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COVID-19

Vietnam Automotive Industry:


Impact of COVID-19 and Navigating the Turbulence

May 2020
Agenda

01 Executive Summary

02 COVID-19: Impact on Economy and Automotive Industry

03 How Can We Navigate Through This Turbulence?

04 How Can PwC Help?

Appx. Learning from China: COVID 19 Experience

Impact of COVID-19 and Navigating the Turbulence


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1 Executive Summary
Executive Summary

How do we navigate How do we go


The impact of COVID-19
through this turbulence through it together
• COVID-19 has the potential to be the most significant In order respond to current events and industry pressures, • We need to look at how businesses can protect
event in recent human history, causing great damage automotive companies have the option to respond with a phased themselves in the short term through various quick-win
to Vietnam as well as the global economy with over two approach in line with demand recovery, covering: initiatives such as adopting and continuously updating
million cases recorded and counting. clear policies aiming to protect staff, planning for data flow,
• Strategic response – ability to sense the change in demand
communication during crisis to quickly update and share
• The two- and four-wheeler industries are expected to and respond quickly to adapt.
accurate information, or policies given the work from home
suffer deep decline due to market saturation and
• Managing liquidity – ability to collect, reserve and control needs.
reduced demand. cash.
• Workforce engagement and productivity – plan for remote • At the same time, businesses need to address how to
• Issues in various aspects of the automotive industry such
working, employee wellness in balance with cost, compliance, recover and accelerate in the medium and long term,
as supply chains, finance, and human resources are
and efficiency. addressing various opportunities in strategy, front end,
putting pressure on businesses to adapt and
• Supply chain risk and resilience – leveraging digital supply supply chain/ operations, and workforce. This can be done
accommodate the so-called ‘new normal’. chain solutions to build on long term competitive advantages by implementing a phased approach to identify, evaluate
• IT readiness – adapt to new working limitations and and manage risks along with the pandemic.
strengthen security and governance.

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2 COVID-19: Impact on Economy
and Automotive Industry
According to Oxford Economics, COVID-19 could cause a world GDP
decline of 2.8% (USD 2.5 tn) in 2020
210 Countries or territories with reported >102 Countries or territories with evidence of 15 Countries or territories with more than
infected cases2 community transmission or clusters of cases2 1000 reported deaths2

Significant impact on 2020 GDP growth


Human impact of recent health crises Unlikely Quick Recovery
forecast given lockdown and social isolation

Human deaths as a result of particular diseases, after the year 2000 COVID-19 world GDP Impact is bigger
U-scenario
than 2008-09 (-1.7%) recession
SARS Swine Flu MERS Ebola COVID-19 Pre-COVID-19 Post-COVID-19

World GDP COVID-19


share cases2

V-scenario
770 18k 850 11.3K 350k<
5% 137k
Germany

2% 184k
Spain
2002-03 2009-10 2012 2014-16 2019-Present L-scenario
2% 168k
Italy

24% 677k
USA

15% 82k
• Past crises have typically resulted
24 213 27 10 210 China in V-shaped recoveries
-5% 0% 5% 10%
• Given the shape and global nature of
Extent of spread globally, no. of countries this crisis a V shape is unlikely

1. Assuming world GDP of USD 90 tn;


2. As on 16th April 2020; Source: Worldometers, IHS Markit, WHO, ECDC data, Press Releases

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Vietnam's economy is not spared from the impact of the COVID-19
pandemic
Total number of cases in Vietnam 1: Number of cities or provinces under social distancing Total number of people in quarantine1:

270 orders1: 28 74,326

Impacts on the Vietnamese economy2 Impacts on Vietnamese enterprises3


1. With the recent COVID-19 pandemic, Vietnam is expecting a significant decline in its 1. The COVID-19 pandemic negatively impacts 93% of companies, half of which stated they will
GDP growth. Preliminary estimates suggest that its GDP growth will go down from be significantly affected.
7.02% in 2019 to only 4.8% in 2020, which the lowest level in the last two decades. 2. Top concerns for business leadership during this time include a reduction in customer orders,
2. Forecasts also include an increase in inflationary pressures, potential trade revenue loss, supply-chain interruptions, temporary closure, liquidity issues and lack of
disruptions and fluctuating prices. workers.
3. The tourism and manufacturing sectors will see the strongest impacts, being highly 3. Possible reasons:
dependent on the global economy, • Government’s measures against the outbreak, including travel restrictions and quarantine
order.
• Sudden shrinkage in customer demand.

