Hassan Co Operative Milk Producers Society Union Limited HASSAN - Dairy - Milk

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Hassan Co Operative Milk
Producers Society Union
Limited HASSAN
Original Title: Hassan Co operative milk Producers society union limited
HASSAN Uploaded by Prashanth PB
INTRODUCTION “Dairy is a place where handling of milk and milk products is done and
technology refers to the application of scientific knowledge for practical purposes. Dairy
technology has … Full description
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INTRODUCTION
Read free for 30 days
Download now “Dairy is a place where handling of milk and milk products is done and technology refers to
the application of scientific knowledge for practical purposes. Dairy technology has en
defined
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as that branch of dairy science, which deals with the processing of milk and the
Developed dairying countries such as the USA, the year 1850 is seen as the dividing line
between farm and factory scale production. Various factors contributed to the change in
these countries viz., concentration of population in cities where jobs were plentiful, rapid
industrialization, improvement of transportation facilities, development of machines etc.
whereas the rural areas were identified for milk production, the urban centers were selected
for the location of milk processing plants and product manufacturing factories
These plants and factories were rapidly expanded and modernized with improved machinery
and equipment to secure the various advantages of large-scale production. Nearly all the
milk in the USA before 1900 was delivered as raw (nature) milk. Once pasteurization was
introduced, it developed rapidly. Mechanical refrigeration helped in the rapid development
of the factory system of market distribution.
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DESIGN OF STUDY

Download now Scope
The study helps to get an overall idea regarding the various departments in the organization
Learn moreand overall functions of organization. This organization study mainly focuses on
setup, overall performance, departmental performance etc.
organizational
Apart from this,
• To get a practical vision of the organization apart from the theory which have been
learned in the class
• To understand the actual working condition
• To get in touch with the industrial and organizational environment.
Objectives of the study

The overall objective of this study in, Hassan Co operative milk Producers society union
limited HASSAN is to acquire knowledge about the functioning of the organization. The
other specific objectives are as follows:

• To familiarize with the organizational functions.
• To understand the organizational structure.
• To study the structure and functions of various departments.
NEED FOR THE STUDY

• To make M.B.A programme more relevant with respect to the necessities of the
corporate or the industries.
• To cover various aspects of general management such as organizational structure,
functions of respective department in the organization.
• To include inculcate student practical knowledge of corporate world
Limitations of the Study

• Because of official secrecy the managers of the company are not ready to give certain data.
• Could not get sufficient time to interact much with the senior managers as they were
always busy with their works.
2
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Download now Industry profile
Learn moreMilk
“Milk may be defined as whole, fresh, clear lacteal serration obtained by the complete milking
of healthier milk animals. It represents the perfect food for man nearly than any other natural
food. An adequate consumption of milk can correct dieting deficiencies for most people
strong, healthy bodies. It is delicious and appetizing food as well as being healthful. The
major constituents of milk are water, fat, protein, lactose and minerals.”
The major constituents are phospholipids, sterols, vitamins, enzymes, pigments etc. the true
constituents are milk fat, casein and lactose Milk is absolutely essential for the welfare of
the human race. The cow has been rightly called, "The Foster Mother of Human Race" and
she is found in most of the civilized countries of the earth.
Milk is rich in energy giving fats healthy giving vitamins body buildings proteins and bone
forming minerals which help build muscles you need to throw ball or climb a tree. One 200
ml glass of milk provides a power-pack of nutrients a child needs daily. This is how a glass
of milk fulfills your daily requirements of nutrients in percentage terms.
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Dairy in India
In India, dairy has been practiced as a rural cottage industry since the remote part. Semi-
commercial dairying started with the establishment of military dairy farms and co-operative
milk unions throughout the country towards the end of nineteenth century. During the
earlier year, each household in those countries maintained its family cow or secured milk from
its neighbors who supplied those living close by. As the urban population increase,
fewer households could keep a cow for private use. The high cost of milk production, problems
of sanitation etc., restricted the practice, and gradually the family row in the city was
eliminated and city cattle were all sent back to the rural areas.
The Indian dairy Industry has made rapid progress since independence. A large number
of modern milk plants and product factories have since been established. These organized
dairies have been successfully engaged in the routine commercial production of
pasteurized bottled milk and various western and Indian dairy products. With modern
knowledge of the protection of milk during transportation, it become possible to locate
dairies where land was less expensive and crops could be grown more economically.
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the
functioning of the Central Dairy of Aarey milk colony, and milk product technology in 1956
Read free forwith the 30establishment daysof AMUL dairy, Anand. The industry is
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still innow
its infancy and barely
10% of our milk productions under goes organized handling.
HISTORY OF INDIAN MILK MARKET INDUSTRY

Organized milk handling was made in India with the establishment of Military Dairy
Farms.
• Handling of milk in co-operative milk unions established all over the country on a small
scale in early stages.
• Long distance refrigerated rail-transport of milk from Anand to Bombay since 1945.
• Pasteurization and bottling of milk on a large scale for organized distributed was started at
Aarey - 1950
Calcutta (Haringhata) - 1958
Delhi - 1959
Bombay ( Worli) - 1961
Madras - 1963
• Establishment of milk plants under the 3- year plans for dairy development all over India.
They were taken up with the dual object of increasing the national level of
milk consumption and ensuring better returns to the primary milk producer. These
main aims were to produce more, better and cheaper milk. Indian represents one of the
world’s largest and fastest growing markets for milk productivity by march 1999, it was
74 million tones, and by 2001 it reached to 88.5 million tones of milk. The strength of the
dairy economy is
in its livestock of 270 million that includes 57 million cows and 39 buffaloes, which also
is the largest in the world. In terms of percentages we have 54% of the Asian population.
AMUL
5
A situation prevailed in the case of milk about Pre In dependence; when toe exploitation by
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a
situation was found in developing a system that enables milk producers to own and operate
not
Read free foronly their 30processing daysfacility, but also the inputs, delivery
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finished products.
The integrated approach first proved very successful in Kaira-the AMUL organization and
problems, but these were overcome, so much so that when the IBRD and
World Bank came forward to finance dairy projects in Karnataka, Rajasthan and Madhya
Pradesh. The results were that 12 milk producer’s cooperative unions were established.
Based on the success of these 30 unions; bodies owned by the farmers themselves. The other
phase of dairy development and operation flood" being implemented to bring the total number of
such district unions to 155, and cover some 10 million farmers.
The success of these 30 unions have further demonstrated that problems can best solved if
the agency implementing the programme is owned and operated by the producers
themselves, who employ the best professionals that the responsibility of such an
organization is not only to guarantee a remunerative market for the rurally produced
commodity by its member producers,
but also guarantees a package of input for enhancing production (milk) and ploughs back the
profit for further development. Again, in the case of milk, since marketing of the product
was largely controlled by middlemen/trade/cattle keepers/etc., the organized dairy was not
in a
position to pay a better price to the milk producers. Market intervention was therefore
required to enable these dairies to supply milk to the consumers at reasonable prices. This
was the first time that food aid skimmed milk powder, and butter oil in this case-was used
to prime the
pump of the modern dairies in four metropolitan cities (Calcutta, Bombay, Delhi and
Madras), and permit them to demand on all much large scale. The funds generated through
the sale of skimmed milk powder and butter oil were used to build up farmer’s organizations in
the milk sheds those supplies to these metropolitan cities.
KARANATAKA CO-OPERATIVE MILK PRODUCERS FEDERTION

