INTRODUCTION: CRM is the abbreviation for customer relationship management.

Customer relationship
management (CRM) is a system for managing a company’s interactions with current and future
customers. It often involves using technology to organize, automate and synchronize sales, marketing,
customer service, and technical support. With rapid globalization of business and product or service
differentiation becoming less relevant and competitive customer relationship now is key enabler for
moving business ahead. Customer relationship has become a factor of competitive advantage.
DEFINATION OF CRM:  “CRM is business strategies that integrate people, processes and technology to
optimize the relation of an organization with all types customer.”  “Customer relationship management
(CRM) is a combination of process, procedure technology and competencies fit to analyze and sat