Vietnam's GDP growth forecast (%) Top concerns of businesses during COVID-19
8 Fewer customers/ orders 67%
7.08 7.02
6.78 6.81 6.8 Loss of revenue 61%
7 6.68
6.24 6.21 Interruptions to the supply chain 40%
5.98 Temporary closure of operations 33%
6 5.42
5.25 Cash flow shortage 32%
Worker absense due to self-isolation or quarantine 32%
5
Difficulties in keeping & getting experts to Vietnam 27%
4.8
Worker absense due to international travel restrictions 23%
4
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020f 2021f None of the above 4%
Permanent closure of operations 3%

1. Source: Vietnam MOH’s data as of 29 Apr, 2020


2. Source: Asian Development Bank & The World Bank;
3. Source: EuroCham Business Climate Index survey
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The potential impacts on consumption-oriented clusters will most likely
be different across industries and territories
The list of industries
Resilient: Growth or marginal is non-exhaustive
de-growth1 in H1 ’20

Dampener:
10% – 30% de-growth1 in H1 ’202 Deep Descent:
Pharma FMCG E-Commerce > 30% de-growth1 in H1 ’202
(Staples) (essentials)

Cab Financial FMCG Airlines Hotels Entertainment


OTT Online Remote Working Aggregators Services (Premium, New, (Multiplexes etc.)
Entertainment Education Tech. Infrastructure (banks, insurance) Gourmet)

Consumer
Dining Gems &
Durables &
Restaurants Jewellery
Electronics

1) De-growth means the need to reduce global consumption and production.


2) Data taken as of 16th March 2020 and comparison period is for a few days before 18th March vis-a-vi 2019
Auto-
Sources: Secondary Research, Strategy& analysis Automobiles Components Retail

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Factors impacting automotive demand in the coming months
Factor Key parameter Characteristic Optimistic Realistic Pessimistic
OEM - manufacturing
Supply (availability)
capacity
Reduced production levels ◔ ◑ ◕
◔ ◑ ◕
Supply Side

Supply-chain issues Expected supply-chain disruptions


Stability of the financial
Finance availability
system
Financial system likely to undergo stress ◑ ◕
New product launches OEMs to defer product launches later than Q3/Q4 ◕ ● ●

Vehicle discounts and
OEM initiatives
incentives
High discounts from OEMs ◑ ◕

Government and regulatory Tax cuts and other
interventions incentives
Government support expected to reduce impact of taxes and duties ◑ ◕
Consumer income Job losses and pay cuts expected ◔ ◑ ◕
Net worth Asset prices expected to decline ◔ ◑ ◕
Consumption demand Sentiment Consumer and business sentiment to remain low ◕ ● ●
Demand Side

Mobility preferences Increased preference for personal modes of transport ◔ ◑ ◑


Vehicle finance rate To be lower than FY20 ◑ ◕ ●
Manufacturing sector
Activity levels in the activity level
To remain below normal ◔ ◑ ◕

economy
Service sector activity level To remain subdued due to poor sentiment & periodic lockdowns ◑ ◕
Investment demand
Private capex To be deferred to FY21 ◑ ◕ ●
Infrastructure spend by
Government
Boost in infrastructure spend by the Govt. post Covid-19 ◔ ◑ ◕
●◕◑◔ ◕◑◕●
* Analysis is done based on the situation as on 08 April 2020. Analysis and Strong factor/ High Strong factor/ High
Impact of COVID-19 and Navigating the Turbulence
forecasts could be subject to change during rapidly changing external environment negative impact positive impact
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3 How Can We Navigate
Through This Turbulence?
The following focus areas have been identified to assist
organisations in addressing common issues and challenges
encountered as a result of COVID-19

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A phased recovery plan for automotive companies
Phase
3: Rebound (> 12
1: Protect (3-6 months) 2: Restore (6-12 months) Examples of initiatives
months)
Strategic • Determine impact of disruption • Recover operations and • Prepare for growth • VinGroup producing ventilators at
response • Protect customers and resume planned growth • Invest in new its automobile and smartphone
revenue trajectory for the period opportunities factories (Source)