LTD [KMF]
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largest
dairy co-operative amongst the dairy co-operatives in the country. In south India it stands first
Read free forin term30s of prdaocuremysent as well as sales. One of the core
Download now functions of the federation is
marketing of milk products. The brand “NANDINI’’ is the household name for pure and
fresh
milk and milk products.
operative societies {DCS} and distribute milk to the consumers in various
towns/cities/rural
markets in Karnataka.
The first ever World Bank funded dairy development program in

the country started in Karnataka with the organization of village level dairy co-operatives in
1974.The AMUL pattern of dairy co-operatives started functioning in Karnataka from 1974-
75
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under
the Anand pattern in a three tier structure with the village level dairy co-operatives forming the
Read free for base lev el, 30th e daD istr icyst lev el m ilk unions at the
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processing and marketing of milk and the Karnataka milk federation as the apex body to co-
ordinate the growth of the sector of the state level.

products is the responsibility of KMF. Marketing milk in the respective jurisdiction is
organized by the respective unions. The federation monitors surplus/deficit of liquid
milk among the member milk unions. While the marketing of all the milk products is
organized by KMF, both within and outside the state, all the milk and milk product are sold
under a common
brand name “NANDINI”.
UNITS OF KMF
KMF has the following units functioning directly under its control.
• Mother Dairy, Yelahanka, Bangalore.
• NANDINI Milk Products, KMF complex, Bangalore.
• Cattle Feed Plants at Rajanukunte/ Gubbi/ Dharwad/ Hassan.
• NANDINI sperm station {formerly known as Bull Breeding Farm & Frozen Semen
Bank} at Hesaraghatta.
• Pouch film plant at Mannekolalu, Marthalli.
• Central Training Institute at KMF Complex, Bangalore.
• Quality control lab at KMF Complex, Bangalore
COMPANY PROFILE
Hassan co-operative milk producer’s societies union ltd was established in 1975, with an aim
8
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.has
the farmers are not sure of receiving a remurative price for their agricultural produce more and
Read free formore fa30rmers adare takinysg up diary as their main occupation rather
Download now than subsidiary occupation for
their livelihood. The milk union is committed to accept all the milk offered by the milk
producers in the milk shed area and hence their is a considerable increase in milk
procurement during 2009-10. Hassan milk union believes that it is a social obligation on part
Kolhapur in Maharastra, Trivendrum and Kollam in
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BACKGROUND INCEPTION OF THE COMPANY
The Hassan Co-operative Milk Producer Society Union Ltd. (HCMPSUL) has came into
existence on in the year 1975.is situated in the industrial estate beside the national highway
(NH48),it with the object to develop dairy development activities in the rural area.
In June 1974 an integrated project was launched in Karnataka to restructure and recognize
the dairy Industry on the co-operative principles and to lay foundation for new direction in
dairy development. Work on the first ever the World Bank aided dairy development project
was initiated in 1975. Initially it covered 4 districts of Karnataka such as Mysore, Hassan,
Tumkur, and Bangalore.
Hassan Co-operative milk producer's society union ltd. was set up to implement the project
th
by Karnataka dairy development co-operation (KDDC) in 1975. It has registered on 30
March 1977 after formation of milk societies. The operational jurisdiction of the union
extended to 3 districts namely Hassan Chikkamagalore and Kodagu. ISO 9001:2000
Quality management systems has been implemented in our unit and effort on to implement
HACCP at the earliest
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COMPANY VISION, MISSION, AIMS AND OBJECTIVES
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“The union thrives hard to adopt the mode and eco friendly technologies to produce milk
and milk products of international standards to make our presence prominent the global
market “
“Hassan milk union aims to render the best services at nominal cost to its membe1 increase
milk production and produce good quality milk by paying remunerative price throughout the
year, thereby improving their economic and social condition while ensuring high quality
milk and milk products to the delighted level of the consumer”
AIMS AND OBJECTIVES
Hassan co-operatives milk producers "societies" union is completely an autonomous body

consisting of representative from milk producers as policy makers. The area of operation is
the districts of Hassan, kodagu and Chickmagalore. The milk union also aims at sustainable
development in rural areas through meticulous planning, training, strict implementation and
follow up of progress of various schemes offered by, both state and central government.
Formation of dairy co-operative societies under the principle of co-operation to encourage
small, marginal farmers and agricultural labors to take up dairy activities.
To provide continuous and remunerative market for the surplus milk in the rural areas. To
supply quality milk to customers in the urban areas at a competitive price
To provide the technical inputs necessary to produce good quality milk and to facilitate
increase in milk yield.
To provide self employment to rural folk and to make them economically self sustainable by
which the migration of rural folk to urban areas is minimized.
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HISTORY, HASSAN CO-OPERATIVE MILK PRODUCERS
SOCIETIES UNION LIMITED (HCMPSUL)

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Hassan Co-operative Milk producers Union Limited (HCMPSUL) is a District Level Milk
th
Co- operative society established under KMF on 30 March 1977 with a capital of 2 crores.
At the
beginning it was started in a small shed beside Seetharamanjinaya Temple near Park Road.
the procuring & processing unit. There are presently 3 Chilling centers in Holenarsipur, Hassan
District.Kudige in Coorg District and Birur in Chikkamagalore and a new chilling center in
Chanarayapatna. These chilling centers have been kept aside for the easy storage of milk
for the distribution in 3 districts Hassan. Chikkamagalore & Coorg. Milk is been collected
daily in two shifts a day from 1000 societies in the Hassan District & IS been Processed &
dispatched to 3 districts and also to other dairies in the state and outside.
Sl.no Dairies & Processing unit Capacities

1. Hassan 1.2 La kh L
PD
2. Kudige i n C oorg D istrict 50,000 L PD
Sl.no Chilling C enters Capacities

1. Birur in Chikkamangalore District 20,000 LPD
2. Holenarsipura in Hassan District 20,000 LPD
3. Channarayappttana 1,00,000 L
PD

NATURE OF BUSINESS CARRIED
Hassan milk union carried business of producing and marketing milk and milk products, such 12
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as peda, curd, ghee, Butter
milk.
Hassan milk union procuring surplus milk in the rural area and provide input activities to
dairy
Read free forco-ope30rative sdaocietiesys like artificial insemination, supply
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cattlenow
feed, animal health care
programs for the uplifment of the producers. It purchased some products from KMF such
products are Nandini milk -tone bottle, badam powder, jamoon mix, Nandini bite, skimmed
All the above products are marketing and selling by the Hassan milk union through
wholesalers and retailers to the consumers.
FUNCTIONING OF DAIRY CO-OPERATIVE
The dairy co-operatives function all through the year in two shifts, this will provide
continuous market fir the surplus milk produced and the payment for the milk supplied will
be disbursed to the producers on the predetermined day. The dairy cooperative render the
technical inputs like veterinary services including regular vaccination, artificial insemination
services, supply of
balanced cattle feed and fodder slips to milk producers and facilitate increase in milk yield by
conducting animal fertility camps.
ACTIVITIES, OF HASSAN CO-OPERATIVE MILK PRODUCERS

