CHAPTER 1
Introduction to
Financial Management
Ee
Financial Management ~ Meaning — Significance of Wealth Maximisation — Criticisms of Wealth
‘Maximisation — Decisions in Financial Management — Organisation of the Finance Function —
Finance Manager — Functions of Finance Manager — Traditional Role New Role — Financial Plan
— Principles Governing a Financial Plan — Steps in Financial Planning — Meaning of Capitalisation —
Cost Theory — Points to Remember — Question Bank
Commercial Banks
RBI Development Banks
Shares, Debentures
Preference Shares
Public Deposits
Financial pote a
System
Companies
‘Term Loans Farmers
Leasing, Service Sector
Hire-Purchase
Cash Credit
Oversiraft
Financial
Markets
SEBI
Capital Market
‘Money Market
Fig. 1.1: Indian Financial System
FINANCE
Finance is one of the major elements, which activates the overall growth of the economy.
Finance is the lifeblood of economic activity. A well-knit financial system directly contributes to the
rowth of the economy. An efficient financial system calls for the effective performance of financial
Ssstitutions, financial instruments and financial markets.
MANAGEMENT Re
In the present day industrial world, management has become universal. With the increase in the
complexities of management of business concerns, the importance of ‘management’ has increased
csormously. The principles of management are being applied not only for managing business
concerns, but also to manage various other service sector ‘institutions like hospitals, educational
(1)2 Financial Management
institutions, efe. Hence, management occupies such an important place in the modern world that the
welfare of the people and the destiny of the country are very much influenced by it. It is in this
context both finance and management functions gained substantial significance in the industry.
FINANCIAL MANAGEMENT — MEANING
Financial management is the specialised functions directly associated with the top management.
The significance of this function is not only seen in the ‘Line’ but also in the capacity of ‘Staff’ in
the overall administration of a company. It has been defined differently by different experts in the
field. Some of the important definitions are:
“Financial management is the operational activity of a business that is responsible for obtaining
and ef utilising thé S86 fi ition.”
— by Joseph & Massie
“Business finance deals primarily with raising administering and disbursing funds by privately
owned business units operating in non-financial fields of industry.”
— by Prather and Wert
“Financial management is an area of financial decision making, harmonizing individual motives
and enterprise goals”
— by Weston and Brigham
“Financial management is the area of business management devoted to a judicious use" of
capital and a careful selection of sources of capital in order fo enable a business firm fo move
in the direction of reaching its goals”
— by LF. Bradlery
“Financial management is the application of the planing and control functions to the finance
function, -
— by Archer & ‘Ambrosio.
“Financial management may be defined as that area or set of administrative functions in an
organisation which relate with arrangement of cash and credit so that the organisation may
have the means to carry out its objective as satisfactorily as possible.”
— by Howard & Opton.
“Business Finance can be broadly defined as the activity concerned with planning, raising,
controlling and administering of funds and in the business.
— by E.G. Gathman & H.E. Dougall
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Introduction to Financial Management
BALANCESHEET
LIABILITIES AMOUNT ASSETS: AMOUNT
< z
1. | Long-term liabilities Capital Expenditure
(Fixed Liabilities) 2 1 | (Fixed Assets) ?
Short term Liabilities 2. | Revenue Expenditure
(Current Liabilities) 2 (Current Assets) 2
Total 2 [ tat 2
Financial management is therefore inextricably linked with general management that one cannot
be separated from the other. It is thus an integral part of general management ‘and not merely a staff
Sinetion, which is concerned, only with administration of sources of funds. It is eoncemed with the
nee of finds as well, and therefore, with the investment decisions that determines the nature of @
frin’s business. How to acquire finance for short-term and long-term assets is an important
decision-making area of financial management. Both assets and liabilities should be properly chosen.
It has both merits and limitations which financial management will have to reconcile. Moreover,
sch selection would also involve a judicious planning and management of inflows and outflows of
funds.
GENERAL OBJECTIVES
GOALS OF
FINANCIAL MANAGEMENT
SPECIFIC OBJECTIVES
Fig. 1.2: Goals of Financial Management
‘The ultiniate objective of the subject financial management is to fulfill the basic desires of the
Sams. In the broader concept it has to meet the requirements of not only the shareholders but also the
cakeholders, This is achieved through maintaining consistency of growth in the percentage of dividend
and market value of shares. Following are some of the important goals/objectives of financial
management.
Specific Objectives
1. Profit Maximisation: Earning profits by a corporate or a company is a social obligation. Profit
i the only means through which an efficiency of organisation can be measured.