• Preserve cash and create • Improve and sustain cash • Strengthen cash position • Golden Gate negotiating with
Managing
liquidity position through new to invest in new growth landlords to lower rent in line with
liquidity • Identify quick cash generation initiatives initiatives lost revenue (Source)
and saving opportunities

Workforce • Safeguard employee welfare • Manage employee • Re-organise to align with • The Coffee House implementing
engagement and • Communicate and engage productivity and adapt current business internal shipper program and
with employees operating model to new imperatives internal fundraising for employees
productivity ways of working • Create a resilient in need (Source)
organisation
• Assess supply chain • Evaluate supply chain gaps • Strengthen supply chain • Vietnam Airlines conducting
Supply chain disruption and monitor and and restore operations to resilience and visibility supplier re-negotiation (Source)
risk and manage risks support business objectives • Invest in agile supply • Samsung transporting electronic
resilience • Protect supplies, orders & chain components to its factories in
deliveries Vietnam by air (Source)

• Stress test IT infrastructure • Scale up IT resources to • Strengthen IT • Hanwa hosting online furniture
• Resolve issues impacting meet business requirement infrastructure and security fair using virtual reality to boost
IT readiness business continuity and develop scalability customer experience (Source)

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3.1 Strategic Response

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Historically, there have been three potential recovery scenarios after
economic shocks
FY 2020-21 FY 2021-22 Impact on Impact on
Q1 Q2 Q3 Q4 Q1 Q2 Private Spending Automotive Industry
• Rapid rebound in • Rebound in auto
1 household spending demand
Immediate expansion of • Cost pressures in the
Scenario 1: pent-up demand seen short term
Optimistic
COVID-19
outbreak Economy Auto sector

Wave with community • Household and • Sales remain


+1 • Two quarter slowdown in the economy
spread in isolated regions
2 • Pay cuts and temporary job losses business confidence depressed, significant
expected in informal sector – recovery loss, postponement of portion of demand lost
Scenario 2: by end of Q3-FY21 high ticket purchases • Likely shift to used car
• Poor consumer sentiment, and deferred • Major cracks seen in purchases
Realistic
capital expenditures likely to result in a financial system
COVID-19
Economy Auto sector slow recovery.
outbreak

+1 Community spread across both • Large-scale • Alternate supply chains,


+ 2 urban & rural areas. Medical • Economy expected to recover unemployment, policy changes in
3 cure takes longer than expected by Q4- FY21 repeated waves cause procurement practices,
• Job losses expected in both unrest in the labour trade agreements
Scenario 3: informal sector and formal market • Continued disruption of
sector. Re-employment could • Domestic spend on production and retail
Pessimistic
take more than two quarters essentials
COVID-19 • Government fiscal policies likely
outbreak Economy Auto sector to take time to show results Source: Harvard Business Review, Investopedia,
marketplace.org and PwC research and analysis
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Preparing for different scenarios
Scenario 1: Optimistic Scenario 2: Realistic Scenario 3: Pessimistic

• Assess impact across core • Sense any significant impact on • Refocus business areas and
segments – mass vs premium, rural core segments segments under stress
Customer vs urban, private vs fleet • Identify new segments and • Protect and grow attractive business
Segments • Protect core segments and opportunities that are relatively segments
prioritise segments that are showing insulated
more resilience

• Evaluate any product delay costs • Review product launches basis • Shelve product launches that do
and revise target costs segment trends not meet the revised business
Products and • Assess launch readiness and identify • Prepare for digital and soft case
Launches opportunities to accelerate launches launches • Evaluate and invest in product
• Assess launch readiness and solutions that meet the evolving
ability to scale up new models customer needs

• Enhance promotional activities • Optimise sales channels for • Restructure sales channels to
across digital channels revised demand projections create more flexibility and
Channels • Enabling digital sales journey • Invest in convenient digital resilience
• Evaluate network strength and sales and marketing channels • Developed integrated digital
expansion plans channels to enhance visibility of
demand & customer needs

• Evaluate financial health of • Support suppliers and dealers • Explore opportunities for strategic
suppliers and dealers and develop with financial initiatives to investment in distressed partners
Ecosystem support initiatives ensure sustenance • Identify alternative sources and
• Evaluate opportunities to enhance • Review and enhance ecosystem channel partners in line with
resilience of ecosystem continuity plans revised strategy