SOCIETIES UNION LIMITED (HCMPSUL)
1. Organization of Dairy Co-Operative Societies
As at the end of June 2011 1211 societies have been registered of which 1125 are functional
Out of functional societies 134 are women societies 120 step women societies are
functioning To enhance the socially and economically development of women.
2. Membership Enrolment
th 13
As on 30 June 2011 1,73,867 members have been enrolled of which 71143 are small farmer,
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farmers.
Out of the total 11,659 belongs to SC members, 4,367 belongs to ST members. 57457
members
Read
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belong
30to women medambersys
3. Activities
The present average milk procurement from 1125 milk societies is

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morecost per kg of milk procurement IS 33 paisa. The average fat is 4.10% and
average SNF is8.51 %.
Place Capacity ( LPD) Capacity utilization % of capacity
(LPD) utilization
Hassan D airy 1,20,000 215.366 179.47
Holenarsipur Chilling 20,000 56,000 282.44
centre
Birur C hilling c entre 20,000 48,000 242.06
Kudige D airy 50,000 38,321 76.00

INPUT ACTIVITIES
A. VETERINARY
It covered 638 societies under veterinary route, 6 mobile veterinary routes treating an
average of 4.500 cases per month. There are 5 emergency routes in operation and treating
around 400 to 450 cases per months. There are 340 first aid centers are also working. Union
is providing SAF kit to the animals for the prevention. (Or) de-warming. Foot and mouth
vaccination is also
providing for controlling foot and mouth diseases.
B. ARTIFICIAL INCEMINATION
To improve the breeding facilities there are 22 single AI centers and 82 Cluster AI centers are 14
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of
25,000 inseminations is carrying out every month. 4,115 male cows and 4204 female total
Read free for8319 cr30oss breedad cowsys have been born during June 2011.
Download now C. FEEDS AND FODDER
The union is uncovering the farmers and the producers at the village level in growing
2 and Napier roots and SSG seeds, cow pea
seeds and seasonal seeds to the producers. The union is also arranging straw treatment
demonstration, silage demos at village levels. The union is supplying around 3000 metric
tons of cattle feeds and an average 6000 kgs of mineral mixtures to the society members.
Nearly 98% of the functional societies have been covered under cattle feed sales.
D. TRANING FACILITIES
Training will be given to the milk society secretaries, testers and management committee
members. DAM (dairy animal management) is given to the producers this training is given
in central training institutes, Mysore, owned and managed by KMF Bangalore.
OTHER PROGRAMME
a. GROUP INSURANCE
With the co-ordination of the general insurance company by paying premium to the
insurance company. The DCS providing insurance coverage.
B. STEP PROGRAMME
Under this, women members have been enlightened with education, nutrition. Legal
matters. SHG (self help group) the main purpose of step programme is to provide better
socio-economic status to the women members
C. YASHASWINI HELTH PROGRAMME
Under this scheme, those who have become members of this scheme well get medical benefits 15

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TOT AL QU ALIT Y MANAGEMENT (TQM)
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for 30clean milkda
union has encouraged ys at village level. The union has
production programme
obtained ISO 9001:2000 certifications. There are 8 bulk milk coolers and 48 automatic milk
collection centers which are functioning in the milk societies.
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AN OVERVIEW ACHIVEMENTS AND AWARDS OF (HCMPSUL)
ACHIVEMENTS
• Hassan milk union is procuring milk from all the 13 taluks of three districts and selling
quality milk in all the taluks and small towns.
• The union and all the dairy co-operatives are being managed by the democratically elected
boards from among the milk producers.
• The union has rendered emergency veterinary services round the clock.
• The union has implemented foot and mouth disease control program.
• The union supplies quality fodder slips and seeds through the year and facilitates the
availability of green fodder.
HCMPSUL AWARDS
th
Energy Conservation Award: Received on 14 Dec 2004 from Dr. Manamohan Singh,
Prime Minister of India.
th
Energy Conservation Award: Received on 14 Dec 2005 from Dr. A.P.J. Abdul Kalam,
President of India.
th
Energy conservation Award: Received on 14 Dec 2006 from power minister of India Sri
Sushi I Kumar Shinde.
th
Energy conservation Award: Received on 14 Dec 2007 II prize from Smt, Prathiba Patil
President of India. .
PRODUCT PROFILE
The main product of HCMPSUL is milk that is processed in number of different categories 16
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based on their fat division
is
Read free forSl.N30o. daysProducts Qty. o f F at
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& S NF Quantity
250Ml,500ML
1 Toned M ilk 3.5% & 8. 5%
1 Liter
2 Standardized 4.5%&8.5% 500Ml
NANDINI TONED MILK
It is a pure milk and most selling milk In Karnataka it contain 3.0% Fat and 8 5%SNF. It is
available in 250 ml and 500 ml 1000ml packs. Nandini Toned Fresh and Pure milk
containing 3.0% fat and 8.5% SNF. Available in 500ml and 1 liter packs.
Available in 500ml and 1 Liter packs
CURD
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It is thick and delicious. It is available in 200 grams, 500 grams and 1000 grams sachet The
price list of Curd: At the end of June 30 2011
Sl Particular Packing Quantity Price in

no Rs
1 Nandini Curd Sachet 200 grams 6 -00
2 Nandini Curd Sachet 500 grams 13-00
Nandini Curd made from pure milk. It’s thick and delicious. Giving you all the goodness
of Homemade curds Available in 200gm and 500gm
BUTTER MILK
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Butter Milk is a refreshing health drink. It is made from quality curds and is blended with
fresh green chilies, green coriander leaves, asafetida and fresh ginger Buttermilk is
packaged in 250ml packet.
Nandini spiced Butter Milk is a refreshing health drink. It is made from quality curds and is
blended with fresh green chilies, green coriander leaves, asafetida and fresh ginger. Nandini
spiced butter promotes health and easy digestion.
It is available in 200 ml packs and is priced at most competitive rates, so that it is affordable
to all sections of people.
NANDINI GHEE
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Ghee is made from butter. It is fresh and pure with a delicious flavour. Hygienically
manufactured and packed in the goodness of pure ghee. It has a got a shelf life of 6 months
at ambient temperatures. It is available in 200 ml, 500 ml, and 15 kg tins .
Price list of ghee: At the end of June 30, 2011
Sl. Particular Packing Quantity Price i n R

s
No
1 Nandini Ghee Sachet 100 ml 0029-00
5 Nandini Ghee Bulk Tin 15 kgs 4425-00
A taste of purity. Nandini Ghee made from pure butter. It is fresh and pure with a delicious
flavor. Hygienically manufactured and packed in a special, pack to retain the goodness of
pure ghee. Shelf life of 6 months at ambient, temperatures. Available in 200ml, 500ml, and
15.0 kg tins.
PEDA
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Peda is very delicious made from pure milk. It can be stored for 7 days and available in
250grms and 100grams containing 10 pieces each.
Price list of Peda: At end of June, 30, 2011
Sl. Particular Packing Quantity Price in R

s
No
1 Nandini Peda Box 250 grams 60-00
2 Nandini Peda Box 100 grams 26-00
21
Organization structure
Fig 1: organization chart
CHAIRMAN / BOARD
MANAGING DIRECTOR
MANAGER (P&I) MANAGER (DAIRY MANAGER DY. MANAGER DY. MANAGER ASSTMANAGER (MIS)
(ADMINISTRATION)
TECHNOLOGY) (FINANCE) (MARKETING)
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2. MANAGER
FIG 3: DAIRY SECTOR (DAIRY SECTOR)
ENGINEERING H.N PURA PROCESSING PRODUCTION PACKING QUALITY CANTEEN BOILER TRANSPOR
STORES
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BIRUR
KUDIGEDAIRY
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A.M A.M A.M T.O T.O
STORE
TECHNICIANS
INCHARGE
TECHNICAL
ELPER
T.O
T.O
OPERATOR O
P
E
OPERATOR R
A 23
DAIRY SUPERVISO
T
O
HELPER
R