'As the business units are exploiting the resources of the country namely, land, Jabour, eapital_and
sesources, has an obligation to make use of these resources to achieve profits. It isan economic
ccligation to cover the cost of fiinds and offer surplus funds to expansion and growth, Accumulated
rofits red f an enterprise. It should serve as the base for all types of décisions. Profit
ewpoint may be to maximise value, the financial executive's primary managerial responsibility isto
®, | preserve the continuity of the flow of funds so that no essential decision of the top management is
ustrated for the lack of corporate purchasing power.
4. Administrating the Allocation of Funds: Once funds are allocated on various investment
spportunites, it is the basie responsibility of the finance manager to watch the performance of each
ripee that has been invested. He has to adopt the close supervision and marking of flow of funds.
cs will ensure continuous flow of funds as per the requirements of the organisation. This helps the
agement to increase efficiency by reducing the cost of operations and eam fair amount of
ofits out of these investments.
5, Analysing the Performance of Finance: Once the funds are administered, it is very
comfortable for the finance manager to take decisions. Through budgeting, he will be able to
compare the actuals with standards, The returns on the investments must be continuous and
concistent, The cost of each financial decision and returns of each investment must be analysed.
Ssherever deviations are found, necessary steps of strategiés are to be adopted to overcome s1."
n events. This helps in achieving ‘Ziquidity’ of a business unit.40 Financial Management
6. Accounting and Reporting to the Management: Now, the role of the finance manager is
changing. The department of finance has gained substantial recognition. He not only acts as line
executive but also as staff. He’ has to advise and supply information about the performance of
finance to the top management and is also responsible for maintaining up-to-date records of the
performance of financial decisions. If need arises, he holds the responsibility to improve the overall
functioning of the organisation. The financial manager will have to keep its assets intact, which
enable a firm to conduct its business. Asset management has assumed importance in financial
management. It is also necessary for the finance manager to ensure that sufficient funds are
available for the smooth conduct of business. In this connection, it may be pointed out that the
management of funds has both liquidity and profitability aspects. Financial management is concerned
with the many responsibilities which ate the main thrust of a business enterprise. Although a
business failure may not always be the result of financial failures, financial failures do lead to
business failures. Hence accounting and reporting of the performance of finance is an important
aspect of financial management.
DECISIONS IN FINANCIAL MANAGEMENT
‘The functions of finance involve three important decisions, viz., Investment Decisions, Financing
Decisions and Dividend Decisions. All these decisions directly contribute to the corporate goal of
wealth maximisation. The subject financial management guides the management to have optimal mix
of these decision. The joint contribution of these decision increases the value of the shares. Let us
discuss the above decisions separately.
1. Investment Decisions: Investment decisions is referred to the activity of deciding the
pattern of investment. It covers both short-term as well as long-term investment, in other words
capital assets and the current assets. It is a long range financial decision and deals with allocation of
capital. It has to show how the funds can be invested in assets which would yield maximum return
to the business concern. This is a risky decision where finance manager has to take maximum care
in selecting the areas of investment. As the future is uncertain the returns expected must cover both
risks as well as the uncertainties. The variability of each proposals must be examined Costing
technique, capital budgeting, CVP analysis has to be adopted before making a final decision on the
investment avenues. The popular technique adopted in the industry to evaluate the proposals are ‘Net
present value’, The present economic scenario is pressurizing this decision to look more carefully
than before. As the competition for Multi-national companies are dominating joint venture, mergers
and acquisition are taking place, each addition and deletion of products of the asset must significantly
contributes to the concept of increasing the wealth of the organisation.
\t is another important decisions where a business concern has to
take maximum care in financing different proposals. The appropriate mix of finance with debt to
equity directly contributes to the profitability of a business unit. ‘The instrument that are 10 be
selected must aim at maximising the returns to the investors and to protect the interest of creditors.
The role of finance manger in taking decision with regard to combination of the capital structure is
vital. He has an alternative of mobilising the funds through (a) equity, (b) equity plus debt, (c) equity
plus debt plus preference shares and (d) equity plus debt plus preference shares plus public deposits
with term loan, Each opportunities must be evaluated with its benefits. If a company opts only forSe
Sstroduction to Financial Management __ "1
xy it looses its leverage benefits. If it opts for both debt and equity. proper balance must be
tained between the two to reduce the financial risk. Supposing, a finance manager would like to
= more debt and less equity. This may bring in more dividend to share holders and results in
screased price of the share in the market and may lead to wealth maximisation. But the cost of
sorrowed funds may increase the risk of the business concern. Most of the earnings will be used
on the payment of interest on the borrowed funds which is also called as “Financing Risk”.
Hence he should be intelligent and tactful in deciding he ratio between debt to equity.