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Factors impacting automotive demand and customers prioritisation
• The market for motorbikes has been shrinking with 2019 motorbike sales in Vietnam reduced nearly 4% compared to
2018. 2020 Q1 sales were 3% lower than the same period last year due to saturation in addition to the effect of COVID-19
The motorbike market
struggles due to • Amidst saturation, there is also a rise in competition from other two wheeler manufacturers
new options (electric o Vin Group started their new two-wheeler lines with excessive promotions and events to promote the new products
vehicles) and saturation o Many users are switching toward electric vehicles (EVs), which are often less costly and considered lower speed and
safer for young students and elders

• The impact of COVID 19 is likely to dampen the demand for new vehicles, with a serious decrease in new vehicle sales, with
Q1 recording 33% lower sales than last year
• Overall, market for four-wheelers are on the rise with an increasing number of buyers might choose to defer their new car
Temporary decline of purchase or shift towards pre-owned vehicles, for the following reasons:
four-wheeler market due
o Recently Vietnam's government announced that it is planning to issue a revision to Decree 116/2017 on the conditions for
to COVID -19 production, assembly, import and business of automobile warranty and maintenance services, removing a number of
regulations relevant to auto imports. This will allow for more efficient vehicle imports, which will further increase the
and supply of used vehicles and reduce the demand for new vehicles

increase in uptake of o Vietnamese wage growth may be beneficial to passenger vehicle (PVs) demand, especially when coupled with
used automobiles decreasing vehicle prices. A strong increase in real wages, in part driven by skills shortage, would support a continued
rise of Vietnam’s middle class. This will see the portion of the country's population who are able to afford vehicle increase,
but this growth will likely feed into the used vehicle market over the new vehicle market. This will limit growth in
new vehicle sales over our 2020-2029 forecast period, especially if the Vietnamese government continues to ease the
import barriers for vehicles

Source: FitchSolutions Autos Report Q2 2020, PwC Research and Analysis

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..while leveraging digital sales and promotion channels to enhance
engagement with customers
Consumer Journey
Traditional model: lead generation Increased focus on OEM led Key considerations
primarily driven by dealers lead generation

Offline lead generation and sales promotion


activities have been deeply impacted by
COVID-19
OEM OEM

Digital platforms Brand Brand Key


Platforms option OEMs can take the lead to engage with the
Mass YouTube Story
prospective buyers through digital channels
Media / FB leaders
and share the leads with their dealer partners
Online Twitter (KOLs)
Dealer Channels Customers Instagram
TikTok

For the digital natives, the trend towards


online sales may be accelerated in the post-
COVID-19 environment
Leads
Customers Sharing

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3.2 Managing Liquidity

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While navigating turbulence, cash is king!

Why is it important to manage liquidity?

Global 1 2
Foundation for cash
uncertainty may Cash visibility
generation initiatives

require robust 3 4

cash forecast Process improvement Rapid decision-making

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Certain working capital levers to conserve cash

Debtors
• Proactive customer dispute management process
• Collection focused KPIs
Payables
• Increase invoice frequency
• Negotiate advance payment terms • Prioritise payments
• Ensure process compliance
• Realise discounts and rebates
• Renegotiate credit terms
• Consolidate supplier base
Inventory
• Align target stock levels with supply chain
• Identify alternate sources

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Getting liquidity management off to a great start
Understanding the Obtain historical Understand the key cash drivers and current cash
situation financial data position

Prepare supplier wise weekly payment plan


Classify into: statutory payments;
critical or contractual payments;
Week 1 discretionary spent

Visibility of cash Understand quantum,


outflows ageing and periodicity Review pipeline expenditure
of payments

Obtain weekly detailed collection plan

Monetise non-core and surplus assets

Seek product margins


and product cash Consider changing sales and production plan
conversion time
Week 2 Improved cash
onward conversion
Seek key vendor Identify vendors offering longer credit terms or
contracts and payment
discounts.
terms

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Implementation of a cash conservation and liquidity management office
(CCLMO) gives better control of the organisation’s cash position

Members – Representative of CFO, Treasury, Payables, Receivables team

Role and Agenda of the CCLMO

Daily meetings with various departments Weekly meetings


 Prepare daily payment requests  Actual vs forecast variance
 Cost- benefit of delaying capex, R&D,  Update of forecasts
on-boarding
 Accelerate refund and recovery processes,
identify opportunities for bill discounting
 Capture cost reduction ideas

Regulate the activities each day and at each stage

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Direct 13-week cash flow forecast- Example format

Impact of COVID-19 and Navigating the Turbulence


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3.3 Managing People
and Organisations in the
‘New Normal’

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What we were least
prepared for, has
become our new reality
and our “new normal”...