HELPER OPERATOR
HELPER H
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DIVIDED IN TWO CATEGORIES
Read free for1. ELECTED 30 daBODYys

Download now The Co-operative society members are eligible for electing the President and other
governing members. The President heads the elected body. The elected body controls the
societies and
erative societies and HCMPSUL,
Mr. H.D. REVANNA Honorable Minister is the present President of Hassan Milk producers
Co-operative Societies & KMF
2. SELECTED & ADMINISTRATION DEPT
The employees working in the organization under HCMPSUL constitute the selected body.
The qualified candidates are selected to the organization. This involves both Elected and
selected bodies. The administration deportment decides all the technical, production,
procurement etc. it also involves the pricing and accounting section. They are allotted with
specific work on their qualification likewise, Technical Officers, Marketing officers,
managing directors etc. There are around 430 employees working in all the sectors of
organization.
The head of the selected body is the Managing Director; at present Mr. B.P RANGANATH
Under Managing director they are 4 Managers namely:
a) Manager in Finance department.
b) Manager in marketing
department. c) Manager in
Production department. d) Manager
in Dairy.
FUNCTIONAL DEPARTMENT
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FUNCTIONAL AREAS
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There a re seven
Download now depar tments HCMPSUL viz.

ys Procurement and input department
•
• production department
• Finance department
• Purchase department
• Marketing department
• MIS department
The hierarchy of this different department is given below:
1. PROCUREMENT AND INPUT DEPARTMENT
The purchasing activities include selecting good geographical area which is well suited for cattle
and were the cattle are more in number. So that the unit can install co-operative
socites.Purchasing is a managerial activities that foes beyond the simple act of buying and
include and includes the planning and policy activities covering wide range of related and
implementary activities. The purchasing department occupies a vital and unique position in
the organization.
MILK PROCUREMENT DEPARTMENT

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Managing Director
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Deputy Manager
MIS Office Assistant
EXTN officer I/
Office Superintendent
EXTN Officer II/#

A/c Superintendent
EXTN Officer III

Admin Asst; I
Admin Asst; II #
Senior Typist
Admin Asst; III #

Typist
Mobile Veterinary
Assistant
Helpers
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OBJECTIVES OF PROCUREMENT
DEPARTMENT
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• To procure right
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m
now
ys
aterial.
To procure material in right quantity
•
• To procure right quality

• To procure from right and reliable source of
To procure material economically i.e. a: right or reasonable price
• To receive and deliver material at right place and right guide.
MILK CANS RURAL SOCIETIES COLLECTING MILK
2. PRODUCTION DEPARTMENT
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Managing director

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Deputy Manager
Assistant manager
T.O (DT)
Operators
Helpers
ABBREVIATION 29
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D.T— Dairy Technologists T.O—T echnical
officer
The unit of HCMPSUL consist all high technology process equipments. The process and
all
Read
Download now freeformechanized 30with dahigh ystechnology machines
that improve the quality of milk increasedthe
production capacity saves time and energy

Managing director
Deputy manager (A,D,M)
Am training
E,S.T
Legal officer
incharge
Administrative officer
Officer superi
ntendent
Support staff
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30 daDepartmentys
Download now HCMPSUL has an administration department that takes care and controls all other
departments of the union.
Learn moreTo develop official work procedure and process in order to

increase the profit margin.
• To provides an ample opportunities for helping the employee to maintain high level
of work.
• To schedule work property so that all jobs are completed on time.
• To maintain responsible quality and quantity standards.
To provide satisfactory physical on mental environment for employees
HUMAN RESOURCE
INTRODUCTION
Human Resource is the most valuable and long lasting resource to any organization.
Manpower is an important resource, so it is very much necessary to utilize this resource in
the most effective and efficient way. If human resource is handled in a proper manner then
other resources
are properly utilized. As the saying goes “Mind your man, your man will mind all
other things”.
Human resource is concerned with the people dimension in management. Since every
organization is made up of people acquiring their services, developing their skills, motivating
them to higher levels of performance and ensuring that they continue to maintain their
commitment to the organization are essential to achieving organizational objectives. This is true,
regardless of the type of organization government, business, education, health, recreation, or
social action.
Human resource management is the planning; organizing, directing and controlling of the
procurement, development, compensation, integration, maintenance and social objectives are

accomplished.
Of course it is a Herculean task to maintain the human resource to keep them satisfied and take out
the work from them. Mainly the employees in HCMPSUL is classified into two categories, 31
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Includes the factory
1. Tec
ys and
hnical
supervisors, technicians
Staff:
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engineers.
2. Non-technical Staff:
Learn moreIncludes mainly the office staff.

STREGNTH

Category In N os.
Male 369
Fe-male 45
Total 414
RECRUITMENT PROCEDURE
Recruitment takes place only on the policies framed by the Board Of Directors or by the Unions.
AGE LIMIT
Candidate must have attained the age of 18 years and not attained the age of 35 years in case of
persons belonging to schedule caste / schedule tribes. In case of other than schedule caste /
schedule tribes they should not have attained the age of 32 years as prescribed by the Government.
SELECTION COMMITEE:
• President of HCMPSUL.
• Managing Director of HCMPSUL.
• Director of Karnataka Milk Federation.
• Director of National Dairy Development Board.
• Director of Registrar of Co-operative Societies.
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LEAVE FACILITIES
Read free for 30Earnedda Leave:ys 30 days in a year.

•
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Casual Leave: 15 days in a year.
•
Half Pay Leave: 10 days of full pay leave or 20 days of half pay leave can be
•
availed.
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MILK SUBSIDIES RATE
An employee is provided milk at subsidized rate for each employee – 250ml of milk per day at
50% of sales price between January to October and 500ml of milk with no price during
November and December.
DEARNESS ALLOWANCE
As per the Government rules and regulations.
CANTEEN FACILITY
Canteen facilities are provided to the employees at the rate of . 4 Rs per meals
OTHER FACILITIES
• Hospital facilities for employees who have ESI scheme .for those who earn below 15000
salary per month
• If employee have earn above the salary of 15000 he got medical assurance upto 50,000
• Rs. 750 / quarter for non-ESI scheme employees.
• Hospital fees for injured employees.
TRAINING FACILITIES
• For New Recruiters: On the job training up to 15 to 30 days.
• Technical and Non-technical programs for Managers and for other employees in EROD
Training Centre by NDDB and Central Institute of Training, Mysore.
• Training on quality techniques for Managers in Configuration of Indian Industries.
• MDP programs for employees in Institute of Rural Management Academy (IRMA), Gujarat.
• HRD, Marketing, Communication skill programs in Vikun Mehtha Institute of

Management, Pune.
33
• Various workshops on different subjects to whom it is essential.
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• In house training – Activities that is required for
Dairy
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days
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At the age of 60.
VOULANTARY
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4. FINANCE DEPARTMENT
Managing Director
Manager (finance)
Assistant manager (FIN)
Accounts officers
Superintendent
Accounts assistant l
Accounts assistant ll
Accounts assistant lll
34
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Helpers
Read free forF in ancia30l fun ctiodan is an ysarea of financial decision

