dan sen process ‘SMART ooNTRACTS pig! corvact writen dren thebloskehan, These canbe used to execute arouse uretone win pvate en able Mockeaie ‘ur wor ith azz ies enhancing te ofering to brand sing “Techical many leant ofthe S98 soon come int ly athough ‘hecmphasis aes on be ourecy element of he system, Sy testng ney ing ar esing iene cn ep ese ‘Any dat! cmeney that reste 9 sncant volume canbe ade othe ‘ous gal surency markets that eat 9 Bex, leuragePalonee MEDIA (ART MUSIC ETC) ar esting work nthe music industry har delved 2 sccestl post of con Eept rlect (POC) We only eed amareting budge ogee ths kine Ufrosttasabestn lay’ soul othe staat. Ins our view hat such a case ty woul ie the necessary change win theindusty a ars andrightsheders would recopnise he Venperenoy tnd eficancy baat We bere hea wl age dog nhs seen, nd change il peed venby the ait, ght ders arden see voter meer benef te locker or media ad ants rltedindusies| Iverson canl fuse) an vaste Wacing ruse and at) nto ‘enon wowslunding na vestnent eaveredites, ‘mart contact allow a muhtoe of fates tna arene yet wey dood Snyet ter erate impeoverent that eat be Seseed an op Bockehsintecholoy. BLOCKPOOL hae allen developed beapoe aeons of these smart entrada (flr eta oat echarn) enbing ss dele custom implementsons fr spect ser ‘smart contacts can inherent be used as crodfundng veces and aso tie iden! payments requred These concts ean be apoio digital ‘ean eames mune POC enabled an ant to resis por nding ea Barter eleae Ate same tne unre wee able sharin te revue hatte ease generated The boekchain handled al he war pttFinancials & Rationale for Participants ‘pains of bokchain technology wl fer by use case, ach leveragngthe tohlogy in aiferent ways fora ree range of anes Solaman Sache ha sendy ened pater el org ue cares forthe tecnaogy rom ain through Property Saleen France Investment in hacks eated poets hs upassed 1.1 bllon and femmes ike BLOCKPOOL whe ls he econ oth techy ih tealworld pplication) are diving the technology forwards ‘We sein a uniue postion make esbstatil impression onthe way business ie ensated one and ned apo scale the company fake advetage of he myradepperunties avaible \Wesimta dle ane proto enon £7 8 mition pounds at the end Peeing i et fo ane opopratevete Year| Sales projection eno Year Net Profs (821.580) ‘Year wise us move is el refit ad faut on aerated acguision ‘contact and prepara er bl exanaon We wil expand the ea toincudea or and overseas Stategypartet Year 2 Sales projection evzaras0 Year 2 Net Profs €20.260 ‘eat wiles ue move er stage mtu and mevelnia te US, Canada and Aa, We wil ofsay evo ot ing struct to die mas ‘mur magia Our mute markt cane wl nue etch, ‘ganic alates, coment eral and business Wade shows Year Sales projection exyo296 Year net Profioes€6.608346,BLOCKPOOL