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The roadmap: key workforce focus areas to consider for the future

High Immediate focus areas for Organisations


A 2 phase approach can be considered to
shift resources and evolve focus
Employee health
and wellness
Phase 1 : Immediate / Short Term Continuous communication
• Timeframe: 2 weeks to 2 months and connect

Ease of Implementation
• Focus: Keeping the lights on through Virtual capability
cost, compliance, care and Remote working enablement
building
and compliance
commitment
Phase 2 : Mid Term
• Timeframe: 2 months to 6 months Transition Cost and productivity
management
• Focus: Building the momentum and
nurturing the eco-system to adapt
Urgently rewire HR policies
to new ways of working
Business continuity
planning

There will also be clear focus areas,


Low Workforce Impact High
where continued focus will be
imperative in both phases

Phase 1 Phase 2 Ongoing


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Tactics implemented by other companies in response to the crisis

Key focus areas

Remote working enablement Business continuity planning Continuous communication Cost and productivity
and compliance • Global mobility and business
and connect • Workforce planning and
• Test and enable technologies to continuity with customers • Constant communication to management
support collaboration and • Leadership alignment for employees notifying about • Refine performance
communication business continuity measures taken amid COVID-19 expectations
• Remote working policy and • Workforce augmentation • Share knowledge from credible • Plan for increase in
data security compliance for key activities and tasks sources e.g. WHO absenteeism and work refusal
that need support • Creating a digital workplace • Senior executives,
• Scenario based crisis- of the future white collar and blue
preparedness audits collar productivity plans

Virtual capability building Transitions management Urgently ‘rewire’ HR policies Employee health and wellness
• Managing virtuality as a • Compliance and brand for relevance • Conduct health and wellness training
capability management around workforce • Realign Hiring, Onboarding,
• Revise leave, travel and
• Building leadership capability transitions Exits, C&B, PMS and L&D
hospitalization, and insurance
• Coaching and career transition policies to support the
for a virtual world • Manage employee morale through
support for impacted staff organisational strategy and the
• Coaching of leaders and staff care and communication
current scenario
for morale and resilience • Creation of scenario-based • Establishing employee
• Future focused capability workforce transition plans support services e.g.
building and dedicated hotline number
digital fitness

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Tactics implemented by other companies in response to the crisis

Key focus areas

Accepting the ‘new normal’ Value stream management Workforce morale Productivity
• An otherwise ‘brick and mortar’ • Planning for ramping up will be • Employee costs should not • Productivity is going to be hugely
sector, the automotive industry different depending on whether exceed 10% of total costs for the governed by how productivity is
has shown tremendous the supplier is direct or indirect sector; yet the success defined in current circumstances
resilience to transition to dependence on employee
‘working from home’ • With regard to employee inclusivity is high • Value to be delivered as a
productivity, use the down time • productivity norm by each
• Slow returning to normal and to build newer partnerships and • Working with executives, white function and level will be critical
hence managing plans around avenues collar, blue collar, contractual to be defined and focused upon
that staff and unions to manage
scenarios for sustenance • Capture learnings
from COVID

Newer norms and Contributing to the ecosystem Preparing for the new customer The long-term bets
capability for the future • Produce an inclusive cash flow and employee expectations • Ring-fence your critical talent
• Managing virtuality as a and productivity management • Will the definition of ‘mobility’, and • Upskill your talent for the future:
capability and a way of life plan, that takes into social distancing change human people will have to run at double
consideration the success of the preferences?
• Building leadership capability the speed as normalcy comes in
entire value chain will be key
for a virtual world • Could workforce models across the • Focus on talent pipeline and
• Coaching of leaders and staff • Planning with ancillaries, entire value chain be shifted to engaging new talent
for morale and resilience suppliers and dealers and ‘core’ and non-core and build
distributors for ‘newer ways’ service providers for • Finally, work on new
• Future focused capability
and ‘newer propositions’ non-core segments processes for enablement
building and digital fitness and decision making
could be key across all players?
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And once the storm is over, you
won’t remember how you made
it through, how you managed to
survive. You won’t even be
sure, whether the storm is
really over. But one thing is
certain. When you come out of
the storm, you won’t be the
same person who walked in.