Download now making, harmonizing individual motiveand
co-operative goods. It covers not only financial planning, but also optimum use of funds as
well as the financial, control. The basic functions performed are the day to day fund
management treasure management beside these the boom of accounts.The decision
period/internal rate of return net present value method. These are a cooperative organization
the ultimate decision lies in the hands of the board of direction.
Manufacturing and Trading Account for the period from 1-04-2009 to

31.03.2010
Particular 31-03-2009 31-03-2010

Opening stock 15513894.52 31865236.63
Purchase of raw material 1881083739.94 222423466.58
Proc transportation 63748393.97 34622907.98
charges
Processing & 93105497.83 98104852.22
manufacturing exp
Salary & other benefits 79882272.98 92378430.01
Gross profit 80738849.42 117758114.87
Total 2217098640.72 2628973008.29
Sale of milk products, 2172149561.29 2599625746.15
cattle feed & others

Interunits transfer 13083842.85 13414137.40
Closing s tock 31865236.63 15933124.74
Total 2217098640.72 2628973008.29
Hassan Co-operative Production Societies Union ltd. Profit and loss A/c for
the period from 01.04.2009 to 31.03.2010
35
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days
Expenses 31/03/2009 31/03/2010
Salary and other benefits 19970568.24 23094607.5
Read free forAdmin30istrationdae xp.. ys 8684100.33
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Rent, rates & t aes 1090622.00 391212.00
Selling & distribution exp…. 25069314.58 29420758.23

Investment & b ank c 1558036.25 1525678.77
harges
Vechicales, repairs & 2779036.59 2393725.00
maintains
Depreciation 13330438.95 28326946.70
Tax & p rovision 5414158 10251355.00
Net profit transferred to 11699086.86 21020971.37

balance sheet
Total 97386171.43 141219163.05
Income 31/03/2009 01/04/2010
gross profit 83764841.53 117758114.87
Other income 11586460.93 20762528.01
Interest on l oan a nd a 2034868.97 2698520.17

dv….
Total 97386171.43 95077404.22
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days
the
period from 01/04/2009 to 31/03/2010

Download now Capital and liabilities
Paid u p s hare c apital
31/03/2009
60814000.00
1/04/2010
7653200.00
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Share s uspense 1654456.01
Profit and loss account
2877959.70
11699086.86
21020971.37
Depreciation and other funds 156268990.15 170360061.81
Loans 25225155.98 21802755.98
Grand and subsidies 6479027.59 62853199.69
Current liabilities 17547956.43 135876204.74
Provisions 18054340.07 20270457.89
Bank o ver d raft 0.00 0.00
Total 455674213.09 511593611.18
Assets 31/03/2009 31/03/2010
Cash i n h and 881835.65 123278.85
Cash a t bank 46344999.70 88583628.85
Investment 41820936.33 15506799.33
Fixed assets 210331884.63 246146588.50
Current Assets 89158355.64 116727413.18
Loans a dvances a nd d 15801.96 0.00
eposits
Sundry Debtors 22231916.27 12641852.63
Audit objection 3734352.67 3734352.67
Stock o n h and 41154130.24 28129697.22
Total 455674213.09 511593611.18
5. PURCHASE DEPARTMENT
Managing Director
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Purchase officer
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ABBREVATIONS
AA-ACCOUNT ASSISTANT
This department also play major role because the quality of milk which is procure from the
different societies should be maintained equally because 1 liter of spoil milk is enough to
spoil whole milk in the company. So the purchase department must careful while purchasing
milk.
6. MARKETING DEPARTMENT
Marketing is indeed an ancient art has been practiced from age-old times. But its need
for selecting even basic commodities is of recent origin. In a short period of time, marketing
has growth to such extent that it is being viewed it is most important of all the
management functions as follows.
38
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Managing director

Download now Manager
Hassan chickmanglore kudige
Learn more1.AM(Products)
2. AM (programmes)
3.AM (dairy doc)
4.AM (head quarters)
Marketing officers -4 M officer-4 M officer-4
Staff -4 nil staff-4
Sub-staff-2 Nil Nil
Abbreviation
Am –Assistants manager
MARKETING MIX OF HCMPSUL
PRODUCT
They are flooring milk in difference quantities like 500ml, 250ml; 200mland quality of the
each product is high. The brand name of the film is very attractive. The system of packing is
very safe and convey for transport purpose. The colours of the milk packets are Red and Blue. 39
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days
The color of the ghee packing is
yellow.
Read free forPRICE30
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The pricing method followed by the firm is very sound and prices of the product are very
competitive.
Particulars Selling
price
Toned milk 1 ltr 21.00
Homogenized 1 ltr 25.00
Curds 5 00gm 13.00
Curds 2 00gm..............6 . 00
Butter milk 200 Ml 6.00
PROMOTION; SALES PROMOTION AND ADVERTISEMENT 2011TO

MARCH 2012
Sl n o. Activities of s ales p romotion Proposed d etails

1 cable T .V n etwork/ A IR All s easons
2 Press a nd a dvertisement Flush / Festival s eason
3 Wall p ainting/hoarding f lex Total 7 000sft.area
4 Glow sig n Bo ards 30 N os. 40
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5 Insulated Bo xes 15 No
s.
7
os. Banners 50 Nos .
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30
Download now 9
N
da
Bottle co olers
andini
ys cap s 300 No s.
6 No s.
10 Tour p rogrammer f or r etailers 2 N os.
11 Opening o f N ew p arlors 9 N os.
12 Jerkins/Umbrella/wall c lock 200 N
os.They are giving advertisement in newspapers. They also give ads in local channel like city cable.
For new launches. They under take publicity through
• Local news paper (area wise!
• News paper(state wise)
• Television
HCMPSUL supplying milk and milk products to the customers in three districts like Hassan
chikmangalure and coorg (Madikeri)
The distribution network means there is a marketing wing needed manager of marketing.
There are 18 members of distribution trucks for selling MAMP to every agent and also
collect the indent for for next day. The collected indent will be consumed by marketing staff
and will be submitted to the production section the dairy while sending the milk and its
products from the dairy security check N1 done by the security people in every shift.
ANNUAL MARKET PLAN FOR DEVELOPMENT ACTIVITIES

FOR THE YEAR 2011-12
Hassan co-operative milk producers societies union Ltd established in the year 1977 has been
catering efficiently to the needs of the urban and semi urban consumers by supplying
pasteurized and assured quality "nandini" milk and milk products in the jurisdiction
covering Hassan, chikmangalure and kodagu districts
Over the years, the union has been taking many steps to meet the changing needs of consumers,
the availability of milk variants and new milk products have been produced for customer
requirement. 41
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Priority areas for the development of liquid milk market in the union area are identified and
necessary action plans have been drawn for implementation during the year 2010-11. The
key
Read
Download nowfree forstrategi30es planndaed for
2
ys011-12 are as follows
1. ENHANSING EFFECTIVINESS OF CONSUMER AWARENESS PROGRAMME.