In addition to the responsibility of having proper “Financing Mix”, he should also provide
cofficient scope for gaining additional sources of funds for expansion, diversification etc. This can be
achieved through issue of preference shares, public deposits and raising term loans. Therefore, capital
structure should not be rigid and it should be flexible.
3, Dividend Decision: The ultimate objective of a business concer is to fulfill the desires of
equity shares namely (a) High Percentage of dividend and (b) Maximum returns to share holders in the
form of capital gain. In addition to these he has to plan for (c) How much cash dividend should be paid
to the shareholders? (d) How much profit is to be flown back by capitalisation? (e) Maintenance of
stable dividend rate over the period. He should always keep in view the psychology of investors who
svish to get a better yield on their investment. Hence sound decision on divided should be taken. While
taking such a decision, the finance manager should also care much for retained earnings, which will
act as solid component of equity capital. The dividend pay out ratio must be evaluated in the light of
the objectives of maximising shareholders’ wealth. Thus the dividend decision has become a vital
aspect of financing decision.
4. Current Asset Management: The finance manager should also manage the current assets
to have liquidity in the business. Involvement of reduction in dividend. But the finance manager
should also equally look after the current financial needs of the firm to maintain optimum production
through which he must achieve efficiency and increase the operating cycle to meet the short-term
obligations. Hence, it is also termed as ‘Working Capital Management’. It keeps business operations
going with the proper management of cash, accounts receivables and inventory.
ORGANISATION OF THE FINANCE FUNCTION
he organisation structure of finance is as important as any other functional department,
Experts feel that finance department has more significance than the other functional department. It is
established directly under the control of board of directors. The structure and the size of the finance
department differ from one industry to another industry. If the size of the industry is small, owners
themselves will have the responsibilities of finance function. If the size of the organisation is big, an
independent finance department will be established. It may be in the form of centralised or decentralised
authority. If the size of the organisation is very large, an expert committee will assist the board in all
the financial matters. (The finance function is controlled by the top management, because the
survival and growth of the firm mainly depends upon the sound financial ‘decisions taken by the
firm. These are general issues and hence are vested with the top brass. Moreoverthe top management
will be in a position to co-ordinate the financial activities with other functional aréas. Fund flow will
be smooth because of the sound working of finance functions. This helps in maintaining ‘solvency’
of the firm. Several economies of large-scale operations can be achieved through this finance
department.42 Financial Manageme!
‘The finance functions, although, is controlled by the top management, there will be a separat
expert team to look after these activities and this function'will be sub-divided according to the needs.
common structure of the finance department cannot be evolved, as the size of the firm and nature of th
business vary from firm to firm. However a general organisational structure can be thought of.
The finance function can be broadly divided into two parts:
1. Routine matters or day-to-day functional transactions like custody of cash and bank accounts.
collection of loans, payments of cash for transactions ete.
2. Special financial functions like
+ Functional planning and budgeting > Profit analysis
+ Investment decisions + Financial accounting |
+ Cost accounting * Internal audit
_ The above two functions are looked after by “Treasurer” and the ‘Controller’. Routine matters
‘are looked after by the Treasurer and special matters are managed by the Controller of finance.
These two executives are governed by a special committee called Finance Committee. The organisation
chart will explain the structure of finance department.
The following chart is not rigid and can be altered according to the needs of the individual
organisation. ‘The designation used need not be identified es “managers’. The recent trends call for
usage of designation as ‘Directors’, ‘President’, or “Vice-President” finance. The usage of “controller”
and the ‘treasurer’ designations are very popular in USA. But in the Indian context, the position is
slightly different.
The role of Treasurer is routine and repetitive in nature. He takes care of opening bank
accounts, depositing cash and maintaining day-to-day financial matters. The opportunities for
investments are to be explored by the treasurer. Periodical tax administration and insurance related
issues are attended by the treasurer.
The responsibility of credit collection, preparation of ageing schedule, follow-up of collection
and maintaining the inflow of cash will be looked relationship with the banker and financial institutions.
He has to fulfil the requirements of periodical payment of interest and the principal. He is also
responsible for submitting regular inventory statements, cash and fund flow statements to the
banker as per the terms and conditions of the loan agreements.
The role of controller is entirely different, he is more responsible than the treasurer. He is in-
charge of planning, developing strategies and guiding the management in all financial decisions.
Preparations of financial planning, planning for investments, economic appraisal, cost reduction
strategies, protection of assets and preparation of Annual report and other important issues are
looked after by the controller. He has a role of ‘Staff towards the top management. To conclude
both are responsible for smooth running of the organisation and in achieving wealth maximisation,
Filnf troduction to Financial Management 13
f Share holders
1 :
Board of directors
al
Chairman
ate al
‘Managing Director
General Manager
Production Marketing Finance Purchase
° Manager Manager ‘Manager Manager
1 I
‘Asst. Prod. "Asst. Mark. Finance ‘Asst. Prod.