That’s what this storm’s all about.”

Haruki Murakami
Japanese writer

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3.4 Supply Chain Risk
and Resilience

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The crisis will continue to be very disruptive for supply chains…

External Internal External

Supplier Supply delays or Multiple and quick order changes, Decreasing demands and
Customers
cancellations cancellations unpredictable buying behavior

Demand
Demand / Order
Order Plan Order Order Automotive Electronics

Healthcare Construction
Production sites Central Local
distribution center (DC) distribution center (DC)

Supplier
businesses in Source Make Deliver Deliver Packaging Household
distress

Delayed deliveries Limited workforce or Delayed imports and


shut downs Increasing inventory levels
deliver restrictions Toys, sports and leisure

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…and raise fundamental questions on how to enhance supply chain
resilience that need to be urgently answered…
Have you established a cross functional task force?

Have you conducted


Have you performed an
scenario planning Have you leveraged the
operational and financial Have you evaluated
exercises to understand latest tools, technologies
risk assessment across strategies for
the operational and data analytics to
1 the supply chain and 3 5 7 alternative sourcing,
implications, both create ongoing
supporting business including the impact of
financial and non- transparency as rapidly as
functions and updated tariffs to cost?
financial, of various possible?
your contingency plans?
scenarios?

Have you accessed


Have you established a Have you set up a Do you have track and
governmental support
short-, mid- and long- temporary inventory trace solutions in place at
2 term mitigation plan for
4 6 8 and cross industry
recovery and evaluation your manufacturing sites
synergies and
demand, supply and process? or delivery centres?
partnerships?
workforce?

Are you preparing for the up-swing? – “History shows that SC struggle most with the up-swing”
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…while building the capability to propel future growth and competitive
advantage for many years to come…

Working Capital Enhanced Planning End-to-end Agile Sourcing and Stronger eCommerce
Management Capabilities Supply Chain Visibility Supplier Management Enablement

• Analysis tools to model how • Advanced modelling and • Deploy control towers that • Streamline and simplify the • Anticipate the increased
changes in supply chain analytics including demand aid in understanding raw sourcing processes to volume of eCommerce
activities affect inventory sensing material, inventory or sales reduce complexity fulfilment and scale up the
and working capital positions etc. supply chain capacity
• Real-time scenario analysis • Reducing product
• Robust inventory planning during planning sessions to • E2E supply chain complexity to reduce the • Build unified middle-tier
processes allow rapid evaluation of orchestration using the supplier the base where platforms to connect their
options internal data and external possible online channels with their
• KPIs should focus on data (e.g. goods in transit, offline operations
working capital, not supplier data etc.) • Digitization of the the
increasing capacity usage entire process will aid
or avoidance of lost sales increased agility and
responsiveness

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…such as leveraging digital supply chain solutions to enable self-
orchestrating ecosystems, massively improving responsiveness

Supply Integrated Planning and Execution Customer

Horizontal integration Integration into B2B and B2C


Integrated material requirements Integrated planning and execution across the ecosystem (PoS data & public
planning (VMI/ consignment stock, end-to-end value chain data, online market places, own
visibility on inventory) apps, customer ERP integration)

Proactive demand sensing


Vertical integrated real-time Utilization of digital customer and
client
planning in production incl. configuration data, sales data,
client
MES introduction service needs and external data
client Production Warehousing
Tier 1 Supplier Customer
Tier 2 Supplier End-user
Service User
Dynamic real-time inventory and order
E2E logistics visibility management for a multistage SC and
(E2E tracking, alert based analytics) warehouse network

Enabler
E2E data availability, utilization and analysis and efficient IT and data architecture as supply chain support

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3.5 IT Readiness and Security

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Information technology readiness and security
• Identify functions, and number of employees
and infrastructure
• Ensure secure practice awareness • Sufficient internet connectivity and bandwidth
Target WFH
• Contact details of IT and IS teams Workforce and Functions • 24/7 availability of crisis management team
• VPN coverage in the complete network
• Availability of a Central repository of Critical process
documentation IT and Security Tools • Laptops/mobiles/desktops A/V enabled VOIP