2. TEAM CONCEPT FOR MARKET DEVELOPMENT.
3. CREATION OF GRIVANCE REDRESSAL CELL
4. CONSTITUTING EFFECT VE REPLACEMENT LEAKAGE POLICY.
5. CONSTITUTING A CORE GROUP FOR SOLVING DAY TO DAY PROBLEMS.
6. PROMOTING CHANNEL MEMBERS
7. ELECITING CONSUMER FEED BACK FOR QUALITY ASSURANCE.
8. SALES PROMOTION ACTIVITIES
1.INCREASING THE AVAILABILITY OF NANDINI

MILK THROUGHT THE DAY IN THE MARKET
By expanding the retail market in the union Area,
Introduction of an ad hoc milk distribution route to Hassan city from morning 6.00 A.M to
4.00 P.M at regular intervals to cater to the retailer needs after normal vending hours.
• Supply of loose milk in 40 Liters cans to hotels, choultries and institution at concessional
rates. 42
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areas to
expand the local market.
Read free for • Introduction

30 daof Ad yshoc day route exclusively for Milk
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products distribution in the union
area.
a) Strengthening the existing milk parlors depots and day counters
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the union area. It is decided that strengthen providing bottle coolers to retailers at the rate
of 50% cost and free supply of insulated boxes and introduction of insulated Transport
vehicles to door step of retailers and extended hours of milk supply.
b) Introduction of Toned Milk(250M) Sachet in market instead of D.T.M during July

– 2010
2 ENHANSING EFFECTIVENESS OF CON SUMER AWARENESS

PROGRAMMES
Persuade consumer who are purchasing loose milk or competitors milk to purchase
“Nandini” milk. This objective is most suitable for our union since their market share is
less. To create awareness among existing and prospective consumers about the organization
Quality and hygienic aspects of sachet milk and milk
products Education programmes on “Milk and Health” at Schools and public places
Quality products and services available Health hazards of consuming adulterated milk.
3. TEAM CONCEPT FOR MARKET DEVELOPMENT
In ordered to achieve highest sales target. It has been decided to constitute functional teams.
This team will conduct the following activities
a) Visit the market along with marketing staff for market development and to Increase sales.
b) Organize door to campaign
c) Arrange quality testing at selling point/Public 43
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The team would visit the market at least once in a week report to the
MD.
GRIEVANCE REDRESSAL
Readfreefor4. CREATION 30daOF ys
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This system to be implemented with the help of following activities.
a. A decided Toll free telephone to the marketing section of Hassan and Kudige Dairy
b. Further, the telephone numbers and contact persons name to be publisher leading local daily
News papers and circulated to all the agents’ day counters. The complaints to be addressed
immediately and would be rectified within 24 hours.
5. EFFECTIVE REPLACEMENT LEAKAGE POLICY
The following measures are planned to overcome the leakage problem.
• Film quality testing programmes
• Focus on discussions
• Segregating leaky pouches at dairy dock before dispatch
• Proper Monitoring of Packing Machines
• Storing in required temperature before dispatch
• Taking proper care during transport to avoid damage.
6. CONSTITUTING A CORE GROUP FOR SOLVING DAY TO DAY
PROBLEMS
A core team constituting of officers from plant, quality control, marketing and accounts have
been formed to implement the strategies of SMP for implementation. This team would sit
every day for 15 minutes with Manager and thrash out problems faced by the marketing staff.
Problems noticed and action initiates are to be recorded every day. And appraise the M.D in
week and conduct review meeting once in a month .
7. MOTIVATING THE CHANNEL MEMBERS 44
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the
milk sales. A systematic awareness campaign would be organized and all the Nandini
retailers
Read free forwill be 30contacted. daThis ysis planned by meeting them regularly and inviting
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suggestion from
them on a regular basis. Retailers meeting will be conducted once in 6 months. Higher milk
sale retailers in a particular districts route rewarded.
ASSURANCE
By preparing a set of questionnaire and electing the fees back from the customers, will get
us information about customer’s perception on Nandini milk and milk products, Quality,
Package and pricing etc
By conducting this will get the result from the customers in case if there are any problems
we can rectify it. We can do this by putting few question to the customers asking about the
quality,
price shelf life also create awareness about the quality price shelf life packing satisfaction etc.
by this we can also create awareness about the brand and get the feedback about competitor
brands also in the market.
9. SALES PROMOTION ACTIVITIES
Sales promotion is a marketing activity that provide extra value or incentive to sales force
distributors, and the ultimate consumers can stimulate immediate sales
a) GROUP INSURANCE SCHEME EXTENDED TO RETAILERS
The proposal of providing Group Insurance facility to retailers which is in existence during
2004-05 or a period of 3 years is continued during the present year.
b) LOOSE MILK SALES TO HOTEL CHOUTRIES / RETAILERS
It is proposed to introduce loose milk sales (toned milk and curds) Rs15/- and Rs 19/-/ILtr.
Through aluminum milk cans of 40 Ltr. And 20 Ltr. Capacity only to hoteliers and other
45
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directly
Vehicle and Wall painting

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Radio programmes free for Brand 30Advertisement. days
C)
Download nowand Awareness programmes will be continued during 2008-09 also

D) Supplying posters, Flex Boards Glowing Boards, Tarpaulin bags etc.
LearnMilk
more PACKING TECHNOLOGY
was initially sold door-to-door by the local milk man when the dairy co-operative started
branded milk it was sold in glass bottles sealed with foil over the years several development in
packaging media have taken place. In the early 80’s plastic pouches replaced the bottles.
Plastic pouches made transportation and storage very convenient besides reducing costs.
Milk
packed in plastic pouches/bottles have a shelf life of 1-2 days that too only if refrigerate in
1996 Tetra packs were introduced in India. Tetra packs are aseptic laminate packs made
of aluminum paper board and plastic milk stored in tetra packs and treated under ultrs high
temperatures (UHT) technique can be the dairy co-operatives in Andra Pradesh, Tamilnadu,
and Punjab and Rajastan shell milk in Tetra Packs
DISTRIBUTION CHANNEL
Chart showing the channels of distribution for milk and milk products
Agents ←
Dairy K.M.F S ales D epots
Institutions Whole sale dealers

Milk parlor
46
Consumers Retailers
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The milk received from different villages are weighted first with the help of weighted
Download now tank
which is having a capacity of 500 kgs. The milk is then dumped in to a dump tank with a
capacity of 10000 liters and the transferred to a chiller. The chilled milk as then sent for
ion chamber. Where the cream is removed from
the milk. This milk is further used for preparing ghee, peda etc The separated cream is
collected in a contained and the transferred to a ghee shedding cream is removed from the
milk this milk is further tank in which the ghee is clarified and the, sent for ghee packing. The
milk with out the cream is for standardization. Where it tested for fat content SNF (solid not
fat) and
purity of the milk.
This is again pasteurised and sent to a storage tank, the tank milk from the storage tank is
sent to a packing machine where the milk is packed and kept in a cold storage. This milk is
ready for dispatch.
7. MANAGEMENT INFORMANCE SYSTEM DEPARTMENT
The assistant manager has the control overall the activities of this department It helps
for collects the information from outside the organization, which are newly adapted in the
organization, there by helps to adapt new technology in the organization.
The main activity of the MIS department in the organization is to act as the information
source for all the levels of management for the decision making in different situation hence
to say the integration of information from all the different situation hence to say the
integration of information from all the departments for the decision for the all the levels which
exist in organization such as
1. Top Level
2. Middle Level 47
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3. Lower Level
To sam e appea rs here b ut here the numerical integration of data