Manager Manager Committee Manager
; E I oaelae
Supervisor Marketing z
[ Supervisors Supeeviss
Workers Field Force Workers
sol
Treasurer Controller
a 1. Accounting 6. Cost Accounts
: 2. Budgeting 7 nternal Audit
3 Babies ing 3, Financial Planning 8. Profit Planning
Bicratc ranae 4, Investment Decisions 9. Protection of Assets
Relation with Bankers 5, Economic Appraisal 10. Annual Reports i
6. Insurance
Fig. 1.5: Organisation Chart of Finance Department
FINANCE MANAGER oo
Finance manager is a person who heads the department of finance, He forms important
sctivities in connection with each of the general functions of management. He groups activities in
such a way that areas of responsibility and accountability are clearly defined. His focus is on
eeersity of the firm. The profit centre is a technique by which activities are decentralised for the
development of strategic control point. The determination of the nature and extent of staffing is14 Financial Managem:
aided by financial budget programme. Planning involves heavy reliance on financial tools a
analysis. Control requires the use of the techniques of financial ratios and standards, Briefly,
informed and enlightened use of financial information is necessary for the purpose of co-ordineais
the activities of an enterprise. Every business, irrespective of its size, should, therefore, have
Financial manager who has to take key decisions on the allocation and use of money by varior
departinents. Specifically, the finance manager should anticipate financial needs, acquire financi
edie caer allocate funds to various departments of the business. If the financial manage
handles each of these tasks well, his firm is on the road to good financial health, Sinee the finana
‘manager isan integral part of the top management, he should shape his decisions and recommendations
‘0 Contribute to the over all progress of the business. It is his primary objective, to maximise the
value of the firm to its stockholders.
FUNCTIONS OF FINANCE MANAGER
The following are some of the important functions of the finance manager.
1. He should anticipate and estimate the total financial requirements of the firm (Preparing
sound finayeial plan).
2, He has to select the right sources of funds at right time and at right cost. [Balancing the own
capital (EQUITY) and borrowed capital (DEBT) for the best advantage of the firm].
3. He has to allocate the available funds in the profitable avenues. [Judicious Fund Allocation]
4. He has, to maintain liquidity position of the firm at the peak [Synchronising the finance
inflow and outflow for better liquidity],
5 He should analyse financial performance and plan for its growth. {Continuovs financial
appraisal activity]
a
He has to administrate the activities of working capital management,
2
He has to protect the interest of creditors, shareholders and the employees,
' He has to concentrate more on fulfilling the social obligation of a business unit.
Estimation of the Financial Management.
Selection of the Right sources of funds.
Allocation of Funds,
Analysis and interpretation of financial performance,
Analysis of Cost-Volume-Profits.
Capital Budgeting.
Working Capital Management.
Profit planning and control.
Fair returns to the investors.
Maintaining liquidity and Wealth Maximisation.
eZ0“40zZ0%
Fig. 1.6: Functional Areas uf Financial Management
Papameni ‘troduction to Financial Management 18
ang 4. Estimation of the Financial Requirements: The requirement of finance to a business
/, at “eoncern in continuous. It is needed in all the stages of business cycle namely, initial growth,
iting eration and declining stage. Funds are needed to establish the industry both for meeting capital
ve a expenditure and revenue expenditure. Total estimation of funds for these assets are the first assignment
ious) eethe subject financial management, Funds are also needed at the growth stage for expansion and to
ieiall_ merease the production to meet the demand of consumers. The requirement of finance arises even at
ager se stage of saturation. It is needed for diversifying the product, so that, a firm can continuously
icial| say on in the saturation stage. If the firm becomes sick, to rejuvenate the activities of such business
ions! concern rescheduling, repackage of financial services are needed. Hence, it is the first task of
the] Gnance manager.
2, Selection of the Right Sources of Funds: After estimating the total funds of business
concern, itis the second important step of the finance manager to select the right type of sources of
ds at the right time at right cost, Each financial instrument is associated with different types of
costs. Equity has the cost of dividend or expectation of the shareholders, debenture or borrowings
sas the cost of interest, preference share has the cost of dividend. Careful selection has to be made
ot of the available alternative sources of funds.
3, Allocation of Funds: After mobilising the total funds of a firm, it is the responsibility of
ance manager to distribute the funds to capital expenditure and revenue expenditure. The evaluation