• Access management processes and policies for • Policy clarity on personal device usage and special attention
different time zones and shifts
IT and Cyber Security • Issue laptops and handheld devices to the extent possible
• Stringent security policies for internet Governance
• All data centres to be equipped with a live or hot network
• Robust and scalable security infrastructure
Hardware and Data
• Optimum mix of traditional and cloud-based solutions Centres • Adequate staffing of managed IT services partner
• Prioritise critical daily usage softwares
• Prioritise softwares with easy remote access and installation Software and
Licensing
• Ensure ISP and VPN solutions have both upstream and
• Awareness on possible modus operandi of cyber attacks downstream sufficient bandwidth
Bandwidth Sizing and Data
• Authorisation to resources based on relevance • Plan for peak-load scenarios
Backup
• Multifactor, adaptive and risk-based authentication
Cyber security
• Identity management solutions should be updated Considerations • Training workers with remote working nuances
• Disseminate guidance templates to make
Remote Working remote working self-explanatory
Ways

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A potential game plan in
4 response to the crisis
Start by considering how the business can protect itself in the
short term…
• Identify staff in affected or vulnerable • Adapt and tailor generic plans to the specific
territories and their (potential) problems. challenges of a pandemic.
• Review upcoming travel plans. • Plan for data flow, communication during
Review your Revisit your crisis and crisis to quickly update and share accurate
• Adopt and continuously update clear policies information and policies.
workforce and travel continuity plans
aiming to protect staff (reasons for absence,
visitor protocol, tax issue for staff in foreign • Assess operations, feasible and remote
countries, etc.). working technologies to ensure business
continuity.

• Identify key workers processing critical roles.


• Prepare best- to worst-scenario plans for
Identify potential • Identify steps can be taken to effectively
Use scenario
every part of a business (from finance to
points of failure protect key people, who will keep businesses analysis organisations).
running.

• Perform a supply chain risk assessment, • Maintain consistent and accurate


beginning with the most critical product. messaging, which is the key to avoid the
Evaluate the Get communication internal chaos.
• Consider alternative plans for products’
supply chain right
suppliers, prioritising plans for first and • Assure the workforce that they are protected
second-tier suppliers. and their welfare is paramount.

Do not lose sight • Pay attention to all of the risks, not only COVID-19 threats: focus on the virus alone could lead to neglect of other serious
of other risks problems.

Impact of COVID-19 and Navigating the Turbulence


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…and the consequences on different options to accelerate the
organisation in the medium to long term
Business restructuring Differentiated capabilities Unlock value Product portfolio
Create independent scalable Leverage low valuation to acquire Identify low performing business and Develop new products considering
Strategy business units with resiliency for capabilities for future through M&A assets to sell for improved liquidity new customers (tier-II & III), health,
future hygiene and connectivity needs

New business opportunity Shared Increased online sales Concerns to Re-evaluate retail format and Door step service
mobility concerns can open up visit showroom will lead to online network Vehicles serviced and sanitised at
Front End increased 2W, PV & used vehicle digital sales and marketing Network footprint and showroom door step to bring in hygiene
sales and pay-per-use model processes (manpower & OH sizes revaluated considering dealer transparency; reduced service center
savings) viability footprint

Be decisive Focus on data: Build digital thread Build future ready SC* Mfg & Office space redesign
Supply Chain Consider financial viability for future across Ops. for faster decisions, Redesign supply base (on/off-shore, Reduced opex (e.g. lease, energy,
and decide on ops restructuring, lower human intervention, financial critical parts, alternative matl.) with supplies) considering optimised mfg.
leadership and investments on hold loss preemption, remote support real-time risk profiling (e.g. integrate (lower prodn.) / office space (remote
Operations blockchain) work)

Policy restructuring Contract restructuring Shared services & IT Multi-skilled workforce Convince
Restructure HR policies (e.g. health, Revisit labor union contracts (e.g. Savings through shared services need for multi-skilling and conduct
remote working, travel, visitors, pay, leaves, benefits) for shared (legal, tax, finance, admin) relevant training programs (e.g.
Workforce Build scalable IT backbone for online
immigration, leaves, pay) through risk impact ownership for coding)
crisis learning collaborative crisis mgmt. and remote needs

Low attractiveness High attractiveness


Impact of COVID-19 and Navigating the Turbulence
PwC 39
This can be done by looking at all components in the business,
including the strategy, capabilities, cost and organisational structure…
Reprioritise strategic initiatives and investments making
PwC’s Fit for Growth framework Company’s strategy organisation fitter and stronger for future