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takes now
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place in this department.
30 da ys
The information from the procurement and input wing, production department, marketing
and data like the artificial insemination being done and the follow up fodder sales, target set
and the
Manager
Assistants
Workers (Typist Clerks)
COMPETITORS PROFILE
There are many competitors viz., Milky Wave, Arokya, Jersy, Jenukal, Kaveri, JTmilk, etc are
producing similar product in same area with similar strategy. The market shares of the above
companies are shown bellow.
HASSAN CO-OPERATIVE MILK PRODUCERS UNION LIMITED, HASSAN
TOWN WISE COMPETITORS MILK SALE IN LPD FOR THE YEAR 2010-2011
48
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sl no City/District Competitors Place of Milk variants Pack sizes Margin /liter Mrp Sales
procurement in LPD
Readfree for30da a. K averi

1. Hassan
ys Kunigal Brand
Tonned 500ml 1.00 24 1000
Download now b. Arogya Belgaum Homogenized 500ml 1.00 22 500

2. Arasikere a. J enukal Arsikere Tonned 500ml 1.00 24 300
Learn more
b. Arogya Belgaum Homogenized 500ml 1.00 22 400
3. Channarayapatna a.Kaveri
Kunigal Tonned 500ml 1.0 24 250
0
b.Jersey
Homogenized 500ml 23 412
4. Sakleshpur a. K Kunigal Tonned S5t0a0rtm- 23 590
unigal ltankers1.00 1.0
5. Belur a. A rogya Belgaum Belgaum 500ml 01.00 22 264
b.Kaveri Kunigal 500ml 1.00 24 312

GRAND TOTAL 4028
PRODUCTION PROCESS
Receive raw milk in

Cans Receive raw milk in tankers
after weighing after weighing in
Weigh Bridge. Record the weight
of milk
Check for can seal
Check
Pour milk to the weighing bowl for tanker
& record the weight oLfA milk seal
SeEnNsoDr ymilk for fat 49
recovLerayb after LA
e wveailguhaitniogn and
recording collect
sample for testing B
Curd/ test SNF/FAT/ Store thPeu mB p t h e m i lk th r
ra w c h i l le d m il k i n o u F gA hin T
cs/huSilNlaletFer/ds mstoairnaPtglaueing tihnegT ES
adultery ate ACIDITY tank
RMm iSlki ltoeFtmeilstpte ra ta n<d1 0d0ucmApC thIDe ImT TiYlk in
dusmamp ptalinkg
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MILK PASTUERISATION

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Allow raw milk in to float balance tank
LearnPump
mmoreilk is heated to 40-45 c
milk to regeneration section-I where the
0
TM, DTHM, & STD H.M When
To separate for standardization of fat
for
required.
C. Regeneration section- II where milk is To homogenization if

required heated to 60-650 c
Heated section where milk heated to 750c and heald for 15 sec
record temp
Cool the milk to 5-70 c
Store the pasteurized milk insulated HMST
Lab test COB Acidity, phosphates CLIMBRT,
For packing & dispatch
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PRODUCTION PROCESS OF KHOVA

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Heat desiccation
Solid Mass
Khova
Packing
Dispatch
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Production Process of
Peda
Read free for 30 days Whole milk-4.5% fat

And 8.5% SNF
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Addition of
sugar
Heat desiccation
Solid milk
Peda
Cooling
Moulding

Packing
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FLOW CHART OF CURD MAKING
Read free for 30 Pumpi da ng of P ys asteurized toned milk (Fat 3.1 %
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SNF 8.5 %) at 30 Deg C to
Curd making tank
g VAT @ 0.1% and mixing Pumping of Curds Milk in balance tank of FFS machine
Packing of innoculated Milk in pouches of 500 g and 200g through FFS
Loading of Pouch into clean Crates
Storage of crates at room Temperature (40*C) until the curd sets
Analyzed for Acidity (0.65%LA)
Transfer the curd Crates to Cold Stores ( 6-12 Deg C)
Analyzed for Acidity & Orgaoleptic tests
Issued to FGS
Dispatch
SWOT ANALYSIS OF HCMPSUL
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1. STRENGTHS
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There is a huge demand for Nandini milk and milk products in the market. Milk is very
much needed for the children and the people to get good calories, vitamin and nutritional.
There is
AVAILIBILITY
asedOF MILK
demand for IT'I~ products.
Union can easily get required milk with less cost from the rural area according to the need
Most of the farmers in Hassan district are having at least 2 or 3 cows or buffaloes in their home.
Hence there is a good availability of milk for HCMPSUL.
BRAND
Nandini milk, Nandini ghee, Nandini curd etc Nandini products are well branded in the market
because of their quality.
MAN POWER
There is well experienced, professionally trained technical employees are working in the
company with minimum experience of 15 years. It helps organization to maintain the quality
of the product.
2. WEAKNESS
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INADEQUATE TRANSPORTATION
Bad condition of roads and inadequate transportation facilities makes milk plOcurement
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company.
weakness of the
It focused more only on rural segment and very less concentration on urban area.
New employee has less social security eg: accommodation is not provided to new employees
where in it restricts their stay for a long period.
LIMITED ADVERTISEMENT
NO CREDIT BUSINESS
OPPORTUNITIES
EXPORTS
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There is demand for Nandini Products in other states viz Kerala, Goa. So it can export its
with Tamilnadu and Andrapradesh.
Read free for NEW
30
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PRODU CT IN NOVATION
It can innovate new products to the exisiting product

line
EMPLOYMENT
Itprovides mo re employment opportunities to the people. Currently there are 414 employees
working in the organization.
Young, enthusiastic employees put their best efforts, which results in the growth
of organization the brand; image of the firm helps it to enter new areas quickly.
4. THREATS
• Market uncertainty
There is a price fluctuation in the market, it may leads to decrease the demand and there by
reduction in profit.
• Competition
Competitors are coming with similar product, this is the main threat posed by the external
environment.
• Many private firms have entering
• Manufacturing of dairy products
MCKINSEY’S 7-S MODEL

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• Structure
• Skill
• Style
• Strategy
• System
• Staff
• Shared value.
SKILL
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Skills include the distinctive competencies that reside in the organization. These can be
le, management practices, systems and technology.
Read free forThe e30mployedaes neeysd to have both specific as well as generic
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skills.now
Generic skill mean
problem solving skills, decision –making skills, communication skill etc. Specific skill
means time management, shop floor management, building teams, leadership, motivation,
creativity
STYLE
This includes the Leadership style of top management and the overall operating style of the
organization. Style impacts the norms people follow and how they work and interact with
each other and with customer.
The management training is totally democratic there are no restrictions to any employee to
express his opinion. HCMPSUL has got open door policy i.e. any level of employee can
meet directly to his superior or managing director without any hesitation. This leads to the
free flow of communication within the organization.
STRATEGY
Strategy refers to the systematic action and allocation of resources to achieve the companies
aim. The company is procuring the good quality of raw materials from local suppliers, which
increases their quality of the finished goods to meet the customer expectations.The
integrated vision and direction of the company as well as the manner, in which it drives,
articulate, communicates and implements that vision and direction. It can also be defined as
the choice of direction and action that the company adopts to achieve its objectives in a
competitive situation.
SYSTEM
In HCMPSUL system is followed purely on basis of merit basis. Promotion will be given on
the basis of pure merit system. Systems are formal and informal procedures that govern
everyday activities and Finance department is doing enough to properly plan and control the
funds and they have an Oracle system in their company
58
STAFF
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Supervisory Staff These are the person who is in charge with supervising the other employees
in the organization. In this company they are employing experienced staff as supervisor. So
Read free for they c