Build industry leading Transform cost Reorganise for


capabilities structure growth

• Invest to build 3-6 differentiating Identify higher • Rationalise SKUs and programs Enable & • Define right portfolio mix of products
capabilities (e.g. technology, service value-added • Drive production and logistics sustain and services for future
levels, agile SC, low cost ) priorities for efficiencies • Ensure finance continuity
• Invest in startups to acquire investments • Amend vendor contracts for payment • Enhance innovation pipeline
futuristic capabilities (e.g. digital and pricing terms (e.g. large size ERP • Invest in special projects (e.g. brand
tools, blockchain, EV, ADAS) projects) positioning, process streamline and
• Co-create with peers for shared • Reduce supporting infrastructure and automation, lean)
investment in new technologies tools cost (e.g. mfg. assets) • Rationalise roles and resources
• Define PMO for execution
• Eliminate low value-add work
Enable change and cultural evolution
• Minimise management through spans and layers • Improve talent effectiveness through re-skilling and defined programs
• Improve consistency through standardisation • Optimise workload by redefining service levels and process change

Impact of COVID-19 and Navigating the Turbulence


PwC 40
..and leveraging a standardised approach to support you in your journey
to adapt to and thrive in the ‘new normal’
Example of PwC’s standardised approach to enable companies to design a ‘resilient supply chain’

How do we address the COVID-19 disruption?


Identify risks Evaluate risks Manage risk, monitor and change
“Anticipate” “Assess” “Act and Adopt”

• Model the complete supply chain, including • Identify risk areas basis PwC’s checklist, • Prioritise and define response actions aligned
Tier 1 and Tier 2 suppliers and disruption event and assess the to organisation’s risk appetite
service providers severity of risk
– Strategic
• Identify all potential risk elements, in the • Prioritise areas, define inputs of quantitative
context of supply chain objectives and and qualitative data – Operational
identify underlying drivers and indicators
• Model the Supply chain on PwC’s SCRM – Organisation
• Conduct workshop to align on supply chain tool and simulate risk types and scenarios
risks and their early warning indicators – War room management
• Assess the impact at each node of the supply
• Identify and specify the early warning chain through predictive analysis on product • Implement and monitor response actions
Indicators availability, revenue, cost and inventory leveraging war room dashboards

• Explore potential business opportunities for


client in the medium term

• Design a ’resilient future supply chain’

Impact of COVID-19 and Navigating the Turbulence


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Example - Demo Conceptual Model
Develop a solution for managing supply chain disruption that enables client for accurate assessment and quantification of the value at risk during
Objective the course of disruptions occurring in the supply chain.

POINT OF DISRUPTION

Scheduled component Scheduled part FG supply request from dealers


delivery in of predefined delivery in of (when dealer inventory
order size predefined order size < reorder point) Demand based
on forecast/
Delivery Time: ~ 5 days Lead Time: ~ 45 days customised order
Lead time: ~35 days Customer Demand

Ship, rail
Foreign Production
Plants Dealers - Motorbike LT: 1 day
Vietnam End user -
Production capacity: Automobile LT: ~15 weeks
Vietnam
~ 2.8 mil units/ year
average delivery note:
8 units
Foreign Suppliers Lead time: ~45 days
Production Plant –
Northern Vietnam
Delivery Time: ~ 5 days Ship, rail
Market- Foreign
Dealers -
Foreign Demand based
Scheduled component delivery in of on forecast
Vietnamese predefined order size
Suppliers

Road Triggers for


KEY: Supplier Production Air Dealer End-user
Transport material flow
Transport

Impact of COVID-19 and Navigating the Turbulence


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Contact us

For further information and insights, please feel free to get in touch with

Grant Dennis Sreenidhi Thubanakere Thuy Nguyen


General Director, Director, Manager,
PwC Consulting Vietnam PwC Consulting Vietnam PwC Consulting Vietnam
dennis.a.grant@pwc.com thubanakere.sreenidhi@pwc.com nguyen.thuy@pwc.com

PwC 43
Thank you

pwc.com/vn

©2020 PricewaterhouseCoopers Consulting (Vietnam) Ltd. All rights reserved. PwC refers to the Vietnam member firm, and may sometimes refer to the PwC network.
Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.

PwC

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