30need. The da
an obse rve the
ys fellow workers and guide them as per
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the companies experienced supervisors are one of the key assets of this company.
Clerical Staff: These assets are responsible for the office work. These people are the back
Learn more boneof thecompany.If theywork well,it willbe anasset to the company. In this company
they are employed & qualified employees for office work. These staffs are working
for achieving companies objectives
SHARED VALUES
It refers to the core or fundamental values that are widely shared in the organization and
serve as guiding principle that are important. These values have great meaning because they
focus attention and provide a broader sense of purpose. Values are things that you would
strive for even if they were demonstrably not profitable. Values act as an organization’s
conscience,
providing guidance in time of crisis.
SUMMARY OF FINDINGS & CONCLUSION 59
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FINDINGS
Read free for1. The co30mpany dato knoysw thecustomer want and their
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satisfaction with the product.
2. Consumer awareness program is not conducted in a systematic manner.
3. The advertisement in local newspaper and local television is very low.
5. Laboratory and equipments that help detecting any adulteration or any such other
defects. HCMPSUL is serving the rural region and helping them, by way of procuring
milk through
poor farmers through its formed societies and paying them fair returns. It is contributing
for economic growth of farmers.
6. HCMPSUL is even serving the society and its customer by providing better quality
Milk and milk products.
7. HCMPSUL is earning profit year after year and it is not confronting any
8. HCMPSUL is equipped with fully automatic systems which ensures total Quality
maintenance (function)
9.It has got its own quality control department with fully equipped
10. Through the use of advanced technology, HCMPSUL provides its customers bacteria
free and balance nutritious milk (product augmentation)
11.HCMPSUL provides training and education program that creates legal
12.Awareness about social and economic factors among rural people, especially
women. 13. HCMPSUL even gives importance towards animal health care, artificial
14. insemination, cattle iced and fodder development (supplier relationships)
60
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LEARNING EXPERIENCE
Read free forDuring30 in-plandat traininysg I had good experience in Hassan Co

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Operative Milk Producers Society
Union LTD., it was a great knowledge based and excellent training program in HCMPSUL.
All the staff members of HCMPSUL were co-operative and friendly in their approach.
Whenever I visited the all functional departments, the higher authority of that particular
in their
department.
In every department whether it is a lower level or higher level the concerned, staff given me
all the necessary information whatever I required to learn. Overall it’s been a good
experience.
In the plant I had gone through various departments with interacting between the heads
of department then there only just I noted some of the aspects, which are required to me.
At HCMPSUL I came to know that there exists both formal and informal relationship.
Informal organization exists in the form of social relationship between the employees at work
place. The members of the organizational hierarchy were friendly and co-operative,
disciplined and prompt in their work. At HCMPSUL reporting relationship follows formal
channel. Both downward and upward communication follows the path of formal channel.
Finally I had a great memorable experience for me that getting experience in corporate
environment. It was a more like a practical experience rather than theoretical. It is a good
flat form for every Post Graduate management student to get practical experience in
corporate environment, and also to understand how theoratical aspects are applied in actual
workplace.
CONCLUSION
The corporate exposure and learning gives a very good exposure in terms of understanding the
61
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company in detail knowing its activities and the specific roles played by each functional
Read free forThe rea30son to cdahoose ysHCMPSUL IS that of ever-growing demand,

Download nowand good
less competition
quality of products.
• The villages with Dairy Co-operative Societies are much better than those
Without
• The families with dairy cattle are economically better than those without dairy cattle
• Women who had no control on the household Income have better control In terms of
Milk Money
• A single commodity "MILK" has acted as a catalyst in the change in the Socio-
Economic impact of the rural economy.
• There is a positive impact on those at the lower end of the economic ladder both in terms
of landholding.
Finally I' am very happy to say about HCMPSUL, they are succeed in the field of milk
products market. Financial Position, company inventory, cash is better. So we have to
conclude that HCMPSUL is financially growing and profitable industry.
Finally I conclude about HCMPSUL Company, coming years it has reaching their Goals,
and Targets
BIBLIOGRAPHY
62
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rd
•P.SUBHA RAO, (3 edition) Essential of Human Resource Management and
Indus-
Read free fortri30al Reladation, Hysimalaya Publishing House, Mumbai,

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2007.
st
• K.ASHWATHAPPA & K.SHRIDAR BHATT, (1 edition), Production and Opera-
• P.V.KULKARNI & B.G.SATHYAPRASAD, Financial management, Himalaya
Publishing House, Mumbai, 2009.
www.google.com
63
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Hassan Co Operative Milk Producers Society Union Limited HASSAN - Dairy - Milk

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• To get in touch with the industrial and organizational environment.

Objectives of the study

other specific objectives are as follows:

• To understand the organizational structure.

• To study the structure and functions of various departments.

NEED FOR THE STUDY

Limitations of the Study

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HISTORY OF INDIAN MILK MARKET INDUSTRY

Calcutta (Haringhata) - 1958

Bombay ( Worli) - 1961

KARANATAKA CO-OPERATIVE MILK PRODUCERS FEDERTION

The first ever World Bank funded dairy development program in

• Mother Dairy, Yelahanka, Bangalore.

• NANDINI Milk Products, KMF complex, Bangalore.

• Cattle Feed Plants at Rajanukunte/ Gubbi/ Dharwad/ Hassan.

• Central Training Institute at KMF Complex, Bangalore.

• Quality control lab at KMF Complex, Bangalore

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BACKGROUND INCEPTION OF THE COMPANY

Trusted by over 1 million members

AIMS AND OBJECTIVES

Hassan co-operatives milk producers "societies" union is completely an autonomous body

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Sl.no Dairies & Processing unit Capacities

Sl.no Chilling C enters Capacities

2. Holenarsipura in Hassan District 20,000 LPD

NATURE OF BUSINESS CARRIED

FUNCTIONING OF DAIRY CO-OPERATIVE

ACTIVITIES, OF HASSAN CO-OPERATIVE MILK PRODUCERS

1. Organization of Dairy Co-Operative Societies

The present average milk procurement from 1125 milk societies is

Place Capacity ( LPD) Capacity utilization % of capacity

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2 and Napier roots and SSG seeds, cow pea

C. YASHASWINI HELTH PROGRAMME

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Read free forSl.N30o. daysProducts Qty. o f F at

NANDINI TONED MILK

Available in 500ml and 1 Liter packs

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Sl Particular Packing Quantity Price in

2 Nandini Curd Sachet 500 grams 13-00

of Homemade curds Available in 200gm and 500gm

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Price list of ghee: At the end of June 30, 2011

Sl. Particular Packing Quantity Price i n R

2 Nandini Ghee Sachet 200 ml 0056-00

3 Nandini Ghee Sachet 500 ml 0137-00

4 Nandini Ghee Sachet 1000 ml 0270-00

5 Nandini Ghee Bulk Tin 15 kgs 4425-00

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Price list of Peda: At end of June, 30, 2011

Sl. Particular Packing Quantity